By Dean Evans
With a deep background in both the demading world of high end haute couture and on-set experience in film and video, Costume designer/Wardrobe stylist Paola Erazun is a powerhouse force. Her combination of audacious originality, comprehensive understanding of an assignment’s full spectrum needs and ability to troubleshoot unexpected challenges with the lyric grace of a master jazz musician’s improvisation have established Erazun as an in-demand top hand.
The Madrid-based, Argentine-born Costume designer’s affinity for fashion has been a lifelong romance. “Even when I was a child, I always loved wardrobe and I’m very creative,” Erazun said. “I am always looking at people’s outfits and I love to make people look good!”
\With degrees from Italy’s famed Istituto Europeo di Design and Madrid’s venerable Universidad Complutense, she quickly built up a resume studded with such stellar clients as Dior Cosmetics, Guerlain Paris, Audi, Givenchy, Cartier, Burger King and Chase Bank, Erazun’s flexible capacity and intuitive style allows her to take on a broad variety of platforms, from music videos to television commercials to virtually any type of branded content.
Her transition from fashion to film and video was a natural extension of Erazun’s far- reaching talents. As lead costume designer for the Spanish edition of ‘X Factor,’ Erazun’s team created costumes for contestants, styled the judges and dressed the X Factor girls, invaluable experience that led her to a career path as costume designer.
“Working in fashion was a dream come true,” Erazun said. “I love the fashion world and everything that surrounds it but after 15 years there was a moment where I felt that something was missing. At this point, I started doing more costume design and wardrobe styling in commercials and music videos. I realized that I like storytelling more than fashion world.”
After her X Factor stint, Erazun suited word to action. “I did creative production and styling in London,” Erazun said. “I was working with many high end brands there for five years and then moved to Los Angeles.”
Relocating to Hollywood to work full time as a Costume designer/Wardrobe stylist was an ideal professional evolution, as her recent work with the acclaimed British electro-pop septet Hot Chip on their “Hungry Child” music video makes clear.
“This was a fantastic opportunity because I love this band,” Erazun said. “Such great songs, they get stuck in my head and I can dance to them all day. I’d met [director] Saman Kesh the late last year and we did some jobs together. Then he called me and said ‘I have a music video with Hot Chip and I know you will be great for this!’”
It was practically a family affair: “When Saman told me that [actor] Martin Starr would star in the video I was very excited,” she said. Not only because I’m a big fan, but after this video I styled him for events several times and he’s such a great, professional and funny guy. Now, definitely, this video was a dream come true!”
“As Costume designer, music videos are always challenging because of budgets and timing is always tight but we made it work,” Erazun said. “I was concentrating on the wardrobe styling end, and the video’s focus was on the story line, so we wanted something very real, normal, wardrobe that, really, is not even noticed.”
“Martin and Milana played a couple and their colors were mostly in browns, green and beige, but the other characters added a lot–the Uber driver was in a Hawaiian shirt that was great for that scene. popping some colors and a cool pattern inside the car. The therapist wore an African print shirt, we wanted her to be a kind of a guru someone a bit weird, so that shirt was the one–it couldn’t be more perfect for the story!”
Erazun’s meticulous attention to 8detail and unflaggingly creative approach were significant factors in the finished product.
“I really enjoyed it,” she said. “Working with Martin Starr and Milana Vayntrub a great experience, although it was stressful because it was such a long day shoot but the actors made my life easy, the entire team was fantastic. We all are very proud of this project.”
It was very well received, winning the prestigious 2019 Association of Independent Music’s best independent video award, and also garnering a best dance music video nomination from the UKMVA [Music Video Awards], significant events widely recognized as the premier celebrations of global music video and filmmaking.
For Erazun, it was another winning step along her colorful, steadily ascending career path.
“Right now I’m into more creative projects, colorful ones, projects with strong, engaging themes,” she said. “I really want to get into storytelling, create deeply emotional characters, based on what they feel, what the story’s situation is. And I love period pieces, recreating past eras, doing more of that is also a goal.”
With her exceptional roster of impressive credits, far-reaching versatility and profound dedication to her craft, Erazun lives and breathes the essence of the wardrobe stylist’s demanding skill set. For her, it’s the natural order of things.
“”My philosophy is always treat small and big projects exactly the same—and always put the absolute best of myself into the job.”