Denis Ogorodov is arguably one of the most uniquely skilled video artists in the industry today. His ability to create videos that leave viewers feeling a deep connection to a brand has undoubtedly made him shine in the eyes of the advertisers who hire him, but it’s his jack-of-all-trades approach to media production that has ultimately placed him ahead of the curve and made him a creative worth looking to for inspiration.
Last year Denis’s technical skill set and artistic prowess landed him the opportunity to design for the multi-billion dollar streaming giant Twitch from Amazon, an interactive platform where millions of users engage online to dive deeper into gaming, concerts and more.
Known for his vast skill set, Denis has proven himself as a leading editor, vfx artist, colorist and so much more, that’s one of the reasons he’s referred to as a video artist– because there’s no other title that can really do justice to all the things he handles.
For Twitch, which is estimated to be worth an astounding $5 billion, Denis was called in specifically to work as the lead editor on their ‘Twitch January Drop’ digital campaign, which showcased the platform’s numerous features, as well as an impressive line-up of interactive events, programming and content.
The vibe of the campaign was intended to be energetic and fast-paced in order to coincide with the incredible range of things the platform offers
“We wanted this 60 second ad to feel almost overwhelming by showing just how much content there is on Twitch,” he says. “We had to find a song that was very energetic that was able to keep the momentum, but at the same time find a balance, where yes it feels almost overwhelming, but people are still registering what’s going on.”
“The campaign was designed to be interactive… So many of the assets had to be built in such a way that they could fit together like building blocks, sometimes changing the order, speed, branding or titles…the main video was designed to function as the kick-off for the event.”
The fact that the campaign was interactive not only made it unique, but also challenging, as it was updated live during each stream. As the lead editor, this is one area where Denis’s technical expertise proved invaluable, as his work helped ensure that the campaign’s design remained consistent across every channel and update.
Not only was Denis responsible for video editing the campaign, as well as working on some of the motion graphics and animation, but he worked with the other designers to build VFX templates that were capable of being updated on the fly.
“He’s very proactive when it comes to finding solutions and is never one to sit around wasting time,” says his ‘Twitch January Drop’ coworker Hondo Logan, who is head of production at Color and Motion.
“He’s also great at working with and coordinating larger teams. When the workload gets split up and everyone has their own job to do, I never have to worry about Denis’s part, I know he’ll always deliver polished work.”
While it’s no surprise that Denis was called in for the project as he is one of the best at what he does, there’s still a little something uniquely special about being tapped to work on the Twitch campaign.
He recalls, “Back in school I was always fascinated by both computers and art, I was always interested in video game development, photography and all that.”
With his long-time interest in video game development the Amazon Twitch job proved to be thoroughly exciting for Denis, but there’s no question that he put in an unfathomable amount of hours developing his craft in order to go from his humble beginnings in Italy to get to where he is in Hollywood today.
Denis’s career really started to kick off back in 2014 when he landed a competitive internship at Reset, an acclaimed production company founded by Oscar Award nominated director David Fincher (“Se7en,” “The Social Network,” “Gone Girl”) and Dave Morrison (“Oblivion,” “Gully”). He got his bearings in the industry at Reset where he was responsible for curating treatments to support their directors’ pitches. That early work had him utilizing a range of software such as Premier, Avid, DaVinci Resolve and Autodesk Flame in order to translate the director’s visions from the early storyboard phase right on through to the final editing stages.
That use of software and being able to translate the director’s vision through the storyboard phase have been integral to his success today. Since his time with Reset, Denis has come to be known as something of an industry “unicorn,” in layman’s terms– someone who’s an expert in an incredible range of areas.
Considering that the commercial and film industries rely heavily on the ever-changing world of technology, having such a broad technical skill set like Denis’s has been an advantage that has kept him ahead of the game.
And when Covid hit he was able to adapt better than most, as his established digital career allowed him to remain on the precipice of change as the entire industry shifted towards working online.
“With technology being the great equalizer, it is more and more possible to achieve professional industry level work from the comfort of your own home, and the current pandemic we are living through has accelerated this process,” he explains.
“Having built a brand of reliability and efficiency has allowed me to work on my own terms before the pandemic, which allowed me to transition to working remotely instead of in-house quite smoothly.”
