All posts by pressva

Australian actress Natasha St. Clair-Johnson stars in new film ‘Incall’

November 2, 2017 pressva Leave a comment

NatashaStClairJohnson-2006 — Natasha St. Clair-Johnson, photo by KAT TUOHY PHOTOGRAPHY

“Acting is the one way that I feel free to be myself,” said Natasha St. Clair Johnson. The Australian native has an innate talent, and has loved performing for almost her entire life. As a child, she wanted to be like the people she saw on-screen, but as she grew, this desire became much fiercer. She wanted to tell stories; she wanted to show the wonderful and painful aspects of what it means to be human; she wanted to make a difference with the best way she knew how. Acting became her focus, and performing her way of life. Now, she is one of Australia’s leading actresses, and the passion she feels for what she does is the same as it was when she began her career.

While working her way to the top, St. Clair-Johnson worked on several extremely successful projects, showing her home country and the world why she is so formidable. In the feature film Birthday, the actress has the critical role of a social-worker. Her work led the film to be selected for the highly-prestigious Cannes Film Festival, where it took home the top award for Best Actress in a Foreign Film. Similar success followed with her film Prized, where she co-stars with ‘Twitch’ aka Stephan Boss from So You Think You Can Dance and currently the popular DJ on The Ellen Degeneres Show, as well as the movie Shang, playing a seductive vampire and showing audiences how versatile of an actress she truly is.

“The thrill of performing is like nothing else for me. With film and theatre being such different mediums, they both still give me joy. Being on set has an intimacy, a rawness, and a realism to it,” said St. Clair-Johnson.

Audiences can also look forward to St. Clair-Johnson’s performance in the highly-anticipated film Incall. The film tells the story of a wealthy house wife who gets more than she bargained for when a call girl changes the course of her day into something completely unexpected. It explores ideas of sexuality, power, feminism, and manipulation, with three women all appearing as different facets of what is it to be the modern woman.

“Not many films like to show women that are sexual and strong. It’s considered taboo, and commonly mistaken to be either an excuse for woman to behave in an explicit nature or to get attention. Our film is more about the mind games between people. It’s not about seeing anything happen but the suggestion,” St. Clair-Johnson described.

The film is centered around St. Clair-Johnson’s character and what happens to her over the course of one day. It is a window into the perverse intimacy she enjoys. She is an elegant, well-dressed, poised woman with a dark side. Although she appears to be one way to others, her inner desires are quite different from the persona she displays. She has a certain way about her that can be disarming, which is what the directors were looking for in St. Clair-Johnson’s performance. She perfectly personifies the complicated character, with a hint of possible danger, as you can’t always be sure where the character might take the conversation or situation she is in.

While many films explore a male and female dynamic, Incall involves two strong female characters. These characters are not necessarily attracted to each other, but rather show how they manipulate, judge, and control each other. It is about ego and power. St. Clair-Johnson’s character is the instigator of the events. Therefore, when the director was looking for someone for such an important and complicated role, she knew she had to find someone with immense talent.

“Natasha is gifted and hard working. She always gives 100 per cent to every take and patience beyond what would be required of her. It is a pleasure working with her on and off set. She is very personable. Her unique choices make her an outstanding actress. She has a subtle but compelling ability to seek the nuances in her characters’ behavior, with an unlimited range and keen understanding of the complexities of the characters’ relationships,” said Rachael Murphy, Writer and Director of Incall.

Murphy approached St. Clair-Johnson when she began casting. She knew that she wanted the actress as her leading character to make her film a success. St. Clair-Johnson was happy to take on a role in an all-female film. During the shoot, she found herself being taken away with what was happening. She knew exactly where to go with her character, completely embodying her. She would utilize subtle and exciting exchanges between her co-star and herself, opening up her creative juices. With every script she works on, the actress takes the time to analyze it. She figures out the exact motives behind each of her characters’ choices. For Incall, she worked those choices into her performance flawlessly, displaying intimacy, and passive-aggressive behavior simultaneously.

In addition to acting, St. Clair-Johnson also took on an executive producer role for the film. Although she had never done this before, she was excited to learn about the job, knowing the experience behind-the-scenes would help make her an even better actress. She was able to find the perfect balance between her role as an actress and her executive producing responsibilities, and found herself watching every take and staying engaged in all areas of the film production.

“This project gave me artistic freedom to play with whatever choices I wanted. I was to carry the film and I loved the responsibility of that. Especially showcasing myself in a film that is strongly focused on women. My team and I knew that it would be topical and the LGBT community would also be interested. We were recently approached by a film festival exclusively showcasing films produced and starring woman. It’s an honor,” said St. Clair-Johnson.

Incall is currently in post-production with a release date set for 2018 into the film festival circuit, and then onwards to national release in the United States and Australia. It is also expected to make its way to several Australian television networks, and streaming services such as Amazon Prime, Netflix, YouTube, and Hulu in the short film category. If you get a chance, make sure to check out St. Clair-Johnson’s stellar performance.

Motion Graphics Design, Television

Ana Lossada inspires children to live healthy lives with work at Disney

November 2, 2017 pressva Leave a comment

Despite having an interest in the arts from an early age, Ana Lossada never really thought she would have a future in the field. As a child, she enjoyed drawing and painting as most children do, but she also enjoyed sports, dance, and playing with friends. Creativity was an instinct for her, she was never conscious of it. As she began to grow, her other interests slowly started fading away, but art was her constant. She started to realize that she could pursue a career in the arts and do what she loved every day. It was this realization that changed her life, and now, as an internationally sought-after motion graphics designer, she has never looked back.

“As a kid, I never really saw it as a ‘this is what I want to do when I grow up’ type of thing. Doing creative things simply came to me very easily and effortless an. Besides being the artsy kid in school, I have always loved watching cartoons and also movies filled with action, sci-fi and a whole lot of visual effects. These tendencies worked out, as my art interests led me to pursue a career in the digital media world,” said Lossada.

