Tag Archives: Concerts

China’s Yihan Xu animates for sold out European concert tour

As an internationally sought-after motion designer, Xu combines her passions of animation and illustration to bring captivating and artistic graphics to various projects all over the world. She specializes in two-dimensional character animation, which involves bringing small characters to life on every project she embarks on. She begins by taking a script or basic description of the character and plays with lines, shapes, and color until she eventually has created an all new being. It is truly magical.

Xu had worked as an animator with many high-profile design and animation studios for countless renowned clients, including Apple, Samsung, T-Mobile, HBO, AirBnB, and more. However, one thing she loves about her job is that in addition to working on television shows, movies, commercials, and videos, she also gets to work on concerts for some of the world’s biggest stars.

Pop music has always been one of my interests. I am a sucker for almost all the mainstream music. I love listening to music and I am usually stuck in one to two hours of traffic every day, so I pass the time by doing car karaoke while driving. It is exciting to get to work with well-known pop stars on their music videos and graphics projects,” she said.

Xu worked with Possible Inc., a leading design company, as one of the lead animators/compositors on the project. She worked closely with Creative Director Michael Figge to design, shoot, animate, and edit together 27 custom full-song scenics for artist Chris Brown’s European tour. The concept was to use different graphics elements and textures for each song to convey different moods to the fans at the concerts.

Each artist was assigned five songs and needed to create visual elements for the music videos first and combine those elements into After Effects software for compositing. Xu was responsible for “Don’t Judge Me”, “New Flame”, “Five More Hours”, “Ayo” and “Loyal”, some of Brown’s biggest hits. She combined visual elements for the songs and put them together onto one screen, making sure that all those elements were part of the same scene and matched with the themes of the music videos.

“I like Chris Brown’s music. It is thrilling to get to work on some animation and compositing for something you listen to every day. Also, I like doing composting work for music videos. It is amazing to see how visual elements synchronize with the beats, tempo, and the whole style of the music. For example, in the song “New Flame”, we created lots of different shapes and forms of flames for the song. It was fun to composite different shapes of fire to get the best result for the music videos,” said Xu.

Xu’s graphics were played in 15 different cities in Europe during the “One Hell of a Night Tour” including Munich, Paris, Hamburg, Oslo, and more. The tour and its animation received a lot of public attention and they delivered a successful sold out tour to the fans. For Xu, knowing so many around Europe saw her beautiful artwork is reward enough, because she simply loves doing what she does.


By John Michaels

Motion Graphics Designer Rupa Rathod talks working with Kylie Minogue and living her dream

Being a motion graphics designer gives Rupa Rathod the opportunity to channel her vast creativity. While designing and creating LED screen content for pop tours, events, television performances, and awards shows, she has the freedom to create anything and everything while working with some of her musical idols. Each treatment differs from the last, and she is always challenged to interpret a client’s concept, something that she finds hugely fulfilling. For this English native, there’s nothing that can’t be achieved, and she enjoys all aspects of the journey; it’s a feeling of achievement that she doesn’t think will ever go away, and what keeps her constantly motivated.

“Combining the two passions I have; music and the creativity of motion graphics design was like taking two perfect past times and fusing them together. It seemed like a natural progression in my career, to channel my creativity as a motion graphics artist into music. I was determined to make this happen any way I could,” said Rathod.

Rathod started working for Blink in 2014, where she was employed as an editor initially focused on screens for music festivals. She pushed herself to prove her talent and was quickly given an opportunity to work on a high-profile tour with Robin Thicke. Since that time, her work in creating graphics for concerts has gone from strength to strength and is now well recognized and well respected at the top of the industry.

“My style of designing is always very much influenced by the music I’m working to, whether it’s a pop song, metal, drum and bass, indie, it all determines the style the content needs to be in.

I’m fascinated by light installations and lighting design which is always very sharp, bright and tightly timed to music, so everything I design always has that accuracy to beat responsiveness and the biggest moments in music always need to be visually bigger. I focus on making obvious moments in a track very obvious on screen and the ability to be able to do that is what I would define as my own style,” she said.

This past September, Rathod worked alongside Kylie Minogue for a second time on her most recent European tour, Golden. Rathod had previously worked with the pop icon on her “Kiss Me Once” Tour in 2014, and the two formed a close professional relationship when working on her Sleepwalker film.

Having turned 50 this year, Kylie’s new album channeled her country side, and “Golden” was released. The album was recorded mostly in Nashville, giving it a very authentic country feel and setting the tone for her new tour. The concept for this 2018 “Golden” Tour revolved around a journey from a desert landscape to Nashville, which would eventually all come together in a 70’s spaghetti Western style movie interpreted on stage with Kylie as the protagonist. Rathod was brought onto the team right away, creating content for the tour while Kylie promoted the album, and the motion graphics designer was extremely excited about the concept.

Kylie_Lovers_Golden
Kylie Minogue performing “All The Lovers” on her “Golden” tour

“I loved the conceptual idea of creating a 1970’s movie executed through the medium of a full multi-sensory concert and working with filmed content to create a cinematic visual was a beautiful piece of art,” said Rathod. “This tour was a completely new direction for Kylie and her dedicated team. It was a bold new move for everyone involved and to see it met with such positivity was gratifying.”

While working on the “Golden” tour, Rathod worked closely with Creative Director Rob Sinclair, who she has worked with on many projects throughout her career, including Kylie’s “Kiss Me Once” tour. Sinclair trusts Rathod’s ability to take his references and turn them into more graphical visual concepts. They understand each other’s styles and they work well developing them. For the “Golden” tour, there was a lot of filmed content, which is not often done; it adds a decadent touch and requires a large scale of planning. Rob and Kylie’s vision featured a lot of filmed content, which is what made the show so rich and so bespoke. It spoke for itself and helped to narrate the journey the audience were being taken on. The desert scenes at the beginning half of the show were filmed in California and Nevada deserts which was handled by Kylie’s longterm Video Producer, Tom Colbourne and the Blink team in Los Angeles. The second half of the show was shot in a London studio which was handled by Producer, Kirsten McFie and and Rupa in London. Rathod worked closely with Sinclair on the shoot, who was feeding his thoughts and notes to her on the day, which helped her get a sense of how it would sit in the show. She ended up working across all the content through the London post production and onsite rehearsals near Birmingham right up to opening night in Newcastle.

“This tour was an incredible experience to be a part of, not only because Kylie’s team remain wonderfully warm and welcoming, but also because Kylie herself has a huge amount of input into every aspect of her shows and she’s always so grateful to everyone involved. Her enthusiasm and excitement make all the hard work and devotion worthwhile. Kylie is genuinely just a very lovely artist who appreciates the hours of hard work and dedication that everyone puts into creating her shows with her,” said Rathod.

Having just wrapped up this latest tour, Rathod has a lot to look forward to. She recently won a prestigious award for her work on rock band The Killers’ most recent tour, and she has a lot more in the pipeline. She has worked hard to get where she is now, and for those looking to follow in her footsteps, she offers some wise words.

“For those looking to pursue a career in motion graphics, my advice to them would be to not be afraid of having your own style. It may take you a while to develop it, but you’ll have one and to have conviction in the work that you do, because if you don’t, no one else will,” she advised.

 

Written by Sean Desouza