Category Archives: Commercials

Character Technical Director Qiao Wang revolutionizes animation tech for Lexus commercials

When watching the animated 2011 hit Rango, inspiration struck Qiao Wang. At the time, he was a graphic designer, creating still images, but when watching the film, he was transfixed by the technology used to create such realistic computer animation. Always a fast learner, Wang began to study new styles of mathematics and computer science to combine with his artistic background, wanting to create similar films to that which so motivated him.

“The visual effects industry in filmmaking was still fresh and new to the world, and not a lot of people knew what it was in my country. I enjoyed what I did as a designer and artist, but I would have definitely changed my career path earlier if I knew what VFX was,” said Wang.

Since that time, the Chinese-native has gone on to become an internationally sought-after Character Technical Director and Character Effects Artist. Using his skills in both mathematics and design, Wang helps to conceptualize some of the most beloved characters in many recent popular films, including Rocket the Racoon and Groot in the mega blockbuster Avengers: Infinity War. Not limiting himself to just one medium, Wang has collaborated with Justin Timberlake on his latest music video, “Filthy”, and worked with world renowned companies, like Target, on national commercial campaigns.

“Qiao is both technical and artistic, he contributed to the team and film’s success in many aspects, including troubleshooting and solving technical issues on hero characters, and developing aesthetics for character cloth and hair simulation and skin deformation,” said Fabrice Ceugniet, Creature Pipeline Technical Director at Method Studios.

Ceugniet and Qiao worked together at Walt Disney Animation Studios on the upcoming film Ralph Breaks the Internet: Wreck-It Ralph 2 and Godzilla: King of Monsters. The two had previously worked together many times, and recently worked on a commercial series for the leading automotive company Lexus. The commercials, such as “2018 Lexus Golden Opportunity Sales Event: Lap the Planet” provided a unique and fun challenge for Wang, who delivered both technical and art direction to the digital Lexus vehicles. He took on many responsibilities for the commercial, working closely with the Character Supervisor, CG Supervisor, VFX Supervisor, Producer, Art Director, Model Maker, and Animators.

“Vehicles are like characters, they have characteristics. Especially Lexus vehicles; they are not only transportation tools, but also a work of art to me. To be able to help build extremely realistic CG Lexus cars sounds very cool, especially as they are the best-selling luxury cars in the United States. I’ve done human characters, cartoon characters, spaceship vehicles, utility vehicles in feature films, and more, but this was a type of project I’ve never done before. I always love to experience new challenges,” said Wang.

The goal was to create realistic CG Lexus cars to express their high performance. This meant that everything had to be exactly the same as the real cars. Wang was up to the task, so he first started doing research and development on rigging setup for cars, watching many videos to find out the details of movement of a race car’s wheels, suspensions, etc. He also had a few meetings with animators to ask them about what needed to be provided. After all that, Wang did not use the auto mastic vehicle setup tool to rig the cars. Instead, he scripted his own procedural Lexus cars rigging tool to provide animators with only a few very intuitive custom controls. He was also able to widely use the ‘Piston’ rigging system that he personally developed previously to fix bugs and improve features to make it a very powerful component in our character technology pipeline. These systems require less setup time and provide institutive and realistic controls for improving the motion of vehicles and many auto parts. On top of all this, Wang also solved wheel spinning motion blur issues to achieve the realistic yet artistic wheel effects. It requires a lot less rig rebuild time when there are model updates for over 10 vehicles. Undoubtedly, the vast technological improvements that Wang implemented saved not only him, but the entire team time, money, and effort.

“I really like the fast pace of this type of project, and the final results are fantastic. The whole production process went super smooth. I also like the different ways of logical thinking to explore and solve various fully mechanical rigging challenges for the vehicle parts,” said Wang.

The commercial series was to promote the 2018 Golden Opportunity Sales event for Lexus. Wang’s work was pivotal to the commercials’ success, and ultimately that of the sale. The company knew they needed someone with his talent, which is why they reached out to him in the first place to take the task. Wang did not take this honor lightly and is extremely happy with the outcome.

“It always feels great to know that our work is helping clients to make more money. I was amazed at how real those cars look, and how beautiful. Even though I work in the industry, if no one told me, I wouldn’t know those were computer generated cars,” he concluded.

Watch the other commercials in the series, “2018 Lexus Golden Opportunity Sales Event: Always in Your Element” and “2018 Lexus Golden Opportunity Sales Event: Higher Standard”.

