Tag Archives: Influencer

Ashley Bruzas is Veronika Stealz, Internet Sensation

Over the last decade, with the rise in presence and popularity of social media platforms, critics have begun to suggest that different means of online technology are working to isolate and hinder human beings on a social level. There has become a large push amongst parents to encourage their children to disconnect from their technological devices in order to properly connect with each other. What these critics often fail to take into consideration, however, is the emergence of online influencers who are taking the digital world by storm, using various online mediums to link together a generation of social media users. They create interest-based communities, and effectively unite the individuals within them. Take Ashley Bruzas, for instance. The Canadian Digital Writer and Content Producer uses the internet to bring together like-minded individuals and interact with them in such a way that transcends social constraints like distance, cultural differences, time zones, and more. Her modern-day adaptation of journalism allows her to share news in a widespread fashion, reaching audiences on a large scale and engaging with followers in an authentic way.

“What I enjoy most about working as a digital writer and content producer is my ability to interact with people. I am a storyteller and through this passion I am able to interact with interesting people, situations and events who are the basis of what I do. I have worked with some of the world’s most well-known and reputable brands and companies as well as some extremely interesting and respected individuals who have shaped me into the person I am today,” tells Bruzas.

Online, followers know her as Veronika Stealz, but in reality, Bruzas is an enthusiastic, talented Digital Writer and Content Producer with an online following that has amassed upward of 85,000 followers to date. Given that her Instagram page had gained a substantial following in the early days of social media use, expanding her personal brand and creating a blog felt like a natural next step in her budding career. Now, using that very blog, WhoIsVeronika.com, Bruzas shares information about different projects she works on, brands that she collaborates with, details about her personal life, captivating images, compelling articles, and much more. The idea for her blog developed in conjunction with the rising popularity of her online alias and when she realized that her followers and other aspiring bloggers could benefit from an in-depth, behind the scenes look at her lifestyle. As a result, she now expertly spearheads an extensive network of fellow bloggers, local influencers, content producers, and writers who engage with her content on a regular basis and communicate with each other accordingly.

As her online influence and popularity rose on social media, Bruzas started to receive requests from a variety of large-scale companies who felt that she was in touch with their target demographic and could help enhance their online exposure. Her expansive network of followers makes her a valuable asset to any company’s marketing strategy and by attending an event or featuring a campaign on her blog, Bruzas helps to adequately grow a company’s online presence and customer base. Since she began incorporating marketing collaborations into her blog, Bruzas has worked with many Canadian brands such as Peace Collective, Converse, Nike, Adidas, Moose Knuckles, and more. Beyond her reach at home, Bruzas has helped enhance the consumer market for international brands like Triangle and Bali Body.

“I have a large network of followers that I grew in Toronto, so attending an event or working on a campaign was valuable for Veronika Stealz to be associated with. I eventually created a media kit that I would pitch to brands, which included some of my past work, relationships, rates, statistics, etc. I would never work with a brand or agency that I do not support and I want my content to be unique and organic in order to keep my follower demographic interested and honest.” she notes

In addition to clothing and apparel companies, however, Bruzas also uses her background in journalism and passion for writing to work with creative agencies like Sweet Dreams Magazine. Marketing gurus within the companies and creative agencies that Bruzas works with are fortunate to foster working relationships with digital writers and content producers like herself as it allows them to appear before an audience they wouldn’t otherwise be able to reach. Typically, they will contact Bruzas and request that she feature their products or services on her social media platforms. The exchange allows her to profit from her business ventures and in turn, allows them to engage with her network of followers. Along the way, she establishes strong business relationships and connections, such as the one she formed with PIQUE, a production studio and creative platform that preserves Canada’s young creative community. When working with PIQUE, founder Imad Elsheikh realized just how valuable Bruzas can be as a brand ambassador and digital writer.

WhoIsVeronika.com, and Ashley’s social alias, Veronika Stealz, have become a prominent source of knowledge within the world of digital writing in Toronto and she is often involved in producing original content for many of Canada’s fast-growing companies. Working with her is so wonderful not only because she is a social and articulate individual, but because she shows every sign of being able to take on any challenge thrown her way. From working with big name apparel companies, to providing popular event coverage in a way that speaks to a wide audience, she provides exceptional skills in digital writing and content production. Ashley has an impressive work ethic and her ability to create content from start to finish makes her an extremely valuable asset to the creative community in Canada and around the world,” remarks Elsheikh.

