Category Archives: Television

Photographer Adam Flipp talks shooting in freezing Tasmanian conditions for ‘Australia’s Next Top Model’

As a fashion photographer, Adam Flipp captures feelings and energy with his viewers that communicate a message and act as aspirational for a consumer. He uses art to evoke commercialism, using his unique eye to capture visual masterpieces that many of the world’s largest companies then use to market their products and brands.

Flipp has made a name for himself in Australia as a celebrated fashion and portrait photographer, working with some of the world’s most recognizable brands. He has travelled the world doing what he loves, shooting for Hewlett Packard, Johnny Was, Magic Millions, Nike, and many more throughout his well-established career.

Throughout the years, Flipp has also shot for many high-fashion projects, including the tenth season of the iconic series Australia’s Next Top Model. Australia’s Next Top Model is the extremely popular Australian version of America’s Next Top Model, on which Flipp performed a leading and critical role as a photographer. Flipp was a photographer in the models’ screen test challenge. After this, he shot the models in a session at Cradle Mountain in Tasmania. These shoots prominently featuring Flipp aired on Episode 5 of Season 10, which aired on television in Australia, New Zealand, and throughout Asia featuring world-renowned model Gemma Ward. He worked closely with stylist Jessie Heart, who asked Flipp to join the team.

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photo by Adam Flipp

“Working in Tasmania was amazing and probably the coldest environment I’ve ever worked in. The grass crunched when you walked on it and seeing how determined the girls were to succeed in these punishing conditions was inspirational,” said Flipp.

Flipp has previously seen the show and aspired to be better than any of the other photographers they had. He had found previous seasons often had stiff photographers, and he didn’t want to come across as wooden and tight, because he knew it would make the aspiring models nervous. He therefore pretended that he wasn’t being filmed and focused on doing the job as if it was like any other fashion shoot he had conducted in his past.

“The location was amazing, and the crew were really cool. They were all true professionals,” he said.

The photoshoot challenge for Flipp’s episode was to send the girls into freezing cold conditions to model in swimwear and activewear. Therefore, Flipp had to get high results quickly, especially because the models were also inexperienced and had never been shot in these conditions before. Flipp managed to produce photos that captured the beauty of the freezing scenery and the essence of each model.

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Photo by Adam Flipp

When Flipp first looked at the models, he was worried that the season would not produce a model worthy of the opportunities that the finalist receives for winning the show. However, the moment Flipp put his camera on Aleyna Fitzgerald, he knew she was the winner. He found that immensely rewarding, helping launch the career of someone so deserving. For the photographer, it felt like destiny.

“I love the fact that the end result of the show is that one of the models gets given the chance of building a really successful modelling career. In this case it was Aleyna Fitzgerald,” Flipp concluded.

 

Written by John Michaels

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Industry leading Casting Executive Helen Finnimore provides insight and advice

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Helen Finnimore

Helen Finnimore always envisioned working in the creative industry. As a child, growing up in Bristol, United Kingdom, she had a fascination with everything that happened behind the scenes. Even at a young age, she would sit and watch the credits at the end of a film or television program, seeing all the different roles it took to make a masterpiece. Now, years later, she still watches the credits, but she sees several familiar names among them, including her own.

In her youth, Finnimore joined the prestigious ITV Television Workshop in Bristol, England, their motto: “training tomorrow’s talent, today!” The workshop was established in 1985 and a resource offering experience for young people aged five to 25 in performance and production skills required for Film, Television, Theatre and Radio. Some very famous faces have walked through its doors! While at the workshop, she secured a children’s presenter role fronting a Channel 5 educational programme for two-five years olds called Look.

“In each programme I would pop up at a different location and chat about where I was and what I was up to,” said Finnimore.

Some 300 programmes later, as well as fronting the programme, Finnimore did everything on camera from feeding penguins, giraffes and lemurs and holding a lion cub to making Easter treats and Christmas crafts.

“I even got to travel to Wilmington in America and present an episode at Peggy Farrell costumes. I absolutely loved it, and it was here that gave me a real sense of what it’s really like in front of the camera,” she said.

Now, Finnimore is currently a Senior Casting Producer in the UK, and a leader in the industry behind the camera. Soon, she will be heading across the pond to Los Angeles to take on the role of Casting Executive for Lazy Bear Productions Inc., and she could not be more excited.