While the pandemic has proved to be an extremely difficult time for so many, Denis brings a humble and kind-hearted approach in order to support the industry he loves, something that proves him to be the exact kind of creative talent that any media outlet wants to have driving their team.
He says, “I’m happy to say that I’ve been able to get four of my US colleagues work recently, so it’s nice to be able to give back.”
Having collaborated with so many critically acclaimed filmmakers and global production companies, and led numerous companies to success with his work as a video artist, Denis Ogorodov has made a significant mark on an international level– and we can’t wait to see what he comes up with next.
When Ranran Meng was just a young, artistic child growing up in China, she became enthralled by the possibilities of the movies. She would sit in front of the screen in awe, blown away by the infinite possibilities that the medium offered, taking audiences to different places in time, and making the impossible, possible. The more films she watched, the more she began to wonder just how every element was made, and she found herself intrigued by the idea of creating something that wasn’t there during shooting and making it very real for viewers.
“The world has no limit, we can produce an image from the past or from the future, from down the road or other galaxies. Films present these worlds that are so real to us and show us something we would not experience in our day-to-day, or even our lifetime. I told myself as a child that I would one day be a part of creating these new worlds,” said Meng.
Meng now is living her childhood dream. As a compositor, Meng uses advanced visual effects techniques to create the impossible, which she has done for revolutionary projects like The Fantastic Beasts and Where to Find Them VR Experience, making the world of Harry Potter accessible to fans through virtual reality. She has also vastly contributed to the success of many award-winning and critically acclaimed productions, from HBO’s hit show The Deuce to Showtime’s Golden Globe winning mini-series Escape at Dannemora.
Another career highlight for Meng was working on the award-winning film Fahrenheit 451. Starring Michael B. Jordan and Michael Shannon, the film is based off the dystopian novel by Ray Bradbury, a story that Meng was a big fan of before the film was even announced.In a terrifying care-free future, a young man, Guy Montag, whose job as a fireman is to burn all books, questions his actions after meeting a young woman, and begins to rebel against society.
“The story talks about a future American society where books are outlawed and ‘firemen’ burn any that are found, focusing on the historical role of book burning in suppressing dissenting ideas. I like this story because it satirizes the society that tries to control and restrain people’s minds. This society phenomena actually still exists in our world, and it is important to present this to the audience and make them think and do something,” said Meng.
Fahrenheit 451 premiered at the world-renowned Cannes Film Festival in 2018 and aired on HBO on May 19th, 2018. Not only did it captivate audiences, but it wildly impressed critics, and went on to receive several award nominations, including five Emmy nominations. Such success makes Meng very proud, who worked tirelessly to make the film the success it became.
Rather than using VFX to create the impossible, for Fahrenheit 451, Meng used various software to refine every shot, creating an immersive experience for the audience. For this work, the goal is for viewers to not even realize she touched up a scene at all, removing background images that would take away from a shot or inserting important elements into the background to maintain consistency. For example, for the full view of the city shots, there were a lot of lighting boards on the top of the buildings; Meng removed the boards and created new building tops. Also, they shot the film during Christmas time, but that is not when the actual story takes place. Therefore, Meng had to go through every shot and eliminate any Christmas decoration or element that would imply it was the holiday season. It takes a refined eye to catch every detail, but Meng was more than up for the task.
“I like stories that are based in the future and have a science-fiction theme. This is new to me, as it was my first time working in the genre. The images are different and fun to watch or work on. They have a lot of effects in it,” said Meng. “I like the creative work in this project, I needed to change the environment from Christmas period to just a regular time of year, so I used elements in the footage to erase or fill out the scene. It was interesting for me, kind of like creating a whole new environment.”
Meng’s work for Fahrenheit 451 allowed audiences to travel from modern day to the future, just what she envisioned doing when she was a little girl. Creating a clean and complete environment for the film was pivotal to its success, and Meng was more than happy to be a part of such a moving and inspiring cinematic work of art.
“I am very happy to see this film presented to the audiences. To show this satirical story to more people and introduce such a good novel to a larger audience, it’s great. Maybe it can make people think about how knowledge is important. I think this movie is a good influence on the world and shows people what a free world should be. I am proud that I could be a part of it,” she concluded.
