Tag Archives: Canadian Talent

Graham Fortin talks passion for editing and working on ‘Roam’

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Graham Fortin, photo by Katrin Braga

Growing up in Chilliwack, British Columbia, Graham Fortin enjoyed putting puzzles together from a young age. He felt a rush when he would connect two pieces together, slowly creating a beautiful picture. As a teen, when he was taking a film class in school that required him to make a match cut of someone opening a cupboard door, he was instantly satisfied. He felt the same thrill from when he would make a puzzle, and he knew in that moment he found his passion in life.

Now, Fortin is an internationally sought-after editor, working on many hit films and television shows. Best known for his work on Viceland’s The Wrestlers and Mister Tachyon, Khalid’s Free Spirit, and the award-winning Pour Retourner that premiered at the iconic Tribeca Film Festival, Fortin has had a tremendous career, living his childhood dream.

Fortin enjoys working on many different types of projects, which is evident when you glance at his resume. Whether working on a hit film or unique passion project, he puts his heart and soul into his work. The 2017 drama Roam is a perfect example of this determination.

Telling the story of one dark night on the road to adulthood, where a teenage boy must choose between his friends and his future, Roam is a passion project of Writer/Director Michael Milardo. Milardo had a very clear vision as to what he wanted and Fortin enjoys that as an editor. If he knows what the director is going for ahead of time, it helps him feel incredibly comfortable signing on, knowing he is in good hands.

“I like Michael’s story, that it reminded me of my own youth. It reminded me of moments where I was peer pressured into being part of the group. I think it’s important to reflect on those moments and consider that maybe you’ve got to fight that even as an adult. It’s easy to just go with the flow in life. Sometimes you’ve got to listen to that inner voice and create some conflict to move forward,” said Fortin.

Fortin heavily related to the story, who had similar teenage years and tapped into that. He remembers roaming the streets as a teenager aimlessly with friends. He wasn’t the alpha male of the group, so he related to Jacob, the main character. At the end of the film, Jacob kind of stands up for himself a bit, or is at least on the road to it, and Fortin used his own experiences to hit those emotional beats.

roam_short_film_bobby_shore“I liked the subject matter of the film. I liked the vulnerability of the main character. The project was well thought out look and style wise, and I had a lot of options in terms of footage, so it was a great puzzle to put together. I’m into films that take place during one night, as I find it’s a cool headspace to be in. The role technology plays in our lives is also part of the story. It takes place in the 90s and you forget what it was like to have to rely on landlines,” said Fortin.

Fortin’s connection to the film ended up touching the hearts of its audience. The project was a Vimeo Staff Pick, and for the editor, it was amazing to see all that hard work pay off. He always hopes that his projects will be a success, but seeing that “Staff Pick” sticker on the corner of the video was an amazing feeling.

“I’m happy to get it out there and hear people enjoy it. Having people connect emotionally with the story is the most important thing. I think people related to the main character and cared about his arc. I’m incredibly proud of the story we told and how it turned out. Sometimes you work on projects that don’t quite connect and this one did,” he said.

Watch Roam here and see Fortin’s heartfelt editing.

 

By John Michaels

Actor Evan Marsh talks the importance of storytelling and loving what you do

For Canada’s Evan Marsh, acting is, at its heart, storytelling. Whenever he embodies a new character, he focuses on the story in the script and the untold story of his character’s life and their world. It isn’t just about believably saying the words on a page, it is becoming someone entirely new, living what they are living and going through entirely new life experiences. With that singular goal in mind, Marsh has quickly risen to the top of Canada’s entertainment industry, becoming a celebrated actor in his home country.

Throughout his career, Marsh has shown audiences all over the world just what he is capable of. Whether he is acting as the comedic relief/heartthrob in the Netflix Original Northern Rescue, or antagonizing the hero in DC’s newest hit Shazam!, Marsh’s versatility and talent is always on full display.

“As a man who gets bored of repetitive things quickly, I think the main thing I love about acting is the excitement of ‘what’s next?’ No single production is the same and each experience is so very different from the next. I also love meeting new people so walking onto a set with 10 new cast mates and 100 new crew members is a dream come true,” said Marsh.