Lazy Bear Productions, based in Los Angeles, has headhunted Finnimore to work on a number of upcoming projects. One of which will be as a Casting Executive on Chatterbox, a new family primetime game show, and another of which is Off the Scale!, a large-scale entertainment show following a cappella groups around the United States. She will be working across both series, from pre-production through to filming.

“I’m looking forward to what the future has in store. 2019 is going to be an exciting year ahead as I’ve been approached by a television company in Los Angeles to work across and head up some of their new major projects, which I’m really excited about. Although I’ll never tire of working in casting in the UK, I am keen to broaden my horizons and pursue other opportunities,” said Finnimore.

While new opportunities and challenges lie in wait across the pond, Finnimore has made quite a name for herself on British soil. She has worked on countless successful film and television projects, and had the honor of sitting on the RTS Awards Selection Panel. She’s also interviewed the likes of Pierce Brosnan, Jake Gyllenhaal and George Clooney on the red carpet at the BAFTAS. She was responsible for securing talent on the UK’s debut series of The Voice Kids, something she never grew tired of, as was constantly amazed by the children she came across.

“I’ve always loved working on children’s programming and of course jumped at the chance to work on The Voice Kids. A big brand format with quite a reputation, I couldn’t wait to take on the challenge,” she said.

After meeting with the Creative Directors at ITV, one of the UK’s largest networks, Finnimore was tasked with finding the best casting talent to join the team, and once they were secured, she had the challenging task of figuring out how to approach the series, from an already well-established format. Word of the UK launching its first Voice Kids series got some serious attention and the pressure was on to deliver, and with Finnimore at the casting helm it did just that.

“We uncovered some remarkable talent over the series, some of which have continued on making an even bigger name for themselves, such as Courtney Hadwin, the Janis Joplin phenom with YouTube clips viewed over 50 million times,” said Finnimore.

Despite her vast success, Finnimore credits working on a bunch of educational programs for a company based in Sweden as the highlight of her career. She was able to travel the world doing what she loves most, casting for what the company deemed as the “project of all projects”. Finnimore had to cast 12 different teenagers living in different parts of the world, ready to tell the story of their life. She worked on her own, scouting and securing the cast, setting up shoots, securing licenses and permits, coordinating with film offices and tourist boards, managing the budget, booking the crew, and more. Once the cast was signed off, she spent weeks liaising with the scriptwriters and talent. When it came to film, she flew out and worked as the sole Producer/Director on location as well as the location stills photographer. She was the driving force of the show and got to meet some incredible teens with captivating stories.

“I met with local crews and filmed in London, Cardiff, Edinburgh, Belfast, Nassau, Ottawa, New York, and Los Angeles. When I returned back to the UK I continued to work for the company, casting shoots in New Zealand, Australia, South Africa and India – it’s the most I’ve ever learned in my career. Having all that responsibility and workload, working out of an office at home, certainly gave me some incredible skills. It has to be the hardest job I’ve ever done – but I’m so glad I had the opportunity to do it,” she said.

Undoubtedly, Finnimore has had a career many can only dream of, just as she did as a child staring at the names moving across the screen on the credits. Although it is a hard path, she encourages all those looking to follow in her footsteps and achieve their dream of working in the creative industry to never give up, just as she did.

“Don’t let anything stop you. It’s a fantastic career; it’s challenging, relentless, ever-changing, exciting and fulfilling. No two days are the same, no two projects are the same and if you’re good at what you do, you’ll get plenty of exciting offers on the table,” she advised.

Be sure to check out Off the Scale! and more of Finnimore’s exciting new projects throughout the year.

 

Written by Annabelle Lee

Producer Chandra daCosta takes viewers around the world with ‘Cruise Buzz’

As a Producer, Chandra daCosta wears many hats. She is a manager, financial analyst, filmmaker, and storyteller. It is the latter that she most enjoys in her role and combining creativity with business drives her. Development is a large part of the process, which entails finding interesting stories, people, or cultures, as well as coming up with new angles/spins on ideas that are already successful. In production, it’s all about details, logistics and ensuring things run smoothly and everything is taken care of. DaCosta excels at all aspects of producing, and her talent has led her to being a respected producer in Canada’s entertainment industry.

DaCosta finds herself drawn to the “Lifestyle” genre when it comes to her work, working on shows involving real estate, food, dating, and more. Such projects include Oxygen Network’s A Wedding and a Murder, Global TV’s The Stanley Show, and Animal Planet’s Biggest and Baddest.

