Model Francois Angoston’s athletic past is greatest asset

Belk
Francois Angoston modelling for Belk

Growing up in Guadeloupe, Francois Angoston spent his time playing sports. He was always an athlete, always making sure to be in the best shape possible. Later in his life, when he had made the transition to modelling, his athletic build and instinctively hard work ethic from years of sports training became his greatest assets, and today he is known internationally as one of the best models to come from the Caribbean.

While modelling for the popular American department store Belk, Angoston’s history as an athlete proved to be vital. Modeling for the catalogue in the sportswear collection for the last four years due to his incredibly defined physique and the captivating intensity he expresses in his posing, Angoston is an asset to the catalogue and brand. He has modeled Belk’s premier collections that have featured brands like Nike and Under Armour, displaying every article of clothing from compression shorts, to sneakers, to tracksuits, and sweatpants. Not only do these images have appear on posters in the 293 stores across the country, they also appear in magazine ads, and on the company’s website.

“What I liked most about working for Belk, was that they gave me so many experiences. I did things I never did before and it was always a pleasure working with such a great team. Most of the time we were shooting sportive topics, I really enjoy being energetic and dynamic on shootings. It makes a lot of fun. One day I was shooting with a kid and had to give him a training on the field. It gave me a journey back in the days when I trained kids in sports. I love kids and it’s so great how much energy they have,” Angoston described.

Angoston immediately impressed the casting director with his confident movements and versatile look, and his talents for the brand initially made them keep asking for him to return each year. Not only did he get to display sporting wear, he modeled a variety of lines for the store.

“I wanted to work with this client I loved the diversity of their clothing collection. Working for Belk is always a great experience. We’re doing so many different things and I can play different roles. One day I’m wearing a classy suit, the other day I’m riding the surfboard, go fishing or flying in a helicopter. They always have great ideas, beautiful locations and a lot of adventures to offer. I’m always excited for the next shoot,” he said.

Megan Hurly, the Senior Art Director for Belk knows firsthand that a model’s work is a critical staple and necessity of the U.S. fashion advertising and marketing industries, and she says her company relies on the skill of professionals like Angoston.

“The work of a model frames our apparel lines, making it imperative to find ‘the one’ who can match our creative intentions and complement them. Because of Francois’ extraordinary talent and incredible look, I have cast him as a leading model for Belk for multiple collection campaigns and catalogues since 2013, initially casting him knowing he would be the perfect model to represent the company long-term. We only rehire models if they prove to be valuable to the Belk name and its commercial success and reach, and Francois has done exactly that, it is for this reason that he has become our go-to model for our catalogues,” said Hurley. “Francois is a unique and gifted model. He always creates success.”

Izod1
Francois Angoston in IZOD campaign

Being at the top of his field, Angoston is extremely sought-after in the industry. Many brands look to him to represent them, and his look has resonated with many shoppers. His work with the clothing brand IZOD did just that.

“Only one month before the job I just arrived in Los Angeles. The first job with IZOD was one of my first, biggest jobs, so I really wanted to work on this. You think about the immediate exposure, but I also loved the fact that they are a modern sportswear brand. I always enjoy having jobs with some action,” said Angoston. “It was a great experience shooting with IZOD. I actually get to play golf, hockey and mobile ski – that was very fun. We were going on the beach and had a great time as I had the chance to meet very nice people. But more importantly, I learned a lot from the people I worked with, as I’m always very interested and observing in how they work and behave. This attribute always gives me a better understanding and with that, I pay a lot of attention to details.”

IZOD is a mid-range clothing company that produces dressy-casual clothing, sportswear for men, as well as footwear and accessories. They are known for their Harrington jackets, v-necks, and cardigan sweaters. Consumers seek out the brand in many stores across the country, and recognize Angoston as a face of it.

“I loved the energy working with IZOD, and the vibes within the team. Everybody was extremely friendly but very professional at the same time. I really enjoyed being surrounded by happy people, as I love to create those days as a joy too,” Angoston concluded. “I remember dancing in the snow, shirtless, and one time playing football wearing underpants. It was super fun and I loved the results. How can you not love these days? That’s why I love my job.”

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