 

Written by Annabelle Lee
Photo by Shino Tang

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Art Director Phenix Miao helps raise thousands for Itron Battery Crowdfunding

Not many children can grasp the understanding of color and architecture the way China’s Phenix Miao could. At a young age, he was quickly able to spot the small details in furniture and props in daily life. It was a hobby and skill that he quickly realized could transition into a career. Working as a successful Production Designer and Art Director, Miao is now a leader of the industry in China.

Throughout his career, Miao has shown what a dynamic Art Director he is. With his work on films such as Shanghai Sojourner and Lottery, Miao’s attention to detail and vast talent is evident. He also lends his skills to commercial work, recently creating a series of promotional videos for Lepow and another for Itron Battery to promote their crowdfunding. With an outstanding number of viewers online, the Itron Battery commercial is one of his greatest successes in his esteemed career.

“Phenix is a very rare talent with both marketing and artistic sense. We worked closely on the Itron commercial, talking a lot about budget and production. Phenix was vital for the success of the commercial, and even found the location at a very affordable price, which helped the feeling of the film. He helped me to balance the art and budget so well. He is an expert when controlling the costs of everything. Phenix understands the difference between marketing value and artistic value, and he understands people. From his angle and visual aspect, he did a great job making the crowdfunding video look appealing. A crowdfunding commercial should be tangible and amiable, not chasing perfect as a normal TV commercial would. Phenix told me that crowdfunding is not charity, you need to let people feel this is a hopeful product and company. This outlook inspired the team. His outstanding communication skills allowed everyone to clearly understand what we were doing. He is a great leader and creator,” said Alice Fan, Producer.

The Itron Battery commercial advertises the company’s portable battery bank, the world’s fastest portable charger. It completely charges in 18 minutes, and within three minutes, one phone can be charged. The commercial showcases the product while still being comical and informative. It features two leading characters, one explaining the charger, and another looking to purchase one. They run through many different scenarios in which one may need a charger, leaving viewers both entertained and in need of the product.

“All the people that worked on this commercial were so professional. We did our work really fast, because we were so familiar with each other. From scene to scene, people just did everything very naturally. There was such chemistry, everything was as natural as breathing,” said Miao.

This commercial was not Miao’s first experience with a crowdfunding style video. He previously helped to raise $217,501 USD for Pivot Turingsense crowdfunding, achieving 274% of their goal, and for HiSmart crowdfunding, they reached 531% funded after raising $297,106, with the videos being the main source of awareness. That being said, the Itron commercial was by far the most successful, with hundreds of thousands of views online and reaching 706% of their goal by raising $289,472. It was also an Official Selection at the 2016 International Peace & Film Festival in Orlando, Florida.

“I still feel really excited about this commercial. When I hear so many people talk about it, I almost want to run up and interrupt them to let them know that I worked on it. That’s how proud of it I am. It is a big success in three aspects: art, commercial and crowdfunding,” he said.

Miao and the Director of the shoot, Peter “Zhen” Pan, had known each other for ten years when the opportunity to work on the commercial arrived. Miao is the director’s go-to art director and was the first person he reached out to. After reading the script, Miao accepted right away.

“Peter and I are golden partners. He knows I am a great Art Director that is full of ideas and the perfect match for what he wants. He just called me and told me the details about this project and we started working on it that same night. He always gives me enough space and time to design and develop my ideas. He fully respects me,” said Miao.

As the Art Director, Miao was in charge of the overall look for the commercial, selecting the best and most suitable artistic elements while leading the creative team. He designed a concise, natural, and clean aesthetic while controlling the style. He understands the difference between market value and artistic value, setting him apart from his colleagues. For this Itron commercial, he designed the color tone with Pan and knew to keep in mind the difference between a regular commercial and a crowdfunding commercial. He made sure to meet the requirements while planning the artistic elements around the brand, creating a higher brand value for the video. This allowed the product to stick in customers’ minds.

What was perhaps Miao’s most considerable contribution to the commercial, however, was finding the location of Elliston Winery. Miao enjoys working in historical settings, and the winery is no different. When decorating a historical set, Miao plays with the flavor that they bring to the table and plans everything around the atmosphere they possess. His passion for the location was passed onto the entire cast and crew. They treated it like their homes, making sure to respect every piece of furniture and brick in the building. Such respect for his setting and its parts is a main reason Miao is such a formidable artist and leader.