Jie Meng is consistently fascinated by his craft. The power of visual effects, to use different algorithms and physics theories to recreate something natural, or even create something that does not exist in the real world, is enchanting to the Chinese native. With a creative imagination and a deep understanding of computer science, an FX artist can create anything, turning fantasy into reality.
“With different algorithms and techniques, FX artists can do a lot of research and develop all different kinds of effects. As an FX artist, I also enjoy coming up with my own algorithms and methods to create new effects elements when I am at home. I feel I can create anything in my mind into the CG world, which is super fun to me,” said Meng.
Meng is an internationally sought-after visual effects artist, having contributed to blockbuster films, iconic video games, and prolific commercials. Earlier this year, audiences were enchanted with his work on the record-breaking film Avengers: Infinity War and the successful TV movie Freaky Friday, just as they were previously with Captain America: Civil War and King Arthur: Legend of the Sword. He is also recognized around the world for his work on video games, including Call of Duty: Black Ops III and Quake Champions.
Despite such success, Meng calls the highlight of his career his work on Marvel’s hit Guardians of the Galaxy Vol. 2. He worked on countless shots and different kinds of effects elements in several sequences, designed and final locked over a hundred shots in only a couple of months, and finally, saw recognition for his work from the Academy with an Oscar nomination. The moment he saw his name in the movie credits, he knew that all those late nights have paid off.
“This is a milestone film project for me. It was my first time designing a procedurally generated CG environment in the film production, and it was my first time working so closely with other CG departments. I was inspired by all different artists around me, from their hard work and how they think and solve problems. There were a lot of late nights in this film project, but I was fully charged every morning, and just could not wait one second to keep working with my VFX crew members,” said Meng.
Meng’s vast contributions to Guardians of the Galaxy Vol. 2 helped bring the film to critical acclaim around the world. Not only did it take in over $860 million at the worldwide box office, but it was recognized at prestigious award ceremonies around the world. The highpoint for Meng was when the film was nominated for Best Visual Effects at the Academy Awards.
“When the news of the Oscar nomination had spread out, all the team members that worked on this film cheered into tears. We were so proud of ourselves that we achieved a VFX masterpiece. This film motivates and encourages me to keep on going as a VFX artist and also a filmmaker in the future,” said Meng.
Meng worked on many effects shots in several different sequences in the film. His main focus was the “normal” and “angry” Ego planet sequences. Those two sequences have a huge volume of the shots, which required the artists to design and finish the effects elements in a very short amount of time. Meng was not only building effects elements, but also helping in procedural modeling, shading/look-dev, lighting, procedural layout, and digital assets sharing aspects.
He designed and finished every shot containing Ego’s environment, all thruster effects elements for Quadrant Ship and jetpack in the “angry” Ego planet sequence. This included designing and finishing every shot containing aurora effects elements in the “normal” Ego planet sequence, such as the dust and leaves blowing in the Ego ship landing sequence. He also created taser gun lightning effects in a hero shot when Rocket Racoon shoots Gamora and did some early Rocket Racoon fur tests in the Guardians squat night talk scene.
Overall, Meng contributed over 20 different kinds of effects elements and CG contents in a total of four different sequences for the film. He designed and finished over 100 shots and related to 200 shots. The technical solutions that he came up with saved a great amount of time and made sure the entire team finished every shot before the deadline. His visual effects undoubtedly brought a stronger visual impact to the film and made the film a masterpiece of sci-fi fantasy artwork.
“I had the pleasure of working with Jie on Guardians of the Galaxy Vol. 2. He is absolutely exceptional at what he does and is always striving to better himself and his craft. He is hard working, detail oriented, reliable and goes above and beyond when helping out others. He is always open to collaboration and feedback. I highly think that his skill and expertise would be a great fit for any project he works on. I look forward to working with him again on future projects,” said Dennys Herman, Lighting and Look Development Artist at MPC.
Meng had always been a big Marvel fan, and above all else, creating such a timeless film meant more to him than anything. He was determined to achieve greatness with every effect he created as he knew Guardians of the Galaxy Vol. 2 was more than just a visual spectacle.