Throughout her esteemed career, Lossada has worked with some of the world’s most well-known production companies and television shows. She recently collaborated with Disney to create the opening theme for the new show Raven’s Home, a spin-off of their older classic That’s So Raven. Premiering earlier this summer, the opening garnered a lot of media attention, and Lossada’s work is a large part of that. A similar experience occurred with Lossada’s work on the opening of Netflix’s hit show Atypical, where Lossada perfectly captured the autistic main character’s tendencies and feelings in her work. All that work alongside the designer are impressed with what she can do.

“Throughout my career I have worked with many talented designers and no one comes across like Ana has. Not only does she have amazing technical skills when it comes to handling computer software, she has a natural ability as an artist and illustrator. She is incredibly dedicated and gives her best in every single project. Her hard work will lead her to an incredible career,” said KA Batcha, who worked with Lossada on The Walking Dead: The Journey So Far, a thrilling recap of the first six seasons of AMC’s iconic series The Walking Dead.

Despite such success, one of the highlights of Lossada’s career is her work with Disney Jr. on their “Be Inspired” spot. The concept of the project was to encourage children to live healthy active lifestyles with promotional videos showing easy exercises that kids can follow along with, designed in the setting of the Disney classic The Lion King. The project was an immense success, and at only 23, Lossada showed one of the largest and most renowned production companies in the world, Disney, that she was extraordinarily talented.

After the success of Be Inspired with the Lion Guard, Disney wanted to team up with Lossada once again, this time with the spot Be Your Best with Miles, featuring the character Miles from Miles from Tomorrowland, a popular children’s show for the network. This segment is a 2-minute spot in which cartoon Miles and “real” Miles are compared side to side, teaching us how to live a healthy lifestyle by following a healthy diet and exercising frequently.

“The way children eat from a very young age impacts their growth and health throughout their childhood, and for the rest of their lives. A healthy diet and good nutrition are critical in preventing some of the issues and illnesses that are caused by bad nutrition, such as nutrient deficiencies, poor bone health, increased risk of injuries, poor academic performance and increased risk of eating disorders. Teaching children how important a healthy nutrition is and also the importance of a vigorous fitness routine throughout their childhood years will lay a base for a healthier and fulfilling life,” said Lossada.

The music video with exercises are currently being aired on Disney Junior worldwide. Each exercise video has over 60,000 views on YouTube alone, and the music video “Teke Ruka Teleza” has over 250,000. Such success could not have been possible without Lossada’s contributions.

Working with her team at Big Machine, Lossada helped design and animate the main title for the spot. Additionally, she needed to create modern and stylized split-screen graphics for the spot and also a UI/UX interface graphic that explained what audiences were seeing on screen. She did all this using her own unique style, as she is known for her distinctive artistry. Her artwork speaks strongly to people, and with Be Your Best with Miles, it has resonated with children around the globe.

While creating the video spots, all of Lossada’s skills were put to use, from designing to illustrating and even animating. Not only was she leading the team, but she was also working on the live action set as well, ensuring her graphics would perfectly transition with the live footage.

To generate ideas and inspiration for the project, Lossada watched an episode of Miles from Tomorrowland. Upon doing so, she noticed there were many simple shape designs in the show, primarily hexagons. This is therefore the primary element seen throughout the whole Lossada’s work on Be Your Best with Miles. She used it for overlay shots, for example the scene where Miles analyzes a breakfast kitchen, for transitional designs between live-action Miles and character Miles, and lastly for the split screens where they are seen together. Such attention to detail is what makes Lossada one of the best, and while working on Be Your Best with Miles, her co-workers were able to see all of talents really shine. Not only does she have the technical skills when it comes to mastering any software, but she also possesses the innate natural ability to design and illustrate.

“Working on Be Your Best with Miles was very fun. Mainly, because we had to find activities and exercises performed by the live-action Miles and compared it to the 3D character Miles,” said Lossada.

No matter what she takes on, Lossada puts everything she has into her work. This is not for the accolades or awards, but for a passion for what she does. She is a perfectionist in the best way. When people enjoy what she has produced, she knows she is doing what she was meant to do.

“I take a great deal of pride in my work and do everything I can to ensure every aspect of each project I touch is perfect, so it truly means a lot when people acknowledge the quality of my projects. Seeing the look of astonishment on their faces as they wonder how exactly I animated and designed these various projects makes all of the hard work worthwhile. I have always believed that the entertainment industry, particularly the creative side of the business, can convey powerful emotions and messages. It is my goal to use my knowledge and skillset to bring these feelings and experiences to the general public and leave an everlasting mark on the industry,” said Lossada.

She is already well on her way. Watch Lossada’s tremendous work in Be Your Best with Miles here.

Behind the Scenes, Film, international Talent, Intetnational Films, Reviews, Interviews & Features!, Technology, VFX Artist

THE DESIGN 7 OF LOVE: JAMES CHEN

October 27, 2017 pressva Leave a comment

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Filmmakers are always searching for a better way to communicate the message and feeling of a story. The characters found in their creations are a means for the viewer to identify the experiences and emotions in their own lives, or the ones they hope to avoid. In the upcoming feature film Design 7 of Love, the filmmakers took advantage of the vision and talent of VFX Artist James Chen to manifest the state of mind of one of the central characters in a very disorienting situation. The film connects the unexpected association of architecture and emotions, or perhaps more accurately…the effect of these on one’s mind. Using state of the art technology in CG, they enlisted Hi-Organic Motiongraphics to do what so many productions desire, to display that which cannot be filmed. Taking a key role in this, Chen worked on some of the most surreal moments in the film. The integration of this tool and the cooperation between artist like Chen and filmmakers continues to be the type of visuals to moviegoers that were nonexistent until the last several years. While CG has allowed the creators of these films to display almost any scenario on screen, the role of artists like James Chen is to make them so real that we almost question our own senses.