“I have been Phenix’s Assistant for years, but I also see him as my guide in my film career. He is not only in charge of the art department but is also a tremendous team leader. He understands style and perfectly controls the appearance of every image. Phenix is a great mentor and teaches me all of his techniques and knowledge. He is a talent but also very easy going. Phenix always knows how to take a director’s idea and turn it into something special. He knows how to make the effects suitable and always has new, practical ideas that come from his plethora of experience. I think the fact that he has also worked as a director and writer allow him to understand the role of the art director even better, and it sets him apart from the rest,” said Qin Zheng.

Watch the Itron Crowdfunding commercial here.

 

Photo taken by Peak City International Film Festival, Phenix Miao and John Whitaker

By Sean Desouza

Director and Producer Ron Grebler talks living his dream and captivating audiences

Ever since Ron Grebler was a child, he knew he wanted to direct for the big and small screen. Growing up in Toronto, Canada, he loved watching movies. He always enjoyed being transported to a new world through a film, with each image impacting his emotions. When he would watch, he felt fully engaged, and knew from early on that he wanted to be a cinematic storyteller. Now, he is a top Director and Producer in Canada.

While working with AXE and “Canada’s MTV’s MuchMusic”, Grebler helped take a revolutionary advertisement to the next level. Promoting AXE Hair Products, Grebler produced and directed a series of branded videos for the network’s “Spring Break Special.” The first of its kind on the network, three segments were seamlessly integrated into the hugely successful special to look like programming, not commercials.

“It was flattering to be chosen to work on a new concept of content with such an entertaining and iconic brand. As a commercial and branded content producer and director, it’s a rare opportunity to be asked to launch a new product for a successful brand. AXE was known for its body sprays and very entertaining commercial spots. When they were launching their first line of hair care products it was hard not to jump at the opportunity,” said Grebler.

What made the project fun for Grebler was the “hidden camera” aspect of the commercial. Part of the videos featured the main talent of the commercial asking vacationers questions about his hair, and the unsuspecting vacationers were unaware they were being filmed. This created a fun energy that was maintained throughout the three videos.

“It’s easy to work with Ron. He genuinely loves the craft of producing and directing and wants to put as much as possible into every commercial. We continually chose Ron because of his reliability, professionalism and his creative style. He was a ‘one stop shop’ for production, and we were confident that the final product would be engaging and of high quality. He has a producer/director’s ‘personality’. He’s creative and quick thinking, clear-headed, and dedicated to crafting the best programming possible with the budgets he’s given,” said Randall Graham, the Creative Director of Brand Partnerships and Commercial Production at Bell Media.

The campaign went on to be a large success for both AXE and MuchMusic. Despite the challenges that arose from shooting in Cancun, Mexico, the most popular Spring Break vacation destination, Grebler rose to the occasion. Without him, the campaign could not have achieved what it did.

“Working with Ron is often a fast paced and well thought out environment. Ron is always determined to exceed the expectations of his clients which often means maximizing every available minute. Being in a foreign country with limited tools at our disposal outside of what we brought allowed Ron and crew to think and operate outside of the box yet maintain high standards of production. Working with Ron is, at its core a job but also a classroom. Ron is a vast vault of production and creative knowledge which he is happy and eager to share. In all my years of knowing Ron, he’s always had the mentality that learning never stops and teaching others is always an available opportunity. Ron is always encouraging, positive and motivational on set which makes the complicated and sometimes unpredictable production days not just manageable but fun as well,” said KJ Fuhrman, the Production Coordinator of the campaign.

Grebler is known for his outstanding and memorable commercials. In addition to the AXE campaign with Much, he recently worked on a group of national  commercials for Belair Direct. The campaign was seen by millions of viewers across Canada and was highly successful for both Belair Direct and Grebler.

“Working on a commercial of this magnitude was a lot like juggling 300 hundred balls at once. There were so many little details, all time-oriented and interconnected, and if one falls, the others fall too. It was crazy but it was fun,” said Grebler. “There’s also that satisfying feeling of turning on the TV and seeing the spot I worked on for 3 months appear on different major networks. It’s also cute when my mom and dad call me to say they saw my spot on TV.”

Working with FUJI, Grebler reached an even bigger audience than Canada, as his advertisements were seen all around the world. Working as the director for the campaign, Grebler created two separate commercials, one for national television, and the other for internet use.