“I like the story of this film, as the core it is about family. The plot twists when Starlord (Peter) met his father Ego, and finally found out his father is an evil creature who killed his mother. The family theme is also relevant when Gamora and Nebula fight against Ego together, and Yondu sacrifices himself to save Peter. It’s a comedy sci-fi fantasy movie, but this core is very deep. The film is not some regular comedy where people laughed and forgot about it, but something that will be remembered,” he concluded.
When watching the animated 2011 hit Rango, inspiration struck Qiao Wang. At the time, he was a graphic designer, creating still images, but when watching the film, he was transfixed by the technology used to create such realistic computer animation. Always a fast learner, Wang began to study new styles of mathematics and computer science to combine with his artistic background, wanting to create similar films to that which so motivated him.
“The visual effects industry in filmmaking was still fresh and new to the world, and not a lot of people knew what it was in my country. I enjoyed what I did as a designer and artist, but I would have definitely changed my career path earlier if I knew what VFX was,” said Wang.
Since that time, the Chinese-native has gone on to become an internationally sought-after Character Technical Director and Character Effects Artist. Using his skills in both mathematics and design, Wang helps to conceptualize some of the most beloved characters in many recent popular films, including Rocket the Racoon and Groot in the mega blockbuster Avengers: Infinity War. Not limiting himself to just one medium, Wang has collaborated with Justin Timberlake on his latest music video, “Filthy”, and worked with world renowned companies, like Target, on national commercial campaigns.
“Qiao is both technical and artistic, he contributed to the team and film’s success in many aspects, including troubleshooting and solving technical issues on hero characters, and developing aesthetics for character cloth and hair simulation and skin deformation,” said Fabrice Ceugniet, Creature Pipeline Technical Director at Method Studios.
Ceugniet and Qiao worked together at Walt Disney Animation Studios on the upcoming film Ralph Breaks the Internet: Wreck-It Ralph 2 and Godzilla: King of Monsters. The two had previously worked together many times, and recently worked on a commercial series for the leading automotive company Lexus. The commercials, such as “2018 Lexus Golden Opportunity Sales Event: Lap the Planet” provided a unique and fun challenge for Wang, who delivered both technical and art direction to the digital Lexus vehicles. He took on many responsibilities for the commercial, working closely with the Character Supervisor, CG Supervisor, VFX Supervisor, Producer, Art Director, Model Maker, and Animators.
“Vehicles are like characters, they have characteristics. Especially Lexus vehicles; they are not only transportation tools, but also a work of art to me. To be able to help build extremely realistic CG Lexus cars sounds very cool, especially as they are the best-selling luxury cars in the United States. I’ve done human characters, cartoon characters, spaceship vehicles, utility vehicles in feature films, and more, but this was a type of project I’ve never done before. I always love to experience new challenges,” said Wang.
The goal was to create realistic CG Lexus cars to express their high performance. This meant that everything had to be exactly the same as the real cars. Wang was up to the task, so he first started doing research and development on rigging setup for cars, watching many videos to find out the details of movement of a race car’s wheels, suspensions, etc. He also had a few meetings with animators to ask them about what needed to be provided. After all that, Wang did not use the auto mastic vehicle setup tool to rig the cars. Instead, he scripted his own procedural Lexus cars rigging tool to provide animators with only a few very intuitive custom controls. He was also able to widely use the ‘Piston’ rigging system that he personally developed previously to fix bugs and improve features to make it a very powerful component in our character technology pipeline. These systems require less setup time and provide institutive and realistic controls for improving the motion of vehicles and many auto parts. On top of all this, Wang also solved wheel spinning motion blur issues to achieve the realistic yet artistic wheel effects. It requires a lot less rig rebuild time when there are model updates for over 10 vehicles. Undoubtedly, the vast technological improvements that Wang implemented saved not only him, but the entire team time, money, and effort.
“I really like the fast pace of this type of project, and the final results are fantastic. The whole production process went super smooth. I also like the different ways of logical thinking to explore and solve various fully mechanical rigging challenges for the vehicle parts,” said Wang.
The commercial series was to promote the 2018 Golden Opportunity Sales event for Lexus. Wang’s work was pivotal to the commercials’ success, and ultimately that of the sale. The company knew they needed someone with his talent, which is why they reached out to him in the first place to take the task. Wang did not take this honor lightly and is extremely happy with the outcome.
