As a fashion photographer, Adam Flipp captures feelings and energy with his viewers that communicate a message and act as aspirational for a consumer. He uses art to evoke commercialism, using his unique eye to capture visual masterpieces that many of the world’s largest companies then use to market their products and brands.
Flipp has made a name for himself in Australia as a celebrated fashion and portrait photographer, working with some of the world’s most recognizable brands. He has travelled the world doing what he loves, shooting for Hewlett Packard, Johnny Was, Magic Millions, Nike, and many more throughout his well-established career.
Throughout the years, Flipp has also shot for many high-fashion projects, including the tenth season of the iconic series Australia’s Next Top Model. Australia’s Next Top Model is the extremely popular Australian version of America’s Next Top Model, on which Flipp performed a leading and critical role as a photographer. Flipp was a photographer in the models’ screen test challenge. After this, he shot the models in a session at Cradle Mountain in Tasmania. These shoots prominently featuring Flipp aired on Episode 5 of Season 10, which aired on television in Australia, New Zealand, and throughout Asia featuring world-renowned model Gemma Ward. He worked closely with stylist Jessie Heart, who asked Flipp to join the team.
“Working in Tasmania was amazing and probably the coldest environment I’ve ever worked in. The grass crunched when you walked on it and seeing how determined the girls were to succeed in these punishing conditions was inspirational,” said Flipp.
Flipp has previously seen the show and aspired to be better than any of the other photographers they had. He had found previous seasons often had stiff photographers, and he didn’t want to come across as wooden and tight, because he knew it would make the aspiring models nervous. He therefore pretended that he wasn’t being filmed and focused on doing the job as if it was like any other fashion shoot he had conducted in his past.
“The location was amazing, and the crew were really cool. They were all true professionals,” he said.
The photoshoot challenge for Flipp’s episode was to send the girls into freezing cold conditions to model in swimwear and activewear. Therefore, Flipp had to get high results quickly, especially because the models were also inexperienced and had never been shot in these conditions before. Flipp managed to produce photos that captured the beauty of the freezing scenery and the essence of each model.
When Flipp first looked at the models, he was worried that the season would not produce a model worthy of the opportunities that the finalist receives for winning the show. However, the moment Flipp put his camera on Aleyna Fitzgerald, he knew she was the winner. He found that immensely rewarding, helping launch the career of someone so deserving. For the photographer, it felt like destiny.
“I love the fact that the end result of the show is that one of the models gets given the chance of building a really successful modelling career. In this case it was Aleyna Fitzgerald,” Flipp concluded.
Written by John Michaels