As an animator, Andrea Mercado is tasked with bringing characters to life. It is one thing to make a character move, but something entirely different to make it look like it is truly alive. This is where she excels. She appreciates that the character needs to have physicality and transfer feelings to the audience, making sure they are always rooting for the protagonist, no matter how small a story. It is such a deep and thorough understanding of her craft that makes her a formidable leader in her industry, and her passion for what she does is evident in every project she takes on.
Often working on projects that inspire both herself and her audience, Mercado’s work as both an animator and graphic designer has been seen and appreciated by millions around the globe. She finds meaning in what she does with companies like NeuroNet, which manufactures learning software for children, and a recent mobile application she created for pediatricians that allows doctors to quickly find the best dosage of medicine for various conditions. She also helps to tell stories through her animation, whether for the web series Paradigm Spiral or girls video games for Driver Digital.
“I like bringing characters to life. I like knowing that people will see the animations and feel for the characters. More importantly, I like bringing joy into people’s lives, and animation is a nice way of doing that,” she said.
Recently, Mercado also debuted one of her passion projects, the film PINOF Animate! It is a film of her own creation, which features animations from various artists from around the world to recreate, shot by shot, PINOF 9. The reason for this project is to celebrate the 10th anniversary of the PINOF series, created by Mercado’s favorite YouTubers, Daniel Howell and amazingphil.
“We are just a bunch of artists from around the world who really like and admire two British dorks from YouTube,” said Mercado. “The film showcases talent from people from different ethnicities, ages and perspectives. Not all of them are professionals in the field. In fact, some of them are still in middle-school. I even received a message from one of the artists who worked with me, thanking me because now they know animation is something they are really passionate about and that a career in it is an achievable goal. At the end of the day, I think inspiring young people to follow their dreams and create their own projects is the most important thing that has come out of this project,” said Mercado.
Creating PINOF Animate! was the most fun Mercado has had working on any project in her career, but it was also very stressful. She had the opportunity to work with over 30 artists from around the world and before she could assign each of them their shots, she had to group the people based on their experience and quality of work. Advanced animators got longer shots, intermediate animators got shots that were only a few seconds long, and beginner animators got the shortest shots. She also received messages from artists who didn’t know animation but who wanted to join to project, so she gave them a few shots that would work perfectly as illustrated stills.
“Working with Andrea was a very relaxed and easy experience. She was very organized on this project, and kept the collaborators involved frequently updated with full transparency. She demonstrated full understanding if an artist was having trouble meeting their deadline. She also encouraged and supported the idea of artists showcasing to their social media any progress made along the way. I would definitely work with Andrea on any future projects,” said Victoria Putinski, Layout Artist at Wild Kratts Animation Studio who created several shots for the film.
Once PINOF Animate! was completed, Mercado uploaded it to YouTube. It did not take long for Daniel Howell and amazingphil to discover the film and tweet the link, which resulted in hundreds of thousands of viewers who quickly became fans of the unique project. Mercado was touched by such a response.
“It feels incredible. It was stressful and a lot of work, but in the end it paid off. All the fans that watched our video gave us amazing reviews and kept asking if we were going to do another one next year. Some people even emailed me saying they are ready to join the next project, even though I won’t be recruiting new talent until July. And of course, Phil Lester (amazingphil, one of the youtubers), linked our animation in one of his tweets and said it was amazing. Everyone started congratulating us and we felt very validated,” she concluded.
You can watch PINOF Animate! here.
Written by Annabelle Lee