Whether it’s being in the right place at the right time, unceasing ambition and unwillingness to slow down after hearing a dreaded ‘no,’ or a combination of the two, some people discover their dreams and go to work paving the way for them to come true much earlier than most of the population.
Like the inspirational and semi-autobiographical story Cameron Crowe brought to life in the Oscar Award winning film Almost Famous, which follows a talented teenage journalist who joins the band Stillwater on tour in the 70s and covers the journey for Rolling Stone, music industry aficionado Duarte ‘Duda’ Figueira experienced a similar rise to success back home in Portugal at the ripe age of 16.
Today Duda, as he is known affectionately throughout the industry, is known for his impressive achievements as a production coordinator and major force behind some of Portugal’s best known artists such as reggae/dance hall singer Richie Campbell, the rapper Regula and producer Lhast, to name a few.
Duda, who is now 26, took a leap of faith in his early teens and reached out to Lisbon’s leading reggae promoter at the time, Fernando Cabral, with an e-mail pitch that would come to change his life forever. Duda knew the market for reggae music in Portugal was huge, but he felt that the information about reggae events was not reaching the country’s fans as effectively as it should– so he offered himself up as a flyer boy. He was immediately given a one-time job postering the cities with flyers about an upcoming concert featuring the bands No Joke Sound, Stepacide, and the one and only Gregory Isaacs who sadly passed away in 2010.
“My mom drove me there. I got a chance to meet [Cabral] and the rest of the partners, and I was given a bunch of flyers and posters, and a guarantee of having a free ticket for the show. And that was great!,” recalls Duda.
The following week what began as a one-time job turned into much more when, fuelled by a rare level of confidence for someone his age, Duda decided to pop over to Cabral’s office to thank him for the ticket, have a chat about music, and ultimately offer his services on the public relations side of the business. There he was introduced to the members of the band No Joke Sound, who were on site recording a live set.
“As an aspiring Selector and MC, bumping into them was kind of a ‘star-struck’ moment,” admits Duda. “The moment I walked in Fernando said to them ‘this is the kid that sent the email!.’ They were surprised.”
The band members’ understandable surprise at seeing a kid so young walk nonchalantly into the country’s leading music promotion agency with big ideas of how they could better reach their target audience quickly faded once Duda began to speak about the music industry and what fans were looking for, but not necessarily getting. Duda exchanged contacts with No Joke Sound member Bernardo “Ben” Miranda, who subsequently invited him to come along the following week to the No Mercy Soundclash, Portugal’s first ever reggae soundclash event.
“I met Ben’s cousin, Gonçalo Leitão, also known as ‘Krpan.’ After the event, we went to Ben’s house, and inside of his kitchen, Ben looked at both of us and said: ‘You and you! You are going to have a sound system together.’ And the rest is history… From that week until today, Ben has been my ultimate mentor. He was the one who pushed me to have a career in music,” Duda recalls fondly.
At only 17 Duda, along with Ben’s cousin Krpan, created Fyah Box Sound, a reggae/dancehall sound system, which is a style of music collective that originated in Jamaica and includes a DJ, MC and engineer. Duda geniously developed the “Triple Threat” concept for Fyah Box, a series of weekly videos that include everything from artists freestyling to debut song releases. Upon inception the concept helped make Fyah Box a huge success in Portugal, and it has since become a leading source of music for reggae and dancehall fans across the world.
Building Fyah Box Sound up from the ground floor, Duda created a recognizable name for the collective by bringing in world-renowned artists such as Anthony B, Ikaya, Richie Campbell, Regula, Short Size, Blasph, Dillaz, Xeg, JLZ, Kristoman, DJ Nelassassin and several others to collaborate. What started as a reggae/dance hall collective quickly turned into a cross-cultural music platform thanks to Duda’s decision to open the collective to other styles of music such as R&B, rap, and hip hop.
Now, a decade later, Duda has definitely carved out a prominent position in Portugal’s music scene as a highly sought after production coordinator. Considering the extent of what he does for the artists and projects he oversees, which includes everything from working as a booking agent, manager, fashion advisor and lead A&R man, Duda’s production coordinator title is the only one that fits, as he coordinates literally everything that goes into both the planning of a production and the artist’s overall career.
