Tag Archives: Producing

Producer Helena Sardinha recalls award-winning film ‘Pumpkin’ and finding filmmaking passion

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Helena Sardinha

Before pursuing her now prolific career in filmmaking, Helena Sardinha was a professional dancer. The more she danced, however, the more she realized it wasn’t what she wanted to spend her life doing. She had always been passionate about the various forms of artistic expression and found filmmaking to be one of the most complete art forms there is.

“If you breakdown a film, you find elements of every single art in it. In screenwriting, you have literature, poetry; in acting, theater; cinematography, painting, photography; in original scores, music; in set and costume design, architecture, sculpture, fashion; in the camera and actors movement, dance. To make films is to reproduce life the way you want it to be, and to be able to do that, I feel very privileged,” she says.

Now, Sardinha is a celebrated producer in her home country of Brazil and abroad, with many acclaimed projects on her decorated resume. Films like That Girl and Walter have gone on to win several awards at prestigious festivals around the world, a pattern that occurs with most projects she takes on. Her success as a producer is undisputed, and she believes that her experience in dance has allowed her to understand her role in filmmaking that much more.

“I believe that growing up in a dancer’s discipline environment and having an early start on my artistic endeavors was key for my development as a producer. Being connected to diverse content made me develop artistic skills and sensibility to art forms that accompanies me in my career,” she says.

One of Sardinha’s first major success stories after transitioning from dancer to producer came back in 2016 with her film Pumpkin. The film follows Alice and her best friend Dan, who lives in another country. When he tells her he’s been diagnosed with cancer, she faces the scary feeling of being away and powerless. So, Alice tries to show him support and love. Even if that means pushing away friends that are physically close to her.

Pumpkin is more than a project, it’s a life statement about love. But it’s also about pain during a time of our lives that is definitive for building our characters and notions of values. It’s not often we see teen films talking about those issues, about grief, dealing with pain. It’s important for other teens to watch this film and be able to feel a sense of belonging. To understand that pain is a part of life, and it’s healthy to talk about it. It’s a real story based on the director’s life and it really resonated with me. Losing a friend is not easy, and that was the way she found to cope with it,” says Sardinha.

The film was written and directed by Paula Neves, who was telling a true story based on events in her life. She knew she needed a talented producer to do her story justice, and reached out to Sardinha. They worked very well together, as Sardinha felt extremely close to the story and the project, knowing its background and the inspiration. Sardinha understood quickly what was fundamental to deliver Neves’ vision, and she put a crew together quickly and efficiently.

“It is always great to work with Helena, she is really pro-active and organized. Being on set with her or on a project produced by her is always an easy and fun experience. She is really responsible and smart-thinking. She always looks for a way of making things better without compromising time or money. Also, she is empathic to others, making sure everyone around her is well and in the best mindset. When she commits to something, you know she’ll be giving her ultimate best,” says Neves.

Pumpkin had its premiere at the world-famous Short Film Corner at Cannes in 2016, and went on to win awards and receive great praise at countless other festivals over the course of the year. Those rewards were secondary, however, for Sardinha and Neves, as they had a financial campaign to help kids with cancer through the project.

“I believe working on a project that generates awareness to any kind of issue and makes audiences move and try to change something is just a blessing. Pumpkin was one of those. Our goal as filmmakers is to be able to reach out to audiences and emotionally connect with people. Being able to receive so many notes and comments from people on the film, really pays off the entire journey of making a film,” Sardinha concludes.

 

By Annabelle Lee

Producer Gaurang Bhat terrifies audience with horror flick ‘Vengeance’

As a celebrated film producer in his home country of India, for Gaurang Bhat, the most fundamental aspect of his role is simple: storytelling. Every captivating film tells a powerful story, and Bhat never takes on a project unless he believes in the script. He knows that the filmmaking process is a collaboration, and he always makes sure his team has the same goal as he does, to create a great film that entertains the masses, and to tell a great story.