The VFX work which James was charged with creating is integral to telling Design 7 of Love properly. One must understand the surreal nature of the storyline in order to appreciate how important Chen’s work on the film was. Yet, even prior to this one must understand that the word “design” in Chinese has two meanings. The first is the dictionary definition meaning “to decide upon the look and functioning of (a building, garment, or other object)”, the second is “to set up someone or something, in a relatively negative way.” The word “design” in this film has both of the meanings in many cases, especially when everyone is trying to “design” a scenario or situation in order to “set up” someone in the emotional world. The beautiful protagonist of the story is Doris, an interior Designer. Her ex-boyfriend Bartz hopes to repair their relationship by providing her with a senior designer position in the architecture studio where he works. This only serves to enrage Emma, the company’s other designer who seems to have feeling towards Bartz. The studio’s pitching process to a hotel goes smoothly as Doris’ presentation impresses the hotel’s young owner Mark, both with her design concept and herself. Doris suddenly becomes the studio’s hot shot. The studio owner Andrew hopes to ensure the company’s revenue by landing the hotel as a client. To achieve this, he encourages (essentially orders) Doris to starting dating Mark. Doris pretends to date Mark to justify her cold actions towards Bartz, leaving Bartz devastated and also making Mark more and more confused. Doris does not fully accept nor deny either of the two men’s pursuits. As the relationship between the characters becomes more and more complex, Doris’ mind world starts to twist. In a congruent fashion, all her “designs” metaphorically turn her vision of this supposed “beautifully designed” city into a pile of monstrosity, reflecting what’s in her own mind. In the end, Doris, Bartz, Mark, Andrew, Emma, and the other two studio staff [Chang and Chiz] all have their own “design” to “set someone up” in love or other affairs. The director of Design 7 of Love even created a scene in which all the characters act like they are “actors” instead of film characters, conveying to the audience “being set up.” The overall theme is that what we label “love” may actually be the result of a “design.” It’s the ability to see the merging of imagination of the mind (brought about by the emotional turmoil) that becomes part of reality that James manifested for the film. Doris’ main work objective is to provide new design to the hotel to make it a part of Taipei’s new “world design capital” title, but her emotional state has become chaotic and unstable as a result of her complex social relationship. When she wants to make things more clear, more simple, more “designed”, the outside world becomes more complex. This resulted in an approach that Chen describes as “anti-beauty.”

An ideal example of this is in the “Growing Monstrosity” scenes. So called because of the evolving appearance of the city, these changes are a direct effect of the chaos in the emotional state of Doris. Window fences, excessed vent pipes, and poles start to grow from the walls of the street view instead of beautiful decorations. These reflects the character’s mind. Metaphoric steel fences appear as a sign of Doris’ insecurity. James and the team came up with 40 base mechanical objects which were considered elemental to a structure, from factory pipes to a variety of small metal fences to serve as parts pool. The combination of the objects and scripted sequence transformation animation created a large number of wall structures with different shapes, providing a sufficient amount of complexity for the “growing monster” atmosphere in a fast way. The “shattered dream” scene contains CG environment and VFX with green screen footage. Doris is seen standing on a ladder made of piano keys, enjoying the “beautiful dream” environment which reflects her feeling at the time. The scene is designed to have a full CG environment. Later in the film the scene starts to collapse with every step she runs on the ladder as the dream becomes a nightmare. James states, “My colleagues and I utilized a vast amount of relief sculpture photo and traced them onto the models with Zbrush to enhance the details which made the Thinking Particles-powered fragmentation FX more convincing and beautiful.”

Hi-Organic Motiongraphics Kai-Zhen Lee was FX Lead on the film and explains what made Chen such an asset, stating, “James has experienced a vast variety of CG animation positions which made him very resourceful when facing technical difficulties. He often provided quick and sometimes unorthodox solutions for FX problems regarding the interactions between software functions from time to time. It was thanks to his knowledge, experience, and ingenuity that we were able to create such a unique look for Design 7 of Love.” A result of this was the film’s nomination for “Best Visual Effects” at the prestigious 51^st Golden Horse Awards. With over fifty years of filmmaking history to the Golden Horse Awards, the nomination for “Best Visual Effects” places Chen and Hi-Organic Motiongraphics among the most recognized in Taiwan, Hong-Kong, & China. The connection between the images he creates and their effect on viewers is always present in his thoughts. James relates, “In order to get photos of Taipei city with a clear view for this film, the team somehow managed to negotiate with one of the TV stations to give us access to their helipad, which is a rare occasion. It’s not a view that many people get and it is beautiful! When you are up on a tall building and overlooking the city you appreciate the perspective. It’s times like these when I realize that my job is to give other people the ability to see things with the same awe that I experience. I love that part of what I do.”

Film, Italian Talent, Photographers

Filmmaker Alice Esposito pays tribute to old school cinema with new film

October 26, 2017 pressva Leave a comment

TMTFFTHBPoster — Poster for *The Mockingbird that Fell from the Highest Branch*

Alice Esposito sees life through the lens of a camera. Everywhere she looks, she knows exactly how an image could be framed perfectly, whether in a photograph or video. Her artistic instincts have been her fortitude throughout her career, and her determined work ethic sets her apart from the rest. There is little doubt as to why she is one of Italy’s best recent photographers and filmmakers.

While working on successful projects, such as Thend, Esposito has exemplified versatility and artistry. As both a filmmaker and a photographer, she is internationally sought after. Her work consistently tells a story in a beautiful way, which is exemplified by her film The Mockingbird that Fell from the Highest Branch.

The black and white silent comedy tells the story of a cynical, socially inept mime that lives a life of tiny distractions. Yet, even indulging in his smallest fantasies drives him to fits of rage and despair. A chance encounter with the woman of his reverie compels him into a series of humorously tragic attempts at wooing her. A romantic picnic, a windy walk on the beach, and multiple passes at capturing her beauty through art all backfire, with harrowing consequences.