“Chandra is a pleasure to work with. She is a skilled negotiator and effective producer. She knows the television industry well and is good at leveraging her many contacts within the industry. She is also a remarkable creative producer. She was the driving force behind Cruise Buzz from both a business and creative perspective in addition to being the on camera host,” said Lori Massini, who worked with daCosta on Cruise Buzz. “Chandra is intuitive and knowledgeable.  She brings skills as both a business and creative producer to her projects. She has a sense for what works and doesn’t work and has great ideas for content.  In addition to being a skilled producer, Chandra is magnetic on camera and makes an excellent host.  Cruise Buzz was a terrific show and I have no doubt Chandra will continue to develop and produce top-notch content.”

It was Cruise Buzz that daCosta calls the highlight of her esteemed career. It was her show; she created it, developed it, found a production company to produce it, and put all the teams together. She was in charge of all the creative and business aspects for the show.

“I remember being on the Windstar cruise in the middle of the ocean and realizing that this was all because of my efforts. It was a real sense of accomplishment because it seemed like we were faced with road block and road block, but I just kept ploughing through. Being on the cruise ship, shooting our pilot episode was epic to me,” she said.

Cruise Buzz highlights the world of cruising, from big ships to small river cruises, all over the world.The premise of the series was “there is a cruise out there for everyone.” daCosta truly believes that. There are so many different types of cruises and itineraries to choose from, and daCosta wanted to show viewers their options. From a River Cruise through China, to the Baltic Cruise on a luxury liner, there is something that can win the heart of any traveler. Whether they want to explore the ports of call or visit foreign ports from the comfort of their stateroom deck. It’s a great and safe way to travel.

“This project was one of the best and challenging projects I’ve ever done. The idea of a travel cruise show was the perfect way to combine my love for travel and TV,” she said.

Every day daCosta worked on Cruise Buzz was an exciting and unique experience. She began with working on the pitch documents, episode ideas and brand integrations. Everyone she approached about being involved was excited about the show.

When she was trying to decide where to shoot the pilot, it was important to daCosta that the pilot episode was shot on a cruise ship that wasn’t the massive passenger cruise. She aimed to find a cruise that had an exciting and exotic itinerary and also show another side of cruising. She ultimately chose the Windstar in the Caribbean, a ship for 300 guests rather than the usual 3000 on large cruise lines. The ship had great visual appeal on camera, complete with sails, and an itinerary that visited ports that were familiar to many travelers, and also some hidden gems.

DaCosta spent almost four years of her life working on cruise ships, and she is extremely passionate about travelling. Being about to share this passion with the world was extremely rewarding for the producer.

“Getting the pilot episode made against all odds was a huge accomplishment. It was such a great feeling to know that Windstar was highlighted in such a great way that appealed to so many different travelers,” she said.

You can watch the pilot of Cruise Buzz here.

 

Written by Annabelle Lee

Art Director Cagri Kara Mixes Creativity and Ambition for a Winning Formula

The acclaimed Turkish art director Cagri Kara always knew his destiny lay in the arts. As a teenager, Kara wasted no time, successfully creating and selling a variety of progressive, eyecatching web designs before graduating high school. After attaining design degrees at university, the ambitious, driven Kara established himself, in short order, as one of the most skilled art directors in hometown Istanbul, the biggest, most sophisticated metropolis in eastern Europe.

The international entertainment, promotion and design communities are a tight knit pool of craftspeople and Kara’s mastery of the universal language—visuals—and impeccable reputation as a reliable, intuitive and groundbreaking artist quickly spread. Kara’s early formal accolades included numerous high-profile industry awards Crystal Apple Festival of Creativity, Kirmizi Advertising and MIXX Awards and the famed Cannes Lions Festival of Creativity. All of this notably preceded his 2016 arrival in Los Angeles, where Kara’s characteristic professional alacrity found him taking on a spectrum-spanning array of assignments and campaigns for a wide variety of agencies and clients.

One of Kara’s first, key alliances in California was with the prominent Hollywood agency Forbidden Toast, a relationship which served both as proving ground and springboard for his American career.

“I’ve been working with Forbidden Toast since I’ve moved to LA,” Kara said. “It’s a high end creative services company that focuses on entertainment art work for movies and television The company’s owner, Sherry Spencer, hired me as an art director for several projects she was working on.”

It was a significant break for Kara, and also one that demanded he deliver first rate product. “Forbidden Toast has a very high quality work standard and a clear vision for the work they produce,” Kara said. “I very much respect that and enjoy working with the team. And I enjoy the challenges of producing such great work.”

