Australian-based makeup artist and hairstylist, Cat Sherwin, has established herself as an invaluable styling asset to several contestants of the hit television shows “The Celebrity Apprentice Australia” and “The Voice” over a course of multiple seasons.
Originally from Chesterfield, Derbyshire, England, Sherwin has been recognized as an accomplished artist in the entertainment industry for over eleven years. Her work as a makeup artist and hairstylist spans numerous platforms, encompassing everything from film and television programs to live, red carpet events. Sherwin has made-up both reoccurring and guest talent appearing on “Sunrise,” “The Morning Show” and “ABC News,” and has obtained a lengthy framework of experience with distinguished networks such as ABC, Foxtel, Channel 7, and Fox Sports.
Sherwin’s involvement with Fremantle’s “The Celebrity Apprentice Australia” began back in 2011 where she worked as a freelancer/contractor on contestants appearing on Season 1 of the series. Based on “NBC: The Apprentice,” “The Celebrity Apprentice Australia” features host and CEO Mark Bouris and a remarkable cast of celebrities, all competing for their favorite charities.
“Working on a show that is being produced for the benefit of charities is enormously fulfilling, as you really feel that everyone is ultimately working together as a team, from celebrities through to production, to produce something that has a real tangible result and that makes a difference,” Sherwin said.
In addition to Season 1, Sherwin has also been a part of Seasons 2 and 3 of “The Celebrity Apprentice Australia,” working various episodes and with a wide range of contestants as well as other stylists. Regarding all involved, Sherwin commented, “[It was] great meeting so many different people and personalities from different backgrounds. There was a great sense of team spirit when working alongside other makeup artists.”
Behind the scenes, the show was known for its spontaneity, resulting in extremely early call times and frequent, last minute scheduling changes. Call times and locations for the following day were often not released until quite late at night the evening before, however for Sherwin this regimen, “Felt exciting. [She] felt part of the celebrities’ adventure.”
Over the span of these three seasons, Sherwin styled a number of famed celebrities. Some of the participators Sherwin worked with in Season 1, consisted of Jesinta Campbell (Miss Universe Australia 2010), former competition swimmer Lisa Curry, Didier Cohen (“America’s Next Top Model”), celebrity publicist Max Markson, and Australian politician Pauline Hanson. For the duration of Season 2, Sherwin had the pleasure of styling professional boxer and water skiing champion Lauryn Eagle, Charlotte Dawson (“America’s Next Top Model”), former football player Jason Akermanis, Nathan Joliffe (“The Amazing Race Australia”), comic Vince Sorrenti, and David Hasselhoff (“Knight Rider” and “Baywatch”), to name a few. Starring on Season 3 of “The Celebrity Apprentice Australia,” Sherwin correspondingly worked with Kym Johnson (“Good Morning America,” “Dancing with the Stars” and “Entertainment Tonight”), Prue MacSween (“Weekend Sunrise” and “Australia’s Next Top Model”), competitive swimmer Stephanie Rice, Rob Mills (“Australian Idol”), and musician Brian Mannix, among others.
“The Celebrity Apprentice Australia” contains a segment of the show called ‘the boardroom,’ where meetings among candidates take place in a series of what usually consists of three stages. In the boardroom, the host and his advisors debrief the contestants, who are separated into teams, the winning team ultimately prized with a reward while the losing team endures an elimination.
When asked to detail some of her favorite memories thus far, Sherwin answered, “Getting the contestants ready for the boardroom as the show progressed. Everyone got closer as time went on, and you really felt his or her crusade and tension and wanted them all to win. You really felt like you were living and breathing the excitement and anticipation with them.”
Regarding her styling techniques in specific when it came to readying the stars for the boardroom, Sherwin explained that, “The looks were much more glamorous.” In one of the episodes, Eagle had a 1950’s-inspired waved hair look. “Ensuring the celebrity looked fabulous and felt confident was really important in helping someone get ready to state their case,” Sherwin stated.
