Cinematographer Shuntian Jiang works alongside one of China’s biggest stars for new Descente commercial

When Shuntian Jiang decided he wanted to make movies, he considered being a director. However, he discovered quickly that directing is often more managing and hustling than it is creating. Jiang knew that lifestyle wasn’t for him; he is an artist. He quickly fell in love with cinematography, because the only thing that makes him happy is to tell a good story with emotional images.

Throughout his career, Jiang has shown the world why he is such a celebrated cinematographer in China. His contributions to countless productions, including La Pieta, Path to Salvation, and No Home for Young Man, have impressed the masses, with his passion and determination shining through in every shot.

“When I was growing up, I never felt like I could work a regular office job. Just the thought of it killed me. I think I’m very blessed to become a working cameraman. I love to wake up each morning and go to a strange location and make it look nice. I also love the vibe of a production, people with the same passion making movie magic happen,” he said.

One of Jiang’s more recent projects is a commercial for the Japanese sports clothing and accessories company Descente. The purpose of the commercial series is to promote the 2019 spring/summer apparel, featuring international movie and TV star Daniel Wu.

As the cinematographer, Jiang worked closely with the client and director as well as the still photographer to come up with the look to best showcase their product and the charisma of super star Daniel Wu, best known for the Netflix series Into the Badlands. Wu is a legend in Hong Kong cinema, and Jiang was honored to work with such an icon and create a series of commercials for a famed brand like Descente, which was formed in 1935.

“Descente is a good combination of fashion and function. The quality is very good, the fabric texture is very hi-tech, which is great for extremely close up shots. The designer has included many details in the clothing, so I can get a lot of different close ups for different looks. Basically, there are a lot of options for how I can show the products,” said Jiang.

Descente bts with star Daniel Wu gaffer Guoqing FuThe commercial features Wu participating in a variety of sports in different Descente outfits to showcase the function of the product through his charisma. There were eight different looks, and they had to shoot everything in a singular day, which was an enormous challenge but one Jiang looked forward to. It was a daylight shoot, so he didn’t use any lights. He had a grip team just to hold all of the equipment to follow the star so he could move quickly without sacrificing quality. In a shoot with such a short time frame, this approach was essential to the commercial’s success. Jiang had everything planned perfectly during pre production to ensure a smooth shoot. He scouted the location and took photographs of each possible frame beforehand to show the director. His work ethic was outstanding.

“I liked the working style of this commercial; it is a little different than other shoots, but it was still a very interesting experience. We really needed to focus to make sure there were no mistakes, but once a look was completed, we relaxed a bit while we planned out the next one. This made it feel more like 30 minutes of intense work here and there rather than an exhausting 12-hour day,” described Jiang. “Another thing I really liked was working with Daniel, he is such a big star but he is very humble and professional.”

The Descente commercial was distributed on the WeChat page. WeChat is the most popular Chinese chatting/social media app and has more than 1 billion users. The commercial is also displayed on the front page of Descente’s official Chinese website. All the site visitors see it immediately, where it links directly to the products.

“Even though everyone was expecting this project to be a success, because it’s a very well-known brand with a very well-known star, I’m still really happy when my friends and family see the commercial. They just see it randomly on WeChat, without me sharing it to them. It’s such a great feeling,” he concluded.

By John Michaels

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China’s Yihan Xu animates for sold out European concert tour

As an internationally sought-after motion designer, Xu combines her passions of animation and illustration to bring captivating and artistic graphics to various projects all over the world. She specializes in two-dimensional character animation, which involves bringing small characters to life on every project she embarks on. She begins by taking a script or basic description of the character and plays with lines, shapes, and color until she eventually has created an all new being. It is truly magical.

Xu had worked as an animator with many high-profile design and animation studios for countless renowned clients, including Apple, Samsung, T-Mobile, HBO, AirBnB, and more. However, one thing she loves about her job is that in addition to working on television shows, movies, commercials, and videos, she also gets to work on concerts for some of the world’s biggest stars.

Pop music has always been one of my interests. I am a sucker for almost all the mainstream music. I love listening to music and I am usually stuck in one to two hours of traffic every day, so I pass the time by doing car karaoke while driving. It is exciting to get to work with well-known pop stars on their music videos and graphics projects,” she said.

Xu worked with Possible Inc., a leading design company, as one of the lead animators/compositors on the project. She worked closely with Creative Director Michael Figge to design, shoot, animate, and edit together 27 custom full-song scenics for artist Chris Brown’s European tour. The concept was to use different graphics elements and textures for each song to convey different moods to the fans at the concerts.

Each artist was assigned five songs and needed to create visual elements for the music videos first and combine those elements into After Effects software for compositing. Xu was responsible for “Don’t Judge Me”, “New Flame”, “Five More Hours”, “Ayo” and “Loyal”, some of Brown’s biggest hits. She combined visual elements for the songs and put them together onto one screen, making sure that all those elements were part of the same scene and matched with the themes of the music videos.

“I like Chris Brown’s music. It is thrilling to get to work on some animation and compositing for something you listen to every day. Also, I like doing composting work for music videos. It is amazing to see how visual elements synchronize with the beats, tempo, and the whole style of the music. For example, in the song “New Flame”, we created lots of different shapes and forms of flames for the song. It was fun to composite different shapes of fire to get the best result for the music videos,” said Xu.

Xu’s graphics were played in 15 different cities in Europe during the “One Hell of a Night Tour” including Munich, Paris, Hamburg, Oslo, and more. The tour and its animation received a lot of public attention and they delivered a successful sold out tour to the fans. For Xu, knowing so many around Europe saw her beautiful artwork is reward enough, because she simply loves doing what she does.


By John Michaels