From the start, Kara’s stylish, skillful contributions fit right in.

“My responsibility with Forbidden Toast is overseeing campaigns in post-production, and ensuring the artwork is correctly executed,” he said. “The projects I worked on were highly visible and vital to the success of the films and television shows for which we developed these campaigns, and my work resulted in both increasing the company’s revenue stream and exposure in the market.”

Kara’s mixture of technical skill, instinctive flair for appealing design and comprehensive grasp on the adaptability each visual element must have is a priceless combination.

“Mainly, we do print ads, large outdoor billboards and social media campaigns,” Kara said. ”The platform is not as important as the flexibility of the art work—it needs to be effective and integrated into all types of media, both internet and large scale print campaigns.

Kara’s keen vision has created important advertising campaigns for productions by some of the biggest names in the business—Sony, HBO, Fox, Netflix, Starz, National Geographic and numerous others.

“I worked intensely with Sherry in producing the final art work for the client,” Kara said. “The art gets approved directly by the studios and, often, also by the talent. And they were all very happy with the results.”

Kara’s successful ventures include campaigns for shows with wildly disparate themes and content. He successfully worked a winning campaign for the current season of comic provocateur Bill Maher’s “Real Time” (“The show is very timely and, I feel is very important to the American political climate. It was very special to be a part of the production of the art work for this series. The art went all over the United States and the show was highly rated and successful”) preceded by one completely opposite, 2017’s launch for the National Geographic television series Genius.

“It was very exciting and challenging,” Kara said. “The talent needed to give the impression that we were actually looking at Albert Einstein. Sherry and I worked closely together to produce a successful final product that appeared not only throughout the city but also appeared on the one of the most visible billboards in the city including—the entrance of the Fox studios.”

Whether it’s documentary, fantasy, film, television, album cover art or an international promotion for FIFA giant EA Sports, Kara’s sweeping creative scale, holistic grasp of his field’s requisite elements and most effective practices create the foundational basis upon which Kara’s formidable natural skills excel—and Forbidden Toast continues to reap his bounty.

As company president Sherry Spencer said “I’ve worked closely with Cagri over the last several years—I’ve been impressed by his ability to successfully lead teams of artists and watched his creative skill and impressive talent push my company even further into creative entertainment marketing. “

 

Art Director Cagri Kara Always Exceeds Expectations

Art Director Cagri Kara, whose professional reputation reaches all the way from his native Istanbul to current headquarters in Hollywood, has established himself as one of the leading, most sought after talents in his field. A renown award-winning talent whose skill and professional capacity effortlessly spans a wide variety of visual platforms – posters, billboards, web, television – Kara is currently enjoying a fruitful alliance with home entertainment giant Netflix, making key contributions to promotional campaigns for their acclaimed original series.

Most recently, Cagri was key in the launch of a groundbreaking international project for the company, one where his own Turkish heritage played a critical role. Having previously executed well received campaigns for Netflix series Santa Clarita Diet and Grace and Frank, when Kara got a call from top Hollywood entertainment marketing and advertising agency Rhubarb, the results were all but inevitable. Truly in the right place at the right time and brimming with the skill to make him indispensable, the stars aligned for Kara when he was given the green light to art direct promotional efforts for an ambitious new fantasy adventure series The Protector.

“I’d worked on several campaigns with Rhubarb in the past,” Kara said. “When Andrew told me about the project I was very excited and felt very lucky to work on this Netflix project in Istanbul. They brought me on-board right away.”

Kara’s instinctive ability to command and extend the delicate co-dependence which advertising and pop culture share is reliably invaluable. This unrivaled skill has also earned him a shelf full of awards and recognitions: his groundbreaking 2015 Woman with No Voice Campaign for Polisan Cosmetics was took both the Crystal Apple Festival of Creativity’s Most Creative Use of Social Media and the Kirmizi Advertising Awards’ Best use of Medium-length Video in Social Media honors; the year prior, Kara’s boundlessly appealing Coca-Cola 50th Anniversary in Turkey Campaign won the Crystal Apple’s Best Integrated Campaign award and along the way he’s earned additional trophies from the MIXX Awards and the prestigious Cannes Lions Festival of Creativity

Significantly, Kara’s works seamlessly in any setting, always displaying with an authority, ease and understanding of his role that is internationally successful.
“It’s important to understand the culture when you work on a project from a foreign country,” Kara said. “Advertising is basically a communication channel to speak to the public. So it’s imperative that you understand people’s cultural and societal filters, especially when they look at printed media or a TV commercial for less than 15 seconds.”
For the Protector, Kara’s heritage and comprehensive mix of intuition and commanding visual design was ideal.