Due to many different challenges within the competitive program that required completion, the show often moved locations, allowing Sherwin the opportunity to create distinctive styles and looks. Furthermore, on challenge days, she had to, “Consider environments, locations and weather when creating a look to ensure that said look would look real and simple and hold up during a long day, whilst not hindering the celebrity and at the same time, making them feel great,” said Sherwin.
Similar to her work with a diverse group of celebs on “Celebrity Apprentice Australia,” Sherwin has provided makeup artistry and hair styling for an innumerable amount of competitors on Shine’s award winning series “The Voice,” an Australian reality show based on the original Dutch talent singing competition. During Sherwin’s tenure, “The Voice” was hosted by Darren McMullen. The show contains a structure of three competitive phases: blind auditions, battle rounds and live performance shows, where the ultimate winner receives a recording contract with Universal Music.
“It was really exciting to be part of an artists’ journey in pursuing their dream,” Sherwin said. “As the show progressed, how we styled them according to themed weeks and alongside wardrobe directly affected the overall appearance of how the public saw the artist.”
The different rounds allowed Sherwin to really showcase her unique talents as a makeup artist and hairstylist. “It was fabulous to be able to create some really adventurous and eye catching looks. As a performer, you need to stand out on stage, so the makeup can be much bolder and braver [on “The Voice”] than say a lifestyle commercial. Often on commercials and television you have to create something within a set of quite tight parameters. “The Voice” felt much freer and unrestricted, with opportunity to be really creative and incorporate the latest fashion looks into someone’s personality and style on stage,” Sherwin noted.
With television being such the visual medium that it is, while each singer ultimate stood out based on his or her vocal talent, the intricate work of the entire creative process mattered. Observing this process, Sherwin said, “Everything from staging, lighting and costumes to hair and makeup really helps add the XXX wow factor.” While the work of a stylist can tie together a performance, effectively bringing all of the pieces of the process together is what, “Ultimately will help a new star shine,” said Sherwin.
At times, styling was a team effort. On a number of occasions, Sherwin styled “The Voice” Season 1 winner Karise Eden and Finalist Darren Percival, among others. “It was great seeing Karise’s confidence build throughout the show,” Sherwin said. “All artists started with their own look, which was often quite low key. We worked to build and evolve this into something with more mega wattage, whilst also retaining their own sense of unique style. As confidence flourished, so did the style – it was beautiful to watch.”
Much alike the boardroom of “The Celebrity Apprentice Australia,” Sherwin fondly remembered styling contestants for the final battle rounds of “The Voice.” The battle rounds are considered the second stage of the competition, where coaches instruct two of their teammates to battle one another by way of singing the same song simultaneously.
“There was so much energy and excitement around them [the battle rounds]. Nobody had anticipated quite how much the first season would take off in Australia and all the excitement around it. It was really quite electric,” Sherwin reminisced.
Moreover, Sherwin recalled witnessing moments of impromptu singing from talent. “I remember watching one of the judge’s coaching sessions with Delta Goodrem, and hearing her burst out spontaneously into song, with no background music, no aid. It was really beautiful – she has such an amazing talent, to hear her voice in the raw was breathtaking,” said Sherwin.
After her miraculous work on “The Voice,” contestants continued to book Sherwin separately for private gigs. Sherwin stated, “Contestant Emma Pask booked me privately on a number of occasions for gigs. I made her up for an outdoor Toronga Zoo Christmas concert. The setting was breathtaking with the Sydney Bridge and Opera House in the background.”
When it comes down to styling contestants for such high profile shows where the pressure always seems to be on, Sherwin insisted that, “Hard work and creativity are important, and so is pulling in the latest fashion looks into something that complements the outfit.” However, the key factor in it all, is creating a look that is, “Wearable by the artist and will make them feel confident.”
There are multiple steps involved in the complex process that Sherwin takes in order to ensure that all of the contestants she works with, “look and feel fabulous, and ready for action,” commented Sherwin.
For more information, visit: http://www.catsherwin.com
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