Ricky Cruz found his way into producing in an unconventional way. Rather than spending his early years dreaming of working behind the camera, he did the exact opposite. It was his love of acting that led him into the film industry, starring in the popular 2010 South African film Spud alongside John Cleese and Troye Sivan. It was one of the more celebrated local films and an incredible experience to be a part of. Cruz loved every second of it; he believed acting was where he could best help people, by becoming a character the audience could project themselves onto.
After Spud, Cruz found himself working in local commercial campaigns, practical joke television series and National Geographic documentary specials. It was the rewarding experience of seeing something he was a part of come together as a final product that ultimately hooked him and helped him decide that he wanted to pursue a career in entertainment and filmmaking, however, the more exposure he had to film sets, the more he realized his true passion: producing. Since that time, he has become an in-demand producer in both his home country and abroad, with a passion for what he does that translates directly into every project he takes on.
Known for films such as the documentary Improv a Saving Grace and the romance Mixed Orders, Cruz is an extremely versatile producer. Branching into the comedy genre, Cruz has another hit on his hands with the flick The Neighbor. The film tells the story of an offbeat and strange character who tries to befriend a new neighbor before finding a friend just like him. It explores friendship and the importance of being you.
“The Neighbor is very much my signature tone of a quirky character in an honest situation comedy, but the deeper level of the character actually being considered an outlier by other inhabitants of the immediate world, gave the film a subtle nuance of real loneliness and rejection, which are two very powerful and very well understood emotions. The Neighbor is a comedy sketch yearning to have its message received via unconventional comedy,” said Cruz.
Currently on the festival circuit, The Neighbor has already won an Award of Merit at The indieFEST 2018, an Honorable Mention at The London International Comedy Film Festival and took part in The Battle of the Sketches 2018. It was an Official Selection at Battle of the Sketches, Portland Comedy Film Festival and Rock and Roll Film Festival Kenya. With the onscreen comedy chops of Willem van der Vegt (Marvel’s Agents of S.H.I.E.L.D.) and writer Zain Ashar, the comedy short has proven its appeal. It was also one of two projects produced by Cruz that was accepted and won an Award of Merit at the indieFEST 2018.
“The fact that The Neighbor has been such a success makes me consider all the other original and creative characters that have originated from things like off-screen improv comedy or jokes between friends. I think the origin of these sorts of characters has a lot to do with their ability to resonate so profoundly with people. They are an exaggerated but honest piece of someone’s personality and because of the respective truth involved in their creation, people tend to relate very strongly to the character. There are so many other interesting character creations that similarly explore different parts of our personality and with The Neighbor’s success, it makes me seriously consider the prospect of utilizing these empathetic and exaggerated characters in their own respective short films or one that explores many of the mentioned characters in an ensemble driven piece,” said Cruz.
Cruz was ready to produce such a unique comedy. As he started in acting, he has vast experience with improv, making him the ideal producer for this film, knowing just how to embrace elements of improv for a familiar character. He knew what parts of the character needed to be showcased best to get audiences to relate and support such an absurd creation as well as where the character would need to be further developed.
“The project really is a showcase to display the type of message I want to spread with the type of characters and humor I want to use. It’s an example of a stage sketch and improv character that translates really well onto screen and acts as evidence that material discovered or created off screen should be mined and explored and adapted if possible because, such comedically conflicted characters are excellent vessels to relay important information and messages in a way that people can easily understand and enjoy. This film offers the ability to escape and comfort simultaneously and those have always been my favorite kinds of films because it is effortless therapy and can help like-minded audience members through turbulent times without them even realizing it,” he concluded.
Written by Annabelle Lee