It takes a lot of people to create a great album. When you are driving in the car with the windows down, listening to a favorite song, it isn’t just the voice of the lead singer, the sticks of the drummer, or the guitar solo that gets your head moving. Larissa Giampaoli knows this better than most, as she has been involved in the music industry since the age of 16, and now has a successful career as a creative producer for many of her favorite rock bands.
Growing up in the culturally rich city of São Paulo, Brazil, Giampaoli moved to Los Angeles and graduated in Music Business from the University of California. She was then hired as a day-to-day manager at one of the most prestigious boutique management firms in the metal music industry, and has since then been working to improve the careers of household Grammy award winners while applying her most creative ideas and business skills into helping to develop the new idols of tomorrow.
“Being able to work with my passion is priceless. Music has got me where I am today, and it is the reason why I am away from home. It’s an absolute privilege to be working with so many talented individuals,” she said.
Giampaoli has not only adapted, but she has also taken advantage of the changing industry. Technology has been changing the music business. It is no longer what we all used to know.
“From 1999 to 2016, album sales would drop every year. Although Napster had a short life, it revolutionized the way we share and listen to songs forever. Now we have many different ways to consume music, from YouTube to subscription services like Apple Music and Spotify,” said Giampaoli.
This revolution in the industry is why the role of creative producer has become so pivotal for the success of artists and bands. Social media allows fans to connect to their favorite musicians like never before. Getting a tweet back from an artist makes someone’s entire year. Giampaoli manages new media, day-to-day operations for the band, and runs tours.
“I am able to combine the artists vision with management goals in a global perspective,” she said.
Giampaoli’s ambition has always been her greatest asset. While growing up in Brazil, she put herself ahead of the crowd by learning to be completely fluent in the English language. This allowed her to network with bands touring in Brazil, by having an English speaking guide to help them navigate. At 18, she realized the potential this had, and opened her first business, an online store that brought to Brazil the latest American fashion trends. Even at a young age, she knew the importance of the internet.
“I have a love for music and business,” she said. “My goal is to keep working with bands I believe in, and help push their careers to the next level.”
Giampaoli has already begun not only achieving, but far surpassing this goal. She has worked with bands such as Slayer, Mastodon, Gojira, Ghost, Bjork, Oasis, Arctic Monkeys, The Killers, Fall Out Boy, The Used, Story of the Year, Funeral For a Friend, and many others. She also worked with the band We Came as Romans with the band’s former manager Adam Mott.
“Larissa is a forward thinking person, that helped me tremendously with the band’s social media content, marketing for their records and overall big picture thinking. She was always prompt with her answers and a true asset to everything I do with the Rick Sales Entertainment Group,” said Mott. “Larissa is a great asset to our team and she always shares her opinion on every issue and it helps me think outside of the box on trying to grow our bands to the next level. I think she is a valuable asset for our company and any organization to help grow/market their artist.”
“The We Came as Romans self-titled album has sold fifty thousand copies as of July 2016, a massive testament to the incredible efforts Larissa has made in reaching our fans, and was praised by numerous high profile music publications including Alternative Press, Rolling Stone Magazine, and Outburn Magazine, to name a few. I am sure that we would not have celebrated the same overwhelming response following the release of the album had Larissa not helmed these crucial responsibilities as the leading creative producer,” Mott continued.
Despite already achieving international success, Giampaoli keeps looking ahead.
“Personally, I am very excited about the years to come,” she concluded. “I grew up in this new world, and I foresee a bright future.”