Tag Archives: makeup artist

Using makeup to embrace womanhood with Allison Giroday

Allison picture sitting down
Allison Giroday, photo by Liz Rosa

There is a common understanding in the fashion industry that clothing, and makeup are products that you buy, but style is what you do with them. Style is eternal. It doesn’t fade when new trends emerge, or when old trends divulge. For makeup artist, Allison Giroday, style is inherent, running deep through her veins. She credits her love for fashion and makeup to the fact that she grew up in one of fashion’s most acclaimed decades: the 1990s. She recalls herself as a young girl, inspired by the token 90s bombshells she’d see on billboard signs and magazine covers. She even remembers her 13-year-old self, locking herself in her school bathroom, trying all sorts of tips and tricks to achieve Pamela Anderson’s signature smudged-eye and baby pink lip look.

“I thought those women were just the most beautiful women in the world and I would stare at their pictures, studying their makeup. I collected fashion magazines and watched Fashion File. I never anticipated that I’d be in the position I am, looking back on those days. Now, the greatest feeling in the whole entire world is when a client gets excited over the reflection she sees in my mirror. It doesn’t matter whether she gasps, smiles, tears up, or sits up taller, it brings me a pride like no other. Every woman deserves to feel beautiful, powerful, and confident. I love the fact that I get to be a part of that,” raved Giroday.

Fortunately for Giroday, she has been able to be a part of that journey for a number of different people, projects, and publications over the duration of her career. For instance, Giroday was referred to hit Canadian artist, Lights, in order to do her makeup for Canada’s largest, most prestigious music event, The Juno Awards. She has also worked for several other celebrities such as professional basketball player, Steve Nash, and successful rap artist, Lil John. Her work has even found its way into publications such as Glassbook Magazine, British GQ, Life & Style, Reader’s Digest, and several others. When founder and editor-in-chief of Mother Muse Magazine saw Giroday’s work, she knew she had to bring her on board for her publication.

Mother Muse is a fashion and lifestyle printed coffee table book, available worldwide, that focuses on the quality of slow living and modern motherhood. It is rich with artwork, articles, interviews, and editorials intended to inspire everyday women and everyday mothers to follow their passions and to live life to the fullest. Due to its heavy emphasis on style, Mother Muse is often full of unique images of models, beautiful color schemes, and several other style inspirations. It is important, therefore, that Mother Muse work with exceptionally talented artists to shoot images that will captivate their readers’attention at first glance.

They begin every shoot with a mood board selected and prepared by the editor with a description of the woman or women that will be featured. This is when Giroday begins to determine how best to match her model’s facial makeup with her other style and hair elements. In a constant determination to outdo her former self, Giroday places great emphasis on keeping her makeup looks current and ensuring that she doesn’t fall behind on the latest trends. With that, she conducts research in her own time to ascertain that she is providing her clients with the latest and greatest that the cosmetics industry have to offer.

“Success has the ability to breed complacency and that’s an easy trap for an artist to fall into because at that point, you stop continuing to grow. It’s important to want to stay inspired so that you never fall out of love with what you are doing. To me, the term makeup artist really is about the art. I don’t just apply makeup, I paint the canvas. My goal is to make my client feel like it’s the best makeup they’ve ever had and I’m so passionate about that,” noted Giroday.

In addition to her passion for makeup itself, Giroday loves working for Mother Muse, as it allows her to explore femininity with every shoot and to embrace the qualities of a goddess. She has crafted her talents so much over the years that she manages to evoke emotions of power and wisdom through the makeup looks she presents and with that, her work tends to flow seamlessly alongside the rest of the magazine’s team. She loves being able to work with other organized, motivated individuals to promote and celebrate the nuances of motherhood, and womanhood in general. What’s more, is that Giroday gets to see the final outcome of her work in print form, a dying art. She loves the fact that she can pick her work up, hold it beneath her fingers and touch it. The amount of dedication and love she puts into her work makes it all the more exciting when she gets to hold it in her hands.

Overall, Giroday considers herself fortunate to have had the opportunity to work with Mother Muse in the past. Every time she is brought on board for a project with them, she remembers exactly why she fell in love with their publication in the first place. She also takes great pride in knowing that Mother Muse has been covered internationally by Yahoo Australia, as well as the Daily Mail. It has also showcased the faces of popular celebrities like Selma Blair and Brie Bella. Next time you’re walking by a copy, pick one up and witness Giroday’s greatness with your own eyes.

 

Written by Sean Desouza

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Makeup artist Jen Tioseco works with singer Dani LeRose on new music video

Jen Tioseco is a strong and passionate individual, and this has always translated into her work. From the time she was just eleven years old, growing up in North Vancouver, British Columbia, she always had a job. She started with a paper route, then became a cashier, and then a retail associate. She then decided life wasn’t about simply working, it was about doing what you love. That is when she became a makeup artist. It is her drive and determination that has gotten her to where she is today, as an internationally successful makeup artist, and nothing will ever stop her from continuing to live her dream. For Tioseco, anything is possible, and if you can dream it, you can do it.

Tioseco is truly extraordinary at what she does. She enhances natural beauty, and takes her clients favorite features and brightens them in a way where they still feel done up, but also like themselves. That is no easy task. In a world full of young girls making makeup tutorials on YouTube and Instagram, Tioseco aims to show the world that it doesn’t have to be that challenging to feel beautiful

“I would say my style is ‘Glam Chic’. With the social media makeup artist being so trendy right now, girls have forgotten that we don’t need to wear ten layers of makeup,” she said.

