Guilherme Ribeiro has been writing since he was just a child. Growing up in Rio de Janeiro, Brazil, his marks in school were always best in the subjects of Portuguese, History and Geography, all writing based, constantly impressing his teachers with his compositions and use of words. It was always easier for him to write about something or draw a cartoon character rather than trying things in math or the sciences. Even at a young age, writing was his passion, and after getting his first computer at the age of eight, he started developing both his writing and online savvy. It was therefore a natural progression for him to eventually become an online content writer, and now he is one of Brazil’s best.

Ribeiro has impressed many with his writing in many mediums and genres. He has written news articles, travel blogs, and television documentaries. He has helped build up websites and has impressive social media knowledge. His work on the new music project Welocalize, as well as Mastercard Priceless Rio, Toxic Rio, and Globo TV network, just a few of the highlights of his esteemed career.

“I can see myself now in a highlight moment of my career. I found my way on writing about entertainment, music and content for e-commerce and I really believe that’s the way conventional writers will renew themselves and find another alternative to make money and get in touch with readers. I’m working for important clients, sometimes signing my name on articles, others just working with content editing, and creative input for online stores and apps,” said Ribeiro.

Before getting to this point, however, Ribeiro worked to earn the reputation he now has. Part of this involved his work with TV PUC and his award-winning show. The TV show Paternidade Ausente, Histórias Incompletas revealed an important issue for the Brazilian society and could open a discussion about paternity.

“Guilherme had good writing skills that could improve his journalistic knowledge during his time at TV PUC. He participated as a reporter in the most awarded TV show in TV PUC, so was an overall good and enriching experience,” said Carmen Petit, Ribeiro’s coordinator during his time at TV PUC.

According to the Brazilian Institute of Geography and Estatistic (IBGE), about 9 per cent of children born in 2008 were not registered. The following year, the Brazilian government undertook to zero the number of sub-registrations. They occur when a child is born and does not have the birth certificate made in the same year or within three months of the following year. The distance between the registries and the houses, a common problem in regions of North-Northeastern Brazil, helps to explain the occurrence of sub-registries. Another reason is the lack of knowledge of the free document. In addition, many children are late registered by the mother’s shame in assuming the father’s omission. Of every four birth certificates registered in the country, one does not have the father’s name. The percentage was estimated by the University of Brasilia (UnB), which crossed data of one hundred and eighty-three thousand certificates of notaries in the city and compared them with IBGE figures on children outside the marriage. Paternidade Ausente, Histórias Incompletas speaks about paternal recognition, paternity investigation, and the relationship between parents and children.

“This is such an important subject almost not explored by Brazilian media. When it was released, I was selected by my boss to be the reporter.  I was one of the producers and reporters, and we made the show from scratch, which was a huge thing for me at the time,” said Ribeiro. “We got so many good results. This TV show was the most awarded show in the history of TV PUC and I could believe I had future as a writer at this time. I learned a lot from my bosses and I wanted to use my skills and desire to make a difference and to create a good content for our society.”

As the reporter and producer of the TV show, Ribeiro was responsible for finding characters, collecting data from institutes, universities, doing the research, and helping to find the best lead for this compelling story. He wrote the script along with another reporter while being supervised by an editor chief. Content was aired by TV PUC in Pay TV, for educational and social communication purposes. The show is still available online, on the TV PUC website.

“When the show started winning awards, I felt I would have a promising future as a writer. We currently have four awards, two of them from a respectful academy for feature films in Brazil, Gramado Film Festival. It was such a pleasure to travel to this small town in the South part of the country to receive two awards, the Best Report of Brazilian University Television and the Best Video of the whole category of Brazilian University Television, both in the 18th edition of Gramado Cine Vídeo Festival in 2010,” Ribeiro described.

Now, almost eight years later with many successful projects on his resume, that initial success from his time at TV PUC was the beginning of Ribeiro’s outstanding career. He has always shown not only a dedication, but a passion for what he does, making him the extraordinary writer he is today.

Photo: Márcia Antabi (left), Guilherme Ribeiro (center), and Mariana Moreno (right) working with TV PUC