For Bruzas, the true joy of being a blogger sets in when she gets to work closely with and appear alongside creative minds like hers. Joining in and standing out within a community that creates and promotes consistently interesting, unique content reminds her that she is maximizing her potential as a writer and blogger. She is proving herself to be a force to be reckoned with in the online world and her sharp work ethic places her amongst some of the top Canadian business women of her generation. If you’re curious to see what this talented social media mogul and blogger has to offer, click here to find out: WhoIsVeronika.com.

 

Photo by Tyler Lord

Advertisements

YouTuber Ryan “Bucks” Hughes promotes Cineplex and WorldGaming for large tournament

When Ryan Hughes made his first video on YouTube, he never expected the fame he would achieve from the platform. At the time he was just 17, growing up in the small town of Horsham, England. Like many at that age, he was dealing with the social stresses of teenage years. He also was struggling with anxiety and depression, dealing with what seemed like unsurmountable personal problems at the time. He turned to YouTube as an escape; making videos under the alias “Bucks Fizz” was a way to make his audience laugh and briefly forget about the struggles he was dealing. Now, five years later, Hughes is known internationally as “Bucks”, a celebrated YouTube content creator and social media influencer, and he attributes those difficult years to the success he has today.

Hughes passions for gaming and making videos has led to his YouTube channel having over 400,000 subscribers from all over the world. When he first began his channel, he played a game called Runescape, which his first couple of years using the platform was focused on. As he began to average more views per video, he started to expand his content, playing more video games and making videos about his thoughts and opinions, as well as day-to-day experiences. Eventually, he found he could make a career out of his favorite hobby, and has never looked back.

“I found YouTube as a platform where you could be creative without having to speak, or even show your face if you didn’t want to. Reaching out to an online audience in a situation like this and receiving compliments and support on your work only motivates you to keep striving forward. Growing up through my teens, I was an avid gamer, I use to play games with my friends all the time, which brought the YouTube world of gaming to life, where we watch YouTube for guides, entertainment and more. This then sparks up personalities that you enjoy watching in relation to what you’re interested in, which is and for me, was a very desirable thing,” he said.

Hughes fame and influential power over his audience allows him to work with relevant brands to help grow their customer base. One of these brands was the North American theatre giant, Cineplex. When hosting their Cineplex WorldGaming Canadian Championships this year, they reached out to several influencers to help gain awareness for the competition, “Bucks” was one of those few.

It was a pleasure to work with Ryan and his agency of record Studio 71,” said Oliver Silverstein, Marketing Manager at WorldGaming. “Ryan creates compelling content on his channel and has a very loyal following. We look forward to working with Ryan again in the future.”

Hughes promoted the competition through his videos in August and September of this year. Playing the game Counter Strike: Global Offensive, he was able to inform his viewers of the competition and provide them with information of how to sign up and attend. Although he is based in England, Hughes has a large fan base in North America, which the tournament was open to. Through his campaign, he was able to generate over 200,000 impressions and create awareness for the tournament.

bucks crazy personality
Ryan “Bucks” Hughes

Earlier this year, Cineplex and WorldGaming approached Hughes to promote the competition. They knew with his vast audience and creative videos, he could find a fun and unique way to help promote the tournament. Hughes was happy to generate interest in the tournament, and was invited to the finals in Toronto from September 22nd to 24th, where the winner would take home $90,000. This was the first of its kind for this type of collaboration, as Hughes’ videos are for the entertainment aspect of gaming and are generally watched by those who play for fun, rather than the professionals. The campaign was the ideal way to integrate both the fundamental entertainment side of E-Sports games and the professional side.

“E-Sports is such a huge and increasingly dominating part of our community, and I want to support it in so many ways. Being offered this position to promote such a large tournament was an honor and beneficial to myself to shed my personal light on it. Although I’m more on the entertainment side of CS:GO opposed to the professional scene, I always look up to the professionals who are very talented in what they do. I wanted to make this video to promote a huge tournament and be involved in such a spectacular event,” said Hughes.

Hughes believes it is crucial that both the entertainment and creative side of E-Sports games, where people such as himself create entertaining videos about the games collaborate with the professional side. They are completely different to each other, the professional scene’s target audience are those who take the game very seriously, whereas the entertainment scene has a more relaxed approach, targeting a huge amount of people who just enjoy playing every so often. To combine both these huge audiences together builds our community, both synergise and help each other.

Hughes enjoyed being able to be seen as a professional for the promotion. In his initial video promoting the tournament, Hughes continued his trademark enthusiastic act, but used extensive use of sound and lighting in front of the camera to create an elite atmosphere to give insight into how “crazy” it would be to enter and win such a tournament, with a huge prize pool of $90,000. He also had to have a player photo taken, as well as work closely with other professionals of Counter Strike: Global Offensive, a favorite game for the influencer.