Tioseco manages to do just that when working on two recent music videos for alternative-pop singer Dani LeRose. She worked with LeRose’s ideas and then looped in with the stylist to ensure everything tied together in the end. Tioseco’s input was vital to the videos’ success. Given her background in fashion, she was actually able to make suggestions to the stylist that she ended up incorporating into the videos.  These little additions, whether it was a scarf or a jacket, really helped the makeup pop.

“Dani has such trust in me as an artist. She was able to convey what she wanted for each look, knowing I could execute each one with ease.  She was also very open to color on the lips and eyes, so I had a blast playing with her face,” said Tioseco.

Tioseco had worked on LeRose previously for a concert. The singer absolutely loved her makeup and asked Tioseco to come on board for her videos from that point forward, refusing to work with anyone else. LeRose recognized Tioseco was the best instantly, and since that time, the two have worked on two music videos, the first of which, Love U More premiered in November of last year.

“There were scenes in Love U More where Dani needed to appear as though she was crying or ‘worn out’. As Dani was not able to cry on que, I was able to use makeup to create the illusion she had.  It really set the mood for the different scenes,” Tioseco described.

The Love U More video was featured on Much Music’s emerging new artist category after its release. After Tioseco met LeRose and Director Chad Rook, she fell in love with their concept for the shoot. The video is shot in the middle of a sand dune with a drone filming from above, a once-in-a-lifetime experience for the makeup artist.

“It was amazing, not only is Dani beautiful and talented, Chad Rook the director was incredible.  Chad is actually an actor as well, he can be seen as one of the top billed cast members in the upcoming Planet of the Apes.  His experience as an actor made the attention to detail in each video phenomenal.  From a simple shot beside a radiator to an explosively emotional fight in a hotel room, you are hooked from beginning to end of each video,” said Tioseco.

The second video, I’ve Told Lies, has been an instant success since its premiere earlier this month, with lots of media attention and tens of thousands of views. It was shot in a historic motel, one of Tioseco’s favorite locations to date. LeRose’s look, and therefore Tioseco’s work, was pivotal to the video’s success.

“Jen is a true professional. Her positivity makes her a great addition to any set I’ve had her on. Jens Attention to detail made working with her so easy.  I didn’t have to do any cosmetic adjustments post-production, saving me so much time on the back end,” said Chad Rook.

Working on music videos with singers is a slice of what Tioseco looks to continue doing with her esteemed career. She enjoys working with celebrities, creating a natural but enhanced look.

“I love to travel on press events, glam for the red carpet, and do magazine editorials,” said Tioseco.

Another exciting step for the makeup artist? She is in the process of designing a makeup tool that will eventually expand into her own entire makeup line. We can definitely continue to expect exciting things from her.

Shu Zhang brings authentic historical makeup to film Death in a Day

Born and raised in Hangzhou, China, Shu Zhang brings her heritage into her work as a makeup designer. She has worked and volunteered around the world, lending her skills to completely different projects time and time again, showing both her clients and those that see her work just how innately talented she truly is.

While working on the short film Death in a Day, Shu had a pivotal role as lead makeup artist and hair stylist. She aimed to give the actors authentic, historically accurate makeup, as the film takes place in the early 90s. Shu’s background in art history and period makeup made her integral to the authenticity of the production.

“The hero is the early 90s American immigrant. The look is totally different with the America born Chinese nowadays. I wanted to focus on her 90s traditional Chinese style, but also to show her makeup under the influence of 90s American style. So, I put her major look into the decade which is more nature in tone, a sculpted look with a more idealized face shape,” said Shu.

Death in a Day tells the story of Evan, a young Chinese boy who, after visiting his comatose father in the hospital, witnesses his mother’s struggle and must come to grips with the impending death falling upon their family. Death in a Day, which premiered in June last year, was announced as the Best Narrative Short at San Diego Asian Film Festival in 2016, and was officially selected for a number of film festivals, it received a huge response from there.

“It’s fun to get involved in this original concept movie. I always came with idea of my own, so I know how this is important to a director to make a film,” said Shu.

It took three months of pre-production and many meetings to work out the perfect makeup design. Shu then had to test the makeup on a couple of actors to make final decision.

The mother’s makeup throughout the entire film is very key to its success, and there are many close-up on her face. Her makeup had to look beautiful but also desperate to highlight the soul of story, and Shu was more than up to the task.

“Shu is good at researching and widely knowing the cosmetic market. She always finds the most suitable products based on actors’ situations. She is always the one to meet my requirement accurately and without fault. Shu can really create with makeup. Everyone knows how to put on lots of makeup on, but looking simple is even harder, and she can do that,” said Yuin Zhang, an investor and advisor of the film.

Yuin Zhang was extremely happy Shu’s work on the film, and invited her to join the feature film she is investing in, Venus by Water. She works for the largest film studio in China, Hengdian World Studio, which is often called the Hollywood of China.

The writer and director of the film, Lin Wang, was also extremely impressed with Shu’s work. The two had previously worked together for a photoshoot for the NBA, where Shu was the first ever Chinese makeup artist to do the makeup for NBA players. The two formed a friendship and business relationship from there.

“Lin Wang is creative, young, and talented director. I knew Lin would make an award-winning film. The script was originally written by just herself. I feel we focused on every detail to perfection: makeup, wardrobe, props and the set needed to be completely historically accurate, which led us achieve a higher artistic level. All our efforts have paid off,” said Shu.

Wang will also be directing Venus by Water, which will begin production later this year. Shu is constantly looking for opportunities to keep doing what she loves, because she is a true artist, and all those that view her work know this to be true.

“Makeup is art to me. Faces are perfect canvases. My inspirations come from art history and from fresh makeup products that come out. I love looking at people’s faces from different worlds, and transforming them. It’s always been the biggest part of my life,” she concluded.