Art Director Cagri Kara, whose professional reputation reaches all the way from his native Istanbul to current headquarters in Hollywood, has established himself as one of the leading, most sought after talents in his field. A renown award-winning talent whose skill and professional capacity effortlessly spans a wide variety of visual platforms – posters, billboards, web, television – Kara is currently enjoying a fruitful alliance with home entertainment giant Netflix, making key contributions to promotional campaigns for their acclaimed original series.
Most recently, Cagri was key in the launch of a groundbreaking international project for the company, one where his own Turkish heritage played a critical role. Having previously executed well received campaigns for Netflix series Santa Clarita Diet and Grace and Frank, when Kara got a call from top Hollywood entertainment marketing and advertising agency Rhubarb, the results were all but inevitable. Truly in the right place at the right time and brimming with the skill to make him indispensable, the stars aligned for Kara when he was given the green light to art direct promotional efforts for an ambitious new fantasy adventure series The Protector.
“I’d worked on several campaigns with Rhubarb in the past,” Kara said. “When Andrew told me about the project I was very excited and felt very lucky to work on this Netflix project in Istanbul. They brought me on-board right away.”
Kara’s instinctive ability to command and extend the delicate co-dependence which advertising and pop culture share is reliably invaluable. This unrivaled skill has also earned him a shelf full of awards and recognitions: his groundbreaking 2015 Woman with No Voice Campaign for Polisan Cosmetics was took both the Crystal Apple Festival of Creativity’s Most Creative Use of Social Media and the Kirmizi Advertising Awards’ Best use of Medium-length Video in Social Media honors; the year prior, Kara’s boundlessly appealing Coca-Cola 50th Anniversary in Turkey Campaign won the Crystal Apple’s Best Integrated Campaign award and along the way he’s earned additional trophies from the MIXX Awards and the prestigious Cannes Lions Festival of Creativity
Significantly, Kara’s works seamlessly in any setting, always displaying with an authority, ease and understanding of his role that is internationally successful.
“It’s important to understand the culture when you work on a project from a foreign country,” Kara said. “Advertising is basically a communication channel to speak to the public. So it’s imperative that you understand people’s cultural and societal filters, especially when they look at printed media or a TV commercial for less than 15 seconds.”
For the Protector, Kara’s heritage and comprehensive mix of intuition and commanding visual design was ideal.
“There were lots of advantages to me being a Turkish art director,” Kara said. “The story is about a young man given mystical powers by a talismanic keepsake. Fighting shadowy forces, he learns about himself and his past along the way. It is the first superhero show in Turkey and it also has a lot of historical content and deep significance that would be harder for a non-Turkish person to research and understand in such a short time. The ancient history that is woven into the show is something Turkish people cherish and are very proud of.”
Kara relished the layers of societal and cultural elements the project features, and approached the project with characteristic sensitivity.
“We had many great concepts that we needed to cover in the production,” he said. “The story plays in our current period of time, and it connects modern day Istanbul to its past. It was challenging to juxtapose the ancient history of the city with a modern execution. The photographer and motion director for the campaign were very well known and had many years of experience as artists in the field, so that made things go very smoothly. Also the cast were amazing with their patience.”
“The show’s importance for Turkish culture cannot be overstated,” Kara said. “It was very exciting for me to work on something that will be seen as groundbreaking and, eventually, a part of Turkey’s entertainment culture history”.
“I’m very satisfied with the result of the production and very excited to see the campaign out in the world. There is already a lot of buzz in print and television media about it.”
Kara’s involvement and enthusiasm are second only to his elevated sense of craft and ingenuity, attributes which define both his acclaimed professional reputation and the accomplished depth of skill he brings to any project. This winning formula—which makes Kara’s presence indispensable— guarantees an ever heightening professional profile.
As the Rhubarb agency’s owner-creative director Andrew Irving said, “When Netflix asked us to help with their first original Turkish series, I immediately thought of Cagri. He flew to Istanbul to direct the marketing photo-shoot, which was shot by Tamer Yilmaz, one of Turkey’s leading fashion photographers. He played an integral role in creating the marketing campaign, and Cagri directed the cast with such finesse that the client said she didn’t know how we would have accomplished the shoot without him.”