From her time as a news anchor for local Moscow news stations Doverie and Teleinform, to working as the host of several hit TV programs on the popular Russian Travel Guide (RTG), journalist and filmmaker Liliya Anisimova has spent a lot of time in front of the camera, and she always looks stunning. Granted, she’s a natural beauty, but her keen eye for fashion truly makes her stand out.
“My mom likes to tell this story all the time of how when I was about three putting clothes on for daycare. I put my yellow track suit on, I remember that suit, it was chic yellow with colorful stars, a Juicy Couture style tracksuit. And my mom gave me pink socks,” Liliya recalls with a smile. “I looked at her and said, ‘I’m not going anywhere in a yellow suit and pink socks. I need yellow socks’… I wouldn’t go anywhere until my mom found me yellow socks. She always tells this story saying, ‘who told you about matching colors, nobody taught you how to pair colors’.”
As a journalist and filmmaker, Liliya Anisimova’s accomplishments are beyond impressive– to the point of making of us wonder if she has some super human power giving her the ability to accomplish more in a day than most. As the writer and director of the films “From Real to Reel,” “Magic of the Underground,” which earned the Best Experimental Film Award at the 2013 Hollywood Reel Independent Film Festival, and the poignant documentary “Love is the Highest Law,” which screened internationally and earned numerous awards including the Award of Merit from the 2015 IndieFEST Film Awards, she’s made a strong name for herself as a talented storyteller.
Ironically though, it was Liliya’s chic style, not her seemingly endless accolades, that first caught the attention of The STYLEtti Editor-In-Chief Janea Mastrandrea. Janea recounts on TheSTYLEtti blog, “I was shooting street style in New York one day when I came upon this woman with fabulous shoes. I met filmmaker and shoe-lover Liliya Anisimova. And the next day, we began collaborating.”
Wearing her Charline De Luca black and white heels, black skinny jeans and a light pink-beige soft wool cardigan jacket, Liliya was rushing to meet a friend in midtown NYC when she was approached by Janea, who ironically had no idea that she was already a celebrated journalist.
“[Janea] was a very beautiful classy lady, one of those editor-in-chief looks. She asked about my shoes and complimented my style, and that’s how I met Janea.. and that’s how I started writing for The Styletti. It was such a privilege and joy to start writing column regularly in a fashionable glossy magazine style,” recalls Liliya.
“I’ve since written around a hundred articles about traveling, attending events, meeting outstanding people and of course, fashion.”
Since that fated encounter three years ago, which is proof that you never know who you’re going to meet out there in the world so you might as well opt for looking your best, Anisimova has continued to be a lead fashion columnist on the site.
Janea adds, “[Liliya’s] posts are among our most read.”
Growing up in Volgograd, former Stalingrad, Russia, Liliya’s love for fashion and the desire to express herself through her own unique style was something she developed early on in her youth.
She recalls, “When I was growing up it was the time when the USSR had just crashed and we didn’t have a big clothing or shoe selection in stores. So everyone pretty much looked the same, and I hated it, so I would come up with my own ideas and ask my grandmother to sew and knit me different pieces. I remember she did a knitted 100% light wool sweater and matching knitted sweatpants which I loved!”
It was only a few years later, at the age of 13, that Liliya first began working as a contributing journalist to local newspapers such as the Russian national newspaper Komsomolskaya Pravda’s Volgograd regional edition, Volgogradskaya Pravda and Vecherniy Volgograd aka Evening Volgograd.
She admits, “I’ve loved to write since I was a little girl. I used to ‘publish’ my home-made magazine, I published multiple school papers while in high school, and collaborated with some local papers in my hometown before I started my undergrad in broadcast journalism.”
Liliya went on to earn her Bachelor’s in journalism, another Bachelor’s in translation in professional communications and her MFA in Journalism from Moscow State University before relocating to the states where she earned another MFA in Social Documentary Filmmaking from New York’s School of Visual Arts.
As a local news anchor in Russia Liliya covered a wide range of subjects. Occasionally those subjects intersected with her love for fashion, such as covering Moscow Fashion Week; but The STYLEtti has given her a platform to reveal her fashionista side in a different way.
Liliya explains, “For me, writing a column is very much a get away from my daily video work, I write it once a month, sometimes two if the schedule permits. I love attending events, art gallery openings, fashion shows of course, meeting photographers, designers, artists, models and other interesting people. It’s genuinely very inspiring.”
From her articles covering NYFW where she’s interviewed international designers and covered the runway, to those about attending gallery openings, such as Karim Rashid’s exhibit featuring his new design collaborations in Manhattan last Spring, Liliya writes about fashion in a way that makes the reader feel like they’re one of her close pals.
Dressed to impress, Liliya wore her sensible, but classy black peep-toe Gucci flats, a red Kate Spade knee length coat (featured in another post you can check out here) and her white boatneck sleeveless Raoul dress to Karim Rashid’s exhibit. With over 300 awards under his belt, Karim Rashid is considered one of the world’s most famous industrial designers; and, with the images of Liliya looking chic and stylish at the opening being featured on The STYLEtti site, the post became highly popular and offered readers insight on how to dress one’s best in such a high profile environment.
She often does #OOTD and #OOTN posts as well, which show her personal style for everyday and nightly outings, and serve as a great source of inspiration for those looking to making their wardrobe more fashion forward.
“I like to write about every day simple events, something that anyone can relate to…. I normally get more inspired to find beauty in everyday life in regular people… I think it is my background in journalism and filmmaking that makes me have the same approach to that column.”
On a personal level, Liliya’s natural style is simple, but classy, which makes sense considering her fashion icon is Audrey Hepburn. A little black dress, which she says is ‘as old as time,’ classic nude heels, which work with everything, a silk pastel colored blouse, ajean shirt and black skinny jeans are among the basic selection of items she says are ‘must haves’ for any fashion forward female reader.
While she’s made a name for herself covering hard-hitting news and travel stories, as well as through her work as a documentary filmmaker, where she primarily focuses on human interest stories relevant to present times, fashion has been a part of Liliya Anisimova’s life all along. So, having her own fashion column is not only the perfect grounds for her talent and personal interests to intersect, but it also continues to draw readers to The STYLEtti site.
Janea says, “Liliya’s sense of humor and understanding of what interests our audience has helped grow our exposure and keeps readers coming back for her influence and entertainment.”