The Ukrainian brand Terrasse continues its successful path under the leadership of Kostiantyn Vlasenko
Opening a new store in the Retroville shopping center in Kiev, restructuring the brand to meet online sales, a necessity during the pandemic, and expanding the brand’s target audience are just a small list of achievements made by the brand Terrasse since Kostiantyn Vlasenko stepped in as a leader and production manager.
The Terrasse brand was created by an American designer of Ukrainian origin Viktoriia Vlasenko, whose career encompasses both fashion design and costume design for cinema. Several years ago, she transferred the management of the brand into the hands of her brother Kostiantyn, who continues to manage a large production in Kiev while also being integral to helping Victoria implement her new ideas.
“Kostiantyn is literally my right hand, it’s hard for me to imagine how I would have realized all of my plans without his help,” says Viktoriia about her brother. “He has so much energy, he has so much experience, and he’s always finding new opportunities for us to grow, I rely on him for absolutely everything.”
While Viktoriia works from the United States and Kostiantyn from the Ukraine, the distance does not stop the creative collaboration this powerful brother and sister team have created. Over the past few years they have developed and implemented many new collections under the Terrasse brand, whose products are currently sold in seven of their own stores, as well as a number of additional outlets throughout Ukraine.
Kostiantyn previously lived in America where he graduated from the New York Film Academy, as well as starred in more than a hundred films, however he later returned to the Ukraine for familial reasons.
“Despite the fact that my soul remains devoted to the cinema, the production of clothes captures me no less… In addition, Viktoriia is full of ideas, and all of us in Terrasse, even during a pandemic, had no time to get bored,” comments Kostiantyn Vlasenko.
“We are intensively expanding the range of the brand’s clothing, and now it will focus not only on a youth audience, but also on successful and stylish older women, which means a change in concept and a completely different approach to production. All of these tasks are complex and interesting at the same time, especially in an environment where the coronavirus pandemic has caused difficulties in business. However, we have managed to cope with everything, we continue to go forward and this spring we opened another store in Kiev in the Retroville shopping center.”
The family collaboration of Viktoriia and Kostiantyn is famous for more than just the unique clothing innovations that they’ve made with the Terrasse brand, but also for their unusual social and artistic fashion projects. Viktoriia Vlasenko’s largest social project, which received a wide response and drew the attention of the Milanese society to the war in Ukraine, was called “I can’t keep calm: Stop War in Ukraine,” with all of the fashion design created by her.
Within the framework of this project, a collection of women’s clothing was created, as well as a collection of dolls, which were exact copies of the models at the shows. The project also included the release of a book of the same name, which sold 100,000 copies and the creation of the film “No War.” Kostiantyn Vlasenko also took part in the implementation of this large-scale project.
In addition, Kostiantyn and Viktoriia collaborated on the production of costumes for several films. Working together behind the scenes, Viktoriia handles the creative part of this process, including the creation of images, patterns and prototypes for the costumes, while the complex production process, logistics and overall management is headed by Kostiantyn. They’ve spent the last few years carrying out their cinematic creative work simultaneously with their work on the Terrasse brand, but this has by no means meant their fashion brand has become less successful.
Over the past few years, the Vlasenko siblings have received 17 awards from various film festivals for their costumes, and this seems to be the very beginning of a long and prosperous creative journey.
According to Viktoriia Vlasenko, in the near future she and her brother are planning to carry out another large-scale art project, the name of which has yet to be disclosed, but is intended to be released in both the Ukraine and the United States.