“I feel like nowadays the stories are told so fast and full of action or sex that people do not have time for simplicity and realness anymore. With this movie, I wanted to stop time and let you live the moments with the main character, which is why some sequences of the movie are slightly slower than the normal parameters of cinema. I wanted to challenge the viewer to stay with me, to feel all these feelings that we usually escape from. There’s also a lack of technology and space/time that I wanted to use to give the audience this sense of peace, but with a little anxiety behind that. Technology made us impatient, and I wanted to analyze this concept. And love, this incredible feeling that keeps everything together; the expectation of love, its course, the ups and down, and the real and the fantasy,” Esposito described.

After premiering at The Prince of Prestige Film Festival where it was nominated for Best Short, Best Actor and Best Actress, The Mockingbird that Fell from the Highest Branch went on to tremendous success. It won the Festival Prince of Prestige Academy Award as Best Comedy (Comedy Gold).

PhilRistainoBTS_TMTFFTHB — Phil Ristaino as the mime in *The Mockingbird that Fell from the Highest Branch*

“When the film first started having success, I was like ‘cool’, but after I began telling the cast and crew, it really hit me. This wasn’t the first time I won something, but it was the first time I won something where I worked with so many people and coordinated with them all together to create a project. It felt like all the family won and that everybody’s work was recognized. I was and still am so proud and grateful of them,” said Esposito.

Esposito’s idea for the film came from working with her friend and main actor in the film Phil Ristaino. Ristaino created character routines for fun, and his “Bad Luck Mime” stood out to Esposito. The two decided to make a movie that would be a tribute to the origin of cinema. Having already worked together on the film Dinamicity, which saw similar success, they were eager to work together again.

“Working with Alice is very collaborative. Alice is an extremely enthusiastic director. She gets caught up in whatever idea has currently caught her fancy and will talk at great length about all the ideas she has for a particular story. Often, she will call me about a project she wants to make and tell me about some visual or story ideas, and these conversations will usually result in us meeting up to discuss the next project and see if it appeals to us both. We are both very visual people, and her ideas will spark images in my own mind, and vice versa,” said Ristaino.

Esposito was the producer, writer, and director of the film, and therefore greatly responsible for its success. She wanted to make the perfect film, and thought of every last detail. Half of the post-production took place in Italy, and the other half in California. Normally, coordinating this would be immensely difficult, but Esposito’s management capabilities are exceptional.

Location scouting was also vital for the production, and this turned out to be one of Esposito’s favorite parts of filming. She was able to discover different parts of Los Angeles, like Eagle Rock and Griffith Park, Malibu, and Echo Park. Her love for the setting overcame any challenges that come from working outside, like wind and natural light. In order to film like this, a filmmaker must be fast and precise, characteristics that Esposito embodies.

She also wanted to find the perfect team to take charge. She knew how important the music would be in a silent film, and therefore found not just composer, but two, Simone Anichini and Davide Alberto Centolani.

“A big part of making this movie this successful I think was to have the right people around me. It all always comes down to the talents you work with. I learned a lot about delegating and asking for want I needed. I was able to put all the pieces of production together and have exactly what I wanted. Many of the things were planned ahead, but you need to be ready for something not working out and be able to go around it. The secret is to be always ready to change and compromise but never give up,” she advised.

The last piece of the puzzle for the filmmaker was the title. She wanted something that would encapsulate her film. It was when she remembered that in Italian, a mockingbird is also called “the mime” that she realized she had a title.

“I remember I was in the car with Phil and we started to throw titles around, it was hilarious,” she described. “The mockingbird is known to mimic the songs of other birds and the sounds of insects, and this is how it started to come together. Being in love is like being above every physical experience I know, but at the same time when you heart gets broken the impact to the ground is hard. You could say the title represents this feeling but with a tragic romanticism with a pinch of irony in it. I think we got it right!”

That they did. Keep an eye out for Esposito’s work. With talent like hers, we can expect to keep seeing her name for quite some time.

Watch The Mockingbird that Fell from the Highest Branch here.

Top photo by Unknown

Art Director, Interviews & Features!

Art Director Hanna Petersson brings unique touch to packaging

October 25, 2017 pressva Leave a comment

Hanna Petersson is not like other art directors. She is constantly adapting, looking for a new challenge with each new day. Her style is influenced by her Swedish heritage. Scandinavian design is very scaled back, simplistic and focuses on form and function together rather than just putting things into a design solely as decoration. For Petersson, each part of a design must have a purpose, and if it does not, she knows exactly how to give it one. That is what makes her such an outstanding talent, and why she is known internationally for what she does.

At just 23, Petersson has put her artistic touch on some of the world’s largest brands. She has collaborated with many teams, creating imagery and customer engagement for Samsung, Swedish Match, and more. Her artwork captivates, and her individual exhibition at the House of Culture in central Stockholm garnered a lot of attention and earned her quite the fan base. She uses illustrations to tell a story, and uses her talent to help many brands increase sales.

“As an art director, it is incredibly important to research the client and the target audience and to create content based off of this that is rooted in facts and human truths. A design can look amazing, but unless that design is perfectly suited to the client and target audience the design is useless. What I need to make sure is that I always do my homework on whatever project I may work on, that I am passionate about it, and that I make sure that every detail is perfect before going into the physical production of the idea. The art director comes up with an idea and is in charge of directing it all the way from idea to finalized product. It is a great responsibility and a big challenge, but also incredibly rewarding and interesting to work on,” Petersson described.

Having worked with reputable retail agencies like WorkShop and Grey, Petersson also recently worked with AdPlant. With the company, she worked on a variety of projects to create visual development and branding for big companies, which will be released next year. Although the official projects can’t be mentioned for this reason, Petersson’s work with the company astounded all she worked with.

“Hanna is an excellent creative talent. I’ve had the pleasure of working with Hanna as both an illustrator and a communication creative for AdPlant network. She is a quick, smart person who pays attention to details in her handicraft. She is a warm and kind person who will ‘run that extra mile’ to deliver pitch perfect creative work,” said Marcus Enström, Founder of AdPlant and Lead Creative.

