Being a reality producer certainly comes with a lot of preconceptions, but the reality of producing, in my experience, is actually a very warm and rewarding career.
My name is Emma Greenhalgh, and I’ve spent fifteen years producing on reality competition shows for TV. It’s fair to say I’ve produced and directed hundreds of people’s life stories along the way, whether it be with the Got Talent franchise, Dancing with the Stars, and more. It’s been my job to bring people’s personal stories, experiences and emotions to the nations TV screens as part of a carefully crafted TV show. The core of sharing these stories is an on-camera interview, the moment where our subject gets to share a piece of themselves with the show and in turn the nation. It’s an opportunity to open up, to explain the road that lead them to appearing on that show and essentially garner the sympathy or empathy of the viewer at home, and it’s my job to help them do this in the most effective way.
Interviewing for reality TV is something one learns over time. I think the biggest misconception is that contestants are told what to say by a team of producers no one ever gets to see, and whilst yes, we are working hard to bring your favorite shows to your TV screen, we are not telling contestants what to say…we are helping them structure their truth in a concise way to have maximum impact. The key to conducting this kind of interview is to take a story, a personal experience, and present that to an audience in not only the most relatable way possible, but also in a very short amount of time.
The foundation of this kind of interview really is listening. Sounds obvious, right? I have met many producers over the years who have gone in to their interview armed with a list of great questions and a plan of how they want the interview to go, but then forgetting that they have to listen and respond. Sure, ask your first question, make small talk to create a bond and put the person you’re interviewing at ease (they’ll likely be nervous) but from that point on you should be listening and responding. Hear the story you’re being told, enter the world of the person you’re interviewing, imagine how it might feel to have their life, to feel their feelings, to have seen what they’ve seen and feel what they feel. It’s surprising how often even the most hardened of interviewees can be telling you a story but the second you ask them how it feels, it leads them to emotionally connect with the experience again and the regaling of the story changes, now you have the connection and the true feelings.
Ensuring you understand how a person feels is the core of any successful interview and if I could only give one piece of advice that would be it. That said there are a number of ways you can ensure your interview for TV is as thorough and successful as it can be.
So, as you head in to a reality interview think about the following list:
Research your subject
- Always go in to an interview knowing your interviewee’s background. Who they are, what their life has been like. Know their story in advance and how you want to tell it and have a clear idea of the structure.
- Ideally talk to your subject in advance for a pre-interview conversation. If that’s not possible, then do your research and know as much as you can about them before you sit down.
- Write your interview structure/questions in advance. This gives you a guideline to ensure that a) you hit all the beats and don’t miss anything and b) stops you veering off track. Of course, things may change in the interview, but that list of questions acts as your guide and will keep you from losing your way.
- This may seem obvious, but when you have a lot to cover in an interview and perhaps a short amount of time to get it all done, it can be tempting to get in to the heavy or core of a story straight away. This is not a good idea. Let’s face it an interview is a pretty unnatural situation. I always find it’s a good idea to have a chat off camera first, kind of outline what’s going to happen but generally just put them at ease, so they feel comfortable talking to you.
- Once you begin the interview, always start with the light topics, who they are, where they’re from, their background, growing up etc. No one tells a story by going straight to the middle of the book, you need an introduction to ease in.
- Always get the person to answer your question in a full sentence. The interviewers voice is rarely used. If you asked where a person grew up, if they simply answer ‘Denver Colorado’ there is no context for that answer or what you were asking. The person being interviewed needs to incorporate what was being asked in their response e.g. I grew up in Denver Colorado.
- A little less natural, but as you listen to what the person you’re interviewing says it’s important for you to remain silent. You need the audio of the interview to be clean. Thankfully, you can convey a whole range of emotions through your face without making a sound. Using your eyes and facial expressions you can easily nod, shake your head, be sympathetic, be surprised, laugh, but all without sound to encourage the person you are interviewing but not messing up your audio recording.
Be reactive and flexible
- Often even with all the research and pre-chat before the interview starts, sometimes they just don’t go the way you expect them to. Maybe the timeline is different than you thought, maybe the person doesn’t feel the way you expected, maybe the person doesn’t want to talk about something you were hoping would be the heart of the interview, it happens. The key here is being reactive, being able to work around the hurdles, find a different story or change the direction of what you hoped to get and adapt to the new facts.
Engage and be empathetic
- An interview shouldn’t just be a list of questions. It’s essentially a conversation. Don’t ask a question to hear an answer and then simply ask the next question on your list. React to the response, maybe it sparks another question, maybe it brings up something you never thought of, ‘hear’ what the person being interviewed says and respond to it, offer empathy, offer sympathy, ask more questions that feel natural. It’s important to remain human and imagine how it must feel for the person you’re talking to, give them space to feel and show that emotion within the interview
- Respect the story, it’s someone’s life. Whether you are shocked, saddened, or find it funny, it’s important to respect the story and allow the person being interviewed to tell it their way in their words.
Pacing and Space
- Don’t rush! This is both for the success of the interview and for post. Always allow room and space at the end of each response for the person to complete what they’re saying or feeling and for your editor to have a clean end before your voice starts again.
- It’s also very important to allow the person you’re interviewing to talk at their own pace. If they clearly think something is funny, let them laugh, if they are super sad and start to cry, give them room to cry. You can of course be empathetic and sympathetic, but this is where you have to go against natural instincts a little. It may feel uncomfortable but it’s real and it allows the viewer at home to connect with the person.
Obviously there a so many variables when conducting an interview and no two interviews are the same, but ultimately an interview is a carefully crafted conversation where the interviewer is in control but the person being interviewed is still being given the opportunity to speak freely and honestly.
The best way to get better at TV reality interviews? Work in the field but ALWAYS work in the edit too. This way you can see precisely the mechanics and process of how the interview becomes the one-minute piece on TV. The best producers are those that work in both field and post, no question. Oh, and practice, practice, practice; like with anything, the more you do it, the better you will be.