Tag Archives: Makeup

Using makeup to embrace womanhood with Allison Giroday

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Allison Giroday, photo by Liz Rosa

There is a common understanding in the fashion industry that clothing, and makeup are products that you buy, but style is what you do with them. Style is eternal. It doesn’t fade when new trends emerge, or when old trends divulge. For makeup artist, Allison Giroday, style is inherent, running deep through her veins. She credits her love for fashion and makeup to the fact that she grew up in one of fashion’s most acclaimed decades: the 1990s. She recalls herself as a young girl, inspired by the token 90s bombshells she’d see on billboard signs and magazine covers. She even remembers her 13-year-old self, locking herself in her school bathroom, trying all sorts of tips and tricks to achieve Pamela Anderson’s signature smudged-eye and baby pink lip look.

“I thought those women were just the most beautiful women in the world and I would stare at their pictures, studying their makeup. I collected fashion magazines and watched Fashion File. I never anticipated that I’d be in the position I am, looking back on those days. Now, the greatest feeling in the whole entire world is when a client gets excited over the reflection she sees in my mirror. It doesn’t matter whether she gasps, smiles, tears up, or sits up taller, it brings me a pride like no other. Every woman deserves to feel beautiful, powerful, and confident. I love the fact that I get to be a part of that,” raved Giroday.

Fortunately for Giroday, she has been able to be a part of that journey for a number of different people, projects, and publications over the duration of her career. For instance, Giroday was referred to hit Canadian artist, Lights, in order to do her makeup for Canada’s largest, most prestigious music event, The Juno Awards. She has also worked for several other celebrities such as professional basketball player, Steve Nash, and successful rap artist, Lil John. Her work has even found its way into publications such as Glassbook Magazine, British GQ, Life & Style, Reader’s Digest, and several others. When founder and editor-in-chief of Mother Muse Magazine saw Giroday’s work, she knew she had to bring her on board for her publication.

Mother Muse is a fashion and lifestyle printed coffee table book, available worldwide, that focuses on the quality of slow living and modern motherhood. It is rich with artwork, articles, interviews, and editorials intended to inspire everyday women and everyday mothers to follow their passions and to live life to the fullest. Due to its heavy emphasis on style, Mother Muse is often full of unique images of models, beautiful color schemes, and several other style inspirations. It is important, therefore, that Mother Muse work with exceptionally talented artists to shoot images that will captivate their readers’attention at first glance.

They begin every shoot with a mood board selected and prepared by the editor with a description of the woman or women that will be featured. This is when Giroday begins to determine how best to match her model’s facial makeup with her other style and hair elements. In a constant determination to outdo her former self, Giroday places great emphasis on keeping her makeup looks current and ensuring that she doesn’t fall behind on the latest trends. With that, she conducts research in her own time to ascertain that she is providing her clients with the latest and greatest that the cosmetics industry have to offer.

“Success has the ability to breed complacency and that’s an easy trap for an artist to fall into because at that point, you stop continuing to grow. It’s important to want to stay inspired so that you never fall out of love with what you are doing. To me, the term makeup artist really is about the art. I don’t just apply makeup, I paint the canvas. My goal is to make my client feel like it’s the best makeup they’ve ever had and I’m so passionate about that,” noted Giroday.

In addition to her passion for makeup itself, Giroday loves working for Mother Muse, as it allows her to explore femininity with every shoot and to embrace the qualities of a goddess. She has crafted her talents so much over the years that she manages to evoke emotions of power and wisdom through the makeup looks she presents and with that, her work tends to flow seamlessly alongside the rest of the magazine’s team. She loves being able to work with other organized, motivated individuals to promote and celebrate the nuances of motherhood, and womanhood in general. What’s more, is that Giroday gets to see the final outcome of her work in print form, a dying art. She loves the fact that she can pick her work up, hold it beneath her fingers and touch it. The amount of dedication and love she puts into her work makes it all the more exciting when she gets to hold it in her hands.

Overall, Giroday considers herself fortunate to have had the opportunity to work with Mother Muse in the past. Every time she is brought on board for a project with them, she remembers exactly why she fell in love with their publication in the first place. She also takes great pride in knowing that Mother Muse has been covered internationally by Yahoo Australia, as well as the Daily Mail. It has also showcased the faces of popular celebrities like Selma Blair and Brie Bella. Next time you’re walking by a copy, pick one up and witness Giroday’s greatness with your own eyes.