Marsh is always looking for unique and often untold stories to put his touch on, and he found that with the 2017 comedic drama The Space Between. Amy Jo Johnson’s debut feature film is a heartfelt comedy about a proud new father who learns that his wife took his infertility into her own hands with a 19-year old university student and sets out on a journey to find the biological baby-daddy.

“I like this story because it brings both comedy and drama to the screen in a very unique and interesting way. It deals with the very real problem that people deal with that is infidelity but manages to discuss it in a way that still ultimately warms the heart. Amy Jo Johnson is incredible at writing in a way that is bigger than life, but never has a false note and I think that is why I myself and so many others really loved the story of The Space Between,” said Marsh.

On top of its compelling story, Marsh was attracted to the film because of the likeness he shared with his character, Danny Baker. When he first read the script, he was shocked at their similarities and knew there was no one better to play the role. Johnson agreed.

Danny is a very gentle and innocent kid. He is very smart, and when audiences first meet him in university, he explains that he is on his way to becoming a doctor. He cares about his family and puts them before everything. This is all a surprise to the audience because as the lead is trying to find him, they are naturally picturing someone completely different.

“It could be argued that this story wouldn’t even be possible without the character of Danny Baker. When I first read the script, I was surprised at how significant of a role the character played to the entirety of the story as the entire cast are trying to locate Danny. As this is going on the audience is creating its own idea of who my character might be along the journey,” Marsh described.

Because the storyline revolved around his character, Marsh felt a tremendous amount of weight on his shoulders. He loved that feeling and it allowed him to test his ability in a way he hadn’t yet had the chance to do at the time for a feature film. He sat down with the writer and really figured out what she wanted from the character and was sure to bring her ideas and thoughts into his scenes.

“I enjoyed so much about this project, but in particular I enjoyed working with Amy Jo Johnson the director/writer. I believe that because she has held such a long successful career in front of the camera that she developed a great ability to talk to her actors on set and discuss where a scene should be going or why something may or may not be working. She also has an infectious joy that she carries with her every day that made working on this project so fun and rewarding,” he said.

The Space Between was released in theatres on July 6th, 2017. On top of resonating with its audience, it went on to win awards and recognition at many film festivals around the world. Marsh was thrilled to be such a vital part of the film’s commercial and critical success, and still feels grateful to this day.

“It is great knowing a project that read so beautiful in the early stages was able to keep its heart throughout all the filming, editing and cutting. I think each cast member did such a wonderful job bringing their characters to life without losing any of the larger than life comedic aspects and I believe that played a significant part in the film’s success,” he concluded.

 

Written by Sean Desouza
Photo by John Bregar

Canada’s Chandra Michaels and Myke Bakich talk upcoming film ‘Nail Bait’

One of the most beautiful and complex relationships in this world is that of a mother and her daughter. This theme has been explored throughout time through art and literature, and Canadian filmmaking power couple Chandra Michaels and Myke Bakich have now contributed to that extensive and distinguished list with their upcoming film Nail Bait, which takes a unique and compelling look at the bond between a mother and her daughter.

Nail Bait, written by Michaels and Bakich, tells the story of Emma and her mother Carol, who head to a nail appointment only to discover the salon is a front for a rub & tug massage parlor. It doesn’t take long for Emma to discover that Carol has ulterior motives for their day. Emma is baited and dragged into infiltrating the underbelly of the salon with her mother to prove her father is a paying client there. After stumbling on some “hard evidence” but no sign of Dad, the women confront their issues and discover other illegal and dangerous enterprises. Before they can sneak out, they are caught, cornered and threatened, discovering they would do anything to protect one another, surprising both themselves and each other.

“We wanted to portray an honest mother-daughter relationship, that despite its challenges, when put to the test reveals how unbreakable that bond can be. We like that we’re breaking new territory exploring a location with weight and stakes we haven’t ever seen before in a mother-daughter buddy story. The story straddles a few genres; drama, comedy, action which was tricky to execute but rewarding to do,” said Michaels.