This devotion to his craft is evident on every project he takes on. He has been pivotal to the success of many acclaimed films, including Never Too Late, Sushi Man, Nimbus, and SPARSH: A Leprosy Mission, which has received great praise at many prestigious international film festivals. He also has contributed to popular television shows, including Netflix’s hits Chefs Table Season 6and Street Food Asia as a consultant.

One of Bhat’s first tastes of international success came back in 2015 with his film Vengeance. The horror flick tells the story of four friends who, when a common friend dies in a car accident, decide to go in a house away from the city to film their own eulogies before the funeral. The situation turns dark when a fifth person menaces to kill them.

Vengeance“I always wanted to be part of a horror film. I have been a fan since I was a kid. I wanted to try my hand at a fun slasher movie, but this film has so much more than just gore, blood, and violence. That’s why as soon as Luca Ripamonti completed the script, I knew I was working on the film. This story takes a little bit of a different approach as its more about the creeping human fear of a mysterious masked figure. You rarely see the masked figure in the film. It’s all very grounded and psychological,” said Bhat.

From the moment Bhat began working on Vengeance, everything was smooth sailing. He and his team completed the project with ease. Bhat had a lot of creative inputs on the project. He worked on securing the funds and marketing and was involved in making sure that they completed the film as efficiently as possible, overlooking the whole development and production of the film. Based on the ease of filming, he more than did his job.

“It was a very good experience and it’s always great to work with friends. Luca and I have known each other for the longest time now. We still speak every day discussing films and new projects,” said Bhat.

Bhat’s work in marketing the film made it a tremendous success, as the film was selected for many prestigious film festivals, including Infinity Film Festival, Roma Doc and Visionaria, and the world-renowned Cannes Short Film Corner.

“I am ecstatic that the film was such a success. Not everyone can say that their project has been to Cannes. It’s such an honor. I am delighted beyond words. It’s sure been a long project but we got there, and it was great. It was always a dream to have film at Cannes,” said Bhat.

Needless to say, Bhat is at the top of his game as a producer, constantly creating successful projects that captivate audiences in India and around the world. He spends every day living his dream, and although it wasn’t always an easy road to get to the esteemed point in his career he is at now, he knows that working hard does indeed pay off.

“If you too want to be a producer, just keep working and do whatever odd jobs you get. Keep making connections in the field, keep being productive. You never know when you’ll meet someone who might offer you their next project, sometimes it just depends on luck and being there at the right moment. Also, be nice to everyone and be patient, it’s the most important thing in this industry, I can’t stress enough. When I was young, I might have burned some bridges, but I hope others don’t make the same mistake,” he advised.

 

By John Michaels

Director/Producer Jamly Yang shoots moving commercial for Nike

As an industry leading producer and director, whenever Jamly Yang steps onto a film set, she is a leader. She is in charge of both the artistic and business sides of the production, ensuring everyone works harmoniously to make the best piece of art possible. When directing, she is highly creative, looking at each shot from an artistic standpoint to make the film a success, and when she is producing, she ensures each project she embarks on reaches its maximum potential.

“The responsibility of a producer is not just making sure the production makes a profit, but also to have eyes for stories that can change people’s lives,” said Yang.

These stories are what Yang is known for and are evident in her films The Screenwriter in the Restroom, The Invisible Superman, The Milk Tea, and many more. She also brings that sense of storytelling to her commercials, and with award-winners like the Alpha Browser Commercial, Doritos Campaign, Folgers Coffee, and beyond, she knows how to make an advertisement that not only resonates with consumers, but also entertains.

Yang has worked with many renowned brands throughout her career, including Nike. Yang shot for the iconic sporting wear company back in 2017 for a campaign that went on to win Best Commercial at the San Francisco International New Concept Film Festival 2018.

“This is a trend in the commercial industry, using stories to sell products. It is a trend I both enjoy and believe in, and I love making commercials that move audiences not only to buy something, but also get them to feel something,” said Yang.

