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Actor, Canadian Talent, Film, Reviews, Interviews & Features!

Anja Ellam captivates audiences with her writing of new film “The Woods”

May 21, 2017 pressva Leave a comment

There is one thing about her that shines above all else: she is an entertainer. She is extremely multi-talented, and uses her writing and acting skills to captivate audiences around the world, whether through film, YouTube, or various social media platforms. There is truly no limit to what she can accomplish.

Ellam has tens of thousands of followers on her Instagram, with a strong impact on Twitter as well, and as an influencer has helped many companies and shows gain a following and audience. Working with AwesomenessTV, both her writing and influencing skills have boosted the show to have millions of views. With the extremely popular app, the ArsenicTV Snapchat story gets over 500,000 views daily, and as a host and influencer for the show, Ellam is a large part of that. However, it was with the film The Woods where Ellam’s impressive natural writing talents became truly evident to worldwide audiences.

“Relationships between siblings can be complicated, especially if they’re teenagers. I wanted to show why the older sister in the film was so angry, because this is a common conflict between sisters,” said Ellam.

The Woods tells the story of two sisters at a party, who get lost in the woods while leaving. The film is about two sisters who get lost in the woods while leaving a party. They quickly realize they’re lost and will have to work together to get out, and push through the fighting and angst between them.

“I wanted to do something simple: two characters, one location,” Ellam described. “The sisters’ relationship is based on my sisters and my relationship.”

Ellam wrote the film entirely by herself. Originally, she wanted to experiment with her writing and work on a project that her friends could be a part of. She wrote the script while trying to think of the simplest way to make a short, but the story developed the more she wrote.

“The story is all dialogue driven which is a fun challenge for me as a writer. I also ended up directing it, which is something I’m not familiar with but my team believed in me, and I did know the script and the vision, so I hope the viewers can see it too,” she said.

Viewers definitely see the vision. The film has gone on to be shown at several prestigious international film festivals. After premiering at the UK Monthly Film Festival, Ellam won the new filmmakers award at the Mediterranean Film Festival (MedFF). It also was just selected as a semi-finalist for the Miami Epic Trailer Festival.

“It’s a really amazing feeling that the film has been so well-received. It’s one thing to write something that people like ,but actually making it and still having people want to watch it is really cool. I know that sounds weird to say, but we did this on a very small budget with only one shooting day. It’s nerve racking because if something doesn’t work it’s almost like you can’t redo it. I’m glad people think we were able to do a good job. It’s had to get your vision across so I’m glad people saw what we were going for,” Ellam said.

All those that worked with Ellam on the film immediately saw that she was an extraordinary writer, and all of the success that the film has received could never have been possible without the vision and talent she brought with her. Maxwell Peters, a Los Angeles based Screenwriter, Director, and Producer, produced The Woods. He says her commitment to the film made it the success that is it.

“Over the course of the past two years I’ve worked with Anja on multiple projects. Most recently I produced her short film The Woods, which she wrote and directed. Anja is easy to work with and had a firm grasp on what she was doing. She worked with her actors with ease and was able to get wonderful performances out of all of them, aside from that she was able to work with crew in an effective and efficient manner,” said Peters.

Even without all the accolades and awards, the experience of writing The Woods was unforgettable for Ellam. She knew what she wanted to do from the beginning, and using her creativity, she was able to make something unforgettable for audiences as well. The film even has a twist ending, which was just plain fun for Ellam to write.

“I liked writing the ending the best. I didn’t know how I was going to end it at first, but I knew I wanted it to be unexpected. I had a lot of fun experimenting with different ending options,” said Ellam. “I took this ending honestly because I think happy endings are boring. I considered having them not make it out but I thought leaving it a little more open ended was a bit more surprising. I love twist endings.”

Be sure to check out what happens to the two sisters by seeing Ellam’s fabulous work in The Woods.

Behind the Scenes, Film Editor, international Talent, Reviews, Interviews & Features!

VISHNU PERUMAL: EXPERIMENTING WITH EDITING

May 21, 2017 pressva Leave a comment

Vishnu Perumal loves editing. In fact, he loves it so much that he is constantly challenging himself. Yes, he challenges himself to do better and better work on each project but it goes much further than this. He is constantly seeking out new ways of using editing in a production. He is vigilant is this approach. Sometimes a unique idea comes from pondering and sometimes simply by coincidence. You have to keep your eyes open in order to spot your opportunity and Perumal has his eyes wide open. The old adage “Luck is what happens when preparation meets opportunity” aptly applies to Perumal as he is constantly in search of differing ways to force himself to think outside the norm and how both he and the community view the role of an editor. Because of this, he often uses his work on smaller film productions to create an approach that he can access for larger ones. For this professional who has numerous award-winning productions vetting his abilities, complacency is a dirty word.

Something as mundane as listening to a friend describe a time when she accidentally hit the no tip button on her phone after getting a Lyft ride home sparked an idea for Vishnu. The discussion evolved into a debate on the virtues of tipping. Recognizing a universally relatable experience, Perumal decided to approach some of his fellow filmmakers and use it as a challenge to create a one-minute short. Vishnu would take a short story and condense it to a two act structure like that of a joke: setup and punchline. This was presented to a number of festivals that had a category for one minute films (like the Miami Short Film Festival). The film, titled Tipping Point, was a hit and proved that sometimes smaller is better.

The action of Tipping Point starts at a restaurant with a man and a woman in mid-conversation about the virtues of tipping. The man explains that he rarely tips, to which the woman begins to lecture him on the importance of tipping. The man begins to throw out scenarios on which no tipping may be fair, and mentions an outlandish one involving a horrible Lyft ride. Unbeknownst to him, she had experienced that exact same scenario and in the end reveals to have accidentally pressed the no tip button after sneezing. Comedy, conflict, and a surprise reveal at the end…all within one minute! The impact of the performances cannot be communicated (a trait it shares with full length feature films) by a simple description; yet, what stands out here is the idea that Perumal is on a staunch search for ways to hone his craft.