“It was an intense, short project that necessitated a lot of focus and particular attention to detail. I was strongly involved in the pre-production and production design, especially when it came to sourcing props and building sets. I was very hands on because for both the agency and client, the overall look of the set was extremely important. Since the concept included having a hand built craft to be used as a ‘hero’ prop, I specifically chose the artist to construct it and oversaw and approved the construction and color scheme,” said Grebler.

The decisions that Grebler made for the commercials led them to be immensely successful. FUJI then decided to launch the commercials in Japan, and are considering a roll out to other international markets.

Ron brings a fresh creative perspective as well as a lot of focused energy, enthusiasm and organization to every project. He has a depth of experience across many different brand categories and demographics and knows how to make every video unique, visually appealing and successful in its goal. He excels at translating the agency creative and client brief and crafting it into engaging video content that will keep consumers and audiences tuned in … and that’s the whole point of a commercial,” said Rebecca Hamilton, Chief Executive Officer Fish Out of Water Design, the agency that created the commercials.

Grebler’s reputation of being extremely thorough while working extremely quickly make him extremely sought-after not only in Canada, but internationally as well. He is truly exceptional at what he does, and his passion for what he does shows in every project he works on.

You can watch the FUJI commercials here.

 

Art Director/Motion Graphics Designer Ilya Tselyutin’s Innovative 3D Revolution

Art Director/Motion Graphics Designer Ilya Tselyutin specializes in a field of media technology so advanced that it almost seems he’s straddling a unique cusp between day to day creative facts and out of this world science fiction. Already recognized as a master in his field—a fast moving discipline that combines graphic design and animation in motion picture title sequences and television commercials—Tselyutin also excels in the exotic field of spatial augmented reality.

“This is also known as projection mapping, video mapping and 3D mapping,” Tselyutin said. “One of the earliest public displays of projections onto 3D objects was Disneyland’s Haunted Mansion ride back in 1969, but it wasn’t until the early 2000’s, when more advanced tools and software became available, that artists began using projection mapping in artwork.”

“It is a special technology used to display moving objects on various surface as a video projection, so, for instance, an entire building can be turned into a multimedia installation and become a part of a compelling story.”

The California based Tselyutin’s singular palette of skills, both as a creative artist and technical innovator, made him particularly well suited to explore this territory, a long-standing interest which he first he became involved with as a university student back in his native Russia. His fascination with 3D graphics, animation and design coincided with formal training in computer science and provided an ideal confluence for opportunity when the technology first arrived in the country in 2009.

“I was working at Channel One Russia as a broadcast designer,” Tselyutin said. “I was constantly exploring other areas of 3D motion graphics and the ways it can be implemented. And when I heard the Radugadesign agency was looking for 3D professionals to work on something that was quite new and challenging I was eager to try it.”

Audi-3.jpgAudi-2.jpgThe Moscow agency was the perfect new professional home for the talented, ambitious Tselyutin, and he quickly distinguished himself in the vital new field. “I saw great potential in this and left my job at the TV channel to focus solely on 3D mapping and augmented reality,” he said. “And 3D mapping technology was unheard of in Russia when we created the first car projection show for Audi in the country.”

Created for the 2011 Audi Car Design Awards the spot featured graphics that changed the colors and tires of a 3D car model and established Tselyutin as a fast-rising 3D sensation (see it here). “I took part in all of the 3D mapping projects while working at Radugadesign,” Tselyutin said. “We worked on commercial projection shows for such clients as Audi, Samsung, some national mobile operators and many others.”

 Tselyutin’s dedication and groundbreaking achievements benefitted everyone involved. “Working with Ilya was always a very pleasant experience,” Ivan Nefedkin, Radugadesign founder-CEO, said. “He was one of very few professionals in Russia who completely understood the specifics of 3D augmented reality. There was no really a university degree for what we did, so there were only a few people who could do the job. He always went extra mile to support our team by overtaking the hardest tasks to make sure the project is delivered on time—on the Audi projection show, he would stay up working all night. Ilya played a critical role in establishing Radugadesign as one of the country’s leading media agencies.”

Tselyutin’s professional reputation as an innovator and visionary quickly spread throughout the international media world. “Right after we produced that first car projection show, many agencies in Russia and abroad started implementing the same technology,” Tselyutin said. “I was invited to produce a projection show by the National Institute of Technology Kartanaka, Mangalore, India, who were quite impressed by what we were doing in Russia. I began receiving many offers from all over the world, and decided to move abroad.”