The commercial tells the story of three generations of a family. A man gave all the best to his son, and now that the son is a father, he tries to impart some of his own father’s wisdom to his son, and Nike is a part of that. It is a beautiful story.

“Most Nike commercials we see are all about strength and power, but how do you bring more customers who are not entirely about that lifestyle, but who are just normal people who need to exercise every day? You need a touching story. Everyone has a father, everyone runs. Everyone has something from their parents that they cherish. For this Nike commercial, it’s a pair of running shoes that ties to three generations,” said Yang.

The commercial was shot at Land’s End, one of San Francisco’s most iconic spots and a beautiful scenic backdrop for the video. Yang directed, produced, and wrote the commercial, handling the majority of the responsibilities from casting to distribution. She is thrilled to play such a large part in such a successful commercial, especially because she is and has always been a fan of Nike.

“Everyone likes Nike. It’s so iconic to the point where they almost don’t need commercials at all. It is more like a culture than just a sporting wear company, and that’s how Nike differs from other brands,” she concluded.

Check out Yang’s moving Nike commercial here.

 

By John Michaels

Producer and Director Yuanhao Du dives into mother/son relationships in new film

Filmmaking, for Yuanhao Du, is magic; it is the ability to turn the impossible, possible. As an industry leading producer and director, Du is an extraordinary magician. His ability to take words on a page and turn them into a beautiful cinematic production is unparalleled, and as his name continues to become more and more recognized around the world, his passion for what he does only intensifies.

Throughout his esteemed career, this Chinese native has continuously impressed international audiences with his work. Award-winning films like Patrick, On the Other Side, Off to Care, and more encapsulate what a talent Du is, often working as both producer and director for a single project, taking on a vast amount of responsibility to ensure each and every film he works on is a roaring success.

Du’s acclaimed hit A Mother’s Love is just another example of what this filmmaker is capable of. The film is about a young man and his control freak mother after she discovers the son’s one-night stand died on his bed. Together, they have to find a way to fix this catastrophic problem. The story dives into deep-rooted themes like responsibility and, of course, a mother’s love.

“I guess some people have those types of moms who always try to help you do everything and make all decisions for you. We love that but we also don’t like it. We enjoy doing things without taking any responsibilities, but at the same time, we also hate to be controlled by other people. If you want to control your own life, you have to take responsibility for yourself. We can’t run away from that, no matter what,” said Du. “All parents love their children. They would do anything to protect their kids from anything. However, if parents do that too often, it will cause their kids to become either spoiled or weak. Both of these things are not good for them when they grow up. So, parents accept the truth that eventually kids will have to take responsibility for themselves. This film explores that notion.”

Once Du found the script, he took the time to find the perfect team. He had already done the extensive preparations necessary to turn the script into a film, planning the shot list, storyboard, and researching the themes in other films and literature. Once he had that completed, finding his crew was seamless, as he knew just what to ask of each and every individual.

“I enjoyed the tension that we created. We challenged ourselves and pushed ourselves to be better filmmakers. I love creating a story and being part of story development, but this time I just got a final draft script. It’s quite interesting because as director I need to respect the script and also put my ideas, my point of view into it as that helps make a good movie,” he said.

A Mother’s Love premiered last year, and has recently started making its way to several renowned film festivals. It was an Official Selection at both the Jersey City Popup Film Festival and The Brightside Film Festival 2019, a Finalist at the ONIROS Film Awards and a Semi-Finalist at the Utah Film Festival. Although Du led the team, he remains humble in the wake of the film’s continued success.

“The biggest success is that everyone in my team knows each other well and that is the cornerstone of the whole production. Those experiments when preparing and shooting this project became a valuable resource for me when making even bigger projects in the future. At the same time, this project tested my limitations. It’s a good example to measure my directing and producing abilities,” he said.

A Mother’s Love shows the commitment and talent Du brings to every project he takes on, two fundamental aspects of filmmaking. He directs and produces because he loves it, and he knows that is the key to his success.