Petersson’s work greatly impressed AdPlant’s client. Despite not yet being released, the project she worked on has already had a lot of success, and the client is looking to have similar projects follow this one. They know it will be a hit, and they want to work with Petersson and AdPlant again after such a successful collaboration. The product category is one of the most sold in Sweden, and the designs Petersson has produced are one of a kind. They will undoubtedly increase sales and attract new customers to try the product. Petersson knew exactly how to please the company and potential customers at the same time, which is quite the challenge for many art directors.

To do this, she first had to identify exactly what was needed. In this case, it was a series of packaging designs with a unique set of illustrations that she would produce. She then needed to create a new set of color combinations to be used that would not only communicate the right feeling, but also easily convey what the product is and what it stands for. According to Petersson, designing a series of new products within the same category means that they must all be similar to each other and feel like a series, but they need to stand out from each other and be the most unique at the same time. Finding that balance takes some time and a lot of work goes into just coming up with an extraordinary amount of different variations and suggestions that then will be used to decide exactly what the finished product should look like. The process took Petersson quite a long time, because the client wanted to make sure that they were a part of the process every step of the way and got their say in the final product. As Petersson is known for her excellent communication skills, this was not a problem, and she knew exactly what they wanted before they even had to say it.

“This was a blast to work on because I really got to improve a design style I had dipped my toes in not too long before. What was also great was that I knew that these designs would be seen by hundreds of thousands of people in their everyday lives and that my work would be one of the main reasons for the success of the products,” said Petersson.

After seeing Petersson’s previous designs, Enström approached the art director knowing she would be a necessity for the success of his upcoming project. Petersson had previously done a project where she designed and sold apparel through her own shop. These designs were unique, and the founder of AdPlant later found the project in an online shop and asked her if she was interested in working on a project using a similar style of design. Despite working on other projects at the time, Petersson said yes to AdPlant. She was immediately interested in working on the project when she heard about it, and wanted to work on a packaging design project that would be a vital part in the sales of a company. She knew she would be able to influence what the design of the product category could look like and innovate the category from what it was at the time.

“It was very nice to hear that a company was interested in my designs and talents and therefore I was very happy to work on the project from the start since I knew that they wanted me specifically and therefore trusted my opinions, which let me have more freedom in my work and to really push the designs further,” said Petersson. “That I got this responsibility was a great honor and it really allowed me to trust more in myself and my skills. Not only was this a great project from an art perspective, but also from a work experience perspective as I got to communicate with a very large, international company and that they got to see my work directly,” she concluded.

Petersson’s advertising experience and her natural artistic talents make her the perfect art director. She will undoubtedly continue bringing success to anything she works on, and is definitely one to watch.

Actor, Television

Actress Marysia Peres dives into ‘The Mystery of Britannic’

October 25, 2017 pressva Leave a comment

In life, one must constantly be learning. No one will ever know everything there is to know, and this realization is what keeps us humble. For Marysia Peres, acting is the very same. She constantly sees what she does as a learning opportunity. This acceptance and realization is what makes her so extraordinary. There is no role that doesn’t excite her, as each comes with its own set of challenges to overcome. She is constantly working at being better, and as she is already one of Malta’s best actresses, this is no easy feat.

Whether it be modelling or acting, Peres is always at the top of her game. As a model, she has worked all around the world, showing off fashion trends and styles with large brands in many countries. As an actress, she has impressed international audiences, whether in the blockbuster Assassin’s Creed alongside Michael Fassbender and Marion Cotillard, or the romantic travel tale Love to Paradise. No matter what she embarks on, she impresses both audiences and colleagues. Jonathan Pyatt, a fellow actor, has worked work Peres on four short films, as well as a commercial photoshoot for Vodafone. He believes she is a one-of-a-kind actress.

“It is always a pleasure to work with Marysia because she’s very professional, focused and dedicated to giving her best performance. She is very good at receiving feedback from directors and incorporating it onto her performance, as well as at communicating with her fellow actors. She has a good combination of intense focus and seriousness while also incorporating a nice sense of humor when appropriate, which is an important trait to help keep moods light at times during long filming days. I am always grateful when I sign on to be part of a project in which she’s also taking part because I know that it will help to elevate my performance,” said Pyatt. “Compared to other young actors that I’ve worked with locally, Marysia is the most dedicated and hard working. She also has a strong passion for the craft of acting and sees it not only as a job, but also as an art form. Due to the fact that she enjoys the process so much, she can perform at a very high level. She has a willingness to bring parts of herself into every role, which leads to authentic performances.”

Most recently, Pyatt and Peres worked together on the upcoming TV documentary mini-series The Mystery of Brittanic. The series, produced by U-Film, tells the story and research of the wreckage of the Britannic, the sister ship of Titanic, which shared the fatal fate of its predecessor during the World War I. The ship sank near Kea in the Aegean Sea on the 21^st of November 1916. The project has two parts: underwater footage of the Britannic, the sister ship of Titanic that sank in 1916 near Kea in the Aegean Sea, and the re-enactment part of the tragic events. The reenactment portion follows the adventures of the volunteer nurse Eleonora Morrison (Nelly), played by Peres.

“The entire world knows about the Titanic, and I believe the Britannic deserves the same honor. It is a sister ship of the Titanic, it was used as a hospital vessel during WWI, and its story is both terrifying and fascinating. I am very happy that U-Film researched the wreckage site and decided to tell the story of this ship. I believe it will be both educational and entertaining for the audiences,” said Peres.

The character of Nelly was very complex and interesting for Peres to dive into. She is from an upper-class family, but against her family’s wishes she joins the Brittanic as a volunteer nurse. Her eagerness to help people takes her on a journey that changes her life forever. There is both strength and vulnerability to the character of Nelly; shy and introverted on the surface, she is brave and full of love and empathy on the inside. In the show, Nelly is the main character of the story. The re-enactment part of the docudrama is told from her perspective, and she is always in the center of events. The script follows her adventures, relationships, accomplishments and struggles. For Peres, is great to see such a female-driven story, and her embodiment of the character is essential for the show’s audience engagement. Her portrayal already impressed those she worked with, and will undoubtedly do the same with viewers.

