Tag Archives: Content Writer

Ashley Bruzas is Veronika Stealz, Internet Sensation

Over the last decade, with the rise in presence and popularity of social media platforms, critics have begun to suggest that different means of online technology are working to isolate and hinder human beings on a social level. There has become a large push amongst parents to encourage their children to disconnect from their technological devices in order to properly connect with each other. What these critics often fail to take into consideration, however, is the emergence of online influencers who are taking the digital world by storm, using various online mediums to link together a generation of social media users. They create interest-based communities, and effectively unite the individuals within them. Take Ashley Bruzas, for instance. The Canadian Digital Writer and Content Producer uses the internet to bring together like-minded individuals and interact with them in such a way that transcends social constraints like distance, cultural differences, time zones, and more. Her modern-day adaptation of journalism allows her to share news in a widespread fashion, reaching audiences on a large scale and engaging with followers in an authentic way.

“What I enjoy most about working as a digital writer and content producer is my ability to interact with people. I am a storyteller and through this passion I am able to interact with interesting people, situations and events who are the basis of what I do. I have worked with some of the world’s most well-known and reputable brands and companies as well as some extremely interesting and respected individuals who have shaped me into the person I am today,” tells Bruzas.

Online, followers know her as Veronika Stealz, but in reality, Bruzas is an enthusiastic, talented Digital Writer and Content Producer with an online following that has amassed upward of 85,000 followers to date. Given that her Instagram page had gained a substantial following in the early days of social media use, expanding her personal brand and creating a blog felt like a natural next step in her budding career. Now, using that very blog, WhoIsVeronika.com, Bruzas shares information about different projects she works on, brands that she collaborates with, details about her personal life, captivating images, compelling articles, and much more. The idea for her blog developed in conjunction with the rising popularity of her online alias and when she realized that her followers and other aspiring bloggers could benefit from an in-depth, behind the scenes look at her lifestyle. As a result, she now expertly spearheads an extensive network of fellow bloggers, local influencers, content producers, and writers who engage with her content on a regular basis and communicate with each other accordingly.

As her online influence and popularity rose on social media, Bruzas started to receive requests from a variety of large-scale companies who felt that she was in touch with their target demographic and could help enhance their online exposure. Her expansive network of followers makes her a valuable asset to any company’s marketing strategy and by attending an event or featuring a campaign on her blog, Bruzas helps to adequately grow a company’s online presence and customer base. Since she began incorporating marketing collaborations into her blog, Bruzas has worked with many Canadian brands such as Peace Collective, Converse, Nike, Adidas, Moose Knuckles, and more. Beyond her reach at home, Bruzas has helped enhance the consumer market for international brands like Triangle and Bali Body.

“I have a large network of followers that I grew in Toronto, so attending an event or working on a campaign was valuable for Veronika Stealz to be associated with. I eventually created a media kit that I would pitch to brands, which included some of my past work, relationships, rates, statistics, etc. I would never work with a brand or agency that I do not support and I want my content to be unique and organic in order to keep my follower demographic interested and honest.” she notes

In addition to clothing and apparel companies, however, Bruzas also uses her background in journalism and passion for writing to work with creative agencies like Sweet Dreams Magazine. Marketing gurus within the companies and creative agencies that Bruzas works with are fortunate to foster working relationships with digital writers and content producers like herself as it allows them to appear before an audience they wouldn’t otherwise be able to reach. Typically, they will contact Bruzas and request that she feature their products or services on her social media platforms. The exchange allows her to profit from her business ventures and in turn, allows them to engage with her network of followers. Along the way, she establishes strong business relationships and connections, such as the one she formed with PIQUE, a production studio and creative platform that preserves Canada’s young creative community. When working with PIQUE, founder Imad Elsheikh realized just how valuable Bruzas can be as a brand ambassador and digital writer.

WhoIsVeronika.com, and Ashley’s social alias, Veronika Stealz, have become a prominent source of knowledge within the world of digital writing in Toronto and she is often involved in producing original content for many of Canada’s fast-growing companies. Working with her is so wonderful not only because she is a social and articulate individual, but because she shows every sign of being able to take on any challenge thrown her way. From working with big name apparel companies, to providing popular event coverage in a way that speaks to a wide audience, she provides exceptional skills in digital writing and content production. Ashley has an impressive work ethic and her ability to create content from start to finish makes her an extremely valuable asset to the creative community in Canada and around the world,” remarks Elsheikh.

