Fitness Experts Tap-In Director and Producer Tom Edwards to Punch Up Content

Director and Producer Tom Edwards – Image by Varuj Chapanian

Creating compelling video content and staying relevant in the field of online education is no small task—actually, in such a competitive arena, such as online fitness, it’s a herculean feat. With so many content creators vying for viewers’ attention, it takes a special touch to stand out. That’s why the best of the best call upon the world-class production and directorial skills of Tom Edwards to help them rise above the crowd. 

So what makes Tom Edwards so unique? Perhaps it’s his diverse and complete understanding of the filmmaking process. Through his personal experiences as an actor, photographer, producer and director, Tom has learned first-hand how these disciplines function individually, and as a cohesive unit.

Tom’s natural talent also plays a huge role in his success. In fact, at the start of his career he solely wrote, shot, directed and edited his first narrative film, “Ninety One: A Tainted Page,” which won multiple awards at the Shanghai Student Film Festival in 2013, including the Best Overall Film Award.

But, according to Tom, the most important element of cinema, and his approach to creating it, is great storytelling. “Story comes before anything else,” he remarked. “If you have a good story and a message, the film can go far, regardless of its production value.” 

Since his early productions as a student, Tom has leveraged his talent, experience and story-driven approach to work his way up within the Los Angeles industry, directing and crafting branded content and music videos for the likes of Lamborghini, MenWithClass, Enrique Iglesias and Becky G. 

Tom’s plethora of experience culminated in 2019, when he branched out on his own to found Secret Film Service, a full-service production company focused on capturing compelling behind the scenes video content for film and television, as well as music and commercial productions.

“I’ve always encouraged productions to hire a team to shoot behind the scenes and help document the creative process,” Tom says. “After working on hundreds of sets, I’ve noticed a lot of teams haven’t yet tapped into this market, and I feel like they’re missing out big time.” 

As it turns out, Tom’s hunch was right. Secret Film Service has been a runaway success, filling the behind-the-scenes niche and working with high-profile clients such as Cardi B, Lamborghini, Shell, SLS Beverly Hills and Space X. 

With such an impressive resume, it’s no surprise that Olympic medalist and professional boxer Tony Jeffries hired Tom to bulk up the video content offerings for his fitness company, Box ‘N Burn. 

Recognized by Men’s Fitness as “The #1 Gym in California,” Box ‘N Burn is a global boxing academy that offers hardcore training in the gym, as well as online. Tony Jeffries, along with Box ‘N Burn co-founder Kevan Watson, brought Tom on board to produce multiple types of video content, from digital commercials and YouTube content to Online Video Programs. Tom has since produced over 100 videos for Tony Jeffries’ YouTube channel, which grew from 10K to 550K followers in under a year—making it one of the fastest growing accounts on YouTube. Tom also worked with other elite Box ‘N Burn trainers, such as Glenn Holmes and Stephen Cain, to create top-notch training videos and marketing materials.

“Tom has become an integral person on our team for his unprecedented talent for producing and creative skills,” Tony Jeffries remarked. “He has been a major factor to the online success of the Box ‘N Burn gym.”

Tom’s success with Box ‘N Burn led to more opportunities in the fitness world for Secret Film Service,  such as a partnership with Simon Ata, a fitness and calisthenics mogul with more than 600K followers who brought Tom in to create content for his online program focused on teaching students how to master handstand pushups. 

“Tom was a pleasure to work with, easy-going and very efficient,” Simon Ata remarked. “The final product far exceeded my expectations.” 

Tom didn’t just stop at fitness; he has also worked with prominent figures in the dance world, such as Richy Jackson, a creative director and choreographer to stars such as Lady Gaga, JoJo Siwa, Todrick, Zack Zilla and Trevi Moran. Richy hired Tom to shoot a two day Dance Master Class with over 40 students in attendance. Of course, Tom also captured tons of exclusive behind-the-scenes footage and interviews with Richy and his students. 

Other dancers Tom has worked with include Jordyn Leann, and Samantha Caudle, who have danced with artists such as Chance the Rapper, En Vogue, Jason Derulo and Sage the Gemini. 

Tom Edwards has made a career of capturing the best of his clients and telling their stories in an authentic, compelling way. His mastery of the craft of cinema is without question; otherwise, the biggest influencers, brands, and celebrities in Hollywood would look elsewhere for a director and producer. So what’s next for Tom and Secret Film Service? That part of the story remains to be written, but if Tom is behind a project, it’s sure to be worth watching.

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