Jen Tioseco is a strong and passionate individual, and this has always translated into her work. From the time she was just eleven years old, growing up in North Vancouver, British Columbia, she always had a job. She started with a paper route, then became a cashier, and then a retail associate. She then decided life wasn’t about simply working, it was about doing what you love. That is when she became a makeup artist. It is her drive and determination that has gotten her to where she is today, as an internationally successful makeup artist, and nothing will ever stop her from continuing to live her dream. For Tioseco, anything is possible, and if you can dream it, you can do it.
Tioseco is truly extraordinary at what she does. She enhances natural beauty, and takes her clients favorite features and brightens them in a way where they still feel done up, but also like themselves. That is no easy task. In a world full of young girls making makeup tutorials on YouTube and Instagram, Tioseco aims to show the world that it doesn’t have to be that challenging to feel beautiful
“I would say my style is ‘Glam Chic’. With the social media makeup artist being so trendy right now, girls have forgotten that we don’t need to wear ten layers of makeup,” she said.
Tioseco manages to do just that when working on two recent music videos for alternative-pop singer Dani LeRose. She worked with LeRose’s ideas and then looped in with the stylist to ensure everything tied together in the end. Tioseco’s input was vital to the videos’ success. Given her background in fashion, she was actually able to make suggestions to the stylist that she ended up incorporating into the videos. These little additions, whether it was a scarf or a jacket, really helped the makeup pop.
“Dani has such trust in me as an artist. She was able to convey what she wanted for each look, knowing I could execute each one with ease. She was also very open to color on the lips and eyes, so I had a blast playing with her face,” said Tioseco.
Tioseco had worked on LeRose previously for a concert. The singer absolutely loved her makeup and asked Tioseco to come on board for her videos from that point forward, refusing to work with anyone else. LeRose recognized Tioseco was the best instantly, and since that time, the two have worked on two music videos, the first of which, Love U More premiered in November of last year.
“There were scenes in Love U More where Dani needed to appear as though she was crying or ‘worn out’. As Dani was not able to cry on que, I was able to use makeup to create the illusion she had. It really set the mood for the different scenes,” Tioseco described.
The Love U More video was featured on Much Music’s emerging new artist category after its release. After Tioseco met LeRose and Director Chad Rook, she fell in love with their concept for the shoot. The video is shot in the middle of a sand dune with a drone filming from above, a once-in-a-lifetime experience for the makeup artist.
“It was amazing, not only is Dani beautiful and talented, Chad Rook the director was incredible. Chad is actually an actor as well, he can be seen as one of the top billed cast members in the upcoming Planet of the Apes. His experience as an actor made the attention to detail in each video phenomenal. From a simple shot beside a radiator to an explosively emotional fight in a hotel room, you are hooked from beginning to end of each video,” said Tioseco.
The second video, I’ve Told Lies, has been an instant success since its premiere earlier this month, with lots of media attention and tens of thousands of views. It was shot in a historic motel, one of Tioseco’s favorite locations to date. LeRose’s look, and therefore Tioseco’s work, was pivotal to the video’s success.
“Jen is a true professional. Her positivity makes her a great addition to any set I’ve had her on. Jens Attention to detail made working with her so easy. I didn’t have to do any cosmetic adjustments post-production, saving me so much time on the back end,” said Chad Rook.
Working on music videos with singers is a slice of what Tioseco looks to continue doing with her esteemed career. She enjoys working with celebrities, creating a natural but enhanced look.
“I love to travel on press events, glam for the red carpet, and do magazine editorials,” said Tioseco.
Another exciting step for the makeup artist? She is in the process of designing a makeup tool that will eventually expand into her own entire makeup line. We can definitely continue to expect exciting things from her.