Vishnu confirms that even in a film this, being succinct is a virtue. He states, “Brevity is a useful tool in editing short films, especially comedic ones. As in “Sexcapades” [the award-winning series on which Vishnu served as editor], brevity was used in this film to cut out all unimportant aspects, lines, moments, etc. When a film is stripped clean of all the fat and the spine of the narrative is laid bare, it becomes easier to add on moments and embellishments. Unlike “Sexcapades,” this film did not have the luxury of adding awkward moments. It was solely focused on getting the joke out as cleanly and efficiently as possible.” In a revealing statement about his constant quest for improvement, Perumal mentions, “If the story and concept of a film is simple and straightforward enough, you will be able to cut that down to however short you want it to be. Thinking back now, I may have been able to trim this one-minute cut to an even shorter 30 second cut. This film was a really positive experience in my editing techniques and ability to focus on brevity. It has helped me identify how to trim the fat when editing pieces that seem too long winded or excessive.”

In a much darker subject matter, Vishnu utilized his talent on The Devil I Know. Inspired by a Jim Jones video (the infamous cult leader how led his followers of the People’s Temple to a mass suicide in Jonestown, Guyana) the film saw Perumal using his editing skills to present the life of Jones in an anachronous order. In an approach similar to “found footage” the whole aspect and style of editing was instrumental in underlining the plot of this film. The result was a visually challenging story with an engaging narrative, leaving audiences mesmerized.

The film begins with the preacher amongst his congregation in the beginning of his sermon. As the sermon ramps up we witness cuts to a later point in his life where he meets up with a woman from the street. The two leave to an undisclosed location and make love. It is revealed (when the action returns to the original setting) that the woman is actually one of his congregation members. When the woman attempts to leave, the preacher won’t let her. As she fights back, the preacher becomes violent and strangles her to death. As the preacher stands over her body, the words from his sermon play in the background.

Vishnu comments, “The intention was to juxtapose the preacher’s private life with his public life, creating an initial sense of confusion for the audience. I wanted the audience to look through this initial sense of confusion and come to realize and identify what it is they are watching. By presenting the events out of chronological order, I also wanted to emulate the message that things aren’t always what they seem as well as the main character’s duplicity. Having the film told out of order also enabled a significant reveal of the female character as one of the congregation members.”

For those who wish to excel and succeed, constant self-assessment is a requirement. The professionals who are very good are challenged by the industry; those who are great challenge themselves and the industry. It is apparent which side of this Vishnu Perumal resides on.

Canadian Talent, Commercials, Director, Producer

Director and Producer Ron Grebler talks living his dream and captivating audiences

May 21, 2017 pressva Leave a comment

Ever since Ron Grebler was a child, he knew he wanted to direct for the big and small screen. Growing up in Toronto, Canada, he loved watching movies. He always enjoyed being transported to a new world through a film, with each image impacting his emotions. When he would watch, he felt fully engaged, and knew from early on that he wanted to be a cinematic storyteller. Now, he is a top Director and Producer in Canada.

While working with AXE and “Canada’s MTV’s MuchMusic”, Grebler helped take a revolutionary advertisement to the next level. Promoting AXE Hair Products, Grebler produced and directed a series of branded videos for the network’s “Spring Break Special.” The first of its kind on the network, three segments were seamlessly integrated into the hugely successful special to look like programming, not commercials.

“It was flattering to be chosen to work on a new concept of content with such an entertaining and iconic brand. As a commercial and branded content producer and director, it’s a rare opportunity to be asked to launch a new product for a successful brand. AXE was known for its body sprays and very entertaining commercial spots. When they were launching their first line of hair care products it was hard not to jump at the opportunity,” said Grebler.

What made the project fun for Grebler was the “hidden camera” aspect of the commercial. Part of the videos featured the main talent of the commercial asking vacationers questions about his hair, and the unsuspecting vacationers were unaware they were being filmed. This created a fun energy that was maintained throughout the three videos.

“It’s easy to work with Ron. He genuinely loves the craft of producing and directing and wants to put as much as possible into every commercial. We continually chose Ron because of his reliability, professionalism and his creative style. He was a ‘one stop shop’ for production, and we were confident that the final product would be engaging and of high quality. He has a producer/director’s ‘personality’. He’s creative and quick thinking, clear-headed, and dedicated to crafting the best programming possible with the budgets he’s given,” said Randall Graham, the Creative Director of Brand Partnerships and Commercial Production at Bell Media.

The campaign went on to be a large success for both AXE and MuchMusic. Despite the challenges that arose from shooting in Cancun, Mexico, the most popular Spring Break vacation destination, Grebler rose to the occasion. Without him, the campaign could not have achieved what it did.

“Working with Ron is often a fast paced and well thought out environment. Ron is always determined to exceed the expectations of his clients which often means maximizing every available minute. Being in a foreign country with limited tools at our disposal outside of what we brought allowed Ron and crew to think and operate outside of the box yet maintain high standards of production. Working with Ron is, at its core a job but also a classroom. Ron is a vast vault of production and creative knowledge which he is happy and eager to share. In all my years of knowing Ron, he’s always had the mentality that learning never stops and teaching others is always an available opportunity. Ron is always encouraging, positive and motivational on set which makes the complicated and sometimes unpredictable production days not just manageable but fun as well,” said KJ Fuhrman, the Production Coordinator of the campaign.

Grebler is known for his outstanding and memorable commercials. In addition to the AXE campaign with Much, he recently worked on a group of national commercials for Belair Direct. The campaign was seen by millions of viewers across Canada and was highly successful for both Belair Direct and Grebler.

