When the average person thinks of modeling, images and ideas that usually come to mind revolve around fashion, travel and gorgeously, slender women. The modeling industry is highly competitive and highly selective, with strict guidelines such as height (5’8” to 5”11”), weight (90 to 120 lbs) and age (16-21) being factored in just for a young hopeful to be considered. Education and personality are only secondary in this aesthetically driven industry, and with 99% of the focus being centered on beauty, it’s no wonder that most perceive models as unintelligent. However, Vlada Verevko is the exception to this rule. She’s a prime example that a model can have both brains and beauty.
Vlada Verevko is not your run-of-the-mill model. In fact modeling was never a consideration for this Russian born beauty, at least not originally.
“I didn’t exactly choose modeling. Modeling chose me. I was always skeptical about it as a career and for that reason for the first few years I was only doing it part-time while getting my degree,” says Verevko.
Obtaining a psychology degree was always Verevko’s number one priority, and she stayed the path until her degree was completed before actually giving her all to the modeling world. As a travel-lover, modeling has given Verevko the opportunity to explore the world on a scale that psychology research never could.
The modeling industry first took notice of Verevko back in 2002 when she won the Miss European beauty pageant in Russia, which led her to sign with Ultima Models, one of Moscow’s leading modeling agencies, subsequently after.
Since that fateful encounter nearly 14 years ago, Verevko has certainly made a name for herself in the industry as the face of an illustrious list of international ad campaigns, as well as a featured model in national television commercials. For the past six years Verevko has been represented by Elite Models, the same agency that’s helped household names such as supermodels Cindy Crawford, Gisele Bundchen, Tyra Banks, and Adriana Lima skyrocket to international success.
Standing at 5’8″, Verevko’s height barely made the cut for the runway, considering that most female runway models are around 5’11”, but whatever she lacks in height she makes up for in other areas.
Despite such limitations, she has strutted down the catwalk for big name designers like Louis Vuitton, Betsey Johnson, Nine West, Agent Provocateur, and L’Oreal, proving that she can captivate an audience in a designer’s new line better than anyone.
It’s as a print model however, where Verevko has clearly set herself apart from the masses. Verevko’s natural and mesmerizing beauty has garnered her much attention as a leading face in the makeup industry through her work for companies such as Sephora, Sally Hanson, Dermaglow, Elizabeth Arden, and many other iconic brands.
Aside from Verevko’s intelligence and energetic personality, her versatility in front of the camera has been a driving force in her career. She prides herself on her chameleon-like ability to adapt and transform into whatever character a shoot calls for. Her work in front of the camera ranges from sporty to classy, and fierce to seductive.
“In front of the camera I feel comfortable doing things that I probably wouldn’t do in real life,” she adds. This approach has earned her a number of editorial spreads in high-profile magazines such as Vogue UK, Kismet, Elevate, Clin D’oeil and T&M magazine.
Recently Verevko has shifted gears and has been working steadily on TV commercials for Herbal Essence, Venus, Mr. Clean and Quaker Oats. Her look has also landed her a plethora of roles in television and film productions, appearing on television shows over the years such as USA Network’s “Suits,” The CW’s “Beauty and the Beat,” Fox’s “The Listener” and “Degrassi: The Next Generation,” as well as the films “A Beautiful Side,” “Hacker,” “White Blossoms” and “Kalore.”