Alexandre Cornet was just a child when he discovered what his passion was. While many children are doodling in class, making stick figures as a distraction, his drawings were much more than that. This innate talent and enjoyment for art gave rise to a career in illustration and design, and he has never looked back.
Cornet’s abilities have led to many achievements throughout his career, and he is sought-after by many companies looking to define the artistic side of their brand. This includes the internationally successful production company CosmoVision Media Group. CosmoVision is a production company that specializes in high-end natural history and factual entertainment, specifically documentaries. Their goal is to make films that spread awareness on environmental issues, and help “heal the planet” as they put it.
“I like CosmoVision’s vision and the important subjects of their work and wanted to be part of it,” said Cornet.
When Cornet was brought on board, CosmoVision did not have an identifiable visual aspect to the brand. He was in charge of creating a logo that would be instantly recognizable to those in the industry.
“It was a great experience, I had never worked for a documentary production company and I had to create a logo that would have some animated version for video credit apparitions. It took some time as I had to create the visual identity from scratch. I had to create a slick and minimal visual identity, adaptive to different mediums and formats,” said Cornet.
When creating the logo, Cornet did not simply begin designing what he thought would work. He wanted to ensure the logo was suitable for the company, so he did his research. He began with several interviews and things started to take shape through the investigation process.
“I researched a lot to create a mood board and then spent a lot of times exploring possibilities sketching on paper, and developing selected ideas until approved. Once determined the idea and concept of the logo began the second phase of the work, which was to create some rules and guidelines, experimenting further for each application, and at last designing the basic printed materials such as letterhead and business card. Good communication and regular feedback made everything possible,” he described.
After conducting his research, Cornet decided to create something subtle and minimalistic, easy and didactic, to fit and emphasize the richness of the content and purpose of CosmoVision’s work. He had his work cut out for him, as the logo had to go into several mediums, such as print animation, and video, and would still work well on a business card. It had to work well being superposed onto moving images. The Idea behind the result is that the shape of the “C” of CosmoVision is eclipsing a circular light, like the moon to the sun, creating a different, unique and displaced “C” shape, bigger and standing out as the initial letter.
“I am happy I helped them to actually define their whole project and to know their satisfaction when they actually saw it in video opening credit use, on top of video sequences and when they printed their business cards and letterheads,” said Cornet.
Cornet has known Jacob Steinberg, the director of CosmoVision, and the art director Paola Saavedra, for some time, and knew of their experience and dedication to their work. It was because of their reputation that Cornet initially decided to take on the project.
“They both have different personalities and are full of stories and inspiring experiences. It has been a great working and learning from each other,” said Cornet.
Steinberg is an Emmy Award Nominated Cinematographer. His work has been screened internationally on television and in festivals. He is the owner and managing director of CosmoVision Media Group, a full-service production company specializing in high-end documentary film for television and cinema. He describes working with Cornet as a great experience.
“Alex was responsive, and took the time to be creative and interact with us throughout the entire process. He managed our feedback very well, ultimately producing a final product that we are extremely satisfied with. Alex’s work represents the face of our company, and we are thrilled with it,” said Steinberg. “Alex is a dedicated creative professional. He manages expectations well from the start, and provides the framework upon which to make progress effectively. He then is patient, giving and receiving his feedback, providing his own inputs simultaneously. He takes the time to really understand his clients’ passions, priorities, and ultimate goals to provide exemplary final work that exceeds expectations.”
Cornet’s vision for CosmoVision has been extremely well-received. You can view his work on the logo on the company’s website here.