“There were lots of advantages to me being a Turkish art director,” Kara said. “The story is about a young man given mystical powers by a talismanic keepsake. Fighting shadowy forces, he learns about himself and his past along the way. It is the first superhero show in Turkey and it also has a lot of historical content and deep significance that would be harder for a non-Turkish person to research and understand in such a short time. The ancient history that is woven into the show is something Turkish people cherish and are very proud of.”

Kara relished the layers of societal and cultural elements the project features, and approached the project with characteristic sensitivity.

“We had many great concepts that we needed to cover in the production,” he said. “The story plays in our current period of time, and it connects modern day Istanbul to its past. It was challenging to juxtapose the ancient history of the city with a modern execution. The photographer and motion director for the campaign were very well known and had many years of experience as artists in the field, so that made things go very smoothly. Also the cast were amazing with their patience.”

“The show’s importance for Turkish culture cannot be overstated,” Kara said. “It was very exciting for me to work on something that will be seen as groundbreaking and, eventually, a part of Turkey’s entertainment culture history”.
“I’m very satisfied with the result of the production and very excited to see the campaign out in the world. There is already a lot of buzz in print and television media about it.”

Kara’s involvement and enthusiasm are second only to his elevated sense of craft and ingenuity, attributes which define both his acclaimed professional reputation and the accomplished depth of skill he brings to any project. This winning formula—which makes Kara’s presence indispensable— guarantees an ever heightening professional profile.

As the Rhubarb agency’s owner-creative director Andrew Irving said, “When Netflix asked us to help with their first original Turkish series, I immediately thought of Cagri. He flew to Istanbul to direct the marketing photo-shoot, which was shot by Tamer Yilmaz, one of Turkey’s leading fashion photographers. He played an integral role in creating the marketing campaign, and Cagri directed the cast with such finesse that the client said she didn’t know how we would have accomplished the shoot without him.”

Conducting a Reality Competition Interview for TV, a how-to by Supervising Producer Emma Greenhalgh

Being a reality producer certainly comes with a lot of preconceptions, but the reality of producing, in my experience, is actually a very warm and rewarding career.

My name is Emma Greenhalgh, and I’ve spent fifteen years producing on reality competition shows for TV. It’s fair to say I’ve produced and directed hundreds of people’s life stories along the way, whether it be with the Got Talent franchise, Dancing with the Stars, and more. It’s been my job to bring people’s personal stories, experiences and emotions to the nations TV screens as part of a carefully crafted TV show. The core of sharing these stories is an on-camera interview, the moment where our subject gets to share a piece of themselves with the show and in turn the nation. It’s an opportunity to open up, to explain the road that lead them to appearing on that show and essentially garner the sympathy or empathy of the viewer at home, and it’s my job to help them do this in the most effective way.

Interviewing for reality TV is something one learns over time. I think the biggest misconception is that contestants are told what to say by a team of producers no one ever gets to see, and whilst yes, we are working hard to bring your favorite shows to your TV screen, we are not telling contestants what to say…we are helping them structure their truth in a concise way to have maximum impact. The key to conducting this kind of interview is to take a story, a personal experience, and present that to an audience in not only the most relatable way possible, but also in a very short amount of time.

The foundation of this kind of interview really is listening. Sounds obvious, right? I have met many producers over the years who have gone in to their interview armed with a list of great questions and a plan of how they want the interview to go, but then forgetting that they have to listen and respond. Sure, ask your first question, make small talk to create a bond and put the person you’re interviewing at ease (they’ll likely be nervous) but from that point on you should be listening and responding. Hear the story you’re being told, enter the world of the person you’re interviewing, imagine how it might feel to have their life, to feel their feelings, to have seen what they’ve seen and feel what they feel. It’s surprising how often even the most hardened of interviewees can be telling you a story but the second you ask them how it feels, it leads them to emotionally connect with the experience again and the regaling of the story changes, now you have the connection and the true feelings.

Ensuring you understand how a person feels is the core of any successful interview and if I could only give one piece of advice that would be it. That said there are a number of ways you can ensure your interview for TV is as thorough and successful as it can be.