“Working on a commercial of this magnitude was a lot like juggling 300 hundred balls at once. There were so many little details, all time-oriented and interconnected, and if one falls, the others fall too. It was crazy but it was fun,” said Grebler. “There’s also that satisfying feeling of turning on the TV and seeing the spot I worked on for 3 months appear on different major networks. It’s also cute when my mom and dad call me to say they saw my spot on TV.”

Working with FUJI, Grebler reached an even bigger audience than Canada, as his advertisements were seen all around the world. Working as the director for the campaign, Grebler created two separate commercials, one for national television, and the other for internet use.

“It was an intense, short project that necessitated a lot of focus and particular attention to detail. I was strongly involved in the pre-production and production design, especially when it came to sourcing props and building sets. I was very hands on because for both the agency and client, the overall look of the set was extremely important. Since the concept included having a hand built craft to be used as a ‘hero’ prop, I specifically chose the artist to construct it and oversaw and approved the construction and color scheme,” said Grebler.

The decisions that Grebler made for the commercials led them to be immensely successful. FUJI then decided to launch the commercials in Japan, and are considering a roll out to other international markets.

“Ron brings a fresh creative perspective as well as a lot of focused energy, enthusiasm and organization to every project. He has a depth of experience across many different brand categories and demographics and knows how to make every video unique, visually appealing and successful in its goal. He excels at translating the agency creative and client brief and crafting it into engaging video content that will keep consumers and audiences tuned in … and that’s the whole point of a commercial,” said Rebecca Hamilton, Chief Executive Officer Fish Out of Water Design, the agency that created the commercials.

Grebler’s reputation of being extremely thorough while working extremely quickly make him extremely sought-after not only in Canada, but internationally as well. He is truly exceptional at what he does, and his passion for what he does shows in every project he works on.

You can watch the FUJI commercials here.

Art Director, Commercials, Digital Content, international Talent, Interviews & Features!, Motion Graphics Design, Technology

Art Director/Motion Graphics Designer Ilya Tselyutin’s Innovative 3D Revolution

May 19, 2017 pressva Leave a comment

Art Director/Motion Graphics Designer Ilya Tselyutin specializes in a field of media technology so advanced that it almost seems he’s straddling a unique cusp between day to day creative facts and out of this world science fiction. Already recognized as a master in his field—a fast moving discipline that combines graphic design and animation in motion picture title sequences and television commercials—Tselyutin also excels in the exotic field of spatial augmented reality.

“This is also known as projection mapping, video mapping and 3D mapping,” Tselyutin said. “One of the earliest public displays of projections onto 3D objects was Disneyland’s Haunted Mansion ride back in 1969, but it wasn’t until the early 2000’s, when more advanced tools and software became available, that artists began using projection mapping in artwork.”

“It is a special technology used to display moving objects on various surface as a video projection, so, for instance, an entire building can be turned into a multimedia installation and become a part of a compelling story.”

The California based Tselyutin’s singular palette of skills, both as a creative artist and technical innovator, made him particularly well suited to explore this territory, a long-standing interest which he first he became involved with as a university student back in his native Russia. His fascination with 3D graphics, animation and design coincided with formal training in computer science and provided an ideal confluence for opportunity when the technology first arrived in the country in 2009.

“I was working at Channel One Russia as a broadcast designer,” Tselyutin said. “I was constantly exploring other areas of 3D motion graphics and the ways it can be implemented. And when I heard the Radugadesign agency was looking for 3D professionals to work on something that was quite new and challenging I was eager to try it.”

The Moscow agency was the perfect new professional home for the talented, ambitious Tselyutin, and he quickly distinguished himself in the vital new field. “I saw great potential in this and left my job at the TV channel to focus solely on 3D mapping and augmented reality,” he said. “And 3D mapping technology was unheard of in Russia when we created the first car projection show for Audi in the country.”

Created for the 2011 Audi Car Design Awards the spot featured graphics that changed the colors and tires of a 3D car model and established Tselyutin as a fast-rising 3D sensation (see it here). “I took part in all of the 3D mapping projects while working at Radugadesign,” Tselyutin said. “We worked on commercial projection shows for such clients as Audi, Samsung, some national mobile operators and many others.”

Tselyutin’s dedication and groundbreaking achievements benefitted everyone involved. “Working with Ilya was always a very pleasant experience,” Ivan Nefedkin, Radugadesign founder-CEO, said. “He was one of very few professionals in Russia who completely understood the specifics of 3D augmented reality. There was no really a university degree for what we did, so there were only a few people who could do the job. He always went extra mile to support our team by overtaking the hardest tasks to make sure the project is delivered on time—on the Audi projection show, he would stay up working all night. Ilya played a critical role in establishing Radugadesign as one of the country’s leading media agencies.”

Tselyutin’s professional reputation as an innovator and visionary quickly spread throughout the international media world. “Right after we produced that first car projection show, many agencies in Russia and abroad started implementing the same technology,” Tselyutin said. “I was invited to produce a projection show by the National Institute of Technology Kartanaka, Mangalore, India, who were quite impressed by what we were doing in Russia. I began receiving many offers from all over the world, and decided to move abroad.”

Currently residing in Hollywood, where he serves as Art Director/Motion Graphics Designer at the prestigious Trioka agency, Tselyutin is still breaking new ground, always expanding and elevating his technique. “Working on those challenging projects helped me master a great variety of new skills,” he said. “The most important knowledge I gained was learning how to successfully generate dynamic visual effects on static footage for a completely immersive effect. This proved to be very useful later on in my career,

Taken with an already impressive roster of achievements, the influential Tselyutin’s future potential is limitless.

