RAFAEL THOMASETO BRINGS HIS HOLLYWOOD INSPIRATION FULL CIRCLE

Making a film can be like going on vacation. No, not in the sense that you relax but rather in the fact that you travel for different experiences. You might travel to Paris to walk the Champs- Elysees and attend the Louvre or you might go to Cabo Wabo to drink tequila and kite surf. Filmmakers are people like the rest of us and they are prone to experience making different genres of productions; it allows them to keep things fresh and interesting throughout their career. While producer Rafael Thomaseto has made many thoughtful and heart-wrenching films, he reveled in the making of “Inherent Greed” with its selfish and even maniacal characters. Like a Disneyland thrill ride for both the audience and those involved in making this production, it displayed some of the darker sides of humanity, scaring you while you still enjoy the break from reality.

Film has often been the intersection of humanity for many of us. While we can relate to the characters in many ways, they often seem willing to exceed the barriers that society or reality imposes on itself. For Thomaseto who grew up in Brazil, the lines between safety and danger were always clear. His family’s residence in a gated community allowed him the safety of a “normal” childhood but he was always aware that there were others who were not afforded this benefit. This perspective is a stark contrast to the main characters in “Inherent Greed”, the Duboff brothers. These siblings have been raised in a highly affluent family and been given every opportunity, yet they want more. While they are driven to crime by the thought of increasing wealth, Thomaseto was inspired to commit a small infraction by a film poster and Woody Allen. He explains, “When I was 13, I had an experience that shaped my vision of the cinema. In São Paulo, every Friday my mother would pick up me and my sister from school and we would meet my dad at a mall in the city for lunch and then an afternoon of shopping. I hated spending hours watching them spend money on clothes so I would immerse myself into movies. One particular time I was in line to buy popcorn and had already gotten my tickets to see a romantic comedy, but I noticed the poster for a movie called Match Point. For some reason this image stood out to me. I left the line and went to check the times of the movie and realized it was PG16. I didn’t care. I pretended I was going to the movie I had tickets for and entered a different room. I sat down in the first row and watched Match Point, written and directed by Woody Allen. It’s still my favorite movie and Woody became my favorite director and inspiration.”

“Inherent Greed” is a complex story of two brothers who have been raised with privilege and wealth but return this favor by murdering their own parents in hopes of seizing the family fortune. The main focus of the story concerns whether the two brothers can get away with their crime while avoiding public or legal scrutiny. While the opulence of the family in the movie is displayed via onscreen locations filmed in mansions and a ranch in Topanga Canyon, the independent film sized budget belies the images onscreen. Thomaseto confirms, “Smaller films often have very unique and original ideas and stories, which makes them very interesting. One of the greatest challenges for a producer is that these films don’t come with the financial backing of a big studio. I got hired only a few days before the official picture, and I was at the time working on the postproduction of a commercial for a brand called Clearasil. The budget of the commercial was probably 100 times bigger than what we had for “Inherent Greed.” Organization is a key element to making sure a production happens. Keeping a constant conversation within all the main and key roles on the project, such as executive producer, producer, director, cinematographer is essential. These are creative people; when allowed to use their talents…sometimes the best results have nothing to do with the financial component.” This perspective is part of what fueled Thomaseto’s documentary “Cycles of Existence” which attempts to understand how the homeless community finds happiness even though they have essentially no material possessions. The idea itself is diametrically opposed to the main characters of “Inherent Greed.”

Retribution, Karma, call it what you like…the Duboff brothers get what’s coming to them in a number of ways at the end of the film (yes, you’ll have to watch it yourself for the details). The concept of rewards happens for those behind the camera as well as those on camera. Many of the films Rafael has produced have appeared at the world famous Cannes Film Festival, including “Inherent Greed.” He relates, “Cannes has always been my favorite film festival and I have always been obsessed with the films that come out of there. Having the films I’ve worked on be a part of it gives me more strength and self-esteem to keep fighting in the entertainment industry for great work. Working in film isn’t as glamorous as people think but attending a festival like this is a step up for everyone’s career. It brings more visibility to the work of the film and the talents involved. You can enjoy the benefits of being a filmmaker, which means sitting down at a meeting during the festival and having rose wine surrounded by heads of production of the main film studios in the world. A sense of community and affirmation is the real payoff in this situation.” Louie Torrellas (CEO of Ambitious Media Productions) declares, “Any person who works in the film industry is highly aware of how difficult and overwhelming shooting a project can be. Being the head of a production, gives you even more responsibility and in my point of view, the producer is the boss and the most important role on a movie. Rafael’s work during the production of the film ‘Inherent Greed’ was nothing short of amazing. One of the executive producers on the film recommended him to my company, Ambitious Media (production company for the film). We hired him and he instantly took over the project and made it work. Rafael exhibits a proficiency and tenacity rarely seen in producers these days. I’m continually reminded what a genius move it was to hire him. The positive reactions to this film vet this decision in spades.”

Los Angeles Brazilian Film Festival

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