So, as you head in to a reality interview think about the following list:

Research your subject

  • Always go in to an interview knowing your interviewee’s background. Who they are, what their life has been like. Know their story in advance and how you want to tell it and have a clear idea of the structure.
  • Ideally talk to your subject in advance for a pre-interview conversation. If that’s not possible, then do your research and know as much as you can about them before you sit down.
  • Write your interview structure/questions in advance. This gives you a guideline to ensure that a) you hit all the beats and don’t miss anything and b) stops you veering off track. Of course, things may change in the interview, but that list of questions acts as your guide and will keep you from losing your way.

Start Light

  • This may seem obvious, but when you have a lot to cover in an interview and perhaps a short amount of time to get it all done, it can be tempting to get in to the heavy or core of a story straight away. This is not a good idea. Let’s face it an interview is a pretty unnatural situation. I always find it’s a good idea to have a chat off camera first, kind of outline what’s going to happen but generally just put them at ease, so they feel comfortable talking to you.
  • Once you begin the interview, always start with the light topics, who they are, where they’re from, their background, growing up etc. No one tells a story by going straight to the middle of the book, you need an introduction to ease in.

Sentence Structure

  • Always get the person to answer your question in a full sentence. The interviewers voice is rarely used. If you asked where a person grew up, if they simply answer ‘Denver Colorado’ there is no context for that answer or what you were asking. The person being interviewed needs to incorporate what was being asked in their response e.g. I grew up in Denver Colorado.

Stay Silent

  • A little less natural, but as you listen to what the person you’re interviewing says it’s important for you to remain silent. You need the audio of the interview to be clean. Thankfully, you can convey a whole range of emotions through your face without making a sound. Using your eyes and facial expressions you can easily nod, shake your head, be sympathetic, be surprised, laugh, but all without sound to encourage the person you are interviewing but not messing up your audio recording.

Be reactive and flexible

  • Often even with all the research and pre-chat before the interview starts, sometimes they just don’t go the way you expect them to. Maybe the timeline is different than you thought, maybe the person doesn’t feel the way you expected, maybe the person doesn’t want to talk about something you were hoping would be the heart of the interview, it happens. The key here is being reactive, being able to work around the hurdles, find a different story or change the direction of what you hoped to get and adapt to the new facts.

Engage and be empathetic

  • An interview shouldn’t just be a list of questions. It’s essentially a conversation. Don’t ask a question to hear an answer and then simply ask the next question on your list. React to the response, maybe it sparks another question, maybe it brings up something you never thought of, ‘hear’ what the person being interviewed says and respond to it, offer empathy, offer sympathy, ask more questions that feel natural. It’s important to remain human and imagine how it must feel for the person you’re talking to, give them space to feel and show that emotion within the interview

Respect

  • Respect the story, it’s someone’s life. Whether you are shocked, saddened, or find it funny, it’s important to respect the story and allow the person being interviewed to tell it their way in their words.

Pacing and Space

  • Don’t rush! This is both for the success of the interview and for post. Always allow room and space at the end of each response for the person to complete what they’re saying or feeling and for your editor to have a clean end before your voice starts again.
  • It’s also very important to allow the person you’re interviewing to talk at their own pace. If they clearly think something is funny, let them laugh, if they are super sad and start to cry, give them room to cry. You can of course be empathetic and sympathetic, but this is where you have to go against natural instincts a little. It may feel uncomfortable but it’s real and it allows the viewer at home to connect with the person.

Obviously there a so many variables when conducting an interview and no two interviews are the same, but ultimately an interview is a carefully crafted conversation where the interviewer is in control but the person being interviewed is still being given the opportunity to speak freely and honestly.

The best way to get better at TV reality interviews? Work in the field but ALWAYS work in the edit too. This way you can see precisely the mechanics and process of how the interview becomes the one-minute piece on TV. The best producers are those that work in both field and post, no question. Oh, and practice, practice, practice; like with anything, the more you do it, the better you will be.

Production Designer Elisia Mirabelli creates new worlds through her artistic eye

For Canada’s Elisia Mirabelli, Production Design is an element of acting, inhabiting another person, stepping inside of their world, and feeling their story. Each time she begins a project, the seasoned production designer tries to imagine herself as the character whose space she is creating. She asks herself why each object in the space remains there, the history behind it, the psychology of how and why a space is divided the way it is. How much time has been spent there? Who a character lets into their space? What it looks like if their alone in it vs what it looks like if a friend is over? She maps out a life in artifacts, creating backstory, revealing loves, interests, experiences, peeling back another layer.