For Bruzas, the true joy of being a blogger sets in when she gets to work closely with and appear alongside creative minds like hers. Joining in and standing out within a community that creates and promotes consistently interesting, unique content reminds her that she is maximizing her potential as a writer and blogger. She is proving herself to be a force to be reckoned with in the online world and her sharp work ethic places her amongst some of the top Canadian business women of her generation. If you’re curious to see what this talented social media mogul and blogger has to offer, click here to find out: WhoIsVeronika.com.

 

Photo by Tyler Lord

Writer Guilherme Ribeiro has always aimed to make a difference in society

Guilherme Ribeiro has been writing since he was just a child. Growing up in Rio de Janeiro, Brazil, his marks in school were always best in the subjects of Portuguese, History and Geography, all writing based, constantly impressing his teachers with his compositions and use of words. It was always easier for him to write about something or draw a cartoon character rather than trying things in math or the sciences. Even at a young age, writing was his passion, and after getting his first computer at the age of eight, he started developing both his writing and online savvy. It was therefore a natural progression for him to eventually become an online content writer, and now he is one of Brazil’s best.

Ribeiro has impressed many with his writing in many mediums and genres. He has written news articles, travel blogs, and television documentaries. He has helped build up websites and has impressive social media knowledge. His work on the new music project Welocalize, as well as Mastercard Priceless Rio, Toxic Rio, and Globo TV network, just a few of the highlights of his esteemed career.

“I can see myself now in a highlight moment of my career. I found my way on writing about entertainment, music and content for e-commerce and I really believe that’s the way conventional writers will renew themselves and find another alternative to make money and get in touch with readers. I’m working for important clients, sometimes signing my name on articles, others just working with content editing, and creative input for online stores and apps,” said Ribeiro.

Before getting to this point, however, Ribeiro worked to earn the reputation he now has. Part of this involved his work with TV PUC and his award-winning show. The TV show Paternidade Ausente, Histórias Incompletas revealed an important issue for the Brazilian society and could open a discussion about paternity.

“Guilherme had good writing skills that could improve his journalistic knowledge during his time at TV PUC. He participated as a reporter in the most awarded TV show in TV PUC, so was an overall good and enriching experience,” said Carmen Petit, Ribeiro’s coordinator during his time at TV PUC.

According to the Brazilian Institute of Geography and Estatistic (IBGE), about 9 per cent of children born in 2008 were not registered. The following year, the Brazilian government undertook to zero the number of sub-registrations. They occur when a child is born and does not have the birth certificate made in the same year or within three months of the following year. The distance between the registries and the houses, a common problem in regions of North-Northeastern Brazil, helps to explain the occurrence of sub-registries. Another reason is the lack of knowledge of the free document. In addition, many children are late registered by the mother’s shame in assuming the father’s omission. Of every four birth certificates registered in the country, one does not have the father’s name. The percentage was estimated by the University of Brasilia (UnB), which crossed data of one hundred and eighty-three thousand certificates of notaries in the city and compared them with IBGE figures on children outside the marriage. Paternidade Ausente, Histórias Incompletas speaks about paternal recognition, paternity investigation, and the relationship between parents and children.

“This is such an important subject almost not explored by Brazilian media. When it was released, I was selected by my boss to be the reporter.  I was one of the producers and reporters, and we made the show from scratch, which was a huge thing for me at the time,” said Ribeiro. “We got so many good results. This TV show was the most awarded show in the history of TV PUC and I could believe I had future as a writer at this time. I learned a lot from my bosses and I wanted to use my skills and desire to make a difference and to create a good content for our society.”

As the reporter and producer of the TV show, Ribeiro was responsible for finding characters, collecting data from institutes, universities, doing the research, and helping to find the best lead for this compelling story. He wrote the script along with another reporter while being supervised by an editor chief. Content was aired by TV PUC in Pay TV, for educational and social communication purposes. The show is still available online, on the TV PUC website.

“When the show started winning awards, I felt I would have a promising future as a writer. We currently have four awards, two of them from a respectful academy for feature films in Brazil, Gramado Film Festival. It was such a pleasure to travel to this small town in the South part of the country to receive two awards, the Best Report of Brazilian University Television and the Best Video of the whole category of Brazilian University Television, both in the 18th edition of Gramado Cine Vídeo Festival in 2010,” Ribeiro described.

Now, almost eight years later with many successful projects on his resume, that initial success from his time at TV PUC was the beginning of Ribeiro’s outstanding career. He has always shown not only a dedication, but a passion for what he does, making him the extraordinary writer he is today.

Photo: Márcia Antabi (left), Guilherme Ribeiro (center), and Mariana Moreno (right) working with TV PUC