“Ilya has a unique set of skills,” Nefedkin said. “From the advanced technical knowledge he acquired studying computer programming to his outstanding graphic design skills—he always came up with new creative ideas, challenged himself and the whole team, and pushed the boundaries of what was possible. Our clients loved it. He never ceased to amaze us with his both creative mindset and perfect technical execution.”

Film, Interviews & Features!

Sound designer Randolph Zaini talks award-winning film “Paper Tiger”

May 18, 2017 pressva Leave a comment

Only someone who is truly passionate about what they do can talk about it the way that Randolph Zaini speaks about sound design. He explains the intricacies and nuances to the craft as if they are the elements in his poem. Sound design is more than a passion to him; it is a lifestyle, and it is one that he loves living.

When working on the award-winning film Paper Tiger, Zaini showed audiences around the world what he is capable of. The film went to several international film festivals after premiering at the 2015 New Filmmakers Festival, and won the IndieFeast Award, Award of Recognition 2016. The film is also in discussion of being distributed through SCA channel.

“It is incredibly encouraging that the film has done so well. There were many risks that the director and I took in our approach of creating this movie, and receiving so many accolades and distribution only strengthens our belief that we take risks for the right reasons. Chances were either we’d be received with open arms or shunned out of the gates, but it wouldn’t be anything in between, which would be a more regrettable position. Luckily, we were received with very positive reactions,” said Zaini.

Paper Tiger is about a Shaolin monk undergoing an internal conflict after refusing to help a victim of assault. He is part of a traveling troupe promoting Chinese martial arts, yet at the same time, he doesn’t do anything when witnessing an actual act of violence in front of him. In this film, not only does the main character not have any line of dialogue, but he also doesn’t emote very much, coming from a stoic Shaolin background.

“I wanted to do the project because at the core, it is a story that speaks to me. Not that I am a warrior monk of any kind, but that issues of identity crisis and often feeling as if I don’t belong are two things that keep recurring in my life. I am a Chinese-Indonesian; a Chinese by ethnicity, but an Indonesian by birth and citizenship. The feeling of being displaced has always lingered at the back of my head, as well as the cry for help to be accepted without judgment. These emotions are something that are relatable to what the main character of Paper Tiger is going through. Empathy then became a gateway to my involvement in this project. It is a story, or more specifically a state of mind, that needs to be told,” said Zaini.

As a filmmaker, how do you facilitate a character who doesn’t speak and doesn’t indicate with facial expressions, yet at the same time goes through a difficult time? This is where sound design shines, and Zaini was more than up to the task. He approached this by heavily utilizing ambiance design. Introspective moments, volatile moments, anger, despair and frustration is communicated by what is heard surrounding the character. There was one moment when the monk had just performed a martial arts routine, received by a round of applause. As he walks away backstage, the announcer gives a very commercialized version of the cultural history and the business manager sells the cardboard image of the Shaolin, but slowly all that dies down, and all that can be heard are the monk’s footsteps. He is isolated, if not excluded from this world. He is displaced; a man out of his time. Through such sound treatment it becomes painfully obvious. The entire film is filled with this style of sound design that Zaini accomplished so well.

“When given free rein on the sound design process, I was able to experiment with countless techniques I had never done before. That was such a liberating feeling you don’t find that often in ambitious film projects like this. I was also performing every single sound cue for the foley effects. In that sense, I was able to construct this fully realized, complex character by how I would direct the sounds he would make in the story; be it the movement of his monk garb, his prayer beads, and even his footsteps, everything became an audio cue that I instilled into this character. It was tremendously exciting to be able to have a hands-on approach in the story to such level,” said Zaini.

Zaini’s contributions are directly linked to the film’s success. The director, Marshall “Chu-Jen” Wu knew what the sound director was capable of, and knew there was no other person that could achieve the sound he was looking for. Zaini was given complete creative freedom. As the sound design process is very abstract, many of the techniques Zaini used would usually raise questions from directors who are not experienced with ongoing sound projects, but Wu had full faith in Zaini’s capabilities.

“Throughout the entire production of the film, Randolph was able to bring in references from other films, animation, music video, and concerts. Many of those references are not known to the Western market, yet precisely on the point of the vision that I tried to create. One of the most memorable examples of this was Randolph using Japanese Taiko drum performance as the referential suggestion for the soundtrack during the climax martial arts fight in Paper Tiger. The end product is nothing but phenomenal,” said Wu.

Everyone that worked with Zaini on the film was impressed with his skill and commitment to produce flawless sound. The producer of the film, Alexander Moscato, says that every idea Zaini brought to the film only made it better.

“Randolph is an absolute pleasure to work with. He comes to work with a smile and a great sense of humor, and his dedication and passion are quite inspirational. He truly cares about the projects he works on. He takes great care to understand the director’s vision, contributing innovative ideas and insights. When you work with Randolph, it is a collaborative process of discovery, filled with lots of laughs, new insights, and stellar sound design. Randolph is an artist in every sense of the word. He has an ability to bring you into the world of the story by creating dynamic soundscapes. He knows how to tell a story through sound, as he masterfully uses sound to advance the plot, as well as the emotional experiences of the characters that drive the story,” said Moscato.

For a small taste of why Zaini has such an esteemed reputation, you can view his work on the drum scene from Paper Tiger here.

Canadian Talent, Commercials, Film, Production Design

Production designer Andrea Leigh is a visual storyteller

May 16, 2017 pressva Leave a comment

What started out as a love for building retail window displays turned into a successful career as a production designer for Toronto based Andrea Leigh. She always loved building something captivating from nothing, where passers-by would turn to see what was not just her work, but also her art. This innate talent turned into a career, and now she is one of Canada’s best production designers.