Michaels acts as writer, producer, and leading actress in the film, playing the role of Emma. When writing Nail Bait, she was inspired by visits to the spa with her own mother, questioning its integrity and wondering what could be going on behind closed doors. She and Bakich were interested in creating a film that delves into the often-ignored occurrences at such spas, while diving into the dynamics of the mother-daughter relationship and internal and external facades.

“Chandra is an incredible filmmaking partner. It’s amazing that she was able to balance the demands of playing Emma with producing the film. She was very aware of the needs of our cast and crew, managing schedules and taking care of our production while balancing her demands as a lead performer. Chandra’s got a great instinct for performance and was very involved in the editing process and finding the authenticity. She’s a great talent, shined bright throughout the entire production and was crucial in bringing this film to fruition,” said Bakich.

Bakich’s approach to the story while directing was to embrace the uncomfortable. He wanted to tell a different type of mother daughter story, one that takes place in an unexpected location and situation and see where that would go. He wanted to play into the discomfort of the bizarre juxtaposition of a rub & tug parlor. This would also allow for a project with two dynamic leading female roles, something important for both Bakich and Michaels.

Finding the ideal location was one of the biggest challenges that Bakich and Michaels faced while making Nail Bait. They required a hallway long and wide enough with many different doors to actual rooms. Bakich wanted to create distinct difference between the upstairs reception and the underbelly of the salon. The upstairs being drab, mundane, slice of life, and the massage parlour below being colorful, intense, and almost surreal.

They found a warehouse space, that was previously a grow-op, with the required hallway. However, it was only half as long as they needed. They decided to embark on an ambitious set build for the downstairs hallway and adjacent doors in the film. With a talented art department team that was diligent, the build was achieved within days. Though, even with the build, the doors and rooms still needed to be reused and connected in ways that they weren’t naturally available. The night before, Bakich plotted it all out and did his best to convey the logistics to the team. They successfully turned one hallway into two, connecting many different rooms and doorways that were in different directions and ends of the location, with changing lighting and color schemes as well. Such execution is a real testament to Myke’s strength as a visual problem solver and storyteller.

image2“Part of what attracted me to shooting Nail Baitwas creating the two worlds that the characters inhabit. I liked Myke and Chandra’s energy and commitment as well. It’s always a challenge to elevate visuals on lower budget projects, but thanks to the generosity of Panavision Canada and John Lindsay I was able to utilize some great camera tools. Shout out to the amazing crew as well who worked hard to make it all happen,” said Gregory Bennett, Director of Photography.

Bakich’s favorite scene in the film came when shooting a tracking shot down a flight of two dozen stairs. It was no easy task, but the director was up for the challenge. Filming into the early hours of the morning, he and Bennett did five takes with a heavy steadi-cam rig and totally nailed the shot. Only once it was perfected did they discover that a key prop was missing, and they had no choice but to reshoot.Bennett leapt up the stairs, willing and ready to do it again and they all followed his charge. They shot another five takes, and the end result is mesmerizing.

“Toni Ellwand who played the mother Carol, grounded her in reality, while bringing a comedic spontaneity to the role. She balanced both the serious and ridiculous nature of the situation in spectacular fashion,” said Bakich, who co-wrote and directed the film.

Ellwand is a Toronto based actress who is known for a series of popular projects, including Blindness, Murdoch Mysteries and the Emmy-award winning The Handmaid’s Tale. She had previously worked with Michaels years prior on a commercial for Ontario’s health care cards, so they were happy to reunite as mother and daughter on this exciting new project.

“Myke and Chandra are a dream team, I would work with them in a heartbeat. They both love what they do so much and are generous and enthusiastic. Chandra is an absolute dream to work with as both an actor and as a producer. Working is her happy place and it shows in everything she does when we’re on set. Myke is quietly determined. He’s gentle but he knows what he needs, and he patiently works until he gets it,” said Ellwand.

Nail Bait premieres at the Toronto Shorts International Film Festival on Saturday March 2nd, 2019. From there, the film is expected to make its way to several more festivals, seen on international screens. They are also exploring the possibility of expanding it into a series, as this film is part of a bigger mother and daughter story.

