Most articles with creatives center on those in front of the camera, rarely those behind it. Even then, it might be a feature with the director or powerful producer. In this sit-down though, our editors thought it was worth branching out to other crew who are as equally responsible for making a film or magazine shoot as distinct as the talent who become the faces of it.
For make-up artist to the stars Joanna Faivre, she’s quite literally responsible for composing those very faces which become synonymous with a cover, a movie poster or an iconic advertising campaign.
Typically, we only read about famous personalities and their jet-set lives but not often enough do we hear about the team that works in the background fixing, styling and putting together the looks that make the stars shine real bright.
Posts on instagram of stars heading towards award shows or models on set of a shoot often read: “It takes a village.” This is where an artist like Faivre comes in.
“I love bringing out a person’s natural beauty, and also maximising and leveraging their public appeal,” explains the French-born make-up artist.
The talented makeup artist is full of original ideas and her enthusiastic personality is contagious upon meeting.. It comes with no surprise that over the years she has established her as one of the go-to makeup artists high-profile individuals and companies frequently hire. Among her notable credits are features in Vulkan magazine, campaigns for Maybelline, and the holy-grail of the fashion industry – Vogue. Faivre is known for delivering the ‘perfect’ look that is on point and suitable to the job brief.
She confirms, “staying relevant is imperative to succeed in this industry and that means for me to keep up with trends in not only the beauty industry but also look beyond and educate myself on the latest products, fashion trends and ever changing taste-standards in various cultures.”
It definitely takes a lot of expertise to become a bankable brand name in the beauty business. Honing her skills in the age of constant change and ever evolving beauty standards, the almost obsessive fascination and passion about the industry served her well with her international clientele. With an impressive roster of clients, the French makeup artist has been painting famous faces such as Grammy nominated American singer/songwriter Stokley William, Baptiste Giabiconi (French male model and face of Chanel, Fendi and Karl Lagerfeld campaigns), international models among them Eline Lykke, Fiona Briseno and Maud Lefort.
As mentioned, One of her career highlights was the photoshoot for an editorial spread in Vogue (Arabia edition). The shoot’s subject Haya Maraka put all her trust in Joanna and the results of the collaboration were incredibly tasteful.
Another amazing experience for Joanna was the opportunity to work on an advertising campaign for Maybelline. After the pre-production meeting at the L’Oreal Office, the beauty expert created the entire looks – makeup and hair. “It was a delicate job because the campaign would run online on different social media platforms. I was honored the company put so much trust in my work and they were graciously relying on my creative vision.”
If one were to look at any of these photo shoots, it goes without saying that they literally would not be as impressive – from an aesthetic standpoint, or beneficial in serving the subject – were it not for Joanna Faivre’s involvement.
Joanna even has massive collaborations under her belt working together with big-name photographers such as Marie Rouge, Emmanuel Pampuri, Vincent Demarly and Ami Colberg.
When asked what her secret is to her success, she explains that “as a makeup artist my role is to help the artist/singer/dancer during a show or actor during a movie making, not only in the way they look, but also help them go deeper into the character they have to play, by creating the according look. For a live performance, the human part is appreciated and most important to form the artist’s confidence. They need to feel they are well taken care of and it makes them more relaxed. Both my attitude and my makeup skills are important, the energy and human interaction before an artist goes on to perform.”
Joanna’s one-of-a-kind portfolio combined with her positive attitude and kind personality have now opened new doors for her to take the next step in her already remarkable career. She is about to take on the American market as she will head to Los Angeles soon. There, she will get to offer her knowledge and apply her talent in upcoming commercial productions for top clients, including E-47 records and Talia Bella.
“I am very excited about this new door opening for me, to be offered a path in the number one country in the world pushes me to be at my best. I am honored and fulfilled to have this career opportunity in the United States, I can’t wait to sublimate the talents that America has and show how passionate I am about it!