It seems like a long time ago that Leigh was fixing window displays, as she has worked on several celebrated projects as a production designer, including the award-winning film Friends Like Us. Leigh knew after reading just a few pages of the script that she needed to design for the film.

“The minimal and sleek vision the director had for the main home really drew me to the project. It’s always fun to work on a job where you actually enjoy the content. The script was funny. The dynamic was entertaining, and it was nice to work with the amazing and talented Toronto cast,” said Leigh.

Friends Like Us tells the tale of a struggling couple – broke and pregnant – who find success through ripping off their friends. The plot twists when one of the women finds out about the affair two of them have been having and they accidentally murder their husbands with a piece of modern art.

“I got to feature some of my favorite artists in the main location we shot. Huge pieces, some abstract, some minimalist. Overall, the opportunity to design a space that said so much by not having much in it was a nice challenge. It really reflected the characters’ sense of new found wealth,” Leigh described.

The film went on to have enormous success at many prestigious international film festivals, and was even nominated for “Best Short Film” by the Director’s Guild of Canada. The production design was vital to the success of the film, and the recognition the film received was amazing for Leigh.

“It’s exciting to know it made it beyond just a ‘project’. You never know what will come of features and shorts. Sometimes they don’t make it anywhere. Sometimes they get wide recognition and reviews. Toronto can feel like a small city sometimes, so when something truly great comes out of it, word gets out fast,” she said.

Success such as this follows Leigh with each project she embarks on, showing audiences around the world why she is so exceptional with what she does. While working with the popular cosmetics brand E.L.F., the commercial Play Beautifully was aired on televisions across North America, and went on to have more than 2 million hits on YouTube alone.

“I feel a lot of young women connected with this commercial, and connected with the brand. It feels like we really got the message across, and that it was more than a commercial. It was more of a story, following the girl,” said Leigh.

The commercial featured an all-female cast, and was shot at numerous locations across Toronto. Leigh says it hardly felt like work, going to coffee shops, bars, rooftops, and more in the middle of the day. Leigh, who has also worked as an interior designer, says designing rooms for young women came naturally to her, and her own living space was even used as one of the shooting locations. She truly felt right at home.

“I have worked closely with Andrea on numerous productions and virally popular commercials, and have become familiar with the level of professionalism and skills required to be a top tier production designer and art director. My experience has led me to believe that Andrea is one of the most prodigiously successful professionals in her field,” said David Quinn, the director of the Play Beautifully commercial who has worked with Leigh on many commercials with the production company Skin & Bones.

The idea was to make the commercial look more like a short film than an advertisement. This is what drew Leigh into the story in the first place. She is a story teller, and her designs play a pivotal part in any story, almost as an extra character. It was a story brought to life by what she describes as amazing cast members. It was also relatable in so many ways for lots of young women.

“You have a rough time, a bad break up, your friends are there for you and sometimes you just need to throw on some lipstick, build your confidence back up after a broken heart and head out on the town with your ladies,” Leigh concluded.

You can view the commercial here.

Chinese Filmmaker, international Talent, Intetnational Films, Producer, Reviews, Interviews & Features!

ZHEN LI PRODUCES BRILLIANCE WITH WIT IN “GENGHIS KHAN CONQUERS THE MOON”

May 13, 2017 pressva Leave a comment

Genghis Kahn Conquers the Moon. The title of this film sounds…well, eccentric. Even its producer Zhen Li admits to being uncomfortable at first with the title and premise. He comments, “At the beginning, I though the idea was a bit bizarre, then I decided it was wacky instead of bizarre. It’s very bold to do a project about a well-known historic figure doing something against the historical fact. However, after reading the script and understanding what the metaphor implies, I abruptly changed this opinion. The story is special and unique with wit, humor, and intellectual sarcasm.” You don’t have to take the word of Li though; the achievements and recognitions of this film speak volumes. Genghis Kahn Conquers the Moon was an official selection at the Cannes Film Festival (France) 2016 (Short Film Corner), Sci-Fi Film Festival (Australia) 2015, Camerimage International Film Festival (Poland) 2016, The London International Festival of Science Fiction and Fantastic Films 2016, Los Angeles Independent Film Festival Awards 2015, Taipei Film Festival (台北電影節) 2017 Nominated for Best Short Film, Los Angeles Independent Film Festival Awards 2015 [Best Actor], and a 20th Century Fox Visual Effects Fellowship 2015 Recipient, and countless others too numerous to list. This diverse list of accolades attests to both the exceptional story and production as well as its universal appeal to different cultures spanning the globe. Celebrated actors James Hong and Cary-Hiroyuki Tagawa perform as the two main characters (Kahn and the wizard) in this film and bring the weight of their impressive Hollywood resumes to this production. Zhen Li’s confident and experienced presence is felt in every aspect of this film from the performers onscreen to its presence on the film festival circuit.

There is no denying that VFX has created a situation in modern cinema that takes any idea a filmmaker might have and manifests astonishingly believable imagery. This eliminates the need for the viewer to suspend their belief as a courtesy to the storyline; the actions are clearly visible and believable for all to see. One bit of reality that VFX has not suspended is the truth that budgets still exist in filmmaking and it is the role of the producer to figure out what fits into the financial constraints and what does not. Because the premise for Genghis Kahn Conquers the Moon was finalized pre-budget, Zhen Li was faced with a great idea and cast but in need of ways to pay for this. Utilizing crowd funding, studio sponsorship, and other sources, Li created a plan and budget that would allow the film to possess the desired production value. The impressive look of this film allows one to easily understand that the VFX budget was both sizable and well worth it.