“It’s an honor to premiere at the Toronto Shorts International Film Festival where our local cast, crew, colleagues, friends and family can share in the experience,” said Michaels.

Toronto Shorts has a special place in Michaels’ and Bakich’s hearts, as their first film, Busy Bee, had its world premiere at the festival back in 2015 and ended up winning the Best of Canada award. Here’s hoping for similar success on their latest venture.

“We love making films and we love doing so together. Creating our own projects is empowering and liberating. We really learned so much making this film and look forward to applying that knowledge to future projects. Filmmaking is really a team sport and we had an amazing team on this project,” they concluded.

Torontonians should check out Nail Bait this Saturday at 7 p.m. at Carlton Cinema. In the meantime, watch the trailer here.

Producer Chandra daCosta takes viewers around the world with ‘Cruise Buzz’

As a Producer, Chandra daCosta wears many hats. She is a manager, financial analyst, filmmaker, and storyteller. It is the latter that she most enjoys in her role and combining creativity with business drives her. Development is a large part of the process, which entails finding interesting stories, people, or cultures, as well as coming up with new angles/spins on ideas that are already successful. In production, it’s all about details, logistics and ensuring things run smoothly and everything is taken care of. DaCosta excels at all aspects of producing, and her talent has led her to being a respected producer in Canada’s entertainment industry.

DaCosta finds herself drawn to the “Lifestyle” genre when it comes to her work, working on shows involving real estate, food, dating, and more. Such projects include Oxygen Network’s A Wedding and a Murder, Global TV’s The Stanley Show, and Animal Planet’s Biggest and Baddest.

“Chandra is a pleasure to work with. She is a skilled negotiator and effective producer. She knows the television industry well and is good at leveraging her many contacts within the industry. She is also a remarkable creative producer. She was the driving force behind Cruise Buzz from both a business and creative perspective in addition to being the on camera host,” said Lori Massini, who worked with daCosta on Cruise Buzz. “Chandra is intuitive and knowledgeable.  She brings skills as both a business and creative producer to her projects. She has a sense for what works and doesn’t work and has great ideas for content.  In addition to being a skilled producer, Chandra is magnetic on camera and makes an excellent host.  Cruise Buzz was a terrific show and I have no doubt Chandra will continue to develop and produce top-notch content.”

It was Cruise Buzz that daCosta calls the highlight of her esteemed career. It was her show; she created it, developed it, found a production company to produce it, and put all the teams together. She was in charge of all the creative and business aspects for the show.

“I remember being on the Windstar cruise in the middle of the ocean and realizing that this was all because of my efforts. It was a real sense of accomplishment because it seemed like we were faced with road block and road block, but I just kept ploughing through. Being on the cruise ship, shooting our pilot episode was epic to me,” she said.

Cruise Buzz highlights the world of cruising, from big ships to small river cruises, all over the world.The premise of the series was “there is a cruise out there for everyone.” daCosta truly believes that. There are so many different types of cruises and itineraries to choose from, and daCosta wanted to show viewers their options. From a River Cruise through China, to the Baltic Cruise on a luxury liner, there is something that can win the heart of any traveler. Whether they want to explore the ports of call or visit foreign ports from the comfort of their stateroom deck. It’s a great and safe way to travel.

“This project was one of the best and challenging projects I’ve ever done. The idea of a travel cruise show was the perfect way to combine my love for travel and TV,” she said.

Every day daCosta worked on Cruise Buzz was an exciting and unique experience. She began with working on the pitch documents, episode ideas and brand integrations. Everyone she approached about being involved was excited about the show.

When she was trying to decide where to shoot the pilot, it was important to daCosta that the pilot episode was shot on a cruise ship that wasn’t the massive passenger cruise. She aimed to find a cruise that had an exciting and exotic itinerary and also show another side of cruising. She ultimately chose the Windstar in the Caribbean, a ship for 300 guests rather than the usual 3000 on large cruise lines. The ship had great visual appeal on camera, complete with sails, and an itinerary that visited ports that were familiar to many travelers, and also some hidden gems.