“Marysia is a very easy-going and friendly person. Whilst shooting scenes it turned out to be very natural for both of us as we have already had a good chemistry. It was an honor working with Marysia and I do hope we will cross paths again in the near future. She is a very focused, ambitious, determined person and a very talented actress to say the least,” said Jeanette Cutajar, Actress.

Peres has always loved historical films, and when she had the opportunity to be a part of the show, she knew she had to take it. Initially, she was interested in a supporting role, but the director was so impressed with her talents, he wanted her as the lead. Peres was eager for the challenge, as she had never been a part of a docuseries before.

The Mystery of Britannic was a big budget production with a lot of comprehensive sets and filming in the open waters. It was the biggest local project of the year in Malta. Some days provided unique challenges for Peres: the cast was soaking wet in the cold, swimming and overcoming obstacles while trying to escape the sinking ship. She also had a day in the open sea, where her character swam in a dress while carrying along her best friend. Peres wanted to do the role justice, and extensively prepared. She researched the history of the time period, especially regarding Vera Brittain, a volunteer nurse on the Brittanic, reading her memoir Testament of Youth. These first-hand experiences greatly impacted the way Peres portrayed Nelly, and the authenticity is evident in the show. For Peres, her passion for the project eclipsed everything else.

“One of my favorite days on the project was when we filmed Nelly leaving her home and family to volunteer on the Britannic. The location was Palazzo Parisio, a beautiful venue in Malta, usually used for weddings and specials events. It was a spectacular day, full of beautiful costumes, family drama and decision-making for the character of Nelly. I also clearly remember the day we filmed in the open sea. The water was cold, and the sun was burning, we were filming the sequence when Nelly and her friends finally reach the lifeboat. It was such an emotional moment for all the characters, and although challenging to film in the open waters, it was truly special and memorable for me too,” said Peres.

The Mystery of Brittanic is currently in post-production and with the distribution company Fairway Film Alliance in Los Angeles. It will be released early next year.

Photo by AJ Singh

Film, Reviews, Interviews & Features!

LIVI ZHENG LAUNCHED TEASER IN WORLD BANK AND IMF ANNUAL MEETING. Washington, D.C.

October 23, 2017 pressva Leave a comment

untitled-1956-Edit-SO There was no better time to launch the Bali: Beats of Paradise teaser than during the 2017 Annual Meetings of the World Bank Group and the IMF, Washington D.C. last week.

Bali: Beats of Paradise is a gamelan-themed film directed by Livi Zheng, Indonesian film director in the United States. Gamelan is Indonesian traditional music. Balinese gamelan has been used internationally as in the film Avatar directed by James Cameron. According to a Los Angeles Times article, “The gamelan is Balinese…A lot of the percussion for “Avatar” is gamelan-based or sounds gamelan-based … It’s a very pretty fusion of different worlds that gives the place itself a quality that is magical. Using it for percussion, rather than drums or other things, gives a sort of magical glow to everything.”

Bali, Indonesia will be hosting the 2018 Annual Meetings of the World Bank Group and the IMF. Livi Zheng was appointed to be a spokesperson to represent Indonesia at the 2017 Annual Meeting of the World Bank Group and the IMF Global Media Gathering alongside Managing Director of the World Bank Group (2010-2016), current Republic of Indonesia Minister of Finance, Sri Mulyani Indrawati, Republic of Indonesia Coordinating Maritime Affairs Minister, Luhut B. Panjaitan, and Bank Indonesia Governor, Agus Martowardojo.

Livi recently directed a feature film in Bali entitled Bali: Beats of Paradise. The film is scheduled for a 2018 theatrical release in US cinemas. During filming Livi and her film crew spent a few weeks with the local people. Travelling around Bali they captured the beautiful scenery Bali is famous for but more importantly, they learned how central culture and traditions are in everyday life. For the Balinese, life is a celebration. Each morning the Balinese are seen giving offerings; this is one of the ways they celebrate life. Livi notes that for Balinese, music and art are part of life. In Balinese life there are several important celebrations such as one’s birthday, adulthood, marriage, and even when one passes away. Beyond those central ceremonies there are numerous others encountered almost daily when travelling around Bali. Balinese ceremonies are very festive and are always accompanied by gamelan, the traditional Balinese music

Bali: Beats of Paradise teaser can be viewed at:

https://www.youtube.com/watch?v=iiHJjqhrAUA&t=5s

Behind the Scenes, Cinematographers, Film, international Talent, Intetnational Films, Reviews, Interviews & Features!

DISPLAYING THE DISTANCE: RUIXI GAO

October 22, 2017 pressva Leave a comment

Anyone who has been in a long distance relationship will relate to the film “Distance.” Whether it’s romantic or platonic, being separated from those you love is difficult, particularly when you are on opposite sides of the planet. To communicate the feeling in images, director Haixiao Lu enlisted Ruixi Gao to take the helm as cinematographer. Based on her previous work in productions like Last Call, Locked, Under the Pieces, and others, Lu was confident that Ruixi could deliver the sentiment and creativity he was looking for; a notion that was proven correct when “Distance” earned wins at the 2017 Hollywood Film Competition, the LA Shorts Awards, and the NYC Indie Film Awards (earning the Best Short Film). Gao is justifiably proud of the look of the film. What it lacked in big budget financing, Ruixi made up for in creativity, tenacity, and good old fashioned hard work; it’s a situation she often prefers as it requires her to prove her ability to deliver an exemplary product regardless of the monetary factor. The slick look and beautiful vibe of the film belie any struggle to make it. While the storyline of “Distance” may be painful and the process of making it hard fought, watching the film is completely effortless and enjoyable.