Revealing the evolution of his approach, Zhen states, “Our original plan was to shoot scenes in Death Valley with the spectacular landscape of an apocalypse. After some research, we found it will be over 130 degrees Fahrenheit and thus impossible for us to shoot there. We luckily found Lucern Dry Lake which has a similar look to our vision. It was still extremely hot in summer, as there was no cloud and trees, only with direct sunlight. We rented 4 RVs and had huge fans blowing cool air off of giant ice cubes to cool down the crew.”

While this took care of the Earth scenes, the moon was the actual VFX challenge. Rather than constructing a large scale lunar surface, Li had a miniature of the moon’s topography built with a gradually-changing scale ratio. Scenes were shot on a green stage with the moon’s surface as a plate. These were then composited together in post-production. VFX supervisor Gene Warren III (whose credits include: Hellboy, The Expendables, Resident Evil: Apocalypse, Underworld, The Simpsons) professes, “Genghis Kahn Conquers the Moon is an ambitious project of impressive imagination and great execution. As a producer, Zhen Li did an incredibly amazing job, which allowed us to be able to make Khan land on the Moon.” When a film has a premise that is asking a lot of the audience, the images are often the tipping point for them to invest completely in the story.

It should go without stating that what is paramount to every production is the incredible performances of the actors. For Genghis Kahn Conquers the Moon, Li procured a cast of minuscule size but immense impact. Most notably of these were Cary-Hiroyuki Tagawa (as Kahn) and James Hong (as the wizard). The credits of these two actors spans many of the most beloved films and TV productions of the past thirty to forty years. The gravitas and levity that they brought to this film is evident from the moment they first appear on the screen. Zhen discovered that this is well founded. He notes, “They are both so established and recognizable from their many Hollywood large-scale studio productions; even so, they like to work with younger filmmakers who tell unique stories and experiment with different styles of performance. Working with these experienced actors, their devotion and enthusiasm touched me. Cary-Hiroyuki Tagawa had to wear the Genghis Khan costume including the helm, armors, and leather boots. The costume was more than 20 pounds and he was wearing it in the insanely hot weather. He was sweating like a fountain but he never once complained. He kept working until the sweat ruined his makeup and then we would have to re-do it. The improvisation between these two lead actors brought a great deal to the film.”

Genghis Kahn Conquers the Moon was an official selection at the Cannes Film Festival; a festival so notable and respected that even those with no knowledge of the film community understand what an achievement and honor it is to have your film selected to appear there. Cannes is more than just recognition; it opens a window of opportunities to both show films and see films from the most talented filmmakers all over the world. It is a community of the upper echelon and provides inspiration and a springboard to future projects. While in attendance at Cannes to support Genghis Kahn Conquers the Moon, Li’s film attracted crowds and garnered him invitations to some of his favorite directors’ screenings, such as: Woody Allen’s Café Society, Pedro Almodovar’s JULIETA, Asghar Farhadi’s The Salesman, Park Chan-wook’s The Handmaiden, Paul Verhoeven’s ELLE, Maren Ade’s Toni Erdmann, ken Loach’s I, Daniel Blake, and many other internationally lauded productions.

Perhaps the highest indicator of the quality of your work comes not from the critics or the box office but rather, those whom you work with in the industry. James Hong (Daytime Emmy Award-Winner and Genghis Kahn in this film) states, “It’s great to work with this young talented producer. Zhen Li will soon be known as the driving force in the film industry.”

Behind the Scenes, Film, film score, international Talent, Music, Reviews, Interviews & Features!

A THOUSAND CRANES: SCORING GENERATIONS OF LOVE WITH EIKO JIN

May 12, 2017 pressva Leave a comment

Eiko Jin-4

Music is the connective tissue of people throughout distance and time. When you hear music you will likely immediately have an image of people and places based on its character. Whether it is a person wearing a white wig conducting a symphony in Vienna in the 1700’s, indigenous tribe members in a drum circle of the 1800’s, or a punk rocker of the past 30 years, the sounds we hear imply a great deal. It tells us about the people but it can also tell us about the state of their heart, as it does in the short film “A Thousand Cranes.” This film about love and reincarnation had some very specific musical requirements which led the filmmakers to composer Eiko Jin. The composer’s lauded work on such productions as “The Last Page”, “My Sweet Prince”, “Humor Me”, have garnered acclaim for her but it was her cultural expertise which sealed the deal for her as the provider of the musical character and accent of this film. Key to the film is the ability of this sonic backdrop to connect the lives of different characters in different periods of time. The two constant threads in “A Thousand Cranes” are enduring love and the compositions of Eiko Jin.

Director Leonard Chan had been searching for a music composer and experiencing great difficulty finding a professional who had the expertise in traditional Chinese instrumentation and culture to give the proper validity to “A Thousand Cranes.” In the same manner that he would cast an actor for a role, he was much more discerning in terms of hiring a composer to create the music for this film because of the different time periods presented in the film. It wasn’t Jin’s work for traditional films which convinced him but rather the music pieces she created for the Silk Road(Dunhuang) International Cultural Expo in 2016. The project focuses on ethnic music pieces which each represented a different city on the silk road. The nucleus of “A Thousand Cranes” is a love story that begins in ancient China. Eiko’s talent, cultural background, and multilingual abilities (she speaks English, Mandarin, and Cantonese) made her the ideal choice for this film. Chan declares, “Eiko Yichen Jin is a great collaborator. Meeting Eiko is a blessing because she aided in the sound effects, dialogue, and music composition for the film. These three categories were a challenge for me because I could not find someone experienced and talented enough to tackle this project. It included the use of playing Chinese instruments such as the guzheng, an instrument with over 2,500 years of history. Finding a music composer who knew how to play such an instrument was not easy. Having already spoken to some other composers, I was so happy and fortunate to have met her. Eiko introduced me to how music can have character and how sound effects create another layer in a film. What captivated me was the diverse and revolutionary way she described music and used sound in her film. What I learned from her added value to my not just my short film but also to my own filmmaking as well.”

