Over the last decade, with the rise in presence and popularity of social media platforms, critics have begun to suggest that different means of online technology are working to isolate and hinder human beings on a social level. There has become a large push amongst parents to encourage their children to disconnect from their technological devices in order to properly connect with each other. What these critics often fail to take into consideration, however, is the emergence of online influencers who are taking the digital world by storm, using various online mediums to link together a generation of social media users. They create interest-based communities, and effectively unite the individuals within them. Take Ashley Bruzas, for instance. The Canadian Digital Writer and Content Producer uses the internet to bring together like-minded individuals and interact with them in such a way that transcends social constraints like distance, cultural differences, time zones, and more. Her modern-day adaptation of journalism allows her to share news in a widespread fashion, reaching audiences on a large scale and engaging with followers in an authentic way.
“What I enjoy most about working as a digital writer and content producer is my ability to interact with people. I am a storyteller and through this passion I am able to interact with interesting people, situations and events who are the basis of what I do. I have worked with some of the world’s most well-known and reputable brands and companies as well as some extremely interesting and respected individuals who have shaped me into the person I am today,” tells Bruzas.
Online, followers know her as Veronika Stealz, but in reality, Bruzas is an enthusiastic, talented Digital Writer and Content Producer with an online following that has amassed upward of 85,000 followers to date. Given that her Instagram page had gained a substantial following in the early days of social media use, expanding her personal brand and creating a blog felt like a natural next step in her budding career. Now, using that very blog, WhoIsVeronika.com, Bruzas shares information about different projects she works on, brands that she collaborates with, details about her personal life, captivating images, compelling articles, and much more. The idea for her blog developed in conjunction with the rising popularity of her online alias and when she realized that her followers and other aspiring bloggers could benefit from an in-depth, behind the scenes look at her lifestyle. As a result, she now expertly spearheads an extensive network of fellow bloggers, local influencers, content producers, and writers who engage with her content on a regular basis and communicate with each other accordingly.
As her online influence and popularity rose on social media, Bruzas started to receive requests from a variety of large-scale companies who felt that she was in touch with their target demographic and could help enhance their online exposure. Her expansive network of followers makes her a valuable asset to any company’s marketing strategy and by attending an event or featuring a campaign on her blog, Bruzas helps to adequately grow a company’s online presence and customer base. Since she began incorporating marketing collaborations into her blog, Bruzas has worked with many Canadian brands such as Peace Collective, Converse, Nike, Adidas, Moose Knuckles, and more. Beyond her reach at home, Bruzas has helped enhance the consumer market for international brands like Triangle and Bali Body.
“I have a large network of followers that I grew in Toronto, so attending an event or working on a campaign was valuable for Veronika Stealz to be associated with. I eventually created a media kit that I would pitch to brands, which included some of my past work, relationships, rates, statistics, etc. I would never work with a brand or agency that I do not support and I want my content to be unique and organic in order to keep my follower demographic interested and honest.” she notes
In addition to clothing and apparel companies, however, Bruzas also uses her background in journalism and passion for writing to work with creative agencies like Sweet Dreams Magazine. Marketing gurus within the companies and creative agencies that Bruzas works with are fortunate to foster working relationships with digital writers and content producers like herself as it allows them to appear before an audience they wouldn’t otherwise be able to reach. Typically, they will contact Bruzas and request that she feature their products or services on her social media platforms. The exchange allows her to profit from her business ventures and in turn, allows them to engage with her network of followers. Along the way, she establishes strong business relationships and connections, such as the one she formed with PIQUE, a production studio and creative platform that preserves Canada’s young creative community. When working with PIQUE, founder Imad Elsheikh realized just how valuable Bruzas can be as a brand ambassador and digital writer.
“WhoIsVeronika.com, and Ashley’s social alias, Veronika Stealz, have become a prominent source of knowledge within the world of digital writing in Toronto and she is often involved in producing original content for many of Canada’s fast-growing companies. Working with her is so wonderful not only because she is a social and articulate individual, but because she shows every sign of being able to take on any challenge thrown her way. From working with big name apparel companies, to providing popular event coverage in a way that speaks to a wide audience, she provides exceptional skills in digital writing and content production. Ashley has an impressive work ethic and her ability to create content from start to finish makes her an extremely valuable asset to the creative community in Canada and around the world,” remarks Elsheikh.
For Bruzas, the true joy of being a blogger sets in when she gets to work closely with and appear alongside creative minds like hers. Joining in and standing out within a community that creates and promotes consistently interesting, unique content reminds her that she is maximizing her potential as a writer and blogger. She is proving herself to be a force to be reckoned with in the online world and her sharp work ethic places her amongst some of the top Canadian business women of her generation. If you’re curious to see what this talented social media mogul and blogger has to offer, click here to find out: WhoIsVeronika.com.
Photo by Tyler Lord