Currently residing in Hollywood, where he serves as Art Director/Motion Graphics Designer at the prestigious Trioka agency, Tselyutin is still breaking new ground, always expanding and elevating his technique. “Working on those challenging projects helped me master a great variety of new skills,” he said. “The most important knowledge I gained was learning how to successfully generate dynamic visual effects on static footage for a completely immersive effect. This proved to be very useful later on in my career,

Taken with an already impressive roster of achievements, the influential Tselyutin’s future potential is limitless.

“Ilya has a unique set of skills,” Nefedkin said. “From the advanced technical knowledge he acquired studying computer programming to his outstanding graphic design skills—he always came up with new creative ideas, challenged himself and the whole team, and pushed the boundaries of what was possible. Our clients loved it. He never ceased to amaze us with his both creative mindset and perfect technical execution.”

 

Production designer Andrea Leigh is a visual storyteller

What started out as a love for building retail window displays turned into a successful career as a production designer for Toronto based Andrea Leigh. She always loved building something captivating from nothing, where passers-by would turn to see what was not just her work, but also her art. This innate talent turned into a career, and now she is one of Canada’s best production designers.

It seems like a long time ago that Leigh was fixing window displays, as she has worked on several celebrated projects as a production designer, including the award-winning film Friends Like Us. Leigh knew after reading just a few pages of the script that she needed to design for the film.

“The minimal and sleek vision the director had for the main home really drew me to the project. It’s always fun to work on a job where you actually enjoy the content. The script was funny. The dynamic was entertaining, and it was nice to work with the amazing and talented Toronto cast,” said Leigh.

Friends Like Us tells the tale of a struggling couple – broke and pregnant – who find success through ripping off their friends. The plot twists when one of the women finds out about the affair two of them have been having and they accidentally murder their husbands with a piece of modern art.

“I got to feature some of my favorite artists in the main location we shot. Huge pieces, some abstract, some minimalist. Overall, the opportunity to design a space that said so much by not having much in it was a nice challenge. It really reflected the characters’ sense of new found wealth,” Leigh described.

The film went on to have enormous success at many prestigious international film festivals, and was even nominated for “Best Short Film” by the Director’s Guild of Canada. The production design was vital to the success of the film, and the recognition the film received was amazing for Leigh.

“It’s exciting to know it made it beyond just a ‘project’. You never know what will come of features and shorts. Sometimes they don’t make it anywhere. Sometimes they get wide recognition and reviews. Toronto can feel like a small city sometimes, so when something truly great comes out of it, word gets out fast,” she said.

Success such as this follows Leigh with each project she embarks on, showing audiences around the world why she is so exceptional with what she does. While working with the popular cosmetics brand E.L.F., the commercial Play Beautifully was aired on televisions across North America, and went on to have more than 2 million hits on YouTube alone.

“I feel a lot of young women connected with this commercial, and connected with the brand. It feels like we really got the message across, and that it was more than a commercial. It was more of a story, following the girl,” said Leigh.

The commercial featured an all-female cast, and was shot at numerous locations across Toronto. Leigh says it hardly felt like work, going to coffee shops, bars, rooftops, and more in the middle of the day. Leigh, who has also worked as an interior designer, says designing rooms for young women came naturally to her, and her own living space was even used as one of the shooting locations. She truly felt right at home.

 I have worked closely with Andrea on numerous productions and virally popular commercials, and have become familiar with the level of professionalism and skills required to be a top tier production designer and art director. My experience has led me to believe that Andrea is one of the most prodigiously successful professionals in her field,” said David Quinn, the director of the Play Beautifully commercial who has worked with Leigh on many commercials with the production company Skin & Bones.

The idea was to make the commercial look more like a short film than an advertisement. This is what drew Leigh into the story in the first place. She is a story teller, and her designs play a pivotal part in any story, almost as an extra character. It was a story brought to life by what she describes as amazing cast members. It was also relatable in so many ways for lots of young women.

“You have a rough time, a bad break up, your friends are there for you and sometimes you just need to throw on some lipstick, build your confidence back up after a broken heart and head out on the town with your ladies,” Leigh concluded.

You can view the commercial here.

EDITING THE MORE SENSITIVE PARTS: LUIZ SCHIEL

Technology has brought the entire world closer. Social media such as Instagram, Snapchat, and Facebook have given a global platform to anyone who desires it. What one gains in exposure, you lose in privacy. The generational difference of opinion on this is vast. Older generations are wary while younger generations don’t even think about an idea as archaic as privacy. It’s certain that different ages and different cultures feel differently about discussing the topic of sex. V-Card the Film is a perfect example of how society’s discussion of the subject has changed. The film’s editor Luiz Henrique Schiel Gigolotti understood that he needed to be as precise as a surgeon to navigate the subject matter of which could both attract or offend differing viewers. The duplicity was challenging for Luiz as he wanted the artist’s message to ring true while still representing the humor and real social stigma associated with the main character Dillon’s situation. The proper editing can completely change the audience’s decision to respect or feel pity for the protagonist.

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V-Card is the story of Dillon, a twenty-three year old virgin. Dillon has been trying but things haven’t worked out as planned. Depending on your cultural and religious background you might be offended or intrigued by his story. Luiz’s job as an editor is to help the filmmakers find that middle ground that interests everyone without turning them away. Dillon is a likeable, early 20’s New Yorker with a job, friends, & the things that most of us desire. Dillon is the film’s proxy for all of us to examine how we feel about virginity. The question put to the audience is whether we make our own decision about when we lose it or if we feel pressured by society to make it occur within a certain time frame in order to feel “normal.” The documentary examines Dillon’s life and feelings as well as those of random interviewees (and some scheduled ones) from many different cultural, racial, sexual, and social backgrounds. The star and writer of V-Card is Dillon Birdsall. When Dillon approached Luizto be the film’s editor, he was eager to accept. Gigolotti recalls, “When Dillon asked me to edit V-Card, I didn’t think twice about jumping into this project. The challenges of editing a feature documentary are something that I really get excited about, even more so with a film like this that so openly discusses a subject that many people are still uncomfortable talking about on a personal level.”

Editing is sometimes thankless. When it is done poorly, the audience is aware of it and a film seems cluttered and cumbersome. When editing is highly professional, you become lost in the story and don’t notice the skillful editing. An editor’s job is not for those who require constant praise. Still, editors are just as much a part of the creative process as the cinematographer, director, and others involved in filmmaking due to the fact that they have the ability to enhance the emotional impact the audience feels towards the action on screen. In a film like V-Card the emotions are varied and the different people involved in the discussion are very numerous. Once the actual filming has taken place, it’s Luiz’s job to connect the audience with Dillon and his interviewees, even when they sometimes only appear for seconds. Jamaal Green is the director (nominated at the Martha’s Vineyard African American Film Festival in 2014 for Chronicles of a Profiler) of V-Card the Film and the person who most closely works with Luiz on the tone set by the film. Jamal praises Gigolotti’s work stating, “Luiz is a vital asset to any film. He has become my go to person for editing and ‘After Effects.’ I can think of three specific projects we worked on in which his abilities took the films to a higher level. A good editor can present what you have and make it work, but a great editor will make what you have filmed look even better. That’s what Luiz has done with V-Card. He is an amazing artist and a pleasure to work with.”

In terms of his involvement in V-Card, there were some obvious challenges and other, less expected ones for Gigolotti. He explains, “Editing V-Card was a huge challenge in my career. When we talk about virginity or sexuality, there is always some concern to not offend the person we are talking to. In this specific case, I needed to make sure that the edit and the graphics are not offensive to the audience.” Far from offensive, thanks in large part to Luiz’s editing, V-Card achieves a heartfelt tone. Rather than leading the viewer to any judgment of Dillon, we are warmly invited to question our own experiences and how we perceive others who may have had radically different entrees into the world of human sexuality. The subject matter of the film could have taken several different and more highly salacious slants but Gigolotti worked with Dillon and Jamaal to place the topic in a nicely gift wrapped present with a colorful bow on top. That colorful bow was realized in the formatting of animation sequences. Luiz’s skill at combining real life footage and animation is a primary reason that he was asked to edit V-Card the Film. Dillon Birdsall, writer and star of V-Card the Film comments, “The main reason I hired Luiz for the film is because he is a fantastic editor, especially when it comes to after FX and animations. When we first seriously considered the idea of intermingling animation to the film, it was Luiz’s ideas and expertise that enabled us to successfully achieve the results we wanted. We needed a light heartedness that wasn’t gimmicky and also wouldn’t take you too far away from the storyline.  He has been a vital part of the documentary and brings a ton of great ideas and enthusiasm to the project. I’ve known him for a little over two years now and I’ve become a huge fan of his work. I feel very lucky to have worked with him and I definitely hope to do so again.”