“If you just want to be famous, don’t become a filmmaker. There are many things you’ll need to do, and you always need to be ready for the coming challenge. Directing is not just a job, but also a big part of your life. You need to learn how to get those inspirations from your daily life and be ready for suffering when you don’t have inspirations. Your inspirations will come from your life, just be patient and pay attention to the little things. Learn everything you can about film, and always be a student to learn from every filmmaker you work with. Don`t be afraid to ask questions. Filmmaking is teamwork. Nobody really works for you; they work with you. Be nice to everyone, but also be strong as a leader,” he advised.

 

By John Michaels

Producer Ricky Cruz brings out the laughs with quirky characters in award-winning new film

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Photo by Arthur Marroquin

Ricky Cruz found his way into producing in an unconventional way. Rather than spending his early years dreaming of working behind the camera, he did the exact opposite. It was his love of acting that led him into the film industry, starring in the popular 2010 South African film Spud alongside John Cleese and Troye Sivan. It was one of the more celebrated local films and an incredible experience to be a part of. Cruz loved every second of it; he believed acting was where he could best help people, by becoming a character the audience could project themselves onto.

After Spud, Cruz found himself working in local commercial campaigns, practical joke television series and National Geographic documentary specials. It was the rewarding experience of seeing something he was a part of come together as a final product that ultimately hooked him and helped him decide that he wanted to pursue a career in entertainment and filmmaking, however, the more exposure he had to film sets, the more he realized his true passion: producing. Since that time, he has become an in-demand producer in both his home country and abroad, with a passion for what he does that translates directly into every project he takes on.

Known for films such as the documentary Improv a Saving Grace and the romance Mixed Orders, Cruz is an extremely versatile producer. Branching into the comedy genre, Cruz has another hit on his hands with the flick The Neighbor. The film tells the story of an offbeat and strange character who tries to befriend a new neighbor before finding a friend just like him. It explores friendship and the importance of being you.

The Neighbor is very much my signature tone of a quirky character in an honest situation comedy, but the deeper level of the character actually being considered an outlier by other inhabitants of the immediate world, gave the film a subtle nuance of real loneliness and rejection, which are two very powerful and very well understood emotions. The Neighbor is a comedy sketch yearning to have its message received via unconventional comedy,” said Cruz.

Currently on the festival circuit, The Neighbor has already won an Award of Merit at The indieFEST 2018, an Honorable Mention at The London International Comedy Film Festival and took part in The Battle of the Sketches 2018. It was an Official Selection at Battle of the Sketches, Portland Comedy Film Festival and Rock and Roll Film Festival Kenya. With the onscreen comedy chops of Willem van der Vegt (Marvel’s Agents of S.H.I.E.L.D.) and writer Zain Ashar, the comedy short has proven its appeal. It was also one of two projects produced by Cruz that was accepted and won an Award of Merit at the indieFEST 2018.

“The fact that The Neighbor has been such a success makes me consider all the other original and creative characters that have originated from things like off-screen improv comedy or jokes between friends. I think the origin of these sorts of characters has a lot to do with their ability to resonate so profoundly with people. They are an exaggerated but honest piece of someone’s personality and because of the respective truth involved in their creation, people tend to relate very strongly to the character. There are so many other interesting character creations that similarly explore different parts of our personality and with The Neighbor’s success, it makes me seriously consider the prospect of utilizing these empathetic and exaggerated characters in their own respective short films or one that explores many of the mentioned characters in an ensemble driven piece,” said Cruz.

Cruz was ready to produce such a unique comedy. As he started in acting, he has vast experience with improv, making him the ideal producer for this film, knowing just how to embrace elements of improv for a familiar character. He knew what parts of the character needed to be showcased best to get audiences to relate and support such an absurd creation as well as where the character would need to be further developed.