“I took this promotion very seriously as it’s not often to see such a collaboration. I wanted my audience to feel the professionalism, just like an average tennis player would feel how great their sport’s top athletes were,” he said.

Collaborating with Cineplex and WorldGaming was just a fraction of Hughes’ success in the past year. He was sent to Australia with PAX to have a meet and greet with fans and meet other successful social influencers, and he worked with SkinSilo to promote the platform and once again use his brand to create awareness. Despite such success, his humble beginnings are still a part of him, as he is thankful to do what he loves each day.

“If it wasn’t for finding this passion and expanding my hobby into what it has become today, I’m not quite sure where I’d be in life. It’s changed everything, from all those years ago where I feared any form of social confrontation, leaving the house, self-confidence. This has a very big impact on how seriously I take what I do. I know a lot of people that will just simply ‘put off a video’ due to being a little tired or busy, whereas I’ll stay up through all ends of the night if I have to in order to finish a project for my planned distribution time,” Hughes concluded.

Anja Ellam captivates audiences with her writing of new film “The Woods”

There is one thing about her that shines above all else: she is an entertainer. She is extremely multi-talented, and uses her writing and acting skills to captivate audiences around the world, whether through film, YouTube, or various social media platforms. There is truly no limit to what she can accomplish.

Ellam has tens of thousands of followers on her Instagram, with a strong impact on Twitter as well, and as an influencer has helped many companies and shows gain a following and audience. Working with AwesomenessTV, both her writing and influencing skills have boosted the show to have millions of views. With the extremely popular app, the ArsenicTV Snapchat story gets over 500,000 views daily, and as a host and influencer for the show, Ellam is a large part of that. However, it was with the film The Woods where Ellam’s impressive natural writing talents became truly evident to worldwide audiences.

“Relationships between siblings can be complicated, especially if they’re teenagers. I wanted to show why the older sister in the film was so angry, because this is a common conflict between sisters,” said Ellam.

The Woods tells the story of two sisters at a party, who get lost in the woods while leaving. The film is about two sisters who get lost in the woods while leaving a party. They quickly realize they’re lost and will have to work together to get out, and push through the fighting and angst between them.

“I wanted to do something simple: two characters, one location,” Ellam described. “The sisters’ relationship is based on my sisters and my relationship.”

Ellam wrote the film entirely by herself. Originally, she wanted to experiment with her writing and work on a project that her friends could be a part of. She wrote the script while trying to think of the simplest way to make a short, but the story developed the more she wrote.

“The story is all dialogue driven which is a fun challenge for me as a writer. I also ended up directing it, which is something I’m not familiar with but my team believed in me, and I did know the script and the vision, so I hope the viewers can see it too,” she said.

Viewers definitely see the vision. The film has gone on to be shown at several prestigious international film festivals.  After premiering at the UK Monthly Film Festival, Ellam won the new filmmakers award at the Mediterranean Film Festival (MedFF). It also was just selected as a semi-finalist for the Miami Epic Trailer Festival.

“It’s a really amazing feeling that the film has been so well-received. It’s one thing to write something that people like ,but actually making it and still having people want to watch it is really cool. I know that sounds weird to say, but we did this on a very small budget with only one shooting day. It’s nerve racking because if something doesn’t work it’s almost like you can’t redo it. I’m glad people think we were able to do a good job. It’s had to get your vision across so I’m glad people saw what we were going for,” Ellam said.

All those that worked with Ellam on the film immediately saw that she was an extraordinary writer, and all of the success that the film has received could never have been possible without the vision and talent she brought with her. Maxwell Peters, a Los Angeles based Screenwriter, Director, and Producer, produced The Woods. He says her commitment to the film made it the success that is it.

“Over the course of the past two years I’ve worked with Anja on multiple projects. Most recently I produced her short film The Woods, which she wrote and directed. Anja is easy to work with and had a firm grasp on what she was doing. She worked with her actors with ease and was able to get wonderful performances out of all of them, aside from that she was able to work with crew in an effective and efficient manner,” said Peters.

Even without all the accolades and awards, the experience of writing The Woods was unforgettable for Ellam. She knew what she wanted to do from the beginning, and using her creativity, she was able to make something unforgettable for audiences as well. The film even has a twist ending, which was just plain fun for Ellam to write.

“I liked writing the ending the best. I didn’t know how I was going to end it at first, but I knew I wanted it to be unexpected. I had a lot of fun experimenting with different ending options,” said Ellam. “I took this ending honestly because I think happy endings are boring. I considered having them not make it out but I thought leaving it a little more open ended was a bit more surprising. I love twist endings.”

Be sure to check out what happens to the two sisters by seeing Ellam’s fabulous work in The Woods.