DaCosta spent almost four years of her life working on cruise ships, and she is extremely passionate about travelling. Being about to share this passion with the world was extremely rewarding for the producer.

“Getting the pilot episode made against all odds was a huge accomplishment. It was such a great feeling to know that Windstar was highlighted in such a great way that appealed to so many different travelers,” she said.

You can watch the pilot of Cruise Buzz here.

 

Written by Annabelle Lee

Canada’s Aida King is worried wife and stepmother in action flick ‘Hemorrhage’

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Aida King

Being Canadian of Filipino descent and growing up in a multicultural downtown Toronto urban neighborhood, Aida King uses her prominence as an actress to be a representative of a world population sector that is still well under-represented in the entertainment industry. Her unique appearance allows her to portray a variety of cultures and she aims to provide a deeper understanding of different ethnicities. Through the creative arts, she can provide a fresh perspective and not only entertain her audiences, but also educate. With every project she takes on, no matter the genre, she makes sure to understand her character and their background, as well as what drives them. It is such a devotion that makes her such an outstanding actress, and a leader in the industry in Canada.

Known for her versatility, King has worked on a variety of genres as an actress, showing that she is capable of anything. Whether bringing on the laughs in Desert Drive or keeping you on the edge of your seats in the thriller War of Mind, this actress knows exactly how to captivate an audience.

King not only impresses audiences, but also those she works with, as seasoned Producer and Director Josh Mitchell was so moved by the actress’ work in his film The Convicted, which went on to several prestigious international film festivals, that he immediately offered her more roles on his future projects. The two also worked together on the 2015 film Hemorrhage.

Hemorrhage tells the story of a brawling hockey player who suffers from his fourth concussion and is forced to retire. He connects with a shady old high school friend and starts flipping houses, but quickly finds himself face-to-face with a dangerous Mexican gang. When they rough up his wife and kidnap his son – the gloves come off and he takes matters into his own hands.

“Everyone thinks that a pro athlete leads only a glamourous life. That being said, not all are successful as the main stars that are showcased. So many of them face their own unique set of challenges, especially if their career gets cut shorter than expected. The movie is an age-old warning to be careful of whom you associate yourself with,” said King.

Playing the lead role of Ana Chaffe, King was ready to take on a little bit of an action hero. She was a wife and step-mother that was stereotypically cautious and suspicious of her husband’s questionable associates. She was very protective of him and had been worrying about his future, ever since he was forced to retire from his professional hockey career. Her instincts turn out to be correct as she later suffers from her stepchild being kidnapped and her husband under the control of a criminal. Ana’s worry provided pivotal foreshadowing in the film, building suspense and emotionally investing the audience.

“It was a rush to play such a strong character, fighting for her husband and step-child,” said King.

While shooting Hemorrhage, King was required to handle a gun for the first time in her career. Even though it was just a prop, she found the experience quite unnerving. She researched how to shoot a gun, and despite never actually doing so, perfectly executed the scene. This was made easier because of how comfortable she was on set, extremely familiar with the entire cast and crew. However, there was a lot of testosterone on the sports fuelled action film, she joked.

“It’s such an overall different frame of mind when you’re involved in an action focused film. I enjoyed this new approach and the comradery that goes along with it. It was a great time to channel in all great angry female roles that I have seen on TV over the years,” she said.

The trailer for Hemorrhageis featured on Daily Motion‘s website, and the full film is available via Vimeo on Demand since September 2015.

“I am very proud of its outcome. The reviews have been kind and we are grateful for it,” King concluded.

 

Written by Annabelle Lee

Canada’s Romaine Waite terrifies audiences in sci-fi horror flick ‘Antisocial’

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Canadian Actor Romaine Waite

Romaine Waite has always been an outgoing person, a trait he believes has helped him greatly as an actor. When he was a child, growing up in Canada, he participated in school plays and drama programs, not because he thought it would be his career, but simply because that is what he enjoyed. It wasn’t until his early twenties when he realized he could truly follow his passion, and the second he got his first professional part, he knew that acting was his calling.