“The project really is a showcase to display the type of message I want to spread with the type of characters and humor I want to use. It’s an example of a stage sketch and improv character that translates really well onto screen and acts as evidence that material discovered or created off screen should be mined and explored and adapted if possible because, such comedically conflicted characters are excellent vessels to relay important information and messages in a way that people can easily understand and enjoy. This film offers the ability to escape and comfort simultaneously and those have always been my favorite kinds of films because it is effortless therapy and can help like-minded audience members through turbulent times without them even realizing it,” he concluded.

 

Written by Annabelle Lee

Producer Chandra daCosta takes viewers around the world with ‘Cruise Buzz’

As a Producer, Chandra daCosta wears many hats. She is a manager, financial analyst, filmmaker, and storyteller. It is the latter that she most enjoys in her role and combining creativity with business drives her. Development is a large part of the process, which entails finding interesting stories, people, or cultures, as well as coming up with new angles/spins on ideas that are already successful. In production, it’s all about details, logistics and ensuring things run smoothly and everything is taken care of. DaCosta excels at all aspects of producing, and her talent has led her to being a respected producer in Canada’s entertainment industry.

DaCosta finds herself drawn to the “Lifestyle” genre when it comes to her work, working on shows involving real estate, food, dating, and more. Such projects include Oxygen Network’s A Wedding and a Murder, Global TV’s The Stanley Show, and Animal Planet’s Biggest and Baddest.

“Chandra is a pleasure to work with. She is a skilled negotiator and effective producer. She knows the television industry well and is good at leveraging her many contacts within the industry. She is also a remarkable creative producer. She was the driving force behind Cruise Buzz from both a business and creative perspective in addition to being the on camera host,” said Lori Massini, who worked with daCosta on Cruise Buzz. “Chandra is intuitive and knowledgeable.  She brings skills as both a business and creative producer to her projects. She has a sense for what works and doesn’t work and has great ideas for content.  In addition to being a skilled producer, Chandra is magnetic on camera and makes an excellent host.  Cruise Buzz was a terrific show and I have no doubt Chandra will continue to develop and produce top-notch content.”

It was Cruise Buzz that daCosta calls the highlight of her esteemed career. It was her show; she created it, developed it, found a production company to produce it, and put all the teams together. She was in charge of all the creative and business aspects for the show.

“I remember being on the Windstar cruise in the middle of the ocean and realizing that this was all because of my efforts. It was a real sense of accomplishment because it seemed like we were faced with road block and road block, but I just kept ploughing through. Being on the cruise ship, shooting our pilot episode was epic to me,” she said.

Cruise Buzz highlights the world of cruising, from big ships to small river cruises, all over the world.The premise of the series was “there is a cruise out there for everyone.” daCosta truly believes that. There are so many different types of cruises and itineraries to choose from, and daCosta wanted to show viewers their options. From a River Cruise through China, to the Baltic Cruise on a luxury liner, there is something that can win the heart of any traveler. Whether they want to explore the ports of call or visit foreign ports from the comfort of their stateroom deck. It’s a great and safe way to travel.

“This project was one of the best and challenging projects I’ve ever done. The idea of a travel cruise show was the perfect way to combine my love for travel and TV,” she said.

Every day daCosta worked on Cruise Buzz was an exciting and unique experience. She began with working on the pitch documents, episode ideas and brand integrations. Everyone she approached about being involved was excited about the show.

When she was trying to decide where to shoot the pilot, it was important to daCosta that the pilot episode was shot on a cruise ship that wasn’t the massive passenger cruise. She aimed to find a cruise that had an exciting and exotic itinerary and also show another side of cruising. She ultimately chose the Windstar in the Caribbean, a ship for 300 guests rather than the usual 3000 on large cruise lines. The ship had great visual appeal on camera, complete with sails, and an itinerary that visited ports that were familiar to many travelers, and also some hidden gems.

DaCosta spent almost four years of her life working on cruise ships, and she is extremely passionate about travelling. Being about to share this passion with the world was extremely rewarding for the producer.

“Getting the pilot episode made against all odds was a huge accomplishment. It was such a great feeling to know that Windstar was highlighted in such a great way that appealed to so many different travelers,” she said.