The perennial theme of the movie is love, in particular a long distance relationship between young lovers. While in China, a young Korean girl meets a boy and the fall in love. When her love goes to study in LA she is understandably heartbroken. They go about living separate lives while still in the relationship. While it is difficult, they FaceTime every day. Inevitably the spacial distance and their busy lives take a toll, creating an emotional space between them. With a grand romantic gesture to surprise him, the girl flies to LA but finds him in the embrace of another woman. In a letter, she tells the boy that the memory of their love will endure but the relationship cannot, at least it cannot for her. In the final frames we see the two former lovers returning to the places they were in the beginning of the film but appearing changed. While this story is not new, the way it is communicated is done with such grace and beauty that it elicits a transcendent beauty and pain which cause it to be markedly different than similar films that preceded it.

While many filmmakers romanticize over the days of actual film, Gao feels that the digital age has empowered many cinematographers to create a higher quality of imagery in films within greater time and budget constraints. Even more, the transition from film to digital has allowed DPs to create looks previously impossible. The result is the transition to a new age of a more realistic sensory experience, a richer color screen, and new innovation opportunities. Rather than a detriment, Ruixi considers the advantages of digital to be a powerful tool to be used in the appropriate manner. That said, she is fond of using an analog methodology when it is called for…as she did with an important aspect of “Distance.” When the director (Haixiao) told Gao he wanted to have a split screen simultaneously showing the male character in LA and the Female in Korea, Ruixi experimented with different ways of achieving this for the film. She reveals, “It’s always a challenge when you want to achieve the look of a big budget film on a smaller budget but I honestly feel that there is no substitute for being creative. I studied and researched a lot of different methods for doing a split screen. I did camera test before the shooting and then showed the director my experimental video. I simply covered up half camera’s screen(monitor) and then combined the two in post-production, placing one on the bottom. Together they made a perfect complete picture. There are many ways to shoot. Working with the editor gives a variety of means to achieve the effects needed for this.”

While the filming was done in one city, it was Ruixi’s job to make sure that the main characters appeared to be in locations on opposite sides of the planet. The moods of the boy and the girl would also need to be passively communicated to relate the emotional mood of the characters. Gao used a simple lighting design for the film with low key lighting and a soft filter for the Korean girl and a somewhat more revealing and higher key lighting for the boy in Los Angeles. Gao professes that a simple design is typically the stronger one in her estimation, which director Haixiao Lu agrees with. He notes, “Anyone who has seen Ruixi’s reel will attest to how attractive it is. She has this innate ability to find the natural beauty in all things, which is always the most honest and powerful when it comes to visual imagery. I did not hesitate to seek her out to be the DP on this film once I saw the reel. She really knows how to work with a director. She is a passionate artist and working with her is exciting because of this. Talent such as hers is rare.”

Ruixi Gao is a reminder to all in the film community that embracing a “hands on” approach to innovation can mean using traditional tools or the most advanced ones available. The only rule that is important in art is the constant pursuit of it. The form is elevated by those who take risks and follow their own muse. While Gao may have learned from others, she forges ahead with an open mindedness that serves her and those she works alongside well. The pain that one feels when watching “Distance” would not be as intense and ironically enjoyable without the look this cinematographer has created for us.

Actor, Actor Interview, Canadian Talent, Film, international Talent, Television

Actor Jeff Parazzo’s Artistic Authenticity

October 18, 2017 pressva Leave a comment

While Jeff Parazzo first made his professional bones in children’s television, the ambitious young actor unfailingly projects a forceful dramatic presence. The Canadian-born Parazzo imbues each role with an impressive mix of skill and instinct, and whether it’s a soul-searching dramatic feature like The Waiting Room or the dark science fiction of powerful short film Celsius 486, Parazzo deftly creates convincing characterizations that unfailingly display a rich measure of nuance and emotion.

It’s a striking combination of deft technique and natural instinct that Parazzo realized was his vocation early in life

“I was always fascinated by films and found myself enjoying drama class way back when I was in school, “Parazzo said. “When I finished my studies it just felt natural to start taking professional workshops.”

Born and raised in Toronto, he has been acting for the better part of two decades and has a strong resume of professional training.

“I’ve continually trained in Canada and Southern California,” Parazzo said “I was fortunate to work with the acclaimed Canadian coach David Rottenberg in Toronto and, in Los Angeles, with Michelle Danner from the Larry Moss Studio, as well as the Edgemar Centre for the Arts in Santa Monica.”

Early in his career, Parazzo jumped right in with a recurring co-lead in a very popular, action packed series. “I’m best known for my work as Trent Mercer, the White Dino Thunder Ranger on the Hit kids TV show Power Rangers Dino Thunder,” Parazzo said. “I went on to do the critically acclaimed Canadian indie Late Fragment as well as many more TV and film credits over the years.”

The ease with which Parazzo transitioned from the Power Rangers glossy, fantasy adventure into the eccentric, innovative Late Fragment significantly raised the actor’s professional profile and his subsequent, fast rising stack of credits is a testament to the both his talent and broad appeal.

“For The Waiting Room, I just got a call from my agent saying they were interested in meeting me.” Parazzo said. “At the audition the lead actor and I just played around and improvised a bunch of different thing, and a few days later I was booked. It was so fun, I’ve always loved doing indie films. There’s a freedom that comes with working on an indie that’s hard to experience on bigger studio productions—I’ve got an indie heart, so working on these types of films, with creative filmmakers, is all I could ask for.”

Parazzo’s skills once again allowed him to craft a wholly believable performance.

“I worked with Jeff on The Waiting Room, which tells the story of a once successful actor, Jasmin, who struggles in his older age to find roles,” actor-director Jordan Barker said. “Jeff played the role of Teller, who has an endearing conversation with Jasmin and comforts him in his current situation, He was so focused on the material that it didn’t feel like acting at all—just another character existing.”

Next up for Parazzo was grim sci-fi thriller Celsius 486, set in a distant overpopulated future where a government mandated sterilization program targets males arbitrarily deemed undesirable.