“I’ve always had this innate ability to connect with people in some way, making people laugh or causing disruptions, depends on who you ask,” he joked.

Now, Waite is a celebrated actor. His work in television series such as Star Trek: Discovery,Frankie Drake Mysteries, and The Mistimpressed audiences in not only Canada, but the rest of the world. His versatility knows no bounds, and he is always looking for a new way to explore his talents.

“Romaine is great. He makes my job a lot easier. He is the consummate professional and a very dedicated and crafter artist. It is always pleasurable working with him,” said Alan Moy, Producer who worked alongside Waite on Murdoch Mysteries and Usher the Usher.

Waite recalls his first real taste of international success as the sci-fi horror flick Antisocial. The movie follows five university friends who gather at a house party to ring in the New Year. Unbeknownst to them, an epidemic has erupted outside, causing outbreaks around the world. With nowhere else to turn, they barricade themselves indoors with only their phones, laptops, and other tech devices. They use their devices to research the possible cause of this outbreak. Information and video footage over flow their computers as they descend further into the cause and the ensuing chaos. As the virus spreads, the mood in the house changes from fear to paranoia. Who is safe? Who can they trust? Reality becomes blurred as they slowly discover the source of the virus causing the sickness… and there is no going back.

“I thought the story was clever it takes something that everyone was familiar with, being social media, and took it to the extreme. If you take away the gore, it’s basically what we’re experiencing today. Snapchat, Instagram, etc. have become these tools that are allowing people to share every single aspect of their life. In a way, I think the film talks about a very important subject in our society — what are the effects of social media and what are the limits and consequences of sharing too much on social media,” said Waite.

In the film, Waite plays Steve, one of the five friends gathering to celebrate New Year’s Eve. He was jovial and sincere university student. Audiences got to see him enjoy time with his close friends and girlfriend. Unfortunately, he was first in the house to experience the epidemic that trapped them in the house. This is pivotal, as Waite was responsible for getting the audience to truly understand the epidemic, and therefore the film. Within the film, Steve was the only individual who the audience was able to see go through a full transition. With this, the audience knew what the signs were and what would happen if another character was to get infected.

“It was really important to me that people felt the struggle of this character. As he tried to figure out what was happening to him without revealing anything to others in house. Through my portrayal, I hoped the audience would feel like they were a friend to my character and miss this him when he was gone,” Waite described.

The film had its premiere at the Fantasia Film Fest in Montreal back in 2013, and from there went to several high-profile international film festivals, including Calgary International Film Fest, Sitges International Fantastic Film Festival, Toronto After Dark Film Festival, and the Cannes Film Festival. From there, it was distributed through Monster Pictures on DVD, through Super Channel, and on iTunes. Such success could not have been possible without Waite’s portrayal of Steve, hooking audiences to the story early on.

“It’s always nice to see an indie film do well. It takes so many people and long days to make a film. To me the success is in completing the project. I am proud of everyone involved,” said Waite.

Antisocial was Waite’s first horror feature film, and five years later he still looks back and coals the experience amazing. At the time, he was still very curious about the process of filmmaking and how it all would come together, and he could not have been happier with the result. Everyone on set was professional and inspired, creating a contagious energy. He found himself watching everyone on set, from the cinematographer to the special effects make-up artist, taking everything in and reminding himself why he wanted to be an actor in the first place.

“I liked the comradery. Everyone was really passionate about the project. We were all stuck in a house for weeks. Friendships were built, and some good memories were made. I hadn’t done anything like that before. Overall it was a great experience,” he said.

Be sure to check out Antisocial to see Waite’s terrifying performance as Steve.

