Professional photographer and videographer Cristina Tomás Rovira has worked alongside with some of the greats of the entertainment industry, capturing moments via still photography and film for more than half a decade.
Originally from Barcelona, Rovira’s awareness of the arts was sparked at a young age. “I’ve been interested in this world since I was little,” Rovira said. “Every time I watched a movie or a TV show, I could picture myself working on one of them. I was, and still am, addicted to watching behind the scenes videos.”
After obtaining her first camera around the age of 10 and receiving praise for her photographs, Rovira explained that, “something just clicked. I loved the feeling of people telling me that my talents were special and that they liked my pictures. So, I kept going to continue to get the same reactions from them.”
Rovira began working professionally while attending The Centre de la Imatge i la Tecnologia Multimèdia (Barcelona) in 2010.
“My first job as a photographer was at a music festival in Barcelona. I was 19 years old at the time, and it was one of the best experiences of my life,” Rovira described. At the time, Rovira’s pictures from the festival were used for press, ultimately gaining her work recognition around the city of Barcelona.
It was also during college when Rovira picked up her first DSLR camera in an attempt to figure out the basics of videography. “I was working on a fashion assignment for one of my classes and noted a lack of videographers surrounding me. DSLR cameras were increasing in popularity, so I decided to try the whole video thing for myself. I ended up capturing the making of that fashion project, and from that day forward my life was forever changed,” said Rovira.
Since 2010, Rovira has been in charge of all filmmaking at Padilla Rigau, a leading, Barcelona-based Wedding Photography and Videography company. The company is known for capturing some of lives most precious moments with a unique, modern and fresh twist.
“I truly believe that our work as photographers and videographers is based on feelings – to create them, and to capture them,” said Rovira. “Attending weddings has provided me with a greater sensitivity towards what is in front of the camera, and I now use that sensitivity always, whether I’m shooting a wedding, a commercial or a fashion film.”
In Rovira’s opinion, two of the most powerful qualities a good photographer can have are that of speed and affectivity. One must be fast, humble and approachable, and the same goes for videographers. “If you shoot the same look or seen a thousand times, the subject will get the impression that it is his or her fault. If you have something specific in mind, you need to explain your idea when everyone’s around, so that everything translates, including your excitement regarding the prospective shot,” Rovira explained.
When it comes to her own work and creative tendencies, Rovira tends to enjoy capturing the details that are often overlooked. “I consider myself an adventurer,” said Rovira. “I have always been on the hunt of new perspectives. I like telling stories from a different outlook. I’m really observant. I’ve always been that way, and that fact about my personality has given me an extreme sense of what people like to see in my work.”
The work of a photographer entails so much more than a simple point and click. It is a job that requires an excellent aesthetic eye, and both creative and technical aptitude. For example, when it comes to the different types of lighting she’s worked with, Rovira provided, “You have to be like a chameleon and adapt to the lighting that has been given to you. Sometimes, I’m shooting something that’s happening under one kind of light, and when I turn around to film something else, the light is completely different, so I have a very small window of time to reset my camera to shoot the second scene. I have to be fast and prepared so I don’t lose the moment.”
Rovira developed her own photographic style upon moving to Los Angeles for a year, where she collaborated and refined her camera skills with the internationally renowned photographer, Joseph Llanes. Llanes’ work has been published in Rolling Stone, Billboard, Spin, New York magazine and L.A. Weekly. His wide range of clients includes talents like Rihanna, Justin Bieber, The Black Keys, Katy Perry and Gavin Rossdale, to name a few.
“Everything that surrounded me was invigorating and I felt a constant need to capture most of the people and things that I came in contact with,” Rovira explained of her introduction to the entertainment industry of Los Angeles. “Being a foreigner gave me the chance to see the extraordinary in the ordinary.”
Alongside mentor Llanes, Rovira assisted with multiple photo shoots with top clients, where she ultimately acquired an intense understanding of the building blocks of professional photography. “I always learn something from Joseph in every photo shoot or project that we collaborate on. He taught me the importance of creating a good environment at work, and to always be two steps ahead of yourself with every project. Have a plan B, C and D, so you’re prepared to quickly solve any problem that might occur during the shoot, without the client noticing that there was even a problem to begin with,” Rovira said.
Since this experience, Rovira has photographed and assisted with shoots involving many top tier musicians, bands and musical events, her framework including talent such as Quincy Jones, Phoenix and Els Catarres. In 2013, Rovira assisted Llanes at the world famous annual music festival, Coachella. She has also photographed leading music events in Los Angeles with Llanes such as Hard Summer and the Hard Day of the Dead Festival, where Rovira worked in photographing such famed talents as the Grammy winning DJs Calvin Harris, Skrillex and Zedd.
During the Aokify America Tour’s November, 2013 Los Angeles show for Steve Aoki, a Grammy nominee and Billboard Award winning EDM musician, Rovira photographed Aoki as well as music superstars Iggy Azalea, Linkin Park, Travis Barker and Kid Cudi.
As a videographer, Rovira has engaged her outstanding talents for companies Brownie Spain and Padilla-Rigau, for several years. As an innovative team member, Rovira has, and currently, films and photographs weddings and fashion events. “Nowadays, we are amongst the top ten wedding photographers and videographers in Spain,” Rovira said. “I love doing weddings because I work with two of my best friends. We have built a really strong company together.”
When it comes to fashion, Rovira has created fashion films with some of the most well known brands in all of Spain. Some of Rovira’s clients include Shana, Swarovski, Codigo Basico, Estel Alcaraz and Pompeii Brand, among others. Regarding her work, Rovira commented, “Working with [these brands] on a regular basis allows me to improve and try new things with each video. I love capturing what’s going on around me.”
With industrial designer Estel Alcaraz, Rovira has acted as her, “right-hand person,” as quoted by Alcaraz, since the beginning of Alcaraz’s career. “Cristina is a part of my team. I was lucky enough to know her when we were both starting our professional careers and we helped each other as much as we could. She works with me on every project I start. She’s exceptionally sensitive to detail and puts my ideas on paper or on video. Either way, she always gets what I want because she has the ability to capture the emotion and passion that I put into my products through her work.”
The pair worked closely with one another on one of Alcaraz’s most important projects, The Sardines Boots. The Sardines Boots are bright yellow, light, flexible rain boots that are designed to easily fold and compress to a backpack size. With the motto, “Don’t let wet socks give you cold feet,” the campaign was published worldwide.
“Cristina knows how to showcase the essence of my products and it was great to be known inside the world of industrial design with her work, as she is one of the people who believed in me from the very beginning,” Alcaraz said. “Working with Cristina is great because she always wants to go one step further and is always thinking about starting new projects. Sometimes, she even encourages me to design so that can she make a new video. She has this contagious positive energy that makes you believe that you can make everything come true.”
Rovira has also applied her profound camera skills for a TV commercial with professional Spanish footballer, Andres Iniesta. “I showed my footage and pictures to the director of that shoot and his reaction was priceless. He liked how I captured moments that he didn’t realize happened, and commented that the composition of my work was extremely beautiful.”
Jordi Egea, owner of the Spanish production company Smilefilms, directed the commercial shoot. Previously, Egea and Rovira have collaborated on several projects with the brand Dormity. Regarding Rovira’s sought-after skills, Egea said, “We hire her because she is great at doing her work, she gives you what you and your client ask for, and goes above and beyond what is needed of her. She understands her clients and what they want and captures the essence of every brand while still maintaining her personal style. Plus, people feel comfortable around her, and that’s key when you work with people who are not necessarily used to being in front of a camera.”
Check out Cristina’s photography and videography here: http://www.cristinatomas.com