 

Written by Sean Desouza

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MAKING FILTH CREDIBLE: CHRISTINA SPINA

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The world of politics can be gritty and rough. The task of telling the stories of politics can resemble that as well. Both the process and the look requires a consummate professional to do it properly; makeup artist Christina Spina is such a person. Taking over for fellow artist Jessica Panetta when she was called away early in the filming of Filth City, Spina stepped in and created a seamless transition. Working with both Jessica and director Andy King, Christina established a tone congruent with the tone of the productions. Whether maintaining the design continuity or creating on the spot looks for day players, Spina used her skill to assist the director’s vision, empower the actors, and be a vital part of what would result in the film winning the award for Best Comedy and Best Cast at the Canadian Film Fest 2017.

The 2017 action/comedy/crime film is based on true events inspired by Toronto’s Mayor Rob Ford. Filth City tells the story of a city’s crack smoking mayor competing for reelection whilst in the heat of a scandal. When local kids record Hogg smoking crack on video, numerous media outlets compete to get their hands on the footage. Hogg’s campaign staff and syndicate of dirty cops work to keep the video’s existence a secret while others want to use this to put an end to the mayor’s political career. Crime, corruption, and the largest garbage strike in York history are all components as the plot follows a wide range of characters through this neo-noir crime tale. The film itself was provocative similarly to the real life events it was based on. During the world premiere at the Canadian Film Festival in March 2017 (at the Scotia Bank Cinema) Filth City received a massive amount of attention from the media, stoked by intense negative public comments by the city’s late mayor’s brother. His comments created a media frenzy and the film received tons of media attention as a result, creating buzz and selling out tickets; the very definition of turning a negative into a positive.

The director and the designer (Panetta) had created a look that was inspired by modern television crime dramas, and classic film noir crime films. All of this was communicated to Christina when she took over. While the public often thinks of makeup in TV and film as making the actors more attractive, the goal was anything but this for Filth City. The filmmakers knew that the story was about the reality of politics and the people involved, not the pleasant way these individuals project themselves. To this end the goal was to present what they referred to as “hyper realism.” The look of the characters was to be very specific and not the somewhat bland “wallpaper” approach commonly seen in film. Christina describes, “For example, a lead cop character had a specific flip to the front of his hair. The Mayor had redness in his face and was intentionally sweaty and shiny on camera. The cop turned drug addict character had a dry red patch on his neck and darkness under his eyes. A young woman in one of the lead roles wore gold eye shadow. All of these choices are so simple but specific in forming the visual language of character. In comedy, depending on the circumstances of the script and the nature of the show, characters tend to have bigger makeup design elements to increase the comedy aspect. Since this was a crime drama comedy, the ham factor was turned down and simplified into hyper-realism.”

In the work of a makeup artist, what appears “normal” on screen is every bit as challenging to establish as that which seems striking. That might seem counterintuitive but anyone who has appeared on camera without the benefit of makeup can attest to the fact that it can greatly aid or detract from your appearance. In TV and film productions, extremes at both ends of the scale can be challenging. If the viewer finds themselves paying attention to the makeup, it’s done incorrectly. Christina concedes that it is very difficult to produce a makeup look that appears flawlessly natural, as if the person is wearing nothing at all. This type of makeup is erroneously confused with being easy and fast, which is not at all the case as it takes refining and attention to the most minute details and should never be seen. The makeup style Spina used for lead character Mayor Hogg (referred to as breakdown makeup) displayed redness all over his face to resemble broken capillaries from substance abuse. This makeup design was very specific and required both written and photo documentation to ensure perfect replication for each scene.

Not all of Christina’s work on Filth City required painstaking recreation for the lead characters. She often got the opportunity to improvise looks for a number of day players (actors on the set for a single day, often performing peripheral or background roles). It wasn’t uncommon on this production to have an actor with four different look changes in one day. Because the story was set in current times with an emphasis on politicians, law enforcement, and the media, Spina often took her inspiration from the generalization of these types on day to day television. The proper simple choices can have a dramatic effect on camera. It’s this type of wisdom which augments the talent that Christina is lauded for. Her quirky versions of real people benefited both the comedy and the crime sentiments of the storyline. She agrees stating, “I am actually able to execute last minute requests successfully with a combination of methods. It mostly comes with years of experience. I am always facing challenges and learning from experience, and am lucky to have those experiences to move forward so that I am more prepared each day. I have learned so much over the years, and am learning still. Each experience encourages me to revise and restock my kit. I have learned so many valuable things, one important tip is to be able to improvise requests on the spot by having a fully stocked kit with all the tools and items to execute any request. It could be stressful when requests are made and crew is forced to wait on me or my department, a general rule on set is that you do not want to be the cause of holding up shooting. But with thorough communication and a solid plan of execution everyone can get their respective jobs done and not feel stress in a way that would compromise the outcome.”

