There is a common understanding in the fashion industry that clothing, and makeup are products that you buy, but style is what you do with them. Style is eternal. It doesn’t fade when new trends emerge, or when old trends divulge. For makeup artist, Allison Giroday, style is inherent, running deep through her veins. She credits her love for fashion and makeup to the fact that she grew up in one of fashion’s most acclaimed decades: the 1990s. She recalls herself as a young girl, inspired by the token 90s bombshells she’d see on billboard signs and magazine covers. She even remembers her 13-year-old self, locking herself in her school bathroom, trying all sorts of tips and tricks to achieve Pamela Anderson’s signature smudged-eye and baby pink lip look.
“I thought those women were just the most beautiful women in the world and I would stare at their pictures, studying their makeup. I collected fashion magazines and watched Fashion File. I never anticipated that I’d be in the position I am, looking back on those days. Now, the greatest feeling in the whole entire world is when a client gets excited over the reflection she sees in my mirror. It doesn’t matter whether she gasps, smiles, tears up, or sits up taller, it brings me a pride like no other. Every woman deserves to feel beautiful, powerful, and confident. I love the fact that I get to be a part of that,” raved Giroday.
Fortunately for Giroday, she has been able to be a part of that journey for a number of different people, projects, and publications over the duration of her career. For instance, Giroday was referred to hit Canadian artist, Lights, in order to do her makeup for Canada’s largest, most prestigious music event, The Juno Awards. She has also worked for several other celebrities such as professional basketball player, Steve Nash, and successful rap artist, Lil John. Her work has even found its way into publications such as Glassbook Magazine, British GQ, Life & Style, Reader’s Digest, and several others. When founder and editor-in-chief of Mother Muse Magazine saw Giroday’s work, she knew she had to bring her on board for her publication.
Mother Muse is a fashion and lifestyle printed coffee table book, available worldwide, that focuses on the quality of slow living and modern motherhood. It is rich with artwork, articles, interviews, and editorials intended to inspire everyday women and everyday mothers to follow their passions and to live life to the fullest. Due to its heavy emphasis on style, Mother Muse is often full of unique images of models, beautiful color schemes, and several other style inspirations. It is important, therefore, that Mother Muse work with exceptionally talented artists to shoot images that will captivate their readers’attention at first glance.
They begin every shoot with a mood board selected and prepared by the editor with a description of the woman or women that will be featured. This is when Giroday begins to determine how best to match her model’s facial makeup with her other style and hair elements. In a constant determination to outdo her former self, Giroday places great emphasis on keeping her makeup looks current and ensuring that she doesn’t fall behind on the latest trends. With that, she conducts research in her own time to ascertain that she is providing her clients with the latest and greatest that the cosmetics industry have to offer.
“Success has the ability to breed complacency and that’s an easy trap for an artist to fall into because at that point, you stop continuing to grow. It’s important to want to stay inspired so that you never fall out of love with what you are doing. To me, the term makeup artist really is about the art. I don’t just apply makeup, I paint the canvas. My goal is to make my client feel like it’s the best makeup they’ve ever had and I’m so passionate about that,” noted Giroday.
In addition to her passion for makeup itself, Giroday loves working for Mother Muse, as it allows her to explore femininity with every shoot and to embrace the qualities of a goddess. She has crafted her talents so much over the years that she manages to evoke emotions of power and wisdom through the makeup looks she presents and with that, her work tends to flow seamlessly alongside the rest of the magazine’s team. She loves being able to work with other organized, motivated individuals to promote and celebrate the nuances of motherhood, and womanhood in general. What’s more, is that Giroday gets to see the final outcome of her work in print form, a dying art. She loves the fact that she can pick her work up, hold it beneath her fingers and touch it. The amount of dedication and love she puts into her work makes it all the more exciting when she gets to hold it in her hands.
Overall, Giroday considers herself fortunate to have had the opportunity to work with Mother Muse in the past. Every time she is brought on board for a project with them, she remembers exactly why she fell in love with their publication in the first place. She also takes great pride in knowing that Mother Muse has been covered internationally by Yahoo Australia, as well as the Daily Mail. It has also showcased the faces of popular celebrities like Selma Blair and Brie Bella. Next time you’re walking by a copy, pick one up and witness Giroday’s greatness with your own eyes.
Written by Sean Desouza