By Mary Brooks
The life of a professional entertainer demands the ability to embrace a broad spectrum of formats and platforms. Canadian-born performer Paris Martino excels at nimbly jumping from one to the next, whether it’s a classic Broadway musical comedy or a leap into the bold new world of custom digital content. While she’s a noted player in the New York theater world, Martino has expanded her resume with a new credit: serving as the online voice for the distinguished Gillette brand’s award-winning Venus line of personal grooming tools.
Already an acclaimed actor, singer and dancer—winning the prestigious National Triple Threat Award at the high-profile Onstage New York Talent Competition—Martino’s exceptional versatility and far-ranging capabilities place her in a rarified league of her own. A consummate professional who has had extensive formal training (earning a BFA in Musical Theatre and Dance at the distinguished Boston Conservatory at Berklee and intensive programs at the New York City Dance Alliance and the Performing Arts Project), Martino was a natural fit for Venus.
“In college, I studied voice over for a semester with some of Boston’s most elite VO actors,” she said. “We worked mainly on commercial voice over as this is the largest market in this industry.”
Her singular vocal tone, playful and personable yet coolly authoritative, has an appealing quality ideal for voice over work, and the gig essentially fell into her lap.
“This is my first job in commercial advertising, and I got it through a connection I had at the PR company in charge of the media for Gillette,” Martino said.
The firm, Marina Maher Communications, is a noted institution in Manhattan’s advertising world, well known as a home for ‘artfully persuasive’ talent, a coincidentally perfect description of Martino.
“The connection I had at MMC had heard my voice-over reel and asked me if I’d be interested in recording content they were creating to promote their new razor launch,” she said. “My role is to voice commercial work for the brands social media platform. I’ve already done several of their ads and am contracted to continue doing so.”
Gillette’s new Venus shaver is touted as the most effective pubic & body razor on the market—its unique design features 5 blades for a precise and smooth shave on larger areas of the body and a trimmer on the other end to help access harder to reach areas—and its best claim is no mere PR boast.
“Venus won the Allure magazine’s beauty award,” Martino explained. “The magazine’s beauty editors test the products thoroughly and determine the ‘best’ in each category. This award is a tremendous honor for the brand and their newest product and I’m glad to be a small part of that success.”
Martino effectively got in on the ground floor of the Venus line’s foray into social media, specifically the wildly popular Tik Tok platform, known for its oft eccentric, entertaining content, and her debut for the brand was precisely that.
“A typical recording session usually requires the talent to go into the booth and record their text,” she said. “But this session was a bit unconventional. Creative wanted it to sound like I was in a bathroom so they actually had me go into a sound studio bathroom set and record in that site-specific location!”
Working without a director, Martino typically nailed the assignment and, between her ongoing theatrical and film work (she is currently cast in and actively developing To Family, a new musical comedy), she will happily continue to provide engaging content for the Venus Tik Tok account. It’s a classic win-win, ideal for both Venus and the creative, ambitious performer:
“I really enjoy voice over work,” she said. “And I love helping brands carry out their dreams by way of my art!”