A year after starting Fyah Box Sound, Duda began working as the production coordinator for Portuguese artist Richie Campbell, who started the band Stepacide and was also a member of No Joke Sound prior to going solo. With Duda production coordinating everything from planning releases, coordinating events, deciding on singles and album art, and crafting his image and musical approach, Campbell has been met with incredible international success as a solo artist.
Richie Campbell’s manager Bernardo “Ben” Miranda explains, “Duarte is someone we know we can always count on for both the creative and strategic process as well as the execution. Over the past 9 years that we’ve worked together it was a joy to see him grow into the person and the professional he is today. His ambition, creativity, commitment, loyalty and organization make him one of the most desirable professionals in the Portuguese music industry.”
As Campbell’s A&R and production coordinator, Duda has played a major role in the production and release of each of the artist’s albums since 2010, including “My Path,” “Focused,” and “In the 876,” as well as Campbell’s 2010 EP “Richie Campbell” and the album and accompanying DVD “Live at Campo Pequeno.” Fans across Portugal went wild upon the release of Campbell’s 2015 album “In the 876,” which quickly topped charts and became No. 1 on the digital store sales chart within a few hours of its release– something that hadn’t been seen in the country since the release of Beyonce’s 2013 self-titled album.
Over the years Duda has also production coordinated a slew of high-profile events featuring Campbell, such as Campo Pequeno 2011 and 2013, Sumol Summer Fest 2012, which pulled in 25,000 people, as well as Sudoeste 2013 and Festival do Crato 2013, which each had more than 50,000 people attend– astronomically large numbers for Portugal!
In 2016 Duda was the A&R man on Campbell’s hit song “Do You No Wrong,” which has garnered over 10 million views on YouTube, and earned a Gold and Platinum Award on the Portuguese market. A major hit in Portugal, “Do You No Wrong” was produced by Lhast, who Duda also works with as a production coordinator. Duda also coordinated the release of the artist’s 2017 single “Heaven,” as well as the music video, which has garnered more than two million views since being release at the tail end of April.
Campbell says, “What I appreciate the most about working with Duda is his versatility as a career advisor/manager and the way he can balance a deep understand of the current music business while never forgetting that an artist needs to be in touch with his audience. This enables him to provide great input on how an artist should work the business aspect of his career without ever jeopardizing the relationship with his fans.”
In 2014 Duda formed Bridgetown Talent Agency with Bernardo Miranda, Afonso Ferreira and Richie Campbell. Today Bridgetown Talent Agency, which has become one of the most successful booking agencies in Portugal, represents a wide range of artists including Dengaz, Mishlawi, Curt Davis, Plutonio, DJ Dadda and the comedians Luís Franco-Bastos and Pedro Teixeira da Mota.
In 2015 Duda also started DGF Agency, an imprint agency that handles counseling, A&R, management, releases, PR and promotions for its artists. Some of the major artists Duda oversees as a production coordinator through DGF include Lhast, Karetus, Krativ and Andre Melo. He is also working as a lead production coordinator and A&R man at Rebeleon Entertainment where he is handling the release of several upcoming albums, EPs and a few highly anticipated singles for artists such as La Santa Cecilia, Gloria Trevi, Alejandra Guzman, Mon Laferte, and Enjambre.
A well-known name throughout the U.S. music industry, Rebeleon Entertainment partnered with BMI last year to produce the 6th Annual ‘Los Producers’ event in Las Vegas during the Grammy Awards, which included performances from Latin Grammy nominees and music from other trendsetters in the Latin music industry.
After 10 years in the industry Duarte ‘Duda’ Figueira has not only managed to rise to the top of the music industry in Portugal and make his name known across the world, but he continues to bring the same level of fervor and adept skill to every project he takes on.
In the end Duda says, “I would love to look back to my career and feel proud of the work that I have put in, the results of it, and the impression that it had on society. Hopefully someone can feel inspired to create more and take some energy out of my experiences.”