Industry leading Casting Executive Helen Finnimore provides insight and advice

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Helen Finnimore

Helen Finnimore always envisioned working in the creative industry. As a child, growing up in Bristol, United Kingdom, she had a fascination with everything that happened behind the scenes. Even at a young age, she would sit and watch the credits at the end of a film or television program, seeing all the different roles it took to make a masterpiece. Now, years later, she still watches the credits, but she sees several familiar names among them, including her own.

In her youth, Finnimore joined the prestigious ITV Television Workshop in Bristol, England, their motto: “training tomorrow’s talent, today!” The workshop was established in 1985 and a resource offering experience for young people aged five to 25 in performance and production skills required for Film, Television, Theatre and Radio. Some very famous faces have walked through its doors! While at the workshop, she secured a children’s presenter role fronting a Channel 5 educational programme for two-five years olds called Look.

“In each programme I would pop up at a different location and chat about where I was and what I was up to,” said Finnimore.

Some 300 programmes later, as well as fronting the programme, Finnimore did everything on camera from feeding penguins, giraffes and lemurs and holding a lion cub to making Easter treats and Christmas crafts.

“I even got to travel to Wilmington in America and present an episode at Peggy Farrell costumes. I absolutely loved it, and it was here that gave me a real sense of what it’s really like in front of the camera,” she said.

Now, Finnimore is currently a Senior Casting Producer in the UK, and a leader in the industry behind the camera. Soon, she will be heading across the pond to Los Angeles to take on the role of Casting Executive for Lazy Bear Productions Inc., and she could not be more excited.

Lazy Bear Productions, based in Los Angeles, has headhunted Finnimore to work on a number of upcoming projects. One of which will be as a Casting Executive on Chatterbox, a new family primetime game show, and another of which is Off the Scale!, a large-scale entertainment show following a cappella groups around the United States. She will be working across both series, from pre-production through to filming.

“I’m looking forward to what the future has in store. 2019 is going to be an exciting year ahead as I’ve been approached by a television company in Los Angeles to work across and head up some of their new major projects, which I’m really excited about. Although I’ll never tire of working in casting in the UK, I am keen to broaden my horizons and pursue other opportunities,” said Finnimore.

While new opportunities and challenges lie in wait across the pond, Finnimore has made quite a name for herself on British soil. She has worked on countless successful film and television projects, and had the honor of sitting on the RTS Awards Selection Panel. She’s also interviewed the likes of Pierce Brosnan, Jake Gyllenhaal and George Clooney on the red carpet at the BAFTAS. She was responsible for securing talent on the UK’s debut series of The Voice Kids, something she never grew tired of, as was constantly amazed by the children she came across.

“I’ve always loved working on children’s programming and of course jumped at the chance to work on The Voice Kids. A big brand format with quite a reputation, I couldn’t wait to take on the challenge,” she said.

After meeting with the Creative Directors at ITV, one of the UK’s largest networks, Finnimore was tasked with finding the best casting talent to join the team, and once they were secured, she had the challenging task of figuring out how to approach the series, from an already well-established format. Word of the UK launching its first Voice Kids series got some serious attention and the pressure was on to deliver, and with Finnimore at the casting helm it did just that.

“We uncovered some remarkable talent over the series, some of which have continued on making an even bigger name for themselves, such as Courtney Hadwin, the Janis Joplin phenom with YouTube clips viewed over 50 million times,” said Finnimore.

Despite her vast success, Finnimore credits working on a bunch of educational programs for a company based in Sweden as the highlight of her career. She was able to travel the world doing what she loves most, casting for what the company deemed as the “project of all projects”. Finnimore had to cast 12 different teenagers living in different parts of the world, ready to tell the story of their life. She worked on her own, scouting and securing the cast, setting up shoots, securing licenses and permits, coordinating with film offices and tourist boards, managing the budget, booking the crew, and more. Once the cast was signed off, she spent weeks liaising with the scriptwriters and talent. When it came to film, she flew out and worked as the sole Producer/Director on location as well as the location stills photographer. She was the driving force of the show and got to meet some incredible teens with captivating stories.

“I met with local crews and filmed in London, Cardiff, Edinburgh, Belfast, Nassau, Ottawa, New York, and Los Angeles. When I returned back to the UK I continued to work for the company, casting shoots in New Zealand, Australia, South Africa and India – it’s the most I’ve ever learned in my career. Having all that responsibility and workload, working out of an office at home, certainly gave me some incredible skills. It has to be the hardest job I’ve ever done – but I’m so glad I had the opportunity to do it,” she said.

Undoubtedly, Finnimore has had a career many can only dream of, just as she did as a child staring at the names moving across the screen on the credits. Although it is a hard path, she encourages all those looking to follow in her footsteps and achieve their dream of working in the creative industry to never give up, just as she did.

“Don’t let anything stop you. It’s a fantastic career; it’s challenging, relentless, ever-changing, exciting and fulfilling. No two days are the same, no two projects are the same and if you’re good at what you do, you’ll get plenty of exciting offers on the table,” she advised.

Be sure to check out Off the Scale! and more of Finnimore’s exciting new projects throughout the year.

 

Written by Annabelle Lee

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