You can watch the pilot of Cruise Buzz here.

 

Written by Annabelle Lee

Mariana Mendez on helping open discussions about important issues

Now, more than ever in society, it is acceptable to take important world issues and start meaningful conversations about them. With topics ranging from mental health and sexual assault, to human rights, education, and everything in between, individuals are feeling increasingly comfortable debating the moral and ethical conducts underlying each category. One of those individuals is film producer, Mariana Mendez. For as long as she can remember, Mendez has been passionate about starting conversations before the eyes of her audiences and doing so in such a way that allows the conversation to carry on beyond the screen. Ultimately, she wants to help contribute to a society that speaks freely about change while she freely changes society through the quality content she produces before her audiences. This mentality has made her a highly sought commodity in the film industry; however, she remains simply humbled by the fact that she gets to live out her dream every day and call it a job.

In 2017, esteemed director, Luis Téllez set out to complete a stop motion animation film that tells the story of a black pawn who watches the chessboard around him crumble when a game ends due to the battles it has been subjected to. This, in turn, creates a new opportunity for both sides in a “game” that gathers new dimensions. The character that Téllez was looking to portray was one he had had in mind for the better part of seven years. His issue was the he couldn’t seem to make the character fit anywhere. It wasn’t until he and Mendez began discussing the feelings that human beings undergo when something undesirable happens to them. They determined that the true signs of character show in the way in which an individual reacts to these situations and from there, Mendez and Téllez knew that they had to bring this character, and these realities, to life before their audiences. What followed ended up shaping one of the best experiences of Mendez’ career.

“After we decided where we wanted to go with the script, it was fascinating to watch crew members of all different ages, from all different walks of life, come together. I am a fan of animation, but it definitely amounted to a very significant learning process. In many ways, I learned to appreciate animators and the work that they do in ways I hadn’t previously understood. Animation sets are so different than live-action sets. There are issues that arise from the puppets or software that you wouldn’t otherwise encounter on a live set. This had a large impact on the day-to-day decisions we made and I’m so glad I got to be a part of it,” she described.

For the film, Mendez proved herself to be invaluable as she handled regular production duties that had to do with scheduling, organization, and more; however, she also managed to attract investors to the project and have them help fund she and Téllez’ dream for the script. Her philosophy, as a producer, is to always lead by example and set a precedent for everyone around her. She remains respectful and welcoming, always ensuring that she fosters an environment of open communication, hard work, and dedication. She also aims to hire people based on both their abilities, as well as their personalities. Above all else, however, she prioritizes the selection of projects that reflect what is going on in society and to help spread awareness of major and minor issues alike.

Mendez, being a very detail-oriented individual, gained a new-found appreciation for the level of detail that goes into producing a stop-motion animation. She dedicated herself to learning how to shoot a stop-motion scene properly and planned her timelines and budgets accordingly. Ultimately, what she loved most about the project, was the fact that every day on set served as a reminder that we have the technology and resources available to tell just about any story out there and given her passion for storytelling, she can’t think of anything more exciting.

“Production-wise, it was an honor to be able to immerse myself in the world of animation and I gained a new-found respect for all the animators, designers, and visual effects people working in the industry. Story-wise, I loved to be able to tell such a crude and real story via such an innocent art form. I’m a very detail-oriented person and I was impressed by the amount of detail that went into it. In general, I was reminded that due to technological advances and the software we used, our own imagination is the limit, which pretty much instilled in me that I could potentially tell any kind of story in the future,” told Mendez.

When Viva el Rey premiered at Sitges Film Festival in 2017, audiences were drawn to its relatable storyline and expert animations. It later screened at other film festivals around the world and is still completing a festival circuit today. Mendez’s success with the film is the reason that she was asked to work with the same team again for their latest project, Inzomnia. She is eager to learn how audiences will receive the new film and hopes it will be just as great as the result of their work on Viva el Rey. Keep an eye out when it premieres in festivals near you.

 

Written by Joyce Cameron