“All of our dreams come true if we have the courage to pursue them.” Maria Aguado wrote this to herself at the beginning of her career. At the time, she was just a girl from Barcelona with big dreams; she wanted to make films. Throughout her life, Aguado never stopped believing she was meant to be behind a camera, and this belief became her mantra. Now, she is one of Spain’s best videographers and video editors, and her faith to overcome any obstacle has contributed greatly to her acclaim.
Throughout her career, Aguado has shown international audiences what she is capable of with a series of celebrated projects. She worked with high-profile fashion designers Claudia Morera and Carlota Cahis, the popular shoe brand Alvarez & Moixonet, the fashion company Brownie, the iconic fitness brand Les Mills, and the eclectic Spanish shop Button Barcelona. She worked with the advertising company Puente Aereo helped the company gain new clients, her videos for the magician Nilo with MCN Magic helped put the magician on the map, and just this year, she worked with the fitness company Human Body Experience to create outstanding informational videos for consumers. Her work in both filming and editing has impressed many, and her passion for what she does inspires others.
“As editors, having another point of view is basic. Working together gives us the opportunity to fusion our minds and obtain the best results. Maria brings a very creative perspective to every project. She is very hard working and has a huge knowledge as an editor. Working with her is a pleasure,” said fellow editor Felipe Bravo.
Bravo is a well-known editor in Barcelona, and has worked alongside Aguado many times. The two immediately connected because of their shared passion for film, and make quote the team. Last year, they worked on the award-winning short Happy Burger, a project that Aguado thinks of fondly.
“I love the feeling of being emerged. While I film or edit everything else disappears,” said Aguado. “I create a world that is later shown to an audience to express a feeling, a concept or an idea. Since the age of seven, I filmed my dolls, edited my films and wrote screenplays without being aware of what I was doing. I grew up with a camera.”
Aguado’s first job was years ago, working as a film editor for Puente Aéreo, an advertisement company. Just beginning, it helped the now esteemed filmmaker learn a lot about advertising and editing ads for television. Since that time, she has worked for countless brands. After Puente Aéreo, she moved on to working for the interactive party platform Get Wasted Events. She was ready for a new experience, and it was there was she learned exactly what style she enjoyed that has now become her signature.
“I always film with a bit of camera movement. My shots are not static and I use a lot of close ups. While filming I try to forget everything I’ve ever seen and have a new vision in each project. I play while I am filming, I don’t see it as a job. I also edit in my head while filming, I know which shot will go next to the other, it’s like building up a story,” said Aguado.
Aguado’s first time working with the fashion industry was with Carlota Cahis, a well-known designer of jewelry and clothes. By this time, Aguado already had an outstanding reputation, and the firm contacted her to film and edit Cahis’ fashion show. Cahis was instantly impressed, and contacted Aguado many times after this to shoot for her. Quickly, other designers began to notice her and to seek the videographer out. She did several fashion videos for fashion designers such as Mercedes Arnus in her “Pure White” Collection and Claudia Morera’s brand, selected in 080 Fashion Week Catwalk Barcelona.
“I’ve always known this is what I wanted to do. I grew up playing with a camera. This is what I’ve always done. Filming and creating is a huge part of me. Without filming and editing I wouldn’t be able to fully express myself,” said Aguado.
Not only does Aguado excel with advertising and fashion videos, she is highly experienced in film. She worked with director Max Larruy on the film Caperucita Roja, and later worked on the feature film Barcelona Nit d’estiu. She has an extraordinarily artistic eye whilst looking through a lens, and her editing experience helps her know exactly how to frame a shot. She also edits films, such as the short Blanco Roto by Director Belen Reina.
“Creating movies is a way to believe in the magic of life. It is a way to experience different lives. It is a way to be a part of new stories and experience another point of view. It is a way to make people feel, know, and experience new emotions, new ideas! It is a way to express the parts most inside of your soul, and surprise yourself in the process by opening your mind to new perspectives. It is a way to make your dreams come true while you show them to the world. Making cinema is the same as travelling around your dreams. Making movies is not letting the child you’ve got inside to die. It is a game. Being able to make cinema is a good reason to be alive,” concluded Aguado.