Today videographer Rosanna Peng is known around the world for her remarkable ability to tell relevant and impactful stories through video. Her unparalleled creativity, the diverse nature of her work and her expertise in editing are a few of the things that have made Peng standout over the last few years, not to mention the high caliber of clients that have specifically sought her out to create visual content to showcase their brand in a way that grabs people’s attention.
Last year she created the videos for the launch of the J.Crew x New Balance 997 Butterscotch and 997 Cortado sneakers, edited EST Fest: The Documentary, which was featured on Trill HD and follows multi-award winning rapper Machine Gun Kelly at EST Fest and gives viewers a closer look into Kelly’s fan base, as well as created several video tutorials for the popular craft marketplace, ETSY, that teach users how to set up their own shop. On top of that Peng was tapped by Society 6 to shoot a series of photo stories that were featured on their website. Her work in 2016 alone has revealed her to be one videographer whose creative talent truly knows no bounds.
Still in her early 20s, Peng’s story is rather unique considering the level of international attention she has already received and the fact that she is primarily self taught. Originally from Vancouver, Canada, Rosanna Peng first discovered her innate talent and passion for telling stories through videos while taking an editing class back in high school, and from that point on she was hooked.
“I was a shy girl and being able to express myself through videos was something I became addicted to. I couldn’t see myself doing anything else,” admits Peng.
In 2014, Peng was tapped as the lead videographer for FREE, a Toronto-based creator studio and digital agency built for modern creative entrepreneurs and progressive brands. The first videographer at the agency, Peng’s work with FREE gave her the chance to really begin exploring her skill as a videographer without boundaries.
She explains, “I experienced a lot of creative freedom, which was essential to the videographer I am today… I dedicated my weekends and evenings to producing content for the agency and I was oddly satisfied with that, knowing I was crafting my own style with every video that I made.”
Her work as FREE’s videographer put her in charge of creating and editing all of the video content for The Creator Class, a cutting-edge online channel designed by and for creators around the world that brings viewers innovative content centered around music, art, style, culture and adventure. A collaboration between FREE and Canon Canada, The Creator Class has been featured by publications and online platforms such as Booooooom, Fast Company, Highsnobiety, Hypebeast, It’s Nice That, Nowness and Vimeo, and has become a driving force in the social revolution of how users around the world approach creativity through photography and videography.
Peng says, “The Creator Class is a space for creatives to be inspired by one another, but also a platform for them to share their work with like-minded people. It is an important space for young creatives because they need to be reminded that even though there is an over-saturation of image consumption today, their vision and voice is still important.”
The videos Peng has created for The Creator Class over the last three years span the gamut in terms of subjects. From those that highlight the work of leading figures in the art and music scene, to the ‘Cheat Sheet’ segment of videos, which teach viewers how to use specific photography tools and achieve certain effects, Peng’s work has helped to both inspire and inform other creatives.
The ORIGINALS: Go & Get It w/ WondaGurl, ft. DJ P-Plus video she created, which has garnered over 600,000 views on Youtube, gives viewers a rare peek into the creative process, personal inspiration and unique path to success of music producer WondaGurl, who began making beats at age 9 and has since been tapped by the music industry’s leading artists, such as Travis Scott, Jay Z, Drake, SZA, Young Thug and Kanye West, to produce some of the hottest tracks on the market today.
“I feel proud of the finished video because I’m happy to share young female creative’s stories. I think a lot of people, male or female, view WondaGurl to be an immense source of inspiration and aspiration. Being able to share her story was a very rewarding feeling,” says Peng about the video.
As the videographer, Peng was in charge of not only shooting the video, but like most videos on The Creator Class channel, she edited the entire work as well. Her unique way of capturing her subjects, combined with her expertise as an editor and keen sense of pacing and rhythm, has endowed each video with a deeply personal aspect that gives viewers the experience of feeling as though they are right there in the room having a conversation with the subject in the video.
“I am naturally an introverted and sympathetic person. When I experience situations, I usually sit back and observe. My personality type lends itself to be a great videographer and editor because of my tendency to express myself through videos,” admits Peng. “I have a natural sense of pacing and timing in telling the story. I am also drawn to catching moments that most people look past or ignore. This allows my work to stand out from other work that captures more generic imagery.”
Coming on board as The Creator Class videographer early on in the channel’s inception, the visual content she’s created has bolstered the channel’s social media following exponentially and established the tone and style the channel has become known for. Considering that one of the main reasons people turn to The Creator Class is to discover information about a broad range of topics through the videos they publish online, videos that for the most part have been created by Peng, it’s not a stretch to say that her work is the foundation on which The Creator Class community has formed.
She says, “Every video was output through my computer to make sure the editing tone and aesthetic matched the channel’s. I have a natural understanding of what current video trends were and brought those elements to the channel growing them to the 40,000 plus subscription base on YouTube and 154,000 follower count on Instagram today.“
Thanks in no small part to Peng’s inspiring work, The Creator Class earned the prestigious 2016 Gold AToMiC Shift Award, which honors breakthrough achievements in the realm of advertising, media, creativity, technology and content.
Former FREE Channel Manager Danielle Reynolds says, “Working with Rosanna is always an inspiring experience. She always pushes the creative boundaries while still maintaining an attention to fine detail. It amazes me how she has been able to teach herself videography.”
While she is primarily self taught as a videographer, Rosanna Peng studied graphic design in college, an area of study that has undoubtedly come in handy as quite a bit of the visual content she creates for clients are embedded alongside stationary graphics and text online. Her understanding of how the style of the video she is creating connects with the attitude of the brand and the overall visual layout has been imperative to her unparalleled ability to create a striking finished project that commands the attention of viewers across the globe– something that can easily be seen through her work as a videographer for MTV FORA and as a photographer for Society 6.
Last year Peng was hired by Society 6, an online marketplace that connects international artists and gives them a platform to sell their work, to photograph the images featured within the popular articles LA Photographer Fauxly On The Realness of the Hustle and Art in the Wild: A Photo Essay. Considering that Society 6 has a massive reach with 344,000 followers on Instagram and 476,000 monthly viewers on their website in the U.S. alone, Peng’s shots for each project gained quite a bit of attention.
For the Fauxley feature Peng captured LA photographer Fauxly in a series of dynamic and architecturally intriguing shots that reveal her in a way that feels natural and aesthetically lines up with the overall layout of the interview on the Society 6 site making it visually pleasing for viewers to read.
Peng explains, “I wanted to shoot her organically without too much posing. This was my approach for this photoshoot because the environments I brought her to had a lot of symmetry in architecture. By balancing an organic subject with a structured environment, it made for a well-balanced juxtaposition between the two.”
For the Art in the Wild: A Photo Essay she was tapped to translate some of her favorite Society 6 designs into photographs in various outdoor environments. The unique images she captured create a bridge between the natural world and the Society 6 designs in a way that is mesmerizingly beautiful. Clearly Peng’s creative eye extends beyond videography and her design degree has been put to good use.
Rosanna Peng’s innovative, inspiring and diverse work has definitely struck a chord with audiences around the world. Stay tuned for the release of her next Society 6 project, which is a lookbook video shoot slated to be released on June 1. She is also currently working on a promo video for Canon Canada’s macro lens, which will be released in August.