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Makeup artist Jen Tioseco works with singer Dani LeRose on new music video

Jen Tioseco is a strong and passionate individual, and this has always translated into her work. From the time she was just eleven years old, growing up in North Vancouver, British Columbia, she always had a job. She started with a paper route, then became a cashier, and then a retail associate. She then decided life wasn’t about simply working, it was about doing what you love. That is when she became a makeup artist. It is her drive and determination that has gotten her to where she is today, as an internationally successful makeup artist, and nothing will ever stop her from continuing to live her dream. For Tioseco, anything is possible, and if you can dream it, you can do it.

Tioseco is truly extraordinary at what she does. She enhances natural beauty, and takes her clients favorite features and brightens them in a way where they still feel done up, but also like themselves. That is no easy task. In a world full of young girls making makeup tutorials on YouTube and Instagram, Tioseco aims to show the world that it doesn’t have to be that challenging to feel beautiful

“I would say my style is ‘Glam Chic’. With the social media makeup artist being so trendy right now, girls have forgotten that we don’t need to wear ten layers of makeup,” she said.

Tioseco manages to do just that when working on two recent music videos for alternative-pop singer Dani LeRose. She worked with LeRose’s ideas and then looped in with the stylist to ensure everything tied together in the end. Tioseco’s input was vital to the videos’ success. Given her background in fashion, she was actually able to make suggestions to the stylist that she ended up incorporating into the videos.  These little additions, whether it was a scarf or a jacket, really helped the makeup pop.

“Dani has such trust in me as an artist. She was able to convey what she wanted for each look, knowing I could execute each one with ease.  She was also very open to color on the lips and eyes, so I had a blast playing with her face,” said Tioseco.

Tioseco had worked on LeRose previously for a concert. The singer absolutely loved her makeup and asked Tioseco to come on board for her videos from that point forward, refusing to work with anyone else. LeRose recognized Tioseco was the best instantly, and since that time, the two have worked on two music videos, the first of which, Love U More premiered in November of last year.

“There were scenes in Love U More where Dani needed to appear as though she was crying or ‘worn out’. As Dani was not able to cry on que, I was able to use makeup to create the illusion she had.  It really set the mood for the different scenes,” Tioseco described.

The Love U More video was featured on Much Music’s emerging new artist category after its release. After Tioseco met LeRose and Director Chad Rook, she fell in love with their concept for the shoot. The video is shot in the middle of a sand dune with a drone filming from above, a once-in-a-lifetime experience for the makeup artist.

“It was amazing, not only is Dani beautiful and talented, Chad Rook the director was incredible.  Chad is actually an actor as well, he can be seen as one of the top billed cast members in the upcoming Planet of the Apes.  His experience as an actor made the attention to detail in each video phenomenal.  From a simple shot beside a radiator to an explosively emotional fight in a hotel room, you are hooked from beginning to end of each video,” said Tioseco.

The second video, I’ve Told Lies, has been an instant success since its premiere earlier this month, with lots of media attention and tens of thousands of views. It was shot in a historic motel, one of Tioseco’s favorite locations to date. LeRose’s look, and therefore Tioseco’s work, was pivotal to the video’s success.

“Jen is a true professional. Her positivity makes her a great addition to any set I’ve had her on. Jens Attention to detail made working with her so easy.  I didn’t have to do any cosmetic adjustments post-production, saving me so much time on the back end,” said Chad Rook.

Working on music videos with singers is a slice of what Tioseco looks to continue doing with her esteemed career. She enjoys working with celebrities, creating a natural but enhanced look.

“I love to travel on press events, glam for the red carpet, and do magazine editorials,” said Tioseco.

Another exciting step for the makeup artist? She is in the process of designing a makeup tool that will eventually expand into her own entire makeup line. We can definitely continue to expect exciting things from her.