The film is a story about enduring love and the ability of reincarnation to sustain it. A Chinese princess falls in love with a common man. Society’s rules forbid them to be together. The young man sacrifices himself protecting the princess but first tells her, “I’ll meet you in the next life and all the coming ones. No matter how my outlook changes, my soul and my heart will not. I will find you.” The second scenario of the couple is in San Francisco finds a wife stricken with Alzheimer’s and losing her memory. Distressed, she states to her husband, “The doctor told me I’ll lose my memory. Aren’t you afraid?” The husband calmly responds, “As long as we are together everything will be okay.” The final part of this series depicts a young boy and girl on a playground. The boy finds paper cranes on the ground and the little girl asks him about them. In both of the prior parts of the story, the cranes are also seen. These artistic presentations of the couple’s timeless connection are the yin to the yang of Eiko’s compositions. The paper cranes bring the couple together just as the music connects the viewer to their timeless story.

The film’s director had provided Jin with reference music to give her an idea of the mood he wanted to create but it was her job to bring an authentic Chinese sound and instrumentation to the actual score of the film. The composer carefully reviewed the film to discern the connective tissue. Even though the film was comprised of three separate stories, she didn’t want it to appear to be three independent stories. Similar to the way Leonard used the paper crane to communicate that all these stories take place between the same two souls, Eiko used the theme melody line to connect them. The composer created a theme similar to a suite with slight variations. Eiko explains her preferences for instrumentation and the ideas it communicates stating, “Usually I will set up different personalities for different instruments. Sometimes even the same instrument will have two different personalities in different pitches/ranges. For example, I always think of harp as an elegant lady. She’s very emotional but also perfect for horror films with a screaming high pitch. Violin/viola are sisters while cello is a mom & bass is a dad. Violin is more positive and vivid. Cello holds the note for harmony, bass plays a not too obvious audible note but it’s the fundamental of the whole story. Piano is usually used for very emotional situations. In this situation, I chose piano as the only instrument for the second story. It’s very sad that this couple who are deeply in love are being separated by disease. Music has the ability to express all the unspoken words, especially when this elderly wife begins to forget her husband. That’s very hopeless and helpless. Without saying anything, I leave all the work to the piano, adjusted and turned the main theme to a piano version.

Eiko Jin-8

Perhaps the most striking and important part of Eiko’s contribution is her expertise in playing and writing for the guzheng. This Chinese style harp which looks like a wooden box with strings is performed with fake nails. Similar in sound to the Japanese koto, its sound is fragile but very powerful and emotional. The guzheng’s cultural character and wide emotional range made it ideal for the film. Jin describes, “It could be powerful with a fast tempo or very light with a glimmering feeling sound with a slower tempo. It’s really good and popular to be used to describe the glimmering lake or water. By pressing on the string it easily gives a bending sound. No matter what kind of words that I use to describe it, each person will have their own feelings about this instrument’s sound. There’s something that speaks to everyone with the guzheng. I know that if someday I write the music for a kung fu film, I’ll definitely use guzheng for a fight scene.” This type of forward and creative thinking is what leads Leonard Chan and numerous other filmmakers to enlist Eiko Jin to augment their stories and propel them to greater heights.

Interviews & Features!, Wardrobe Department

Angela Trivino takes audiences back in time with costume design in award-winning film “Tragiometry”

May 11, 2017 pressva Leave a comment

Growing up in Bogotá, Colombia, Angela Trivino was surrounded by yards of fabric in her mother’s studio; it was an upbringing that would lead to her destiny. The steadfast sound of a sewing machine was as familiar as a friendly voice, and slowly, clothing and fashion became a way of seeing the world. There was never a question as to what she would become later in life: she would follow her passion. However, becoming one of Colombia’s best costume designers needed more than passion, it required hard work and innate talent.

Trivino’s world continues to be filled with fabric and design. She is a true artist, lending her vision to countless films, stage productions, commercials, and music videos. She helps directors realize their goals in a completely visual way. Without her, time travel through the lens of a camera would not be possible, as clothing is vital to transporting an audience member to a different era. Her work was key to the success of the award-winning film Tragiometry, a dark comedy set in the 19^th century.

“Tragiometry was my first time designing a period film, and I loved the challenge of exploring concepts like femininity, elegance, comedy, and darkness in an era in which these words had a completely different connotation from the one they have today. It always feels great to escape from our world and travel back in time,” said Trivino.

Tragiometry revolves around an undertaker Mr. Vizor, who in the process of treating a dead Mr. Moore’s body, discovers that he’s very much alive, simply awakening from a lethargic sleep. To his outmost surprise, Mr. Vizor finds out that the man is utterly unhappy about being alive and he desperately wishes to go down The Gates of Hades, this time in reality. Two men, two different stories, yet the same questions — does death become a punishment for wasting every second? Or maybe life itself is a greater punishment for someone who has a meaningless existence.

“I enjoyed this project so much. The energy on set was great, and the artistic conversations with every head of department were incredibly inspiring. On the other hand, the nature of the project gave me a lot of space to explore creatively, which is always amazing,” she said.

Trivino’s role of costume designer for the film required her to stay loyal to the time period and research the history, costumes, and cultural mannerisms extensively to ensure accuracy. The film is a comedy, and her costume design had to still portray that side of the film while being historically correct. After approval of her sketches from Tatyana Kim, the director of the film, and after taking the pertinent measurements to the actors, she built the period garments.

“Tatyana was such an inspiration during the whole process. We have very similar aesthetics and ways of approaching narratives. She also understands costumes really well, you don’t always get to have conversations with directors that understand concepts like silhouette and fabric textures in camera,” said Trivino.

