For most people who do not work in the film industry there is a grave misconception of the scope of work and talent involved in an editor’s work. Often times editors are thought to simply compile footage selected by the director and sequence sounds created by the music department, but this is rarely, if ever the case.
The editor is a creative cornerstone of any production, he or she is the one who sifts through hundreds and sometimes thousands of takes and personally selects and sequences the best scenes in a way that brings the story to life. An integral force in the creation of hundreds of visually and auditorily captivating productions, Russian native Vladimir Boboshin is the kind of editor that leads a project to success.
Earlier this year Vladimir worked as an editor on the world’s first 24-hour music video which featured seven-time Grammy Award winning artist Pharrell Williams’ hit song “Happy.” “Happy” received the award for Song of the Year at the BBC Music Awards and was nominated for an Academy Award for Best Original Song in the film Despicable Me 2 earlier this year.
Something that sets Vladimir Bobshin apart from other editors his love for music and sound in general. The editor explains, “I’m sort of a sound nut and maybe I pay more attention to the sound edit than others. I can edit, cleanup and mix the sound if needed and I did that for the Serta Sleep Systems and Fast Company projects this year here in LA.”
As the editor of several spots for Fast Company’s “Business Simplified” campaign including the spots entitled ‘Simple Advice on Making Creative Ideas Happen,’
‘Simple Advice For Optimizing Social Media,’ and ‘Simple Advice For Working Smarter, Not Harder,’ Vladimir was able to create a series of short, yet highly informative, advice driven projects that assist business owners in reaching their goals, while also promoting the company. Vladimir’s ability to sync and create a symbiotic relationship between the project’s visual and audio elements helped create an end product that is both easy for viewers to understand and entertaining at the same time.
Vladimir Boboshin also worked as the editor of five spots for the Serta Sleep Systems’ promo entitled “iComfort Challenge” earlier this year. The spots follow actual Serta customers using their new iComfort mattress over the course of several weeks comparing their experiences with their previous mattress and their new iComfort. Mixing all of the music in the spots himself, Vladimir creates a feeling that is light, fun and whimsical, and entices audiences to embark on a new life with the Serta’s new iComfort mattress.
Vladimir discovered his passion for the relationship between sound and visuals and the feelings evoked by the combination in his youth. The editor makes it a point to pay special attention to the sound aspects of every project he works on, a feature that continues to pull audiences into each and every story he brings to life on screen.
“I try to find the musical balance in the sequence of pictures, and make them play well with each other,” says Vladimir. “I edit music pretty heavily when needed altering the level balance, as well as EQ and filters, as those are, in my opinion, very underrated tools that help to make the music cue work.”
Over the course of his career Vladimir Boboshin has worked as the lead editor on a variety of commercial, music video, television and feature film productions. Vladimir has been the editor of numerous award-winning commercials including “Chase” for Tele-2, which received the Bronze Award at the 25 kaDR Professional Contest for Television Advertising, “Army” and “Office” for Alfabank, which received the Grand Prix Award at the Red Apple Moscow International Advertising Festival, Ikea’s “Sleepwalker,” which received the Bronze Award at the Red Apple Moscow International Advertising Festival, as well as many more.
To check out some of Vladimir Boboshin’s unparalleled editing work check out his website http://pixtrim.com/portfolio_tag/best/