“It always feels great to know that our work is helping clients to make more money. I was amazed at how real those cars look, and how beautiful. Even though I work in the industry, if no one told me, I wouldn’t know those were computer generated cars,” he concluded.
From manipulating the imagery of live-action footage to creating characters like the titular bear in “Paddington,” the CGI Autobots in “Transformers: Age of Extinction,” and even bringing former ones back from the dead, such the “Rogue One: A Star Wars Story” character Grand Moff Tarkin, the advances in visual effects technology has given filmmakers exponential freedom to literally create anything they can imagine.
A perfect example of the unique power and possibilities that new digital technologies have brought to modern filmmaking is Chinese VFX artist and film director Zhaoyu Zhou’s recent film “Last Dance,” which earned the Best Experimental Film Award at the Miami Short Film Festival and was chosen as a Semifinalist by the 2017 Adobe Design Achievement Awards.
An experimental motion capture visualization film, “Last Dance” tells the ancient Chinese romance story “Farewell My Concubine” in the way of Peking Opera, a traditional Chinese performing art that combines music, vocal performance, mime, dance and acrobatics.
”I came up with this idea and concept back in 2015 since I have family and relatives engaged in Peking Opera performances, and I have also been influenced by this traditional performing arts since childhood,” explains Zhou. “By creating this film I wanted to depict Peking Opera in a new form, while also giving audiences the opportunity to experience this traditional Chinese performing art.”
Zhou shot “Last Dance” using famous Peking Opera artist Zhang Ming, who assisted in the choreography and performed the dance as both the King and the Concubine simultaneously on a motion capture stage. Zhou then transferred the motion capture data into Houdini where he created the dynamic simulation effects we see on screen. A data intensive film, Zhou also brought in Houdini FX artist Debra Isaac, who’s known for her visual effects work on the documentary films “Holy Man: The USA VS. Douglas White” and “Wildest Weather in the Solar System.”
“Motion visualization is a newer form of storytelling, and it utilizes the most advanced VFX techniques. The final visual look is achieved through the effects of dynamic simulation. I used Mantra to render and Nuke to composite,” Zhou explains. “There are no texture maps on the two characters, so in order to achieve the elegant look I had to tweak the light and shader material.”
The film, which has also been chosen as an Official Selection of the 2018 USC First Look Film Festival, is visually beautiful, with Zhou’s master skill in VFX making it possible for the figures to dance gracefully across the screen. Zhou’s minimalist style in “Last Dance” provides a lot of space for the viewer’s imagination. The dynamic fluidity of the characters, their bright colors– a key representation of the costumes in Peking Opera performances, and they way he structures the two characters, with the King coming across with a level of sharpness and the Concubine with smooth rounded edges, make “Last Dance” a rich expression of innovation and a homage to tradition at the same time.
Another key element to the film, one that helps create an emotional experience for the viewer, gives life to the characters and drives Zhou’s concept of blending the traditional with the modern is the accompanying music.
He says, “This kind of experimental work using motion capture and CG not only require a unique visual style, but they also need to be fully integrated with the music to achieve the best audio visual experience. I am so grateful to my composer Meizhen He for creating the music.”
Zhou, who’s originally from Qingdao, China, began his career a little over five years ago, and what he’s accomplished since is nothing short of amazing. Lately Zhou has been pulling in award after award for his films, which for the most part, are either animated or created through motion visualization techniques. His seasoned skill as a VFX artist is definitely one of his most powerful assets, one that is matched only by his unique creativity and the stories he’s driven to tell.
Some of Zhou’s other films include the 2017 animated film “Karma,” which earned more than nine Best Animation Awards at festivals including the Los Angeles Film Awards and Asians on Film Festival, as well as the Award of Distinction at Greece’s Athens Animation Festival, the 2016 film “Spherical,” which was chosen as an Official Selection of the Melbourne International Animation Festival, the Adobe Design Achievement Awards and more, as well as “Reunion,” “Dancing Blue” and others.
Considering Zhou had already proven his strengths as a narrative storyteller through his previous work, and being someone who’s driven to push his personal creative boundaries, “Last Dance” was the perfect opportunity for the VFX artist and filmmaker to experiment with his craft and create something new.