“Production Design for me is really designing and shaping the insides of a person outwardly. In a practical sense, production design is the construction and creation of a film’s overall look through its set and prop design,” she said.

Mirabelli has a decorated resume, with esteemed projects such as Night Owl, Pretty Thing, Let Me Down Easy, and many more. She has created the background for celebrated music videos and popular commercials and collaborated with some of Canada’s biggest networks.

A highlight of Mirabelli’s career came in 2013 when she did the production design for the prolific network MTV. Working with Bell Media and MTV Canada, Mirabelli designed the promo spot MTV #IN24, a collaboration between FORD and MTV promoting MTV’s new cross-platform series #IN24. It aired domestically across the country on MTV Canada and online at MTV.ca and was winner of the 2014 Media Innovation Awards and also received the Silver Award from Best in Cars & Automotive Services.

For the commercial, Mirabelli designed an indoor forest equipped with real foliage, taxidermy and textured dirt flooring. She and her team built the forest set around the Ford Fiesta. The set included a pathway for actors to dance on and a green screen backdrop for day and night simulated VFX.

“Working with MTV was always a dream of mine. It’s such an iconic production company with a history in creating unique, youth focused, genre pushing content. Additionally, the task of designing and creating an in-studio forest set was super exciting. Designing for a company as iconic and groundbreaking as MTV was a career milestone,” she said.

Mirabelli’s time with Bell Media was filled with exceptional projects. She did the production design for a commercial for CP24, a Canadian news network that reaches more than 3.1 million viewers a week and 3.7 million in all of Ontario. The commercial CP24 Moving at the Speed of Your Morning aired nationally on CP24. It went on to win the 2017 Promax Promotion, Marketing and Design Award.

When working on the commercial, Mirabelli refitted an outdated living room with new furnishings, lighting and small props and set accessories to make the location feel more modern, fresh and bright. She built five custom, faux LED screens that were set in each of the four locations. The LED screens played a pivotal role in the promo as they acted as the transition between scenes, with the camera travelling in and out of each of them. Additionally, her team managed the food styling for forty plus extras.

“The opportunity to create and work on a commercial for CP24’s morning show was really exciting. CP24’s morning programming brings in millions of unique viewers a week, so it was really incredible to work on something knowing that it would be reaching such a large audience,” said Mirabelli.

That same year, Mirabelli also worked with The Space Channel on their holiday programming, creating the commercial Spacemas and highlighting The Doctor Who Christmas Special. To do so, she designed a string of sets that replicated a collection of unique living rooms, fitted with holiday décor. The main set included a 14-foot Christmas tree that sat next to a scaled replica of the Doctor Who Tardis, brought in for the shoot from outside the province. The promo relied heavily on its production design and the ability to design a string of living room sets all captured during a single day of shooting. It went on to receive the 2017 Promax Promotion, Marketing and Design Award: Channel: Holiday or Special Event Spot.

“Space Channel is known for creating content that’s wonderfully lively and ultramodern, an ode to its fantastical programming. Working with props from the BBC’s ‘Doctor Who’ series was a real thrill. Additionally, working with the creative director of The Space Channel was awesome and I’m such a fan of his originality,” Mirabelli described.

Once again in the holiday spirit, Mirabelli worked on Christmas commercials for Gusto, Bell Media’s speciality food channel. The set of commercials launched Gusto and was their first national holiday campaign, an opportunity that excited the production designer. After the commercial series, Gusto was nominated for International Channel of the Year at the 2016 Content Innovation Awards. It aired domestically across Gusto’s sister channels (34 channels total, including The Discovery Channel and TSN).

To create the commercial, Mirabelli built a winter wonderland themed set equipped with half a dozen 8-foot-high white trees, 250 presents, a snow machine, teal lights and custom-made glass ornaments spelling out the names of the program’s hosts, which included Jamie Oliver and Martha Stewart. They were able to design and build two unique, modernized Christmas sets that completely distinguished the promo in an ever-crowded market of holiday programming, which was no easy feat.

“Reimagining the look of a holiday promo into something fresh, modern and cool was fantastic,” Mirabelli said.

Undoubtedly, Mirabelli will continue to be a formidable force in Canada’s film and television industry. Keep an eye out for her work.

 

Written by Annabelle Lee