Leading two seamstresses and a costume assistant in the making of some of the garments used in the film, Trivino made sure her vision was met. During filming, she was on set to dress the actors, and make sure that every single garment was worn according to the period.

For Trivino, the biggest challenge for the film to be successful was to make interesting creative choices without risking justice to the period. In order to achieve this, she extensively researched not only the period, but also the characters and the comedy they carried within. She worked close to the cinematographer, which was key to achieving a well-controlled palette and beautiful, well-composed frames.

“Angela is a joy to work with from beginning to end. As a writer and director, I work with each character from its conception, and Angela has this incredible ability to come up with the perfect visual interpretation of this person that I created through words. Her character–based approach to costume design really digs into each personality and story to figure out what the costume needs are to help the actor inhabit that person. For Tragiometry we were working with a story set in the 19^th Century, and Angela focused in not just designing a period accurate film, but in finding the character that lived in that period,” said Tatyana Kim.

This commitment and vision that Trivino carried with her on the project led to Tragiometry having immense success at several international film festivals. It was an Official Selection at Ciné Women Europe 2015, Los Angeles CineFest 2015, China Women’s Film Festival, Pasadena International Film Festival 2017, and the prestigious Cannes Short Film Corner. It won Best Director and Best Actor at the TMFF Glasgow 2015, and was part of the Golden Drama Awards Austria 2015.

“I hate to say it, but I was not surprised that the film was so successful. From the moment I read the script, I knew only great things could happen to such a brilliant story,” Trivino concluded. “The real surprise was finding about Cannes, we knew it was going to do great but not that great.”

Actor, Actor Interview, Actor Profile, China Film Industry, Chinese Filmmaker, Featured Actress, Music Videos

Ariel Zhang talks living her dream, the importance of acting, and dancing in CD-9’s “Get Dumb”

May 8, 2017 pressva Leave a comment

Actress Ariel Zhang

From the time Ariel Zhang was a child, she always wanted to be a performer. Singing and acting were always her passions, and growing up in Beijing, China, she began to explore these passions, by studying vocal music, dance, and stage drama. At that time, she enjoyed being at center of the stage, being in the spotlight and being admired. As she grew, she began to appreciate the nuances to acting more and more. She wanted a colorful life, where she could constantly have different experiences and see through many different perspectives. She came to truly appreciate Sir Alex Guiness’ words “Acting is happy agony.” This realization solidified her future, and acting became her true love. Now, she is an award-winning actress, with international audiences appreciative of her talent.

“I bring life to screen. Being an actress, I can pass all my energy to the audience with my performance. The successful performance of an actress gives vivid and direct descriptions of the hero to affect the inner heart of all the audiences. It also means that I could have the chance to experience the eternity of time and space as well as the immortality of life, as I could have the chance to act in roles from the far past to the never-ending future,” said Zhang.

And Zhang has done just that. She has portrayed characters from the ancient times, like in the film Mo Zi when she had the leading role of Song. She has represented large companies, such as Citic Bank, when they launched a campaign and commercial to help Chinese immigrants coming to the United States. She has used both her singing and acting capabilities while teaching young children English and Chinese with the interactive computer game PreSchool Play with Skoolbo. And she has captivated audiences around the world with her award-winning performance as a schizophrenic in the film Consumemate. There is no limit to what this versatile actress can achieve.

“I think that being an actress is a great almost holy job, where you can redeem people’s souls, just like doctors do to save people’s physical lives. I think that a theater is like a church, where people will get their souls purified. Watching the work of the actors, the audience will be able to look into their own minds, from which they will view the world and the society with some kind of criticism. Staying in a theater for two or three hours, the audience can be there observing themselves from the depths of their heart with quietness. This is the charm of the stage drama, which communicates with the audience by the performance of the actors. That is why I hope to have such power to influence the audience by my acting,” said Zhang.

While Zhang tells important stories, she always enjoys what she does. She always has fun, no matter what role she is playing. And sometimes, she plays roles just to have fun, going back to that thought she had as a child, that when you act, each day is different. That is exactly what happened when she was a dancing girl in Mexican pop band CD-9’s collaboration music video with South Korean girl group Crayon Pop, titled Get Dumb.

“It was fun to be one of the dancing girls. This music video doesn’t really have a proper story line to follow, so your character feels freer to do whatever feels right. In a commercial or a film, you can experiment with the character, but you know where the story is taking you, so this was different and fun,” said Zhang.

As a dancing girl in the video, Zhang got to dance in a pool that was in a fancy car, just laughing and having fun. The video gave her the opportunity to keep expanding her horizons, and work with foreign singers, something the actress had never done before.

“I felt out of my comfort zone, since I was dancing a different kind of music of that I usually listen to. But I felt comfortable enough to be myself and have fun with it. Also, as a dancer, the floor is my world, but having the unique opportunity of doing it in water, it was a nice experience,” she described.

Fellow actress Sabrina Percario worked with Zhang on the video, and describes her as extremely pleasant to work with, a reputation she carries with whatever she works on.

“Ariel is a sweetheart and very professional actress. She is a unique, dynamic and much desired creative artist. She brings to her work both enthusiasm and creative magic, and she excels in many specific areas that take her beyond the range of most artists in her peer group. She is able to play very different characters,” said Percario.

The video, produced by Sony Music, has over 2.5 million hits on YouTube alone. It is an upbeat song, made for dancing. That is exactly what Zhang did when she first saw the final product, and it made the experience even better.

“I was really happy with the video. When I got to see the music video online, I was so excited, that I danced and sang along with it,” she said. “CD-9 and Crayon Pop have so much energy, it’s contagious. Even though everyone was working so hard, they never went off. They kept the set working in a positive way with a smile in their faces. Everyone seemed to be happy to be working there that day.”

You can watch the Get Dumb music video here.