“This time I wanted to try something new. I saw a lot of experimental works in the beginning. The ones I found most inspirational are the series of motion visualization films by Universal Everything in the UK and WOW studio in Japan,” explains Zhou. “Minimalism combined with surrealism, and integrated with the Chinese Opera is such an innovation. Being able to innovate and combine traditional art with modern technology has always been my pursuit.”
Thanks to his vast knowledge and experience with VFX, Zhou was able to translate an age old form of performance and storytelling into the experimental and wildly creative concept that he envisioned in his mind; and created something audiences across the globe could enjoy.
“It was such an amazing journey for me. My favorite part was transferring the design and concept to the final look through the way of VFX by using Houdini. I couldn’t imagine making this happen without VFX,” says Zhou, adding that, “motion visualization has never been easy but it has challenged me to move forward without fear.”
Living in the modern age we are bombarded by hundreds of commercials per day. As viewers when most of these ads hit the screen we often tune out in order to deal with the overwhelming overload of these messages.
So what does it take for a commercial to stand out and strike the interest of an audience in a world oversaturated with visual sales pitches?
Well, having a seasoned motion graphics designer like Vitaly Verlov behind the screen has proven to be an integral factor in the success of campaigns for global companies like Max Factor, Mitsubishi, Peugeot, Volkswagen, Nokia, Samsung and countless others.
Over the years Verlov has amassed prodigious knowledge in terms of the technical methods involved in creating everything from multi-layered motion graphics to seamless visual effects. Beyond his technical skills though, his creative vision has made him a highly sought after talent in the industry. In fact, earlier this year he handled all of the visual effects on the upcoming film Redux, a sci-fi film starring Oscar nominee Eric Roberts from the films Inherent Vice, The Dark Knight, The Cable Guy and many more. What is even more astonishing is the fact that Verlov also wrote and directed the highly anticipated film.
His prowess as a motion graphics designer and visual effects artist have allowed him to take on projects that others in the industry who are only skilled in one of these two areas could not.
While you may not know the face of Vitaly Verlov, if you’ve ever tuned into MTV, VH1, Friday! Or Russia’s RUTV, then there’s a pretty good chance that you’ve seen his work more than once over the last decade.
To find out more about Vitaly Verlov’s captivating work make sure to check out our interview below!
VV: My name is Vitaly Verlov and I was born in the city of Novosibirsk, Russia. After graduating in 2007 I moved to Moscow to work as a motion graphics designer and visual effect artist for television and film.
IFR: How and when did you first get into doing visual effects work?
VV: In high school and university I did a lot of computer programming because I was a computer geek back then, and even before that I came across an international computer art subculture called Demoscene. Essentially it’s a community where young programmers, artists and musicians get together – for fun – to make demos: computer programs that produce audio-visual presentations in real-time. The visual side of creating a demo implies that you actually program algorithms to achieve a certain artistic effects on screen. To put it short, it’s awesome. As soon as my programming skills got up to speed, I started making graphical demos with some cool looking visual effects and showcasing them on so called “demoparties.” As a matter of fact, my thesis work was focused on developing a toolset for real-time motion graphics and visual effects production.
Later on I became more interested in non real-time photorealistic imaging and switched from computer graphics programming to producing visual effects, design and animation in a more traditional industry-applicable form and started doing broadcast motion graphics for television.
IFR: What inspired you to pursue this profession?
VV: After seeing some television channels that were neatly designed from a graphical standpoint or motion pictures packed with great visual effects, I really wanted to become a part of it.
IFR: Are there any particular artists that inspire you?
VV: In my early days I was fascinated with some of the broadcast design graphics on TV and dreamed about getting to this level of quality and impression. That’s what basically inspired me to learn, more than personalities. However after moving to Moscow, I had an opportunity to meet with some of the great guys behind those outstanding designs and work with them.
IFR: What kind of training was involved in order to become a VFX artist? How important is formal education to getting a job in the industry?
VV: I personally don’t have any special VFX related training. Nor do most of the other artists I know. Basically, to become a VFX artist or motion designer, it’s important to have a natural artistic sense and a good eye plus the ability to efficiently handle technical tools and software. On the other hand, it’s also a matter of specialty in the industry, for instance: environmental concept artists or matte painters often have a background in fine arts. One thing is true for everyone working in VFX: you don’t stop learning, no matter what your specialty is.