“Celsius 486 was demanding but creatively fulfilling because we were working on such a tight schedule,” Parazzo said. “Everything had to be shot over a 2 day period and, as the lead whose eyes you see the story through, I was basically in for every scene.”

Typically, Parazzo not only exceled but also enhanced the production.

“Celsius 486 is where I first worked with Jeff Parazzo,” writer-producer Christos Petsis said. “Jeff flourished in this role which was a very demanding character. It was amazing to see how real he made the role feel, adding a deep strength to the character that we had not seen on the page.”

Here, Petsis’ aptly summarizes the actor’s approach; a gift for creating a comprehensive dramatic presentation which Parazzo, who can currently be seen in Aaron Sorkin’s directorial debut Molly’s Game starring Jessica Chastain, unfailingly achieves. It’s an essential quality for any onscreen portrayal—a subtle, particular brand of aesthetic sensitivity which Parazzo very consciously nurtures.

“I enjoy doing projects of all genres,” Parazzo said. “But I do seem to be drawn to roles that are offbeat and stylized, dealing with interesting themes, and characters that are slightly off center. I just want to continue to learn and communicate my work truthfully, authentically, while never forgetting that I am just one piece of the whole story telling puzzle.”

Artist, international Talent, Interviews & Features!

Graphic Designer Suzy van der Velden beautifully captured surf lifestyle for O’Neill

October 16, 2017 pressva Leave a comment

7L5A5378_f1 — Designer Suzy van der Velden

Suzy van der Velden was just six years old when her father made her first desk. It was then when her creativity awoke. She could sit at her desk and spend the day drawing whatever came to her. She still does this today, however, it is often for some of the world’s biggest brands.

Van der Velden has quickly become one of the best Dutch graphic designers. She has established herself through her impressive work with Lululemon, Oilily, and more. When working with the internationally successful sporting wear brand O’Neill, van der Velden once again showed the world what she was capable of.

“I wanted to be part of O’Neill because it’s a brand with a rich heritage. Not a lot of brands have a real story, but O’Neill does and it’s a great one. Rooted in surf, it’s founder Jack O’Neill has changed and touched the lives of many by inventing the wetsuit. That mindset of innovation and to see how we can enjoy nature for longer is something that really attracted me to the brand. As an outdoor enthusiast, I love spending time exploring nature and to be part of a brand that views nature as a playground is an amazing thing,” said van der Velden.

While with O’Neill, van der Velden was responsible for all artwork for the Women’s & Girls collection, including swim wear, snow jackets, lifestyle, outerwear and collaborations such as Liberty London. With such a vast range of work, she researched the different categories extensively, looking to find what the best print techniques were, what was suitable for them, and how to push the limits to innovate and what the trends were. With a shift towards craftsmanship in the company, van der Velden was then free to use her creative freedom, producing the high-quality artwork she is known for, which was more expressive and pushed the brand forward. She worked to create an image for each specific product, as well as the brand as a whole.

“For Swim, I would design in a different way than for a Snow jacket so to say. This could have to do with scale, but also the esthetic would differ and use of color. This made the role interesting and never dull. I became a specialist in knowing what was the best way to approach all the different categories,” she described.

Van der Velden’s passion for the brand was evident in each piece of work she produced. She designs with the end customer in the back of her mind, and at O’Neill she gained a strong understanding of the action sport industry and the lifestyle that goes with it. The energy of the board sports, she says, is reflected in the collections, making it a really diverse and fun environment to be in. Van der Velden also travelled frequently for work, and she really got to see how the brand was appreciated beyond just the walls of her office. She immediately noticed the team spirit from those that wear it.

“I loved the fact that the product I worked on gave people the opportunity to enjoy what they loved most. My greatest reward was being able to see my designs come to life and seeing people wear my clothes in all areas around the world,” she said.

It wasn’t just customers that were impressed with what van der Velden produced. She was able to take trends and translate them into her work in a way that made sense for the brand, greatly contributing to its success. She consistently hit the right tone for each specific product, and her artistic instincts were greatly appreciated by all she worked with.

“It was great working with Suzy and I personally really enjoyed it. She was very well respected by the entire team and had an easy yet professional nature. I found that Suzy could bring a graphic story and direction across with natural authenticity and could get people to buy into the big picture with her simple but very educated communication style,” said David Henry, the Global Snow Performance Product Manager and European Accessories Product Manager at O’Neill. “Three words spring to mind when I think of Suzy: easy going, knowledgeable, and professional. Suzy was always on top of things and this gave me confidence that we were on the right track. She was also always open to others point of view and the resulted in meetings that were well balanced. Suzy always brought a sense of calm with sometimes big egos and I really liked that about her.”

Initially, van der Velden wanted to work at O’Neill for the experience, but it quickly became much more than that. As soon as she started working at O’Neill, she knew she wanted to stay a part of the team of young talented individuals with a passion for action sports. Although it was initially a temporary position, van der Velden’s work ethic and talent quickly impressed, and she was offered a permanent spot not long after.

Van der Velden also was inspired by the story of the founder, Jack O’Neill, who invented the wetsuit. This allowed people to surf in all areas of the world that were never able to otherwise. The goal of the company is to ensure people can surf no matter the water temperature. Their mission is ‘to surf longer’. O’Neill is known for its extraordinary athletes that are always pushing the boundaries, causing people to always be engaged to what the brand is going to do next. Van der Velden’s designs captured those ideals perfectly.

“Innovation is in the brands DNA and this makes sure O’Neill is ahead of the game, plus there is always an element of fun keeping it light,” said van der Velden.

The six years van der Velden spent at O’Neill, were in her words, a “blast.” However, it was always the inspiring story of Jack O’Neill that appealed to her, which she describes as timeless.

“Jack O’Neill passed away on the second of June of this year. It’s sad to see such a legend pass away, but I’m grateful for what he has built and that I’ve been able to be a part of the experience in a way,” she concluded.