Using makeup to embrace womanhood with Allison Giroday

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Allison Giroday, photo by Liz Rosa

There is a common understanding in the fashion industry that clothing, and makeup are products that you buy, but style is what you do with them. Style is eternal. It doesn’t fade when new trends emerge, or when old trends divulge. For makeup artist, Allison Giroday, style is inherent, running deep through her veins. She credits her love for fashion and makeup to the fact that she grew up in one of fashion’s most acclaimed decades: the 1990s. She recalls herself as a young girl, inspired by the token 90s bombshells she’d see on billboard signs and magazine covers. She even remembers her 13-year-old self, locking herself in her school bathroom, trying all sorts of tips and tricks to achieve Pamela Anderson’s signature smudged-eye and baby pink lip look.

“I thought those women were just the most beautiful women in the world and I would stare at their pictures, studying their makeup. I collected fashion magazines and watched Fashion File. I never anticipated that I’d be in the position I am, looking back on those days. Now, the greatest feeling in the whole entire world is when a client gets excited over the reflection she sees in my mirror. It doesn’t matter whether she gasps, smiles, tears up, or sits up taller, it brings me a pride like no other. Every woman deserves to feel beautiful, powerful, and confident. I love the fact that I get to be a part of that,” raved Giroday.

Fortunately for Giroday, she has been able to be a part of that journey for a number of different people, projects, and publications over the duration of her career. For instance, Giroday was referred to hit Canadian artist, Lights, in order to do her makeup for Canada’s largest, most prestigious music event, The Juno Awards. She has also worked for several other celebrities such as professional basketball player, Steve Nash, and successful rap artist, Lil John. Her work has even found its way into publications such as Glassbook Magazine, British GQ, Life & Style, Reader’s Digest, and several others. When founder and editor-in-chief of Mother Muse Magazine saw Giroday’s work, she knew she had to bring her on board for her publication.

Mother Muse is a fashion and lifestyle printed coffee table book, available worldwide, that focuses on the quality of slow living and modern motherhood. It is rich with artwork, articles, interviews, and editorials intended to inspire everyday women and everyday mothers to follow their passions and to live life to the fullest. Due to its heavy emphasis on style, Mother Muse is often full of unique images of models, beautiful color schemes, and several other style inspirations. It is important, therefore, that Mother Muse work with exceptionally talented artists to shoot images that will captivate their readers’attention at first glance.

They begin every shoot with a mood board selected and prepared by the editor with a description of the woman or women that will be featured. This is when Giroday begins to determine how best to match her model’s facial makeup with her other style and hair elements. In a constant determination to outdo her former self, Giroday places great emphasis on keeping her makeup looks current and ensuring that she doesn’t fall behind on the latest trends. With that, she conducts research in her own time to ascertain that she is providing her clients with the latest and greatest that the cosmetics industry have to offer.

“Success has the ability to breed complacency and that’s an easy trap for an artist to fall into because at that point, you stop continuing to grow. It’s important to want to stay inspired so that you never fall out of love with what you are doing. To me, the term makeup artist really is about the art. I don’t just apply makeup, I paint the canvas. My goal is to make my client feel like it’s the best makeup they’ve ever had and I’m so passionate about that,” noted Giroday.

In addition to her passion for makeup itself, Giroday loves working for Mother Muse, as it allows her to explore femininity with every shoot and to embrace the qualities of a goddess. She has crafted her talents so much over the years that she manages to evoke emotions of power and wisdom through the makeup looks she presents and with that, her work tends to flow seamlessly alongside the rest of the magazine’s team. She loves being able to work with other organized, motivated individuals to promote and celebrate the nuances of motherhood, and womanhood in general. What’s more, is that Giroday gets to see the final outcome of her work in print form, a dying art. She loves the fact that she can pick her work up, hold it beneath her fingers and touch it. The amount of dedication and love she puts into her work makes it all the more exciting when she gets to hold it in her hands.

Overall, Giroday considers herself fortunate to have had the opportunity to work with Mother Muse in the past. Every time she is brought on board for a project with them, she remembers exactly why she fell in love with their publication in the first place. She also takes great pride in knowing that Mother Muse has been covered internationally by Yahoo Australia, as well as the Daily Mail. It has also showcased the faces of popular celebrities like Selma Blair and Brie Bella. Next time you’re walking by a copy, pick one up and witness Giroday’s greatness with your own eyes.

 

Written by Sean Desouza