IFR: What is that you love about being a VFX artist?
VV: The ability to create something impressive out of nothing; and the ability to impress girls at parties, of course.
IFR: What is your specialty in the field?
VV: As a VFX artist, I consider myself a generalist which means that I can pull off a wide variety of tasks myself, including modeling, texturing, animating, rendering, compositing. There are fields that I prefer more, and there are fields I’m not involved in at all – like character modeling and rigging.
As a motion/broadcast graphics designer and art director, again, I can do a lot, starting from initial creative concept to final delivery.
IFR: What is your typical workflow like in terms of collaborating with other artists on a film?
VV: It depends on a project and/or studio. Sometimes workflow is precise, broken down into stages and compartmentalized with strict deadlines, sometimes it’s a complete mess and overnight hell. The most positive experience is of course when you focus on something specific you really like and are good at. This way of collaborating is very efficient and creative at the same time.
IFR: You also work as a motion graphics designer, can you tell us a little bit about what that entails?
VV: Sure. Essentially motion graphics design is an animation-oriented subset of graphic design. Graphic design is just a single picture. Motion design is graphic design in sequence, in motion, and you see it pretty much everywhere: opening sequences for TV shows, film titles, game console menus, or photo-realistic 3D smartphone magically spinning in mid-air in a smartphone TV or Web commercial, or even user interface animation within that smartphone. In other words, any animated piece in visual medium is a subject of motion design.
That’s what I’ve been doing for various television channels including MTV, VH1, Friday!, and others. Sometimes there is client input on the initial concept of what we’re trying to achieve, sometimes there is no input. When there is no input, I also work as a copywriter where I suggest different ideas or scripts on how an end result might look and what meanings/themes it might have behind it. When the concept is approved, we move on to actual motion design.
IFR: How does being a motion graphics editor differ from working as a VFX artist?
VV: Motion graphics is a general term. It’s something that visually can be executed in different ways and styles. It can be two-dimensional, flat design-ish/illustrated looking as well as filmic three-dimensional. I think my direction is more filmic/three-dimensional oriented, that’s why it depends substantially on the visual effects techniques. For example, for a commercial spot for Peugeot the idea was to make a realistic car driving along a stylized miniature street – stuff like that directly relies on VFX techniques because it requires 3D modeling, rendering and compositing as a part of the workflow. In a sense, for such projects VFX is a way to implement the creative idea. That’s where motion graphics and VFX come together.
On the other hand, there are motion graphics projects where VFX techniques are not required for natural reasons. For instance, I have experience making on-screen graphics as a part of graphics package for several television stations where the task was to design the look and feel of info graphic elements that pop up during a broadcast. While these elements look pretty minimalistic, they should have a thought-out motion behavior and structure that keeps the integrity of the overall design. Sometimes the way these elements pop up on screen, interact with the viewer, and disappear is hard to conceptualize. That’s where “design” in the “motion graphics design” title comes to the forefront.
IFR: How has having skills as both a VFX artist and a motion graphics designer separated you from others in the industry?
VV: I think VFX and motion graphics are storytelling devices, and I always try to approach projects from the storytelling perspective. So for me the primary task is not making a neat looking animation or effect but supporting and enhancing the context it is a part of. Motion graphics is about guiding the viewer’s attention and it’s also very important for visual effects shots. What separates me is a good understanding of these aspects which, in real life, means that a client is usually happy with the timing, pace and accents I put into designs during the early stages of production, which is cool because it eliminates the need to reiterate on that so I can spend more time perfecting the visuals.
IFR: What companies have you worked with in the industry?
VV: Since I consider myself motion graphics oriented, I have more experience working on commercials and on-air broadcast design.
As a lead designer and VFX artist, I worked for the Russian branch of MTV and VH1 Networks and nation-wide entertainment television channel Friday! As an art director and motion graphics designer, I’ve done quite a few projects for a major music television channel, RUTV. Specifically, I created motion graphics and the overall design for the RUTV 2014 annual music awards ceremony, and some pieces for its 2015 installment.