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In addition to another documentary currently in production (Luiz admits to being smitten with this approach to telling a story), advertisements, and other films; Gigolotti has most recently been editing for Martha Stewart’s Living. The diversity and amount of work he finds in New York these days reaffirms his decision to move from Brazil to work in the US as an editor. He recognizes, “There are so many great artists, directors, and all around professionals in the industry here in the US. It seems like I am challenged everyday by people who only want the best. That’s what I always have wanted to be a part of, a community committed to always bringing their best.”

 

Before Lights, Camera, Action! You Need Set Design.

For a director to let go of the reigns and trust a set designer without the nagging impulse to micromanage is a sign of true excellence on the part of the decorator. That’s at least the sentiment expressed by most every director who has worked with seasoned set decorator, Nancy Niksic.

Niksic, owner of a most impressive roster of achievements, just wrapped working alongside acclaimed film director and screenwriter, Azazel Jacobs (“Terri,” “Momma’s Man,” and “The Good Times Kid”) who raved about her invaluable work. “Nancy Niksic worked as my set decorator, and possess an exceptional ability to find unique and fitting set pieces, then decorates the set with a realism that adds to the character development. Nancy has true artistic talent and is an asset to work with. She understands my vision, which is incredibly beneficial to me as a director and to the success of my shoot.”

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Nancy Niksic is one of today’s premier set decorators who has crafted the look of many TV, film and commercial sets.

 

With 24 years of experience under her tool belt, Nancy has seen a variety of TV, film and commercial sets to visual perfection as set designer and decorator. Niksic’s versatility and adaptability are part and parcel of what has earned her keep amongst the greatest in the entertainment industry — including the Canadian “Amazing Race.” Niksic worked as the art director on the 1st season of the “Amazing Race,” and as production designer on the 2nd and 3rd seasons.

Niksic is the ultimate multitasker on set, with a strong comedy leaning as her niche. “ I look at it as an opportunity to have fun and really expand my creativity” says Niksic about her comedic set decorating sensibilities. “I’ve alway been super passionate about this niche market, especially the quirkiness and how odd some pieces have to be. Being a set decorator is all about contributing, and that takes understanding the joke and the tone and the subtleties of comedy. To make comedy work, there’s a tricky balance, knowing when to be understated and when to go big and in your face.”

Niksic nails the unassuming, keeping the audience unaware of the set decor, but at the same time having the pieces contribute to the comedic tone. “The audience won’t be able to put their finger on why it’s working, but it does. Directors like that I understand this. I love to scour the city for the perfect pieces,” adds Niksic.

Her comedic touch garnered her work on two seasons of “The Jon Dore Television Show” on The Comedy Network, as well as the short film “The Truth About Head” directed by Dale Heslip, which won several awards at Cannes.

Niksic recently worked on content for the comedy web­series by Sarah Silverman, Michael Cera, Tim & Eric, and Reggie Watts called “JASH.” The content produced by co­founder Daniel Kellison (original executive producer for “Jimmy Kimmel Live”), was about three CIA agents living in horrible quarters in Aleppo, Syria, so the set had to look believable. “I had to make it look real, while also finding space to add comedic elements,” said Niksic. “I collaborated with the directors on the nuances of the set, trying to play it so the audience gets a real feel for the environment, while also putting in elements to accent the comedy.”

What sets Niksic apart from her competitors is that she is not limited to the entertainment realm alone. Niksic handled the decor and design as well as the styling of a renowned rock & roll inspired hair salon in Toronto called “Grateful Head” [pictured below]. She truly does it all. Whereas most designers who work in film wouldn’t normally venture in this space, Niksic will not turn down creative work, making her one of the most multifaceted designers in the game.

 

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Nancy Niksic is a set designer extraordinaire, willing to work in any creative environment necessary. She knows what she, the audience and director/client want, and she stops at nothing to get it.

For Niksic, it’s about quickly understanding the director and the direction, and about establishing immediate trust while shouldering some of the weight the director carries. Her evolved sense of humor certainly comes in handy on any kind of set, keeping the list of opportunities running endlessly.