As a freelance designer and VFX artist, I’ve done a bunch of commercials for international brands, including Mitsubishi, Peugeot, Volkswagen, Max Factor, Nokia, Samsung, Eurovision, Sensation, plus a variety of Russian brands like Beeline (a major mobile operator in Russia).
As a lead VFX artist, I have several projects done for the US-based boutique postproduction company Coat of Arms. Also, I have great experience working for the international visual effects company Pixomondo (Game of Thrones) as a lead 2D effects artist.
Working for various international companies and clients gives a pretty solid understanding of how the global industry works as well as flexibility in the way you approach projects in terms of planning and workflow because the process makes the result.
IFR: Can you tell us a little bit about the television and film projects you’ve worked on; and the specific contributions you made?
VV: I’ve done a lot of TV show openers and channel idents, in a team of designers and by myself, including works for MTV Networks, nation-wide channels Friday!, and RUTV.
While working for Friday! I had a positive interaction with the broadcast design department of Les télécréateurs (Paris) who designed overall on-air look of this station. I’ve made a few show openers and extra identity pieces based on the existing visual style of the station. And for RUTV I created motion graphics and design for the RUTV 2014 annual music awards ceremony which was a pretty huge amount of work (a show opener, a set of nominees, promo spots, press materials) on a tight schedule – that’s where the ability to sit focused for 18 hours came in handy.
Also, recently I had a chance to work as a lead 2D VFX artist on a Chinese big budget sci-fi feature film called Impossible, which is scheduled to hit the market sometime this year. I came in when the postproduction was in full swing, and my job was to complete a bunch of VFX shots, mostly energy fields and portal effects.
I should mention that I’m a filmmaker myself with two sci-fi live action films already under my belt. The latest one, Redux, features the well-known Hollywood actor Eric Roberts (The Dark Knight, The Expendables). It’s a short character-driven story with the ’80s/retro-futuristic vibe to it. I wrote, directed and edited this film and did visual effects.
IFR: Why is motion graphics design important to modern filmmaking?
VV: In its pure form, motion graphics design is critical for television and Internet – that’s for sure. Filmmaking also takes advantage of it, particularly big budget sci-fi & fantasy films and movie trailers, which are a marketing device. Film credits or sleek futuristic computer interfaces you see in a sci-fi flick is a product of motion graphics design. Sometimes it enhances the narrative story of a film, sometimes it doesn’t, but it’s in there. Moreover, since motion design and VFX are somewhat interrelated fields, motion graphics can be essentially found in any film featuring visual effects. That’s also a good way to save some time and money during production, which is important, especially for independent narrative filmmakers like myself. Can a modern live action film be done with no VFX and motion design? Probably yes. But if it’s a mainstream (commercial) film, there should be a marketing/ad campaign involved and that’s where motion graphics comes for you again.
IFR: What has been your favorite project so far and why? What projects do you have coming up?
VV: Not sure about all-time favorites, but I can name a couple of recent ones. I was a part of a team who made a STRAFE® promotional spot for a successful Kickstarter compaign. STRAFE® is an independent old school first-person shooter video game. On this commercial, I worked as a lead VFX/motion design artist.
And of course I loved working on my second film Redux because I think it looks pretty neat, has a coherent story and stars well-known Hollywood actors.
As to the projects to come, some of my past TV clients have a brand new music channel in the works, and while there’s not much info available at this point it looks like I will be creating an onscreen design and several VFX heavy idents shot on green screen.
IFR: Do you have a passion for working on a specific kind of film or project, if so what kind of project and why?
VV: In the TV world, I would say, a show opener. When making a TV show opener, you’re actually making a focused 10-15 second piece which tells a story visually, and that’s what attracted me to the visual medium in the first place.
In film, I have a passion for working on my own films.
IFR: What would you say was your first foot in the door to the industry, and what advice would you give to aspiring artists?
VV: In 2006 I believe, I started making what I called the daily images: the goal was to make one new artistic image every day, just for fun and training, and post it on the Internet into a corresponding design community. I ended up making just a couple of images a week, but after a year of this marathon I was invited to work full-time at a prominent postproduction studio in Moscow, N3, because they liked my pictures. That’s basically how I got into this industry. So I guess my advice would be, stop being aspiring and start actually making something just for